PICCADILLY
SAP FOR RETAIL CREATES UNIFIED
“SAP has an excellent vertical solution
for the retail industry. SAP for Retail
is an all-in-one solution with valuable
best-practice knowledge built in, which
is supported by a very good imple-
mentation methodology.”
Plamen Andonov, SAP Project Manager,
Piccadilly AD
SAP Customer Success Story
Retail – Supermarket Chain
SOFTWARE ENVIRONMENT TO FOSTER
GROWTH
QUICK FACTS
Company
• Name: Piccadilly AD
• Location: Varna, Bulgaria
• Industry: Retail – supermarket chain
• Products and services: Supermarkets
• Revenue: €110 million
• Employees: 1,700
• Web site: www.piccadilly.bg
• Implementation partner: Varna Business
Services Ltd.
Challenges and Opportunities
• Support rapid business growth and
aggressive expansion plan
• Reduce desynchronized processes
caused by separated IT systems
• Manage operational complexity of having
multiple sites, large data transactions, and
broad product ranges
Objectives
• Synchronize business processes to
achieve operational excellence
• Create a single and integrated software
environment to manage multiple sites
• Effectively manage data to support busi-
ness analysis and decision making
SAP® Solutions and Services
• SAP for Retail solution portfolio
• SAP NetWeaver® Business Intelligence
component
• SAP NetWeaver Application Server
component
Implementation Highlights
• Synchronized all business processes
• Completed in 8 months, on time and
within budget
• Seamlessly integrated the SAP® solution
with point-of-sale systems
Why SAP
• Excellent vertical solution for retail
industry
• Valuable set of best-practice knowledge
• Very good implementation methodology
• Powerful potential to integrate business
intelligence
Benefits
• Increased operational efficiency by
synchronizing business processes
• Improved data transparency and facilitated
financial consolidation
• Gained insight into retail business
dynamics
• Improved decision making based on timing
and accurate information
• Increased employee productivity
• Enhanced internal and external
collaboration
Existing Environment
Legacy systems
Third-Party Integration
• Database: Oracle
• Hardware: Hewlett-Packard
• Operating system: Microsoft Windows NT
Piccadilly AD, a leading Bulgarian supermarket chain, is eager to
expand business and enlarge its market share. By deploying the
SAP for Retail solution portfolio, the company has gained control of
business processes, enabled faster and consistent information flow,
improved decision making, and enhanced customer experience.
Established a decade ago, Piccadilly locations, handle a range of products After reviewing a number of options
has evolved into one of Bulgaria’s representing about 15,000 stock-keeping and software solutions available on the
most popular supermarket chains. Its units, and master a body of transaction- market, Piccadilly made the decision to
14 stores and 250 outlets throughout al data of around 150 million records implement SAP for Retail. “SAP has an
the country provide shoppers with a annually. In addition, Piccadilly found excellent vertical solution for the retail
cozy atmosphere, a level of service over the years that its legacy systems industry. SAP for Retail is an all-in-one
equal to that found anywhere in Europe, could not meet the demands of sup- solution with valuable best-practice
and a wide assortment of products. The porting the company’s 24x7 system knowledge built in, which is supported
company employs 1,700 people, with operation cycle. by a very good implementation method-
revenues reaching €110 million in 2007. ology,” adds Andonov.
“The biggest issue we were facing was
Piccadilly’s mission is to become the the desynchronized business processes SAP for Retail was successfully
leader among the supermarkets in caused by separated and disconnected implemented on time and within budget
Bulgaria. To achieve this, Piccadilly has IT systems,” says Plamen Andonov, at Piccadilly for 40 users at multiple
been striving to improve product offer- the SAP project manager at Piccadilly. locations. At the same time, Piccadilly
ings and further enhance service “To succeed in our business, a syn- implemented the SAP NetWeaver®
standards and the pleasant shopping chronized business process that allows Business Intelligence (SAP NetWeaver
experience for customers for which it us to gain control and visibility of the BI) component, integrating both it and
is already known. Last but not least, the process flow is crucial. With this in SAP for Retail with its point-of-sale
company has invested in building an mind, we needed to build a world-class system in the front and back offices.
information technology platform that IT platform to facilitate an improvement
offers a clear-cut competitive in efficiency.” Piccadilly was particularly happy with
advantage. the support of its SAP partner, Varna
Piccadilly decided to look for a single, Business Services Ltd (VBS). “We were
Single and Integrated Platform integrated platform to support multiple looking for a local SAP partner focused
to Support Retail Operations store locations and sales channels. on retail business with knowledge and
Ultimately, the solution would have to expertise in the area of SAP for Retail,”
Like many other supermarket chains, help the company centralize supply says Andonov. “We are fully satisfied
Piccadilly is constantly challenged with chain management, enhance its business with the performance of VBS. We are
operational complexity. It must manage analysis capability, and improve financial still working with it regarding the support
multiple stores and outlets in as many reporting and decision making. activities and system optimization.”

Efficiency Through Unified
Business Processes
After going live, Piccadilly began to
extend the solution to more users and
additional business functions. Now
SAP for Retail supports mission-critical
business processes, including procure-
ment, master data management, pricing
and promotion, inventory management,
point-of-sale, and financial reporting.
The SAP® software has delivered
measurable results to the company, the
chief of these being the synchronization
of Piccadilly’s business processes.
With the unified platform, Piccadilly has
improved a high percentage of its busi-
ness processes in the central office
“Data transparency across the company was a great benefit for us after the
implementation. With real-time, high-quality data, we have control over and
visibility of overall business data from stores, vendors, customers, and suppliers.”
Plamen Andonov, SAP Project Manager, Piccadilly AD
and in the store, including stock supply
management, price calculation, and
point-of-sale across multiple locations.
This has resulted in integrated planning
decisions, efficient assortment man-
agement, and improved pricing and
promotion management.
“We have gained process efficiency
through the integration of systems.
We are now able to verify invoices faster,
monitor the activities of suppliers better,
and control the inventory at the right
level. All these add up to a new level of
collaboration and operational efficiency,”
says Andonov.
Information at Our Fingertips
With SAP for Retail, managing a large
amount of data is no longer a headache
at Piccadilly. The software synchronizes
master data across all store and outlet
databases to maintain consistent infor-
mation. This dramatically reduced the
time required to process business
transactions and just as dramatically
improved company-wide analysis and
reporting.
“Data transparency across the company
was a great benefit for us after the im-
plementation. With real-time, high-quality
data, we have control over and visibility
of overall business data from stores,
vendors, customers, and suppliers,” says
Andonov. He adds that real-time, high-
quality data has also helped Piccadilly
leverage customer information, giving
the company insight into customer
“SAP for Retail covers 100% of
business processes at Piccadilly.
We can see that SAP for Retail
has been a major step forward
in the development of our
business.”
Plamen Andonov, SAP Project Manager,
Piccadilly AD
preferences. This has made it possible
for Piccadilly to put the right product
mix on the shelves at the right time in
the right quantity.
High-quality and consistent data also
supports critical business decisions at
Piccadilly. With SAP NetWeaver BI, the
company is able to run comprehensive
business analyses on locations, inven-
tories, sales revenues, employees, and
customer buying behavior. “This has
been particularly important at the stage
when you want to expand the business,”
explains Andonov.
Almost two years down the road, users
at Piccadilly are satisfied with SAP for
Retail. In the unified software environ-
ment, multiple data entry into different
applications has been eliminated, which
has substantially reduced the time
required to make the entries and in-
creased data accuracy and productivity.
“We have seen a clear reduction of
manual work thanks to the automation of
processes and data integration. Our peo-
ple are more efficient,” says Andonov.
Piccadilly is impressed with the
functionality of SAP NetWeaver BI.
“We are handling a large quantity of
data on a daily basis. SAP NetWeaver
BI integrates perfectly with the SAP
core solutions, allowing us to combine
data from multiple sources and orga-
nize them in the most efficient way,”
says Andonov. “With that, we have the
information at our fingertips.”
 www.sap.com /contactsap

For Piccadilly, the logistics functionality

in SAP for Retail is another feature that
particularly stands out. According to
Andonov, the functionality provides the
company with the ability to manage,
monitor, measure, and control supply
chain processes from tracking and
tracing to calculating key performance
indicators. “We have an integrated,
comprehensive view of performance
across the supply chain,” says Andonov,
adding: “SAP for Retail covers 100%
of business processes at Piccadilly. We
can see that SAP for Retail has been a
major step forward in the development
of our business.”

Future Enhancement

Piccadilly is going to open 20 new out-

lets in 2008, and the company is well
positioned to support the expansion.
“We will continue to optimize the SAP
NetWeaver BI implementation and will
add the SAP Customer Relationship
Management application to the current
business model,” says Andonov. With
these powerful tools, Piccadilly expects
to foster further collaboration with its
customers, increase their loyalty, and
achieve the key corporate objective: to
deliver a superior customer experience.

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