Survey Question

Effectiveness of Advertisement for the Brand Promotion of Banks

My name is Pratikshya Sewa. I am currently studying in Liberty College in BBA 6 th semester
For the fulfillment of the University academic requirement I have to develop a project report. So,
asserting our research report you are requested to fill up the questionnaire genuinely. The data
collected from the questionnaire will be used for the academic purpose for the fulfillment of the
study report. Finally I want to thank you for providing the value information and giving your
precious time.

Background Information:

Name : Gender:

Address: Age:

Salary (optional): Religion

:

Educational Tenure:
Qualification:

Tick the alphabetic indication to the following statement:

A. Strongly Agree
B. Agree
C. Disagree
D. Strongly disagree
E. Neutral

Statement A B C D E
1) Advertisement program help in customer attraction.

2) Advertisement helps in promoting the brand image

3) Advertisement program only increases the overall cost.

4) During the pre promotional advertisement campaign,

the customer interest toward the new product increases.
5) What influences you the most to try new products and services?
 Advertisement
 Recommendation from friends
 Seeing famous people use the product and services
 Personal experience
 Expert advice
 Others, please specify……………………..
6) Have you ever advertise your bank in any media?
 Yes
 No
7) Does your bank estimate budget for the advertisement?
 Yes
 No
8) Do you think the estimated budget is sufficient to run the advertisement campaign?
 Yes
 No
9) To which extend advertisement program has been successful?
 Excellent
 Satisfactory
 Poor
10) Which type of the advertisement do you prefer?
 ATL-Above the Line
 BTL-Below the line
11) In which medium you prefer to advertise?
 Television/ Radio
 Newspaper/Magazines
 Social networking site
12) How is the impact of advertisement in the promotion of the bank product?
 Excellent
 Good
 Average
 Not good
13) Do you meet the targeted customer through the advertisement?
 Yes
 No
14) Does your demand increases after advertisement?
 Yes
 No
15) How is the customer feedback after the advertisement of your banks?
 Excellent
 Good
  Average
16) Does the advertisement help you to establish in the competitive market?
 Yes
 No
17) Do you think brand ambassador is necessary for the brand promotion?
 Yes
 No
18) Does your company have the brand ambassador?
 Yes
 No
19) Does the use of the brand ambassador make the advertisement more effective to convey
the information to the targeted customers?
 Yes
 No
20) Do you ever participate in any programs to promote your bank products?
 NADA Auto show
 Banking & finance exhibition
 If others specify…………………………
21) Among the bank’s product, which product do you prefer for branding?
 Saving product
 Credit & loans products
 Micro insurance
 Micro finance
 If others specify…………………………
22) Do you think it is necessary to give the advertisement if your company is leading in the
market?
 It is necessary
 It is not necessary
23) Do your bank sponsor in different events for brand promotion?
 Yes
 No
24) If yes, what type of events do you prefer?
 Educational fair
 Beauty pageant
 Health campaign
 Social activation program