Evidencia 6: Segmentation “Describing Potential Clients”

ELIZABETH ZUÑIGA PRADO

FICHA 2104852

SENA

PROGRAMA DE NEGOCIACIÓN INTERNACIONAL

CENTRO DE COMERCIO Y SERVICIOS RISARALDA

YUMBO-VALLE
Evidencia 6: Segmentation “Describing Potential Clients”

En la proyección de mercados, la segmentación permite identificar las

necesidades y el comportamiento de los consumidores para satisfacer sus deseos,

teniendo en cuenta que la idea es exportar el producto seleccionado a un país de

habla inglesa ya establecido, entonces es importante tener en cuenta el

vocabulario y las estructuras necesarias en inglés para elaborar una adecuada

consulta y así lograr un mayor conocimiento de las necesidades y expectativas de

los clientes, y con ello obtener una mejor visión de lo que se pretende ofrecer al

mercado internacional.

Por lo anterior y con la finalidad de cumplir con esta evidencia, desarrolle lo

siguiente:

1. Resuelva en inglés las preguntas que se le presentan a continuación:

- Where do you usually buy your cleaning products?

I usually buy the cleaning products from the chain stores because there are

several offers.

- Do you consider yourself as a neat person? Why?

Of course, I consider myself a clean and tidy person, and all the more so at

home because a clean house will give us positive energies and a healthy

mind and body.

- Do you feel satisfied with the cleaning products you buy? Why?

If I am satisfied with the cleaning products I buy because in addition to being

good quality products, they are economical products within reach of my

family budget.
- Mention 5 cleaning product brands you consider as the best ones

Ariel P&G

Axion Colgate Palmolive

Clorox Clorox de Colombia

Fabuloso Colgate Palmolive

Suavitel Colgate Palmolive

- Which are the most important aspects to be taken into account to choose a

cleaning product brand?

For me the most important aspects are:

Label indications.

Product usefulness.

Dosage.

Price.

Mode of use.
2. Describa en inglés el tipo de población a la que pretende proyectar el producto o

servicio, de acuerdo con el país ya seleccionado.

Projected product: Control clothing

Country selected: United States

Currently the cosmetic surgeries and everything related to having a toned and

harmonious body, is in fury, in addition the girdles and control clothing, not only

serve as clothing for postoperative, but also to use them daily, simply to shape the

body with the pressure exerted by the garment or to perform exercises. This

product is projected to the American population both men and women between 20

and 65 years, also taking into account that the United States gives preferential

access to the market in topics such as the variety of designs and innovation,

quality, competitiveness, they don’t skimp on prices as long as they feel really

benefited by the products, for these reasons America is our biggest customer.
References:

https://www.dinero.com/Buscador?query=el%20mercado%20fajas%20colombiano