DMPA ASSIGNEMENT- ASSOCIATION RULE

(Group 2: Narayan, Malvika, Vinoth, Arun GR, Jatin)

Solution for Coursetopic:

Code used R-Studio
To find out the association rules in the data we used following parameters:
support=0.03
confidence=50%
maxlen=5

Output of code
Using above parameters we found total 7 rules out of which we sorted and prioritized according
to their lift value.

Alternate Sequencing:
 As per the strongest association rule, if an individual initially choose Intro and DOE,
then in alternate sequencing, he/she should take up the SW course.
 Similarly, for alternate sequencing after choosing Intro and Survey courses, he/she
should take up the SW course.

Combination of Courses:
 From the output we observe that Intro, DOE strongly associates with SW. From this,
we infer that the person who takes up the courses Intro and DOE, the likelihood of him
taking the SW course is 1.916 times as the lift is 2.916. Hence we can combine the
courses Intro, DOE, and SW.
 Similarly, Intro, Survey associates SW. Hence Intro and Survey courses can be
combined with the SW course.
 In the same way, we can recommend combining the courses of Intro, Regression,
and SW, as the likelihood of taking up the SW course is 1.426 times taking up the
courses Intro and Regression.
Solution for Cosmetics Data:
Code run in R-Studio
To find out the association rules in the data, we used the following parameters:
support=0.1
confidence=80%
maxlen=5

Output of Code
Using the above parameters, we found a total of 26 rules out of which we sorted and
prioritized according to their lift value.

Point of Sale: We prioritized and sorted our association rules according to lift. Top 20 rules
are shown in the Output of code.
From the output we found a strong association between:
1. Brushes and Nail Polish. The person who buys Brushes also high likelihood to
purchase Nail polish also. Therefore we recommend keeping Brushes with Nail
polish at Point of Sale display
2. On second priority, Blush, concealer, Eye Shadow strongly associates Mascara.
3. And lastly, Blush, Eye Shadow associates Mascara. Hence Mascara can be
recommended to buy during the purchase of Blush and Eye Shadow at Point of Sale
display.
Purchase Electronic Recommender System: In the Electronic Recommender System, we
have considered following strong rules:
1. Nail Polish, Eye Shadow, strongly associates Mascara with a lift of 2.545 and
confidence of 0.908. Hence during the purchase of Nail Polish and Eye Shadow,
Mascara can be displayed as a recommendation in the Electronic Recommender
system.
2. In the same way, there is a strong association between Concealer, Eye Shadow with
Mascara. Therefore Mascara can be shown as a recommendation during the
purchase of Concealer and Eye Shadows.
3. Similarly, Mascara can be shown as a recommendation with the purchase of Bronzer
and Eye Shadow, as Bronzer and Eye Shadow strongly associates with Mascara with
a lift of 2.463.
Sales Personal Guidance:

 As from the output there is an association between Concealer, Eye shadow, Eyeliner,
and Mascara. Hence Sales personal can be trained to push the sales of Mascara
during the purchase of Concealer, Eye Shadow, and Eyeliner.
 Blush, Mascara associates Eye Shadow. Hence Sales personal can be trained to push
the sales of Eye Shadow during the purchase of Blush and Mascara.
 Similarly, Mascara should be pushed forward with the purchase of Eye Shadow and
Lipstick.