OUR

OBJECTIVES

OUR MAIN OBJECTIVE FOR THIS SERVICE IS TO PRESENT TO THE FOOTBALL

COMMUNITY A PLAYER'S PERFORMANCE, BREAKING DOWN THE FACTS AND

STATISTICS OF DIFFERENT ATHLETES TO THE VIEWERS. THE SECOND OBJECTIVE IS TO

CREATE A FOOTBALL COMMUNITY WITHIN A YOUTUBE PLATFORM ON A PODCAST.

FURTHERMORE, IN THIS PRESENTATION YOU WILL UNDERSTAND THE VARIOUS

FEATURES AND OUR TARGET AUDIENCE FOR THIS PLATFORM.

 WHAT MY
SERVICE IS ALL
ABOUT 
KICKCAST! WILL BE A PODCAST FOR FOOTBALL FANATICS OR SIMPLY, FOOTBALL LOVERS TO

EXAMINE AN PLAYER'S PERFORMANCE IN A GAME. THIS ENGAGING CONTENT WILL BE

DISPLAYED ON MY YOUTUBE CHANNEL WHERE THOUSANDS OF PEOPLE CAN VIEW WHAT I

HAVE POSTED.I HAVE CHOSEN TO FOCUS ON PASSIONATE YOUNG FOOTBALL FANS MAINLY

DUE TO BEING ONE MYSELF. HAVING THIS SERVICE CAN ALLOW YOUNG FANS TO SEE THEIR

FAVOURITE PLAYERS PERFORMANCE AND CAN ANALYSE TO SEE IF THEY IMPROVE IN THEIR

NEXT GAME.
 AUDIENCE 6.8% WERE NOT
INTERESTED IN
PROFILE FOOTBALL

20

Under 12 FACEBOOK
15
Aged 18-24 3.4% 3.3%
YOUTUBE
10.3%
20%
10

TWITTER
5 6.7% INSTAGRAM
43.3%

0
E

Y
AL

AL

AR

SA
SNAPCHAT
M

IN

TO
FE

-B

Aged 12-17
T

26.7%
N

O
O

N
N

82.8%
ER
EF
PR
 01 Player Performance
FEATURES
OF MY 02 Match Analysis

SERVICE
03 Forum's Page
 PLAYER
PERFORMANCE

THIS IS OUR MAIN FEATURE WHICH WILL CONSIST OF ME BREAKING DOWN AND

ASSESSING A PLAYER'S PERFORMANCE IN GAME. FROM PHYSICAL PLAYER ATTRIBUTE

TO MENTAL PLAYER ATTRIBUTE AND EVEN TECHNICAL PLAYER ATTRIBUTES THROUGH A

MATCH GAME VIDEO FOCUSING ON A SPECIFIC FOOTBALL PLAYER. CAPTURING ALL

THIS VALUABLE INFORMATION CAN WILL PROVIDE EDUCATIONAL AND INSIGHTFUL

CONTENT FOR MY VIEWERS TO WATCH ON MY PLATFORM.

 MATCH
ANALYSIS

IN THIS FEATURE, IT WILL CONSIST OF ME EXAMINING THE ACTIONS

PERFORMED DURING A MATCH, MAY INCLUDE BOTH TEAMS OR JUST ONE

TEAM IN PARTICULAR. WITH VIDEO CAPTURING THE MATCH, I CAN HIGHLIGHT

THE KEY EVENT THAT OCCUR DURING DIFFERENT PERIODS OF THE MATCH. IN

ADDITION, IT WILL ENABLE ME TO PROVIDE FACTS AND STATISTICS ABOUT

PECULIARITIES AND HABITS COMBINED WITH SWOT ANALYSIS AT THE END OF

EACH GAME. FOR EXAMPLE, THE STRENGTHS AND WEAKNESSES OF A TEAM.

 A FORUM'S
PAGE

IN THIS FEATURE, IT WILL CONSIST OF A PAGE WHERE FOOTBALL

FANATICS AND FOOTBALL LOVERS WILL COME TOGETHER TO BE

ABLE TO DISCUSS ABOUT FOOTBALL: PREDICTIONS OF GAMES,

COMPETITIONS, PLAYERS ETC. THIS FORUM PAGE CAN INCREASE

COLLABRATION AND COMUNICATION THEREFORE CREATING

BETTER ENGAGEMENT WITHIN THE FOOTBALL COMMUNITY.

 WHERE: SOCIAL
MEDIAS

IN THIS AREA, IT WILL HAVE OUR MAIN SOCIAL MEDIA

PLATFORMS WE WILL BE USING TO PROMOTE AND

ADVERTISE THIS SERVICE. INSTAGRAM AND YOUTUBE AT

IS WHAT WE WILL BE USING AS IT IS ONE OF THE BIGGEST

AND MOST USED SOCIAL MEDIA PLATFORMS. WE BE

USING THESE ACCOUNTS TO UPDATE VIEWERS AND GIVE

THEM ANNOUNCEMENTS ABOUT OUR SERVICE. THIS

SERVICE WILL BE AVAILABLE IN ENGLAND.

 AUDIENCE
PROFILE
AGE: 14-21

GENDER: MALE/FEMALE

ETHNICITY: ANY

EDUCATION: SCHOOL/COLLEGE/6TH

FORM/UNIVERSITY

My service logo INCOME: ANY

DEMOGRAPHICS: D AND E

MARTIAL STATUS: SINGLE

 DEMOGRAPHIC
PROFILE

MY TARGET AUDIENCE HAS BEEN CLEARLY BEEN DESCRIBED FOR

YOUNG FOOTBALL FANS. THE AGE RANGE WE SELECT FROM IS

FROM 14-21. WE CHOSE THIS AGE RANGE BECAUSE IT WILL ENTICE

A YOUNG MATURE AUDIENCE. EVERY FAN WILL BE GROUPED AS

UNEMPLOYED WITH LITTLE OR NO INCOME. THIS IS THE REASON

WHY THE SERVICE IS COMPLETELY FREE. FURTHERMORE, THERE

WILL BE NO FOCUS ON GENDER OR ETHNICITY AS WE ADMIRE AND

APPRECIATE EVERYONE IN THIS AGE GROUP.

 PSYCHOGRAPHIC
PROFILE

THROUGHOUT THIS PRESENTATION, I HAVE PRESENTED THIS

SERVICE TOWARDS YOUNG FOOTBALL FANS . HOWEVER, I DID

NOT EXPLAIN WHAT KIND. AS FOOTBALL IS THE MOST PLAYED

SPORT AROUND THE WORLD WITH THOUSAND OF PEOPLE

INTERESTED THIS SERVICE IS NICHE. EXPLORERS WILL BE OUR SOLE

PSYCHOGRAPHIC MAINLY BECAUSE THIS A VERY ENGAGING

TOPIC. 
 THANK YOU!
I REALLY HOPE THIS PRESENTATION HAS DISPLAYED TO YOU

WHAT THIS SERVICE HAS TO OFFER FOR CONSUMERS

https://www.youtube.com/channel/UCK9W1jRG42zLgYz-

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