Pixslate Studios

Emma Deatherage, Jacob Lodes, Matt Lovell, Kathryn Marshall, Tashie Sakala
Presentation Prepared for UCF Downtown Campus on Feb. 27th, 2020

© Pixslate, 2020. ALL RIGHTS RESERVED

 Why Pixslate?
A Picture-Focused Translation App

● Pixslate is a translation app that allows users to take photos to translate

text and to define the objects in the photo.
● It is for anyone in a multilingual setting where they do not know all of the
languages being used.
What’s The Big Idea?
➔ Have you ever found yourself talking to
someone in another language and don’t
know the word for a specific object? Well,
with Pixslate you don’t have to worry!

➔ Using YOUR camera phone, you can

now select the language you wish to
speak, aim the camera at an object and
the translation will appear!
How many languages do 

you need to know to
communicate with 

the rest of the world?
The Pixslate App can translate anything you
can say in up to NINETY
LANGUAGES from German and
Japanese to Czech and Zulu
The Team
➔ Tashie

- Project Manager

➔ Emma

- UI Design

➔ Matt

- Content

➔ Kathryn

- UX Design

➔ Jacob

- Developer
The Market:
● There are many different translation apps out there- the main one
being Google Translate. While the idea for a translation app isn’t
new, our idea is.
○ Direct Camera Translation
● Most translation apps have the standard features:
○ Text input
○ Voice translation
○ Handwriting analysis
○ Ability to choose starting and finishing languages
● What Makes Us Different:
○ Using the camera on your phone, our app allows users to
directly translate objects
The Market Matrix
Who are the users?
● Pixslate is here to help those
who need a more personal
touch in their language learning
journey.
○ College students
○ Career Seekers
○ Family members
○ Travelers
 User Profile
● Age: 18 - 30 years old
● Gender: 60% female, 40% male
● Education: Associates through Masters
degrees.
● Degree Types: BA in English Studies, BA in
Linguistics, BA in English and International
``````````````h
Communications, BA in (target language).
● Job Titles: Translator, Interpreter, English
Language Teacher, Content Creator, Travel
Blogger, Military Linguist, Flight Attendant,
Travel Agent, etc.
● Learning Styles: Visual learner, self paced
learning, and on-the-go learners.
Stakeholders What do they
● Universities look for?
● Multicultural Student
Organizations ● Immersive learning
● Translator Companies ● Real life application
● Interpreter Companies ● Extensive vocabulary
● Military acquisition
 Interaction Design based on User Task Analysis

USER GOALS, NEEDS AND TASKS:

● Goals: In the app, the user will want to point their camera at an object and choose the language they
want the object translated to. User will also want to hover over text in a language they aren’t familiar with
and have the app translate it for them in the language they prefer. Additionally, they’ll want to have the
ability to do basic translations, being able to simply type in a word or phrase in their preferred language
and translating it into another language of their choice.
● Needs: User will need the app to translate a language they cannot understand OR translate their
language to said language. For communication purposes or even learning purposes. Also, the user will
need access to their phone camera (given the app has permission to use it) in order to use the image
translation feature.
● Tasks: The user will pick the language they want translated, and then the language they want that
language translated to (i.e. English to Spanish). They can do this by simply typing and getting the
translation, or holding their camera up to the language they’re curious about and the translation will pop
up. The user will also point their camera (in the app) up to an object and be able to learn how to say/spell
that object in another language, of their choice of course.
INTERACTION DESIGN BASED ON USER TASK ANALYSIS
● Camera option is defaulted, so users can open the app easily and use the feature
● All buttons and menu options clearly visible
● Design and colors are simple, so app is easily understood by all users
More than 50 million Americans
travelled abroad in 2015

THAT’S MORE THAN THE

POPULATION OF Tip
CALIFORNIA AND 
 When a number is too
large or too small to
easily comprehend,
TEXAS COMBINED clarify it with a
comparison to something
familiar.

Source: travel.trade.gov
Prototype: Low Fidelity Paper
User Test & Evaluation

● People need to communicate effectively

across the language barrier
● Our interaction design is based on
information we gathered during the User
Task Analysis. For the task analysis, we
asked our participant to translate a recipe a
competitor’s application and are building
our application around boosting the
productivity of that task.
● The most time consuming part of the task
was trying to load the camera and take a
photo. Our app will default to the camera to
allow for quick-and-easy use!