KLE Society's Science and Commerce College, Kalamboli.

[Question Bank for ATKT Exam ]

Subject: E-Commerce and Digital Marketing
Class TYBMS Sem-5
Subject Teacher: Dr. Geeta Kohade
1. Amazon .com is an example of ______ business model.
a. B2C
b. B2B
c. B2G
d. G2B
2. There is no uniform platform for information sharing in case of _________E-
commerce as it depends heavily on personal communication.
a. Traditional
b. Non Traditional
c. Contemporary
d. Modern
3. ERP systems have helped in the________ of cycle time.
a. Inflation
b. Increase
c. Reduction
d. Deflation
4. There are many restrictions on market entry in case ______ retailing.
a. Online
b. Offline
c. Contemporary
d. Modern
5. E-Government _______redeploying resources from back-end processing to
the front line of customer service.
a. Allows
b. Not allows
c. Decline
d. Not Decline
6. _________ is education may create feeling of isolation amongst
learners.
 a. E-Business
b. E-auction
c. E-commerce
d. Traditional
7. __________is also known as next generation e commerce.
a. Offline
b. E-Business
c. M- Commerce
d. Traditional
8. Collection of appropriate tax has become a _____issue due to emergence of
E-Commerce :
a. Major
b. Minor
c. Decline
d. Inflation
9. B2B E-commerce has led to _________ in the transaction cost.
a. Maximize
b. Fewer
c. Increase
d. Decrease
10. _________ has changed the entire market structure and its local
proximity.
a. E- Commerce
b. Traditional
c. Unorganized
d. Offline trading
11. Availability of E-Commerce everywhere, at all times shows that it is
_____.
a. Ubiquitous
b. Possess global reach.
c. Intense
d. Complement
12. E- infrastructure and E markets are the basic components of _____ e-
commerce.
 a. B2B
b. B2C
c. B2G
d. G2B
13. High levels of inflation affects E-commerce business that mainly deal
with _____.
a. Essential items
b. Luxurious items
c. Both (a) an (b)
14. The technological basis of e-commerce basically Web client/server
middleware is called as _____ tier architectures.
a. One
b. Two
c. Three
d. Four
15. Occurrence of new intermediates is called _____.
a. Dis intermediation
b. Re-intermediation
c. Intermediation
d. Tourism
16. RTI application, PAN card Application shows that Ecommerce is
extensively used in the _____ sector.
a. Tourism
b. Government
c. Medical
d. Academic
17. M-governance is not replacement but _____ for E governance.
a. Complement
b. Supplement
c. Both (a) an (b)
d. Personalized learning
18. E-commerce in education had lead to _____.
a. Personalized learning
b. Gamification
 c. Both (a) an (b)
d. Re-intermediation
19. B2B applications are in the areas of supplier management that involve
_____.
a. Inventory management
b. Distribution management
c. Both (a) an (b)
d. Inter mediation
20. _____ a process whereby outsourcing of some functions necessary for
doing the business can be eliminated.
a. Inter mediation
b. Hyper mediation
c. Both (a) an (b)
d. Gamification
21. By hosting useful and informative web sites, businesses can acquire
________businesses visibility.
a. Greater
b. Lesser
c. Fewer
d. Less
22. A good website design helps in maintaining better relationships with
customers in case of _______ .
a. Offline
b. Unorganised
c. Traditional
d. E-Business
23. ________ system can improve data security.
a. ERP
b. MRP
c. DRP
d. PRE
24. E-commerce application have brought _______ reforms aimed at
speeding up the process of granting permissions etc.
a. Administration
 b. Office
c. Managerial
d. Executive
25. World Wide Web (WWW) was introduced in the year ……………………

a. 1994
b. 1996
c. 1992
d. 1990

26. ……………….is an early form of E-commerce

a. SCM
b. EDI
c. Both of these
d. None of these
1.
27. _______standards lay down the syntax (grammatical structure) and
semantics (vocabulary) of the data being exchanged.
a. SCM
b. EDI
c. Both of these
d. None of these
28. The very first page of the website is called as the ______ page .
a. Home
b. Front
c. Back
d. End
29. A good website is one which is ______
a. Scalable
b. Measurable
c. Notable
d. Variable
30. The EDI standards are _______.
a. Statics
b. Firm
c. Flexible
d. Rigid
31. All electronic businesses _____.
a. Are automated
 b. Provide network
c. Perform business Process
d. All of the above
32. Procurement, ordering of stock , replenishment etc are _____
processes.
a. Customer related
b. Production
c. Internal Management
d. Logical
33. E business provide_____.
a. Convenience
b. Have global reach
c. eliminate need for middlemen
d. All of the above
34. _____ refers to selling of products that one does not actually own.
a. Up shipping
b. Drop shipping
c. Net shipping
d. Production
35. _____ data warehouse contains all the meta data and business rules.
a. Physical
b. Logical
c. Decision Support system
d. Dropshipping
36. _____ refers to the management of a network of interconnected
business involved in the ultimate provision of product and service
packages required by the end customers.
a. Customer Relationship Management
b. Supply Chain Management
c. Both a and b
d. Net shipping
37. _____ business model means having a business with physical presence
a. Brick and Mortar
b. Pure Online
 c. Both a and b
d. Up shipping
38. _____ also known as click-and-mortar business model
a. Brick and Mortar
b. Pure Online
c. Bricks and Clicks
d. Drop shipping
39. EDI is used in _____ businesses only
a. B2B
b. B2C
c. B2G
d. B2E
40. E-procurement applications have _____ scope.
a. Limited
b. Vast
c. Cant be determined
d. None
41. Putting an end to the computer crimes is one of the objectives of
________.
a. IT Act 2000.
b. IT Act 2001
c. IT Act 2002
d. IT Act 2003
42. Unauthorized data monitoring is also called as packet_______ .
a. Non gambling
b. Non Sniffing
c. Gambling
d. Sniffing
43. ________is based on symmetric and asymmetric cryptography system.
a. Net Bill
b. Networking
c. Bill
d. Internet
44. ………………..is concerned with the buying and selling information, products
and services over computer communication networks

a. Commerce
b. E-Commerce
c. E-Business
d. None of these

45. ………………..is a set of standards developed in the 1960s to exchange

business information and to do electronic transactions

a. EDI
b. Protocols
c. TCP/IP
d. None of these

46. Which among the following product is suitable for E-Commerce ?

a. Books
b. Vegetables
c. All of these
d. None of these

47. ……………allows a business application on the computer of one organization

to communicate directly with the business application on the computer of
another company.

a. EDI
b. Protocols
c. Standards
d. Business applications
e.
48. Electronic Exchange of business documents in a standard format is known as
………………
a. E-commerce
b. E-Business
c. EDI
d. None of these

49. ………………. is essentially a business process that connects manufacturers,

retailers, customers and suppliers in the form of a chain to develop and
deliver products.

a. E-commerce
b. EDI
c. Networking
d. SCM
50. _______ unauthorized use of services, fraud, harassment by email, and
pornography.
a. Trojan horse
b. Spoofing
c. Denial of service attack
d. Phishing
51. _____ security consists of various services like like privacy, authenticity and
message integrity.
a. Access
b. Transaction
c. Both (a) and (b)
d. Description
52. When a person knowingly destroys or alters any computer source code used
for a computer system it is called as _____.
a. Hacking
b. Tampering
c. Both (a) and (b)
d. Encryption
53. Electronic Payment systems offer advantages like.
a. Convenience
b. Reduced risk
c. Both (a) and (b)
d. Credit
54. _____ cards are also called as check cards .
a. Debit
b. Credit
c. Both (a) and (b)
d. None
55. _____ card was first produced by Motorola in 1977.
a. Debit
b. Credit
c. Smart
d. Debit Card
56. Contact card and contactless cards are a type of _____ card.
a. Debit
b. Credit
c. Smart
d. Credit Card
2.
3.
57. In a _____ payment gateway the customer is directed to the payment page
and not out of the website.
a. Shared
b. Hosted
c. Both (a) and (b)
d. Debit
58. World pay is a _____.
a. Debit Card
b. Credit Card
c. Payment Gateway
d. Transaction
59. Express warranty is a warranty in _____ form
a. Oral
b. Written
c. Both (a) and (b)
d. Description
60. _____ is the transformation of data in some unreadable form.
a. Encryption
b. Description
c. Both (a) and (b)
d. Debit Card
61. _______ is a social news website.
a. Reddit
b. Debit
c. Credit
d. Submit
62. Search Engine Marketing (SEM) is a ________term approach .
a. Short
b. Medium
c. Long
d. Small
63. Influencer marketing is that it is not as controllable as _______ marketing.
a. Modern
b. Traditional
 c. Contemporary
d. Online
64. Spam is ________email.
a. Solicited
b. Inbox
c. Unsolicited
d. Draft
65. What is the name for direct computer‐to‐computer transfer of transaction
information contained in standard business documents?
a. internet commerce
b. e‐commerce
c. transaction information transfer
d. electronic data interchange
66. Which of the following is used in B2B to pay for purchases?
a. e‐commerce
b. financial electronic data interchange
c. electronic data exchange
d. Electronic checks
67. 67.Public key encryption uses multiple keys. One key is used to encrypt data,
while another is used to decrypt data. The key used to encrypt data is called
the key.
a. decryption
b. private
c. encryption
d. public
68. Secure Sockets Layers does which of the following?
a. creates a secure, private connection to a webserver
b. Encrypts information
c. sends information over the internet
d. all of the above
69. The practice of forging a return address on an e‐mail so that the recipient is
fooled into revealing private information is termed?
a. hacking
b. cracking
c. dumpster diving
d. spoofing
70. What is a model of a proposed product, service, or system?
a. Prototyping
b. Prototype
c. Proof‐of‐concept prototype
d. Selling prototype

71. Result generation process through the use of SEO is _____.

a. Slow and time consuming
 b. Fast and Speedier
c. Cannot be determined
72. SEO strategy to promote site is to _____ the number of inbound links.
a. Increase
b. Decrease
c. Cannot determine
d. Influencer
73. _____ marketing that involves the creation and sharing of media and
publishing content in order to acquire new customers.
a. Content
b. Influencer
c. Both (a) and (b)
d. Decrease
74. _____ is a type of marketing that focuses on using key leaders to drive the
brand’s message to the larger market.
a. Content
b. Influencer
c. Both (a) and (b)
d. Blog
75. _____ marketing consists of specific activities designed to promote a product,
service or business.
a. Content
b. Influencer
c. Campaign
d. Ad Filtering
76. _____ advertising is advertising on websites
a. Content
b. Influencer
c. Campaign
d. Display
77. banners, text links, video, audio clips, flash animation is a type of _____
advertising.
a. Content
b. Influencer
 c. Campaign
d. Blog
78. _____ are marketing techniques that use existing social networking services
and other technologies to increases the brand awareness.
a. Viral
b. Blog
c. Content
d. Influencer
79. Twitter is a _____ microblogging service that allows registered members to
broadcast short posts.
a. Free
b. Chargeable
c. Sometimes chargeable
d. Ad Filtering
80. _____ means the ads do not appear to the user as the user uses technology
to screen out ads.
a. Ad Blocking
b. Ad Filtering
c. Both (a) and (b)
d. Free
81. The dimension of e-commerce that enables commerce across national
boundaries is called _______.
a. interactivity
b. global reach
c. richness
d. ubiquity
82. Which of the following describes e‐commerce?
a. Doing business electronically
b. Doing business
c. Sale of goods
d. All of the above
83. Which one of the following is not one of the major types of e-commerce?
a. C2B
b. B2C
 c. B2B
d. C2C
84. Which of the following is part of the four main types for e‐commerce?
a. B2B
b. B2C
c. C2B
d. All of the above
85. Which of the following is not considered to be one of the three phases of e-
commerce?
a. Innovation
b. Consolidation
c. Preservation
d. Reinvention
86. Which segment do eBay, Amazon.com belong?
a. B2Bs
b. B2Cs
c. C2Bs
d. C2Cs
87. The idealistic market envisioned at the outset of the development of e-
commerce is called a ______.
a. Bailey market
b. Baxter market
c. Bergman market
d. Bertrand market
88. Which type of e‐commerce focuses on consumers dealing with each other?
a. B2B
b. B2C
c. C2B
d. C2C
89. The primary source of financing during the early years of e-commerce was
_______.
a. bank loans
b. large retail firms
c. venture capital funds
 d. initial public offerings
90. Which segment is eBay an example?
a. B2B
b. C2B
c. C2C
d. None of the above