Executive Summary

Of
Summer Internship Program
Submitted in requirement of IBSAF Award for Excellence in S.I.P 2020

By- Rituraj Sharma

Enrolment No.-19BSP2260
Company Name: CHAI POINT

A report submitted for the requirements of PGPM Program at IBS GURGAON

EXECUTIVE SUMMARY
Student Information-

Student Name- RITURAJ SHARMA

Registration No- 19BSP2260

IBS GURGAON

Organization Description-

Chai Point, India's largest organized Chai retailer brings a perfectly brewed cup of Chai made
with fresh, natural ingredients to offices and working professionals around the country. With
over 100 service hubs, Chai-on-Call and boxC.in are designed for corporate. Chai Point is
revolutionizing the way Chai is consumed in India. Beginning with the first pilot store set up in
Bangalore in April 2010, Chai Point has rapidly grown to become the go-to brand for a perfectly
brewed cup of Chai with over 300,000 cups sold every day.

REPORT TITLE-

“Study and Implementation of Sales Cycle and Key Factors Which Influence Purchase in
Vending Machine Industry”.

OBJECTIVE OF THE INTERNSHIP-

 Client handling
 Get the details of the Administration department
 Create awareness about the products.
 Set up meetings
 Lead generation
 Revenue generation
 Building a strong client base
METHODOLOGY-
 Lead generation through cold calling
 Approaching corporates and pitching our product.
 Acquiring administration details through personal interactions
 Brand awareness through brochures and sales pitch.
 Setting up the meeting in order to convert those leads.
 Follow ups using emails and calls
 Sales presentation
 Sales navigator- prospect leads details

FINDINGS

 Despite the fact that entry of Chai Point has led to a fall in the market share of CCD, still
they are the leaders in this vending machine industry.
 Chaayos on the other hand is yet to enter this industry, but has already been able to mark
its footprints, posing as a strong competition for both Chai Point and CCD.
 Chai Point is rapidly tapping into this untapped market and will be able to capture the
major portion of the market in next few years.

CONCLUSIONS
 Chai Point is performing tremendously well in the market. With their entry in the
market, share of CCD has started falling and they are losing many customers.
 Chai Point has entered the market with a perfect timing and after a lot of R&D.
 If they grow at the rate at which they are growing presently, they will be able to capture
a major portion of this untapped market.