Changestite loga's Partnership Meetn “4 February 2008 alongs Notes ‘+ OH gave Changestitecampsign update BreakfastLie activity ‘+ Breakfast club guldlines and posters to be co-branded with BreakfataLife are with CContnyou, yet fo be published Kelogg's fered DH the opportunity to write a forward fot the guieines + Kellogg's discussed the breakfast club awards, which have had 200 eppcation, fad vl have 6-9 winners in miéMarch, Kellogg's Invited DH fo use a winner a5 2 PR platform + Kellogg's enquired about BreskfaséLife PR. DH confirmed that PR plans are not yot estabished 1+ Dt enguired about Kellogg's sending emails to breakfast cubs and consumers about Broskfastéife Kelloggs to dra emails + DH requested more formation on the numberof breakfast cubs that are incrementally being created + Kellogg's enquired about a response to their enuiry regarding Sugar Swaps messaging, OH clad that they are not emonsing any procucts inthe campaign nor dieouraging pepe eam eating carea. and that messaging has baen developed Sand finalised with censutaton by rtiboral experts. DH policy wil provide @ Fesponse to Keloggs enquiry + Kellogg's discussed he opportunity to secure afl back panel on 2 milion core boxes to promote ChangedLfe messaging fora year. This would neod to be sppcoved by eal arch DH has no yet inalsed on pack guidance, and can't approve any er-pack oppartunites unt having done so + Kelioggs also discussed Wake Up To Breakfast, which could potentially have CChangedtite messaging on 4-3 pack panels m3 on 30 milion packs, whichis @ ‘90% consumer penetraton ‘Website communicators + Keliogg's confirmed hat a ChangesLife sectionmessagings being developed for their website + Ketiogg' wil look into inking to HAT. assuming the waste linched ee ven the curvey is omeved Next + Kologgs to send website visuals for OM to approveology’ to rt enais to goo besa cis and censurers about Breas Kelogs f prove ntomaton on ruber of rahi bs being crested Dito provide Kelog' wihAac's UR se a efron port Di pelcy to provaaa response to Kaogg s Sugar Sepa messaging ena, Dttelet keleoy inom wren he HATK soy ends, DiteletReleggs iow ify wel eto wre a oar othe breakfast cub ideines Bite share om pack guidance wih Kellogg's once ts nased