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FOSTIIMA RETAIL MANAGEMENT 1 st Sept., 2020

Faculty: Vinod Kaul Assignment: Retail Audit

1. Work alone or in groups (max four students). Register Group with the Class Representative.
2. Select a Retail Store name and confirm with CR, ensuring no duplication with any other team.
3. The Group should research the retail store / chain on the net. Personal past visit to the store can
also be relied upon. Answer to the best of your ability.
4. Submit a soft copy (in Word or Power Point) of the report at: vinod.kaul@fostiima.org with Sub:
Retail Assignment by Monday, 5th October.
5. The Report should cover, but need not be limited, by the following:

REPORT PARAMETERS

1. Student Names with Roll Nos.

2. Section
3. Store Name

OVERALL STORE / CHAIN CHARACTERISTICS

4. Full Store Name (attach pic of Nameplate / Board obtained online)

5. Name of Proprietor / corporate entity that owns the chain
6. Brief history of the Retail Chain
7. Annual Turnover in Rupees Crores
8. Total number of stores in chain
9. Store type: e.g. MBO (with specialty), EBO, Convenience, Department, etc.
10. Owner run, Franchised, Mix

STORE PARAMETERS

11. Store Location: List Cities, markets (if very large number, list top ten cities and major
markets in each)
12. Type of Location: High Street, Mall, Local Market, Residential, Stand alone
13. Site location: where in the market? Floor? Adjacencies? Main Street? Malls?
14. Catchment areas: for any one of their prominent stores (eg South Extension)
15. Store Window: display (attach pic),
16. Frontage size: linear feet (estimate from pic or earlier visit)
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INSIDE STORE PARAMETERS

17. Interior floor size: calculate length x width x floors = floor size (in square feet), est. from pics
or previous visits
18. Visual display inside the store: stacking method, type of racks, use of mannequins & other
props. (attach pic)
19. Retail Technology used: checkout, retail software, security systems (cc cameras) etc

MERCHANDISING

20. Product Range & Categories: category assortment, brands, private labels
21. Price Range of core lines
22. Target customers: demographic & lifestyle, based on research & previous observations

OTHER

23. Services Provided: alterations, packaging, gift wrapping, home delivery, etc.
24. CRM, Loyalty programs (if any)
25. Estimated number of personnel per store
26. Competition from other retailers in the market
27. Promotions campaigns, customer communications (pics)