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Advertising is only one part of the marketing process, and its job is to deliver messages that have a psychological effect on the consumer. Since advertising is a communications tool, it must assign it a communications task. If a company wants to measure the results of its advertising, it has to be more specific in the definition of what it expects to accomplish.
Advertising is only one part of the marketing process, and its job is to deliver messages that have a psychological effect on the consumer. Since advertising is a communications tool, it mus…