Shopee Mall Partnership

Discussion

Private & Confidential

1
 1 Shopee Overview

2 Benefits of Joining Shopee Mall

Agenda
3 Next Steps

4 Question & Answer

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2
Shopee Overview

Private & Confidential

Shopee is part of SEA, the leading tech company in the region

Digital Entertainment

Sea Limited is a leading global

consumer internet company
founded in Singapore in 2009
Digital Financial Services E-Commerce
Became the first internet business of
scale from Southeast Asia to be listed
on the New York Stock Exchange
(NYSE) in October 2017

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Shopee is the most popular online shopping platform in Indonesia

> 95% orders

Has reached come from
515 cities and mobile
districts

> 80M
Downloads

SHOPEE
MALL

Shopping App with the Highest Monthly Ranked #1 Shopping App in Indonesia The 1st Top Brand in Indonesia
Active Users As confirmed at App Store/ Google Play/ AppAnnie As quoted from Brand Index Buzz Ranking
As Quoted from AppAnnie

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In mid-2017, we launched Shopee Mall, a dedicated portal for brands

100% 7 Days
Authentic Return
Guaranteed Hassle free
authentic or 2x returns for all
money back products

SHOPEE SHOPEE
MALL MALL
Free
Shipping
Free Shipping from
all Mall Sellers

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Since then, we have >3500’s of brands spanning across all categories
FMCG Lifestyle Electronics Fashion

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Benefits of Joining
Shopee Mall

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Shopee Mall is a platform within Shopee that allows larger brands/
sellers to provide maximum brand experience to their customers…

Dedicated Shopee
Dedicated page Mall Seller page with
for Shopee all product listings
Mall with own
banners and
shop logos

Dedicated
home circle for Dedicated space Customized shop
Shopee Mall for Shopee Mall banners for promotions,
Sellers’ logos campaigns, launches, etc
Dedicated
Shopee Mall
SKU collection
on Home page
Sorting products into
different catalogues
within your shop

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Through our promising services andfeatures

Shopee Mall Initiated

Dedicated Key Account Manager Seller Center Dashboard
Features/Push
to help growing your sales to its maximum to manage your shop & monitor your that is given only to shops in Shopee Mall
potential sales at your convenience to maximize sales

Regular Marketing Exposure Service by Shopee

that will best contribute to your sales which is a hassle-free shop management
growth and fulfillment process by Shopee

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Benefit 1: Dedicated Key Account Manager

1 Provides advice, recommendation and strategy on how best grow the business with
Shopee and maximize its sales potential

2 Helps with the troubleshooting all issues related to business, campaign

activities, logistics and operation

Helps providing reviews & reports and the business performance to recommend
3 monitoring updated strategies & ways to improve

Provides updates on new features, latest related to Shopee that can be utilized by
4 campaign activities and news the seller to maximize its sales

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Benefit 2: Seller Center Dashboard

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Benefit 2: Seller Center Dashboard

✓ Mass order processing

✓ Mass printing shipping label
✓ Mass input of tracking number
✓ Set pick up or drop off time by logistics
✓ Track order status (order unpaid, need shipment, shipped, complete)

✓ Check stock availability

✓ Mass product upload & update
✓ Set shipping logistic options
✓ Set bulk buy, PO, or add variants
✓ Set free product promote
✓ Set selling using hashtag

✓ Create discount promotion; product will show disc label and strike price
✓ Create your own promotion: paid ads, shop promotion, shop vouchers,
nominate products for Shopee promotion including flash sale (if
whitelisted)

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Benefit 2: Seller Center Dashboard

✔ Display record of transactions and sales & profit data

✔ Show payment waiting to be released and released
✔ Show ShopeePay balance
✔ Show transaction record history

✔ Display statistical data in terms of shop traffic, sales performance and

conversion rate
✔ Provide list of existing buyers, new buyers and potential buyers
✔ Show your high selling products and categories

✓ Update shop shipping option

✓ Shop performance indicator (completed order, shipping, customer
satisfaction, prohibited products)
✓ Penalty points system
✓ Allow customer to bargain or call, auto reply for chats, shop labelled ‘on
vacation’

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Benefit 3: Shopee Initiated Features
Only for Shopee Mall brands

1. What is Paid Ads?

Shopee’s marketing tools that will help sellers / brands to advertise their products. Advertised SKUs will have the logo /
Currently available in Product Search Result Page. Iklan Ad

Product Result Page of Keyword Ads :

In App Version :
Keyword Ads are displayed as
the first 2 product listings in the
search results page and 1 ad
after every 3 listings.

In Web Version :
Keyword Ads are displayed as
the first 5 product listings in the
search results page and 5 ads
after every 40 listings.

App versioPnrivate & ConfidentWialeb version 14

Benefit 3: Shopee Initiated Features
Only for Shopee Mall brands

2. Shopee Performance Marketing Service

A digital marketing service for Brands!

We offer full-service solution for brands which lack of online marketing resources!

We use Facebook Ads (FB & IG) and Google Ads (Google Display & YT) combined with Shopee-exclusive data to bring them
traffic!

Shopee Performance Marketing Service

Free Campaign Management

Covers full funnel management from strategy, planning to execution

Additional Incentives*
Allows for impact maximisation

Full Campaign Report

Provides comprehensive performance analysis and learnings
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Benefit 3: Shopee Initiated Features
Only for Shopee Mall brands
3. What is Affiliate Marketing?
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer
brought by the affiliate's own marketing efforts.
Example of Affiliate Example of Shopee Example of Shopee
Marketing Website Campaign In Affiliate Campaign

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Benefit 3: Shopee Initiated Features
Only for Shopee Mall brands

4. What is ShopeeLive?
Official Livestream channel of Shopee that allows brands / sellers to integrates
entertainment into their shopping experience, allowing online shoppers to interact with
Brands when making their purchase

Viewed by >1,000,000 Users Daily

>3,000 Streams of livestreams session Daily

180,000 hours of livestreams in one day of

Shopee 12.12 Birthday Sale

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Benefit 3: Shopee Initiated Features
Only for Shopee Mall brands
5. Gamification
Lucky Prize Shopee Tanam Shopee Lempar Shopee Tangkap Goyang Shopee

2,4M 2M 800K 320K 60K

Peak Peak Peak Peak Peak
Player in a Player in a Player in a Player in a Player in a
session session session session session

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Benefit 3: Shopee Initiated Features
Only for Shopee Mall brands
6. Shop Deco
About:
It’s a feature that enables seller to customize shop
decoration which suits on-going Shopee campaign
or shop promotion

Platform:
• Seller Centre (Pengaturan Dekorasi Toko)
• App & Mobile Browser (Tampilan Dekorasi Toko)

Benefits:
• Good branding
• Enhance user’s experience
• More visibility to brand’s promo

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Benefit 4: Regular Marketing Exposures

Shopee Big
Campaign:

Free Shipping Vouchers

Cashback Home & Living
Min. Spend Rp0
Promo

Promo Brand Promo

Fashion Promo Digital Products Promo
Elektronik

Food & Beverages Promo Shopee Daily

Mom & Baby Promo Surprize
Promo Kecantikan

and many more!

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Benefit 5: Service by Shopee
Through Service by Shopee (SBS), Shopee provides an end-to-end fulfillment and customer service starting from
inbound until products are well received

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Success Story 1: Nivea x LineLaunch

Exclusive Product Launch Nivea x Line Friends

x on Shopee Super Brand Day with Discount up to 70%
Period: 4 October 2019

Exposure from Shopee Campaign Result

Store GMV and orders increased by 60x

uplift

Conversion Rate on D-Day increased by

97% vs average CR%

Flash Sale Slot Socmed Post

Landing Page Pop-up Banner In App Home Banner | Category Banner

Reference: https://shopee.co.id/Nivea-Lip-Care-Line-Special-Zoo-Edition-Brown-With-Otter-Costume-i.39283823.2827183517
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Success Story 2: Imoo Z6 x Frozen II Launch
Exclusive Product Launch Imoo Z6 x Frozen II
Brand provides 4 Youtubers post, IG Story, IG Post, FB Ads,
x Google SEM, Adlibs on offline launch event in Pacific Place
Mall and Press Release
Period: 10 – 25 November 2019

Exposure from Shopee Campaign Result

Store Product View increased by 2.9x

during campaign vs last 30 days

Store NMV increased by 3.1x during

campaign vs last 30 days

Imoo Z6 x Frozen II quickly became one

of the top selling Imoo products within a
month after launch

In App - Home Banner | Category Banner Boosting in Disney and 12.12. Campaign

Reference: https://shopee.co.id/imoo-Watch-Phone-Y1-Biru-Jam-Anak-Pintar-Waterproof-Garansi-Resmi-i.145243970.5604006121

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Next Steps

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What are the next steps?

1 Set up account 2 Incubation 3 Go - Live

• SKU upload • Order to commence

• Minimum 1 order
• Logo and banner setup • Start campaign push
• Minimum 1 review
• Price check • Grand shop launch
• Minimum 4.5 rating
• SIUP • Minimum 75% chat
• HAKI • Minimum 25 SKU
• NPWP
• 0 penalty point

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Q &A

Private & Confidential