30/8/2020 Upload Your Music to SoundCloud and TuneCore - Reach More Fans

MAKE IT WORK WITH YOUR STRATEGY

If your music is only available on SoundCloud, you should see iTunes, Spotify, and Deezer as parallel
avenues of promotion for your latest projects. If you’ve distributed to these stores and haven’t uploaded
SOUNDCLOUD
to SoundCloud yet, now’s + theDIGITAL DISTRIBUTION
time to jump on it.

Think of it like you would think of your social media strategy: you’ve got a lot of competition, and the
wider net you cast, the more opportunity you have to connect with and engage fans – whether they’ve
been there since day one or they’ve recently discovered your tunes.
You hear us talking about ‘household name’ streaming platforms and online music stores all the time,
from Deezer and Spotify to iTunes and Amazon Music. It’s only natural – we’re proud to help indie artists
REACH MORE
of all genres get FANS
their music out to 150+ digital partners.

But what about streaming platforms like SoundCloud and Audiomack? Here, artists, labels and other
groups can set up their profiles among a massive base of diehard fans, upload their tracks, and
instantly start promoting. These channels even show fans how popular a track really is – from reposts, to
plays and favorites. If a music fan jumps on one of these channels having no idea who an artist or
producer is, the popularity of a song on any given day can turn them into a fan of that artist.
Even if you’re not a registered user on SoundCloud or Audiomack, chances are if you’re a music fan that
follows their favorite artists closely, you’ve been served the opportunity to listen to a new song using
these services. As an artist, SoundCloud is an awesome way to connect with fans and drive virality
around your new song. (Or maybe a remix!) We know that fans are diverse in their preferences for
DIVERSIFY
streaming platforms, YOUR
so thesePLATFORM FOCUS
are just a couple of more opportunities to diversify.

SIGN UP NOW

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30/8/2020 Upload Your Music to SoundCloud and TuneCore - Reach More Fans

In fact, we see TuneCore Artists who are prepping the release of their upcoming project on outlets like
iTunes and Spotify share early preview singles on SoundCloud all the time. Not only do you get the
chance to build excitement about your release, you instantly make a streaming track available to a
TEASE
MAKE THEM
IT WORK WITH
WITH
crowd of frothing-at-the-mouth A PREVIEW
fans YOUR
who STRATEGY
already prefer to use SoundCloud on the go.

So where does a SoundCloud upload fit in with the big digital distribution picture? Obviously everyone
has their own specific strategy for rolling out new music, but overall, independent artists should see
SoundCloud as just another piece of the puzzle alongside iTunes, Deezer, Spotify and the other 150+
digital music partners that TuneCore distributes to.
In fact, SoundCloud even has a “Buy” button, where indie artists can drive fans to the digital store of
their choice. After all, just because a music fan likes to discover new music on SoundCloud doesn’t
mean they shy away from downloads once they’ve committed to a recent favorite.

SoundCloud ultimately offers you an awesome place to showcase your new tracks, but it’s only one
piece of the revenue puzzle.

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