Beruflich Dokumente
Kultur Dokumente
GLOBAL
Chopra, Mickey, Tobacco and obesity epidemics: British Medical Journal, 26 June 2004 Food promotion and childhood obesity,
Darton-Hill, Ian not so different after all? Product prohibitions
Henry Amy (The How buzz marketing works for International Journal of Advertising and Marketing to Techniques used in promotions to children
Geppetto Group) teens Children, April-June 2003 (April 2004) (factual presentation in children’s adverts)
Coughlin, R, The retails world from a kid's International Journal of Advertising and Marketing to Children’s perception of advertising,
Wong, T perspective Children, October-December 2002 Techniques used in promotions to children
(factual presentation in children’s adverts)
Lawrence, D The role of characters in kids International Journal of Advertising & Marketing to Children’s perception of advertising,
marketing Children, April-June 2003 Techniques used in promotions to children
(factual presentation in children’s adverts),
Toy advertising
Johnson, J Can Good Things Happen When Proceedings from 3rd Annual SCEC Summit Toy advertising
the Immovable Mass of the Toy CONSUMING KIDS: Toying with Children's Health, 4
Market Meets the Irresistible February 2004
Force of Play?
2
Geraci JC (Harris Millennials - the new media International Journal of Advertising & Marketing to Children and the new media
Interactive), generation Children, Volume 5, Issue 2, January-March 2004
Nagy, J (Yahoo!)
CHINA
Chan, K Materialism among Chinese International Journal of Advertising and Marketing to Children’s perception of advertising
children in Hong Kong Children, July-September 2003 (July 2004)
DENMARK
Tufte, Birgitte Children, media and consumption International Journal of Advertising & Marketing to Children and the new media, Media
Children, Volume 5 Issue 1, October-December 2003, literacy, TV/media watching and lifestyle
World Advertising Research Center - WARC
EU
3
OECD Committee on Online Advertising And Marketing OECD (Organisation for Economic Co-operation and Children and the new media, Techniques
Consumer Policy Directed Toward Children Development), 1999 used in promotions to children (factual
presentation in children’s adverts)
CIAA (Confederation Principles of Food and Beverage CIAA (Confederation des Industries Agro-Alimentaires de Food promotion and childhood obesity,
des Industries Agro- Product Advertising l'Union Europeenne) 26 February 2004 Worldwide legislation and self-regulation
Alimentaires de
l'Union Europeenne)
World Health Young people’s health in context WHO Europe - Health Policy for Children and Food promotion and childhood obesity,
Organization (WHO) Health Behaviour in School-aged Adolescents, No. 4, 2004 Product prohibitions, TV/media watching
Europe Children (HBSC) study: and lifestyle
international report from the
2001/2002 survey
FINLAND
FRANCE
4
Advertising Research Center – WARC
Komar-Morawska, A. Conference documents - 'Mlody Urzad Ochrony Konkurencji i Konsumentow (Office for Children’s perception of advertising
Peyronnet, J-Y. Le Konsument w Europie' (Young Competition and Consumer Protection) 23 May 2003
Bigot, J. Calais-Auloy, Consumer in Europe)
O. Geradon de Vera,
M. Puomila, Agnieszka
IRELAND
ITALY
Autorità per le Regolamento in materia di Gazzetta Ufficiale della Repubblica Italiana 8 agosto 2001, Worldwide legislation and self-regulation
Garanzie e le pubblicità radiotelevisiva e n. 183 (8 August 2001)
Comunicazioni (Italian televendite (Radio/TV Advertising
Communications and Tele-Promotions Regulation)
Authority)
5
MALAYSIA
NEW ZEALAND
Zwaga, WE Researching Children's Television Forum 'Young People and the Media', 2000 TV/media watching and lifestyle,
Viewing Habits in the Context of Worldwide legislation and self-regulation
the Free-to-Air Television Code
Review
NORWAY
6
Isachsen, Terje Children and TV commercials. A SIFO - National Institute for Consumer Research, April Children’s perception of advertising,
literature study. Summary. 1995 Social values in advertising to children,
Techniques used in promotions to children
(factual presentation in children’s adverts)
Isachsen, Terje Children, consumption and SIFO - National Institute for Consumer Research, July Social values in advertising to children
advertising. A study of the 1997
economy and culture of children's
consumption in postwar Norway.
Summary
POLAND
Urzad Ochrony ABC Mlodego Konsumenta (ABC Urzad Ochrony Konkurencji i Konsumentow (Office for Children’s perception of advertising
Konkurencji i of a young consumer) Competition and Consumer Protection) August 2003
Konsumentow (Office
for Competition and
Consumer Protection)
Kirwil, Lucyna Wspieranie Socjalizacji Dzieci i Krajowa Rada Radiofonii i Telewizji (The National Social values in advertising to children,
Mlodziezy Przez Telewizje - Broadcasting Council) 29 December 2003 TV/media watching and lifestyle
Raport (Supporting Socialization
of Children Through Television -
Report)
Nurkiewicz, Ewa Pijesz? Jesz? A Wiesz? Konkurs Stowarzyszenie Konsumentow Polskich (Association of Children’s perception of advertising, Food
7
Opolska, Halina 'Reklama Prawde Ci Powie?' (Do Polish Consumers) promotion and childhood obesity
Turlejska, Aleksandra You Drink? Do You Eat?
Wesolowska, Competition 'Advertising Will Tell
Magdalena You the Truth?')
Stowarzyszenie Konsumencka Ocena Wplywu Stowarzyszenie Konsumentow Polskich (The Association Children’s perception of advertising,
Konsumentow Wybranych Reklam na Dzieci of Polish Consumers) December 1998 Techniques used in promotions to children
Polskich (The ( The Consumers' Evaluation of (factual presentation in children’s adverts)
Association of Polish Selected Advertisements on
Consumers) Children)
Komar-Morawska, A. Conference documents - 'Mlody Urzad Ochrony Konkurencji i Konsumentow (Office for Children’s perception of advertising
Peyronnet, J-Y. Le Konsument w Europie' (Young Competition and Consumer Protection) 23 May 2003
Bigot, J. Calais-Auloy, Consumer in Europe)
O. Geradon de Vera,
M. Puomila, Agnieszka
Grupa Inicjatywna Karta Zasad Przyjmowania do Canal + Cyfrowy, June 2004 Children’s perception of advertising,
'Reklama dla Dzieci" Emisji Reklam Skierowanych do Morality and ethics of advertising to
(Initiative Group Dzieci (Charter of Principles on children, Taste and decency in advertising,
'Advertising for Accepting Advertisements Directed Techniques used in promotions to children
Children') to Children) (factual presentation in children’s adverts)
SWEDEN
The Swedish Sponsring i skolan: Vägledning för Konsumenverket (The Swedish Consumer Agency) March Morality and ethics of advertising to
8
Consumer Agency, utarbetande av lokal policy för 2004 children, Product prohibitions, Social
The Swedish National sponsring(Guidelines for values in advertising to children
Agency for Education sponsoring in schools)
and The Swedish
Association of Local
Authorities/ Federation
of County Councils
Rydell, Ann-Margret, TV- konsumtion och barns hälsa Staten Folkhälsoinstitut (Swedish National Institute of TV/media watching and lifestyle
Bremberg, Sven och anpassning (TV consumption Public Health) 2004
and children's health)
UK
Ofcom Ofcom’s strategy and priorities for Ofcom, 1 June 2004 Media literacy
the promotion of media literacy -
Consultation document
Spungin, Pat Parent power, not pester power International Journal of Advertising & Marketing to Food promotion and childhood obesity,
Children, Volume 5 Issue 3 - April-June 2004, World Parental perception of children's
Advertising Research Center - WARC advertising
Geraci, John What do youth marketers think International Journal of Advertising & Marketing to Children’s perception of advertising, Food
about selling to kids? Children, Volume 5 Issue 3 - April-June 2004, World promotion and childhood obesity,
Advertising Research Center - WARC Morality and ethics of advertising to
children
9
Karet, Nicki Understanding Children's Sherbert Research, 2004 TV/media watching and lifestyle
Responses to TV
Hind, Annette Brands for the under-3s: International Journal of Advertising and Marketing to Children’s perception of advertising,
Teletubbies, a case study Children, January-March 2003 (January 2003) Parental perception of children's
advertising
Kirwan, T, Learmonth, Mapping Media Literacy - Media British Film Institute (BFI), Broadcasting Standards Media literacy
J, Sayer, M, Education 11-16 Years in the UK Commission (BSC), Independent Television Commission
Williams, R (ITC), March 2003
Ofcom (Office of Childhood Obesity - Food Ofcom (Office of Communications), 22 July 2004 Children’s perception of advertising, Food
Communications) Advertising in Context promotion and childhood obesity, Media
literacy, Parental perception of children's
advertising, Techniques used in
promotions to children (factual
presentation in children’s adverts),
TV/media watching and lifestyle
Livingstone, S A Commentary on the Research Department of Media and Communications - London Children’s perception of advertising, Food
Evidence Regarding the Effects of School of Economics (LSE) February 2004 promotion and childhood obesity, Media
Food Promotion on Children literacy, Parental perception of children's
advertising, Techniques used in
promotions to children (factual
presentation in children’s adverts),
TV/media watching and lifestyle
Livingstone, S, Advertising Foods to Children: Department of Media and Communications - London Children’s perception of advertising, Food
Helsper, E Understanding Promotion In The School of Economics (LSE) 6 July 2004 promotion and childhood obesity, Media
Context Of Children’s Daily Lives literacy, Parental perception of children's
advertising, Techniques used in
promotions to children (factual
presentation in children’s adverts),
TV/media watching and lifestyle
10
Duff, R. (ChildWise) What advertising means to International Journal of Advertising & Marketing to Children’s perception of advertising
children Children, Volume 5, Issue 2, January-March 2004
USA
National Advertising Guidance for Food Advertising National Advertising Review Council (NARC), 28 May Food promotion and childhood obesity,
Review Council Self-Regulation: White Paper 2004 Worldwide legislation and self-regulation
(NARC)
Hobbs R, Frost, R Instructional Practices In Media New Jersey Journal of Communication 6(2): 123-148. 1999 Media Literacy
Literacy Education And Their
Impact On Students' Learning
Jernigan, David H, Sex Differences in Adolescent Archive of Pediatrics and Adolescent Medicine Product prohibitions
Ostroff, Joshua, Ross, Exposure to Alcohol Advertising in 2004;158:629-634, July 2004
Craig, Magazines
O'Hara James A
Federal Trade Marketing Violent Entertainment Federal Trade Commission (FTC), July 2004 Morality and ethics of advertising to
Commission (FTC) to Children: A Fourth Follow-up children, Social values in advertising to
Review of Industry Practices in the children, Taste and decency in advertising,
Motion Picture, Music Recording Techniques used in promotions to children
& Electronic Game Industries - A (factual presentation in children’s adverts)
Report to Congress
11
Klein, JD, Do candy cigarettes encourage British Medical Journal Volume 321, 5 August 2000 Product prohibitions, Techniques used in
St Clair, S young people to smoke? promotions to children (factual
presentation in children’s adverts)
Public Health Institute Food Advertising and Marketing 'California's Obesity Crisis - Focus on Solutions - What Food promotion and childhood obesity
to Children and Youth: Do They Schools can do' - Public Health Institute, March 2004
Influence Unhealthy Food
Purchases?
Newby, PK, Peterson, Beverage consumption is not Journal of the American Dietetic Association, 2004; 104: Food promotion and childhood obesity
KE, Berkey, CL, associated with changes in weight 1086-1094, July 2004
Leppert, J, and body mass index among low-
Willett, WC, income preschool children in
Colditz, G North Dakota
McConahy, KL, Portion size of common foods Journal of the American Dietetic Association, 2004; Vol. Food promotion and childhood obesity
Smiciklas-Wright, H, predicts energy intake among 104, No. 6, July 2004
Mitchell, DC, preschool-aged children
Picciano, MF
Poussaint, Alvin, The Trouble With Teletubbies The American Prospect vol. 10 no. 44, May 1, 1999 - June Children’s perception of advertising,
Linn, Susan 1, 1999. Media literacy, Parental perception of
children's advertising
Wong, F, Huhman, M, VERB- A Social Marketing Preventing Chronic Disease - [serial online] 2004 July Social values in advertising to children,
Heitzler, C, Asbury, L, Campaign to Increase Physical Taste and decency in advertising,
Bretthauer-Mueller, R, Activity Among Youth Techniques used in promotions to children
McCarthy, S, Londe, P (factual presentation in children’s adverts),
TV/media watching and lifestyle
Vandewater, E, Shim, Linking obesity and activity level Journal of Adolescence 27 (2004) 71-85 February 2004 Food promotion and childhood obesity,
M, with children’s television and TV/media watching and lifestyle
Caplovitz, AG video game use
12
Lesniak, J Advertising: Appealing to Fun and Psy 234: Advanced Social Psychology, Miami University, Techniques used in promotions to children
Pleasure 3 May 2003 (factual presentation in children’s adverts)
Engle, MK FTC Regulation of Marketing to Prevention Institute 2003 Children’s perception of advertising, Food
Children promotion and childhood obesity,
TV/media watching and lifestyle
13