A PROJECT OF

Management Process Skills

-Experience the difference with

us

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 Index

Sr Contents Page no.

no.
1) Introduction 03
2) Executive Summary 04
3) About us 05
4) Services Provided 07
5) SWOT Analysis 08
6) Legal Formalities 09
7) Layout and Space 11
8) Equipments 12
9) Financial Analysis 13
10) Cha Partners 14
11) Bibliography 15
12) Attachments 15 to
21

CHA EXPRESS
- Experience the difference with us

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Introduction:-
Tea is an intrinsic part of our life and culture. It is the drink that has been enjoyed by
generations as the perfect drink to relax with. Tea is refreshing, healthy and forms the perfect
companion to books. Stylish and relaxing, this is a place to unwind with like-minded people or
by you. You can reflect on things over a hot cup of tea and discover more about yourself in the
company of books. Like a modern day literary cafe, it is the perfect space to exchange ideas and
views. So we are coming up with CHA EXPRESS, which will provide people with the taste
which they usually get at home.

Vision:-
“To become a well known Brand of Tea Café all over the India”

Mission:-
“To provide hygienic and tasteful our cup of joy to all according to the need”

EXECUTIVE SUMMARY

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This project focuses on all age group people. It aims to provide enriched taste and aroma of tea,
which would be special in it and it, will not be made through any machines, so humanely touch
to every service provided.

The types of tea which will be offered is Simple tea, Special tea , Sugar free tea , Black tea,
Lemon tea , Irani tea etc. The breakeven point will be achieved in eight months.

The project aims to shortly open up a chain café at all over stations in Mumbai. The uniqueness
of the cafe will be its variety which will be made available in cheap cost to suit the pocket of the
people.

About Us:-

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 • An Ethical cafe service:

In our cafe we are providing tea of the best quality at economical

price which anyone can afford. Proper care has been taken regarding taste and price.

• Innovative:

Cafe will be at various stations and with variety of tastes and aroma which
have potential to touch the soul of the people.

• Low price café:

Suited to all the class of people, which means everyone can enjoy the sip
of tea at our cafe.

• Café for all:

Our café is suited to all from teenagers to senior citizens. All can come and enjoy
the tea of our cafe.

Community Focus:

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 • Local Relationship

– We employ locally with high staff retention:-

– We advertise and promote locally

– We manage locally

• Social Leaning

– Prices are kept affordable

– We support and promote local groups

– Put community involvement before profit

• Environmental Protection

– Recycle and compost where possible

– Chose equipment on energy rating

– Minimise energy and water usage

(subject to hygiene requirements)

– Reducing food miles with local sourcing

– Use biodegradable disposables

– Offer excellent value of tea

– Work closely with our community groups

– Nurture a successful long term partnership with clients, customers and suppliers

Services Provided:
• The menu of our cafe will be

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 o Simple Tea

o Special Tea

o Sugar Free Tea

o Black Tea

o Lemon Tea

o Irani Tea

• Along with a sip of tea people can come and enjoy the music and feel relax.

• We will also provide the opportunity of advertising at our café.

Innovative Ideas:

• Monthly membership is also provided with discount.

• Free delivery is also provided to offices and home.

• We value our customers so we will provide our customers with Customised tea

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SWOT Analysis:

1) Strength:

 First Brand cafe of tea

 Innovative

 Quality of Tea

2) Weakness:

 Initially slow income process

 No Brand awareness

3) Opportunity:

 Great opportunity to explore the station crowd

 No competitor as if today

4) Threats:

 Other group can come into competition

 Cost of raw material can be increased by great amount

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Legal Formalities:-

There are mainly two licensees required for opening a tea outlet…

1) Shop and Establishment License:

• The shop and establishment License is necessary for opening any business.

• For obtaining this License one should apply with FORM “A” of The Bombay Shops and
Establishment Act, 1948.

• The fee for this license is Rs.400 p.a.

• Every year we have to renew this license. For renewal of this license we need to fill
FORM “B”.

• This license can be transferred. For Transfer of license from one location to another we
have to fill FORM “E”. Fee for transferring license is Rs.100.

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2) Health License:

• Health License is provided by Mumbai Municipal Corporation (MMC) under sec 394 of
MMC. It is provided for the period of one year and every year it should be renewed. This
license is given only if there is a fixed wall structured shop.

• The steps for obtaining the health license are

I. Take form from the BMC office

II. With the filled form we have to attach following documents

o Ownership Document

o Leave and License

o NOC by Owner ( If shop is on rent)

o Shop and Establishment certificate from BMC

III. The Inspection is done by Medical Officer of BMC Health department

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 IV. If all conditions are satisfied then Health License is provided

• As mentioned in Health license, shop should maintain

o Cleanliness

o Healthiness

o Proper Drainage

o Proper Ventilation

(Note: License can be refused if any of these is not fulfilled)

• As per the rules the fees for 100 sq.ft. shop is as follows:

o Yearly fee: Rs.980

o Scrutiny charges: Rs.200

o Yearly Waste Disposal charge: Rs.1960

o Security Charges: Rs.245

Layout and Space:

• We are going to open our first cafe near Andheri (W) station.

• It will be of 100 sq. ft. Café

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 • It consist of kitchen and a cash counter

• We will provide our customers space for standing and small tables for keeping glass of
tea at corners.

• Costs of space is-

Rent: - Rs. 40,000

Deposit: Rs. 15, 00,000

Equipment needed:
• Gas and cylinder

• Glass crockery

• Hot servery

• Fridge

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 • Cash counter

• Tables

Target market:-

All people who are trespassers by railway station of all age groups and all classes

Locality:-

Near railway station, Andheri (w) and it will be on rent.

Financial Analysis:-

I. Capital Expenditure

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Particulars Amount (Rs)

Deposit for shop: 15, 00,000

Interior Decoration Expenses: 3, 00,000

Gas-stove (2): 3,000

Cylinder: 6,000

Total: -----------18, 09,000---------------

II. Revenue Expenditure

Rent p.m. 40,000

Salary p.m. (for 4 person) 20,000

Electricity charges 1,000

Estimated Expenses for preparation of Tea p.m. 1, 19,000

Total -----------1, 80,000---------------

Note:- all the funds are owned funds which is shared equally among five Partners

III. Profit:

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Monthly Income = Rs.2, 20,000

So, the

Net Profit = Rs.40, 000

IV. Break Even Analysis (BEP):-

Our Expenditure is Rs. 3, 09,000 and Approximate Profit p.m. is Rs.

40,000. Hence BEP will be achieved in nearby 8 months.

Cha Express Partners:-

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Name Roll No.

Deepak Bhosale 04
Omlata Choudhary 11
Gaurav Deshpande 14
Logesh Joshi 23
Zoher Shafiq 31

Bibliography:

1) BMC K/W Andheri(W), Mumbai

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2) Laxmi Sweets, Near Andheri Station, Andheri(W),Mumbai

3) www.barista.com