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DREAMWORK

Recommendation for the


best resort as a venue for
the annual sales meeting
scheduled for early
September

2010

[TYPE THE COMPANY ADDRESS]


Table of contents:

Executive summary………………………………………………………………………ӏ

Recommendation for the best resort as a venue for the annual sales meeting

scheduled for early September…………………………………………………………1

The problem and the plan……………………………………………………………….1

Incidentals of authorization and submission…………………………………………..1

Objective of recommending the resort…………………………………………………1

Use of analysis techniques……………………………………………………………...1

A preview of the presentation…………………………………………………………...2

Meeting hour’s requirements…………………………………………………………….3


Resorts those fulfill the meeting hour’s requirements…………………………… 3
More is offered during the meeting session……………………………………… 3

Payments methods and options offered………………………………………………..4


La Quinta……………………………………………………………………………….4
Broadmoor resort………………………………………………………………………4
Wintergreen Resort…………………………………………………………………….5

First Stage decision making……………………………………………………………..5

Refund Policies……………………………………………………………………………6
La Quinta………………………………………………………………………………..6
Broadmoor resort……………………………………………………………………….6
Wintergreen resort………………………………………………………………………6

Second stage decision making…………………………………………………………..6

The three resorts at a glance……………………………………………………………..7


La Quinta…………………………………………………………………………………8
Activities……………………………………………………………………………….8
Wintergreen resort……………………………………………………………………….9
Drawback…………………………………………………………………………….10
BroadmoorResort………………………………………………………………………10

Customer Feedback………………………………………………………………………..10

Summary of the whole analysis……………………………………………………………11

Recommendation……………………………………………………………………………12

Reference……………………………………………………………………………………..13
Executive summary

Our assignment was to recommend the best resort from a total of three as a
venue for the upcoming annual sales meeting of the Granite Insurance
Company, Inc. the topic on which the the analysis and the recommendation is
based are as follows:

Resorts which fulfill the meeting hour’s requirement and offers extras
Payment methods and options offered and flexibility
Refund policy and flexibility
Resort features and provided indoor and outdoor leisure activities
Customer feedback on related issues

Resort that has complied fully with the meeting hour’s requirement and has
provided the most exclusive extras during the meeting is being held has been
given the most priority.

Later we have carefully analyzed the payments methods and options given for
the payments along with the refund policies and flexibility of the whole process.
After that, integration has been made between these two processes.

The third stage was to carefully observe the entertainment and leisure activities
available for the people who will attend the meeting. Priority again has been
given to the one that offers the most extensive and exclusive and exceptional
activities to serve the purpose. And then again combining finally with the
previous two processes and recommending one which is the La Quinta Resort
in California.

One thing that we kept in mind while performing the whole analysis was to keep
in mind what we were told. We were informed that the Granite Insurance
Company, Inc. is flexible and can afford with whatever payments scheme will be
offered. Therefore this option was given a third level of priority. Still, the process
we believe is all correct because we have emphasized a lot on the refund policy
and thus maintaining a balance. Also trusted customer feedback and various
well known and reliable websites which have reviewed and rated these resorts
played a vital told in this evaluation process.
Recommendation for the best resort as
a venue for the annual sales meeting
scheduled for early September

Based on an analysis on the factors consisting


cost, payments, refunds, activities and facilities
offered by the resorts.

The problem and the plan

Incidentals of authorization and submittal


This analysis and recommendation of a resort as the site for the next annual
sales meeting of Granite Insurance Company Inc. is submitted to Ms. Kalle
Huber, Vice President for sales on 23rd November 2008 as authorized on 30th
October 2008.the investigation was conducted by the Group which was
assigned the Number of 5 as an identity.

Objective of recommending the resort


The objective of the investigation and the recommendation was to find a perfect
resort as the venue for the company’s next annual sales meeting and thus
helping the authority in taking the right decision. For achieving this objective, the
plan involved first determining the major factors which affect the meeting, then
collecting information for various reliable sources and then analyzing these
information based on certain criteria to find the right venue.

Use of analysis techniques


The task of finding a perfect meeting site actually falls under a general category
of investigation which actually means the task can be done using the familiar
and conventional ways for a look up. It demands mostly the mental and
intellectual efforts. There may be a few very specialized alternatives comprising
of computer software which are able to make almost accurate predictions but it
is important to keep in mind that those intense investigation and analysis might
require more resources which are expensive to manage, more time consuming,
full of complications and above all may be simply do not deserve the potential of
their usage. Therefore, the simple technique used in completing the assigned
task comprises the following steps:

There were two groups, each consisting two members, totaling of four people
who first discussed the problem with an intention to get to realize the problem
itself, the importance and impacts of the task and thus inheriting a positive
mentality for solving the problem with the believe that it will help these
investigators to work willfully and stay focused.

Upon completion of the first objective, the next step was to find out, locate and
select the resources for the required information and saving whatever have
been found.

The next step was to sit together for the second stage of discussion with an
intention to filter the information. The task mainly included two major steps -
first to keep only the required information and second to cancel out the rest but
saving is separately for a just incase situation.

After this, the analysis begins. The process was based on these filtered
information, group discussion and the company requirement. We have detected
factors according to their priority and have combined them with the company
requirement. After performing a matching session, we have finally preferred the
resort that best serves the purpose.

There is another part which is equally important because of the feedback which
has been given by a total of 45 selected individuals who have already attended
similar kind of meetings in these resorts. These are the proof of verification, the
correctness and the accurateness of the information that have been used and
applied for the analysis.

A preview of the Presentation

in the following pages the analysis can be found in details with all the necessary
information. The analysis has three broad parts. The first and the most
important part of the analysis is made up of meeting hours requirements, how
the three resorts respond to this requirement and also how much of extra
facilities they offer to make the meeting more appealing and pleasing. The
second most important part is related to the financing. This part analyses the
cost of the meeting event for each of the three resorts, how easily and
comfortably the payments can be made and the flexibility of their refund
policies. Part three analyses the range of entertaining and leisure activities
offered by each of the three resorts.
Meeting hour’s requirements

The annual sales meeting will be held for five consecutive working days
(Monday to Friday). 74 people will attend the meeting. The meeting will take
place in the morning time and after the meeting there will be a number of events
to entertain and reward the employees. Also there has to be a good
arrangement for dine-in and evening parties. The ultimate goal is the successful
completion of the meeting and giving the employees and stunning experience
strong and well enough to inspire then to work even better till another sales
meeting.

Resorts those fulfill the meeting hour’s requirements

Each resort has state of the art technology and arrangements for a large scale
meeting. All of them have large and comfortable seating arrangement with
required supplement (such as glasses and drinking water). The La Quinta has
an standby arrangements to provide on demand drinks. All three meeting rooms
are equipped with well off multimedia system to facilitate the presentation event.
Rooms have comfortable lighting system with mood setting options which is a
proof of using the latest technologies. These three meeting rooms are also
completely sound proof that ensures complete privacy during the meeting
hours. They are all perfectly air-conditioned and all the resorts have standby
power supply. La Quinta has come up with and exclusive option. They have
stated that their meeting room is equipped with with such air-conditioner which
is able to perfumer the air and can alter the perfume on a random basis.The La
Quinta and Broadmoor resort has complied with the meeting schedule but as
there are still ten months left, the Wintergreen resort has reported the they will
let us know if they comply with our schedule. But they have said that hopefully it
will be positive. Communication system between the meeting room and the rest
of the part of the resort is easy and effective. Anyone can contact with any of
the departments asking for anything during the meeting session. It is very clear
from this analysis that la quinta provides more facilities than the other
two.

More is offered during the meeting session

All the three resorts provide standby normal and medical supply and treatment.
Good tea break snacks can be provided by all. The La Quinta outperforms other
two in this part of analysis too as it has two standby helicopters for handling
medical and other emergency situations and they said that they have a plan to
expand their fleet. Other have ambulance utility vehicles which is also common
for La Quinta. Though the wintergreen resort is the closest to the city hospital
(takes 15 minutes to reach to the hospital) compared to the other two, we must
say La quinta has come up with stunning options that surely put itself
onto the top.

Payment methods and options offered

La Quinta:
100% of the accommodation cost including the rent of the meeting room must
have to be paid 72 hrs prior the event. Accommodation cost refers to the fare of
the hotel room booked. Payments for the food depend on the type chosen. If
there is an arrangements of buffet lunch or dinner then there is a fixed or
variable billing system depending of the selected menu. For any of the cases,
payments have to be made weekly. If the event last for less than a week, then
payments can be made on the last day of the event and is mandatory. If the
food is provided according to the preference of each people, the amount will be
totaled after every 10 days and has to be paid on the 10th day. If the event last
for a week then the payment can be made within two sessions. If it is less than
a week, the payments are suggested to be made on the last day of the event.
There is no additional charge for using the resort facilities which means it is
included in the accommodation cost.

Broadmoor resort:

50% of the accommodation cost including the rent of the meeting room must
have to be paid 48 hrs prior the event. Accommodation cost refers to the fare of
the hotel room booked. Payments for the food depend on the type chosen. If
there is an arrangements of buffet lunch or dinner then there is a fixed or
variable billing system depending of the selected menu. For any of the cases,
payments have to be made everyday in the morning. Incase of fixed chosen
menu, the payment can be made along with the first session of the
accommodation payment by 50% or the whole. If variable menu is preferred
then only the first option is valid. If the event last for less than a week, then
payments can be made on the last day of the event. It means the rest 50% of
the fixed bill or the total of the variable bill has to be paid on that day and is
mandatory. If the food is provided according to the preference of each people,
the amount will be totaled after every 5 days and has to be paid on the 6th day.
If it is less than 5 days, the payments are suggested to be made on the last day
of the event. There is no additional charge for using the resort facilities which
means it is included in the accommodation cost. There are additional charges
on outdoor activities which are guided by the resort people.

Wintergreen resort:

20% of the accommodation cost including the rent of the meeting room must
have to be paid 48 hrs prior the event. Accommodation cost refers to the fare of
the hotel room booked. Payments for the food depend on the type chosen. If
there is an arrangements of buffet lunch or dinner then there is a fixed or
variable billing system depending of the selected menu. For any of the cases,
payments have to be made weekly. If the event last for less than a week, then
payments can be made on the last day of the event and is mandatory. If the
food is provided according to the preference of each people, the amount will be
totaled after every 10 days and has to be paid on the 10th day. If the event last
for a week then the payment can be made within two sessions. If it is less than
a week, the payments are suggested to be made on the last day of the event.
There is no additional charge for using the resort facilities which means it is
included in the accommodation cost. There are additional charges on outdoor
activities which are guided by the resort people.

First stage decision making:

This first part of the analysis states that the Broadmoor and
Wintergreen resorts are more flexible for making the payments. Food
costing and payment method of Broadmoor is excessively complicated which is
actually caused by Varity. They have tried to give customer a number of options
but ultimately have made it over complicated. Under the payment factor, winter
green resort outperforms the rests. But while taking the decision based on up to
this part of the analysis process, it is important to keep in mind that the
company can even easily afford the load of full payment of the total
cost for any of the resort prior the event. In this case what can affect
the decision is the refund policy that has been discussed as the next
factor. And it is also important to keep in mind that La Quinta is still
our top choice.
Refund Policies:

La quinta:

50% can be refunded upon confirming the cancellation of the event no later
than half the event activities has gone. This means that if the event is planned
for 10 days and the company decides to change the venue for any reason, La
quinta has to be informed within the first 5 days. They also have flexible refund
policies for events that last for a week. Weekly events can be refunded up to
80% when cancellation of the event is confirmed on the 3 rd day of the event.
Only the accommodation cost falls under this refund policy. Payments which
have been made for foods and for other activities cannot be refunded.

Brodmoor resort:
30% can be refunded upon confirming the cancellation of the event within the
first two days. This means that if the event is planned for 10 days and the
company decides to change the venue for any reason, Broadmoor has to be
informed within the 2nd day. They have different refund policies for events that
last for a week. Weekly events can be refunded up to 20% when cancellation of
the event is confirmed on the 3rd day of the event. Only the accommodation cost
falls under this refund policy. Payments which have been made for foods and
for other activities cannot be refunded.

Wintergreen resort:

50% can be refunded upon confirming the cancellation of the event no later
than half the event activities has gone. This means that if the event is planned
for 10 days and the company decides to change the venue for any reason, La
quinta has to be informed within the first 5 days. They have the same refund
policy for all time spans. This means that the same 50% within firs half policy
will be used no matter for how long the event takes place. Only the
accommodation cost falls under this refund policy. Payments which have been
made for foods and for other activities cannot be refunded.
Second stage decision making:

Our second part of the analysis ends here. Till now, it should be clear that La
quinta has extremely flexible refund policies that are for sure, a boon for the
company. Cost is important but not the primary factor in determining the venue.
Recall that la quinta offers extensive range of options in the meeting hour’s
requirement, a little strict with the payment method and option that is alright with
the Granite Insurance Company, Inc. but extremely flexible with the refund
policies. This favorable combination prefers la quinta as a better venue for the
sales meeting.

The rest of this report consists explanation of some of the most important
features that help to build up a clearer view about them and also what exactly
our employees are offered to do during their leisure peiod. It is important to
analyze this section as thoroughly as it is done for the earlier sections because
the company truly wants its people to enjoy the meeting event. It is believed to
be an effective fuel that will keep rejuvenating the employees and will provide
the inspiration and mental energy to work harder.

The three resorts at a glance:

All these three resorts can be reached easily by traveling on air, by interstate
railway services or simply by driving personal vehicles. The nearest resort Is
Broadmoor situated in Colorado that can be reached easily by crossing a mere
part of Oklahoma. The farthest is the Wintergreen resort which is in Virginia. It is
actually one of the easts most state of US. Also following the later analysis, this
drawback of the wintergreen resort mated with other disadvantages regarding
the winter issue, this resort becomes the worst choice. La quinta is also far
which is situated in the California but there are widest range of travel options
available for reaching there which eliminates the distance problem and it will be
seen in the following part of the report that la quinta offers truly some exclusive
outdoor activities that will suit almost everyone in our large team of 74 people.
La quinta has a restriction on pet admission in a few areas of their complex. But
the process is actually simplified by the arrangements of specially and
professionally trained people for the look after of the pets and thus reducing the
level of customers’ anxiety regarding their loving pets. This option is only
available with the La Quinta resort.

All the three resorts have well trained life guard to ensure the level of safety.
They all also offers night camping, sight seeing and evening BBQ parties.
Communication and transportation facilities are well enough and all have their
own vehicle service on demand for their customers. No major problem has been
detected on these issues.

La Quinta:

La Quinta Resort & Club, nestled at the base of the majestic Santa Rosa
Mountains, is located 19 miles southeast of Palm Springs and 120 miles east of
Los Angeles. Sunny, warm and clear days combined with cool evenings make
the Palm Springs area one of America's most sought after winter destinations.
Winter evenings are cool while summer evenings are pleasantly warm. With
virtually no more than 15-20 days of rainfall in any given year, outdoor activities
can be accommodated year-round.

Comfortable and casual resort wear best describes the customary dress for La
Quinta Resort & Club, as well as the surrounding desert communities.

Activities:

In addition to 5 golf courses, 41 pools, 52 hot spas, and Spa La Quinta, La


Quinta Resort & Club offers a wide variety of unique and exciting activities to
entertain everyone in the family. Their concierge staff has the creativity and
resources to plan activities for the whole family and individual needs.

The Palm Springs Aerial Tramway is one of the most thrilling and unique
activities in Southern California. The large cable car gondola elevates from the
desert floor to the top of Mt. San Jacinto, rising over 8,516 feet in just 15
minutes! Dine at the peak of San Jacinto with breathtaking views of the valley.
The mountain station at the top has a restaurant, cocktail lounge, gift shop,
picnic area and movie theater.

Jeep Tours. The beauty of the California desert landscape is often missed by
the casual observer. One way to fully discover this natural wonder is on a
guided Jeep Tour. By exploring the path less traveled, the Jeep Tour takes
each passenger to the heart of the desert, and creates a truly memorable
experience.

Horseback Riding. One of the best ways to truly connect with the desert
environment is to ride the trails on horseback. Riding through the scenic foothills
of the Santa Rosa Mountains, the guide will point out unusual rock formations
left by the ancient Salton Sea. And all riders are warmly greeted along the way
by the local desert denizens, including rabbits, coyotes, and roadrunners.
Polo Grounds. Polo Grounds We offer the ambience of lush green polo fields,
white picket fences and stables of thoroughbred polo ponies set against the tall
palm trees and majestic Santa Rosa mountains.

The Indio Desert Circuit is a world renowned show jumping event that attracts
the top international horses and riders who journey to Indio, California to
compete under the watchful eye of some of the country's foremost hunter,
jumper and equitation judges. This spectacular seven-week hunter/jumper show
first began in Indio in 1992 and 2003 looks to be the Circuit's biggest and best
ever!

Bicycle Adventure. "May the road rise up to meet you, may the wind be always
at your back," as you bicycle over challenging desert trails designed to revitalize
the soul and body.

The Living Desert. Billed as the desert's natural attraction, a guide at this
wildlife and botanical park will introduce you to mountain lions, bobcats,
Mexican wolves and golden eagles of the Colorado Desert.

Art Galleries. Visit The Studios Art Gallery in the La Quinta Resort Plaza.
760.564.7664
Take a short trip to nearby galleries, where you can surround yourself with
contemporary art, jewelry, sculpture, furniture, and objets d'art. Whether you're
a serious collector or a novice buyer, you'll enjoy browsing works by both
emerging and established artists. You can also visit the Palm Springs Desert
Museum, located at the base of majestic Mt. San Jacinto, featuring exhibition
galleries, outdoor sculpture courts, and a 450-seat theater.

Shopping. This "journey into elegance" is a world-class shopping experience.


El Paseo, the Rodeo Drive of the desert.

The Fabulous Palm Springs Follies present music and memories in the
historic Plaza Theatre, with an exciting cast of singers, dancers, showgirls, and
comedy acts. All performers are 50 to 84 years young! You can meet the cast
after the performance, and enjoy a free visit of the historic Plaza Theatre's star-
studded Hollywood Museum. Show length is 2 1/2 hours.

Wintergreen resort:

The resort is treated by magnificent mountain views, sumptuous luxury, and


thrilling recreation. Spanning 11,000 acres on the eastern slopes of the Blue
Ridge Mountains, their spacious condominiums and vacation homes are
surrounded by winding trails, cascading streams and lush forests. The ultimate
four-season vacation or conference spot, Wintergreen Resort is peaceful and
refreshing, with an endless variety of activities.

The resort features four seasons of mountain recreation and amenities including
45 holes of championship golf on two courses; exhilarating winter skiing,
snowboarding and snowtubing; an award-winning tennis program; a full-service,
mountaintop spa; outdoor recreation such as hiking, fly fishing, horseback
riding, swimming and mountain biking; a variety of enticing dining options; and
much more. Activities include Skiing, riding the tube, skiing and riding lessons,
terrain park exploration, swimming pools, tennis courts and golf grounds.

Drawback:

Wintergreen resort reacts positively with all other aspects except ond that that is
the season during when the meeting will take place. September is quite warm in
Virginia and is actually an off season at the spot. The resort is actually based on
winter time activities. Though they have an attractive payment options and
refund policy available still, for the employees, it is going to be a worse choice.

Broadmoor Resort:

The Broadmoor is located on 3,000 lush acres under the shadow of Cheyenne
Mountain and offers an award-winning spa, fitness center, two swimming pools,
three outdoor hot tubs, one lap pool; 54 holes of championship golf, six tennis
courts with camps run by Hall-of-Fame member Dennis Ralston; children's
programs; 24-hour room service and 25 specialty retail shops.

Recently they have added individual cottages which are located near to their
main complex. Their design ensures the feeling of quietness of the Colorado
Spring Mountain. The environment and surroundings guarantees the visitors
getting the taste of being very different during their stay in the resort. This is
obviously a positive point for our employees.

Other activities offered includes tennis courts, fitness, pool, art classes, country
tours and outdoor adventures such as fly fishing trips, horse back riding, hiking
and biking, ballooning, rock climbing, jeep and van tours and white water
rafting.

Customer feedback:
to verify the accuracy and correctness of all the information that have been
presented so far, our group contacted with individual customers who has
attended similar events in these venues and checked many websites who has
reviewed and rated these resorts. For each of the resort, 15 potential customers
were selected for contacting totaling of 45 communication sessions. Luckily our
collected information was fully compatible with their feedback and was
important in suggesting the final resort.

Summary of the whole analysis:

After the first stage analysis which was the meeting hour requirements and
what additional options are offered regarding the meeting hours, we have
chosen La Quinta Resort for its exclusive offers. Others also have good facilities
available but not like La Quinta. As the meeting hours is the most important
event of the whole so the resort which offers only the best is considered.

The same result was found from the second stage of analysis comprising the
comparison of the payments methods and options offered as well as the refund
policies and how flexible each of the resorts are regarding these important
issues. We have found the Broadmoor and Wintergreen resort more liberal with
the payments schemes but strict in case of refunding. On the other hand, La
Quinta has come up with an acceptable combination where is demands full
payments prior the event starts to take place but with an extremely flexible
refund policies, exactly what we need. We went with the La Quinta in this case
as we were told that the Granite Insurance Company, Inc. is alright with any
kind of payment schemes.

The third and the last stage of the analysis was related with the task of
comparing important features and verifying them with the customer feedback of
these resorts to ensure a pleasant staying for the employees. At this final stage,
our task was simplified because La Quinta offers a wide rage of exclusive
activities which completely outperforms the two other resorts. Customer
feedbacks regarding La Quinta have emphazied these activities and almost
everyone was totally satisfied and wishes to visit La Quinta again when
possible. We also noticed that the customer feedback regarding La Quinta is
substantially positive than feedbacks on other two resorts.
Recommendation:

Based on an analysis that verifies the three major aspects of investigation


recommends one out of three resorts for the next annual sales meeting of
Granite Insurance Company, Inc. The venue that has been selected is the La
Quinta Resort situated in California.

The major factors which have helped us in recommending the resort are as
follows:

It has exceptional and exclusive range of arrangements for the meeting hours
which ensure no hassle and most pleasing meeting experience possible.

As Granite Insurance Company, Inc. is flexible with all sorts of payment policies,
the La Quinta has again come up with a refund policy far flexible than others
and it is exactly what Granite needs.

Finally La Quinta has a really wide range of indoor and outdoor leisure time
activities which suits our requirements as there will be a lot of people with
different preference and we are convinced that the no one of our employees will
be left bored at the venue.

We hope out work will satisfy the authority and thus successfully help them to
take final decision.
Reference:

www.broadmoor.com
www.wintergreenresort.com
www.laquintaresort.com
www.tripadvisor.com
www.travel.yahoo.com
www.webtourist.net
www.mytravelguide.com
www.callhotels.us
www.travelpod.com
www.yelp.com
hotelchatter.com

Customer feedback was gathered from posting queries and evaluating replies mostly
on answers.yahoo.com

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