COMMUNICATION

ETHICS
OBJECTIVE
Evaluate the essence of
Ethical Communication.
ETHICS IN COMMUNICATION

VERSUS
MORALS ETHICS

Personal code of
Group rules
discipline
UNETHICAL BEHAVIOR …( DUFF,2017)

 Your sales manager calls you into his office

and threatens to fire you unless you sell 50
large toasters. You know the large toasters are
inferior products, so you have been selling the
small toasters to your customers. To keep your
job, you must violate your conscience and
recommend that your customers buy the large
toasters.
ETHICS…
1. Mutuality
2. Individual Dignity
3. Accuracy
4. Access to information
5. Accountability
ETHICS…
6. Audience
7. Relative truth
8. Ends vs. Means
9. Use of power
10. Rights vs. responsibility
MUTUALITY

Pay attention to the needs of others, as

well as yours.
INDIVIDUAL DIGNITY

Do not cause another person embarrassment or a loss of dignity.

ACCURACY

Tell the audience everything, they have a right and need to know, not just what is
true.
ACCESS TO INFORMATION

Never bolster the impact of your communication by preventing people from

communicating with one another or by hindering access to the supporting
information.
ACCOUNTABILITY

Be responsible and accountable for the consequences of your relationship and

communication.
AUDIENCE

As audience or receiver of the information, you also have ethical responsibilities. A

good rule of thumb is the “200% rule” where both the sender and the receiver have
full or 100% responsibility to ensure the message is understood, and that ethics are
followed.
RELATIVE TRUTH

As either sender or receiver of information, remember that your own point of view
may not be shared by others , so allow others to respectfully disagree or see it
differently.
ENDS VS. MEANS

Be sure that the end of your communication and the means of getting to that end are
both ethical.
 USE OF POWER

In situations where you have more power than others ( e.g. teacher with a students, a boss
with a subordinate), you also have more responsibility for the outcome.
 RIGHTS VS. RESPONSIBILITY

Balance your rights against your responsibilities even if you live in a wonderful society where
your rights are protected by law, not everything you have a right to do it ethical.
REFERENCE
Padilla, M.M. et.al. (2018). Communicate and connect! Purposive communication.
Malabon City, Philippines. Mutya Publishing House, Inc.