Beruflich Dokumente
Kultur Dokumente
SVP ADVISORS
March 2010
RETHINKING│ COMMUNICATIONS
Contents
2
SVP Advisors in a snapshot
MNO (WE) • Support in lobbying with the Regulator against MVNO access obligation
4
SVP Advisors can provide value-added support in different areas
5
Contents
6
Definition of MVNO
7
MVNO as a mean to reach different objectives
8
1. The MVNO model for a New Player
New services
Examples:
9
2. The MVNO model for established MNOs
10
3. The MVNO model for fixed operators
Fixed operators can effectively enter the mobile market through MVNO
Quick time-to-market
Mobile BB to
minimize F2M
substitution
GSM homezone
4Play to increase solutions to
APRU and reduce bypass fixed
churn network
MVNO
Model
11
An MVNO type could be defined according to the elements it
controls in the mobile services’ value chain
VAS &
Radio Network SIM Card & Sales & Value
Service Billling Support
Spectrum Switching Provisioning Distribution Proposition
Platform
BRAND
LIGHT
FULL
12
Contents
13
MVNOs presence in the World at a glance
There are about 500 active MVNOs worldwide (as of March 2010)
31 MVNOs
4 MVNOs
<1% share
27 MVNOs
<1% share
7 MVNOs
<1% share
4 MVNOs
<1% share
42 MVNOs
>20% SHARE
<5% SHARE
BEL FIN
24 MVNO 5 MVNO
UK DEN
28 MVNO 36 MVNO
FRA GER
30 MVNO 65 MVNO
POR AUT
5 MVNO 3 MVNO
SPA ITA
25 MVNO 14 MVNO
16
Overview of MVNO models [2]
17
Current trends in the international MVNO market
Launching sub-brands
18
Contents
19
The different phases of an MVNO launch
Negotiations Branding
Regulation
with MNOs
Preparation of Marketing
Positioning
business plan
20
The selection of the model is driven by the market opportunity and
the positioning of the MVNO
ILLUSTRATIVE
21
The selection of the MNO and the consequent agreement is a
fundamental step in the MVNO launch
Identify MNO which fits better with the selected MVNO model
22
The pricing model is the single most important element of the
wholesale agreement
Works well in
case of MNO
and MVNO
working well as
Commercial partners
23
Selection of the Enabling Platform: the role of MVNEs
24
Preparing for launch
25
Any questions? Please contact:
Dimitri Kallinis
Partner
dimitri.kallinis@svpadvisors.com
Telephone number:
Fax number:
+34 91 141 28 11