MODULE 1 (WEEK 1) MODULE 2 (WEEK 2)

LESSON 1 - Getting Started LESSON 1 - Behind-the-scenes

 Course Introduction  Organic Growth Strategy

 How it Works  Understanding the Instagram Algorithm & Platform
 Brands Who Use Instagram  Types of Content With Traction
 Case Studies  Writing For Instagram
 History of Instagram  Engagement Tactics
 Facts About Instagram  Strategy & Results Over time
 Why It’s Highly Utilized  Marketing Your Content
 Strategies You're Going to Learn  Getting More Likes, Followers & Shares
 Advanced Social Distribution
 IG Hacks
LESSON 2 - Foundation Instagram Profile  Tools - Creative, Automation, Analytics

 Bio links
 Bio Layout LESSON 2 - Instagram Marketing Hacks
 Highlights
 Filters  Working with influencers
 Hashtags  Running Competitions &
 Call To Actions Giveaways
 Content Themes  Instagram Ads
 Creating IG Stories  Making Sales With Instagram
 Content Calendar  How To Turn Followers Into Sales
 Analyzing, Measuring results
 Whats Working Right Now
LESSON 3 - Content Types On Instagram

 IG Stories
LESSON 3 - Case Studies + Summary
 Giveaways
 Tutorial
 Quotes  How Instagram Fits Into Your Omni Channel
 Videos Strategy
 Open-ended Questions  How One Company Did $20M in sales from
 Before & After Instagram
 Behind-the-scenes  Kylie Jenner Case Study
 Promotional Posts  Become A Great Instagram Influencer
 Brand Story  Keeping Growing Beyond 100,000 followers
 Interviews  Summary - How To Get The Most Out Of This
 Jumping On A Trend Course
 User-generated Content
 Carousel Content
 Content Best Practices

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