ADVER REVIEWER  REMINDER ADVERTISING – stimulate repeat

purchase of products and services.

ADVERTISING FREQUENCY – when many
BRAND ADVERTISING - which aims to stimulate
repetitions are needed to present the brand’s
demand for a particular product.
message to consumers, the advertising budget
INSTITUTIONAL ADVERTISING - which aims to
must be larger.
develop goodwill for a company or industry.
MUSICAL MEMORIES – Open stored remember
ADVOCACY ADVERTISING - This aims to
form childhood days. Tune
convince audiences regarding a particular cause
CONSUMER ADVERTISING - targets the
PUBLICITY - is a non-paid, non-personal
ultimate users of the product, convincing them
communication of information about product
to purchase the item for personal or household
and services, also uses the mass media.
use.
SALES PROMOTION - includes activities that will
MEDIA – channels that carry message to the
promote to increase sales for the product or
audience
service by planning for freebies or samples,
INDUSTRIAL ADVERTISING - targets
premiums, price off, and contest.
businessmen, convincing them to purchase the
MAKETING MIX
product advertising for the use in their
ADVERTISING MIX- Composed of critical
operations.
advertising decisions to be made before an
MEASUREMENT – pertains to evaluation of
advertising program can be implemented
results.
ADVERTISING APPEAL - is how to design the
INFORMATIVE ADVERTISEMENT - speak to the
advertisement that attracts attention or
audience in a straightforward manner.
presents information to consumer.
UNIQUE SELLING PROPOSITION - An explicit,
HYPERBOLE (AVERTISING)- Depicting people,
testable claim of uniqueness or superiority that
products, and objects in ways. That far exceed
can be supported or substantiated in some
their capability is a common strategy used to
manner is a unique selling proposition.
gain attention, inject humor, and. emphasize
PERSUASIVE ADVERTISING – It aims to create
product attributes. (BEST or GREATEST)
liking preference, conviction and purchase of a
GENERIC MESSAGE - An advertisement that
product or service.
directly promotes the product’s attributes or
DEMONSTRATION EXECUTION - displays how a
benefits without any claim of superiority
product works.
transmits a generic message, which works best
FREQUENCY - is a measure of how many times
for a brand leader or one that dominates an
the average percent in the target market is
industry. (synonymous product category)
exposed to the message.
AFFECTIVE RESONANCE ADVERTISING -
ADVERTISING BUDGET - is an estimate of a
Connecting a brand with a consumer’s
company’s promotional expenditures over a
experiences in order to develop stronger ties
certain period of time.
between the product and the consumer is
SALES – influenced by many factors such as
affective resonance advertising. (stronger ties)
features, price and availability as well as
ROTOSCOPING - (An EXPENSIVE digital process)
competitor’s actions.
MIMETIC DESIRE – (Eventually becomes our
SLOGAN – contain consistent phrase or group
desire)
of words.
RHETORICAL TRIANGLE – the idea of an
EMOTIONAL AFFECTIVE APPROACH - attempts
“appeal” dates back to Aristotle, who identified
to elicit powerful feelings that help lead to
the three main appeals of communication.
product recall and choice.
(Ethos, Logos, Pathos.)
PUBLIC SERVICE ADVERTISING - communicates
FANTASY EXECUTION - lift the audience beyond
a message child abuse etc.
the real world to a make believe experience
PUBLIC RELATIONS - is another element with
the purpose of creating goodwill or to create
good image of the product or services.
ADVERTISING APPEAL - designed
advertisement that attracts customer
MERCHANDISING - the final element with the
purpose of planning for the right product or
service at the right time, for the right market,
and the right price.
SALES HEXAGON – consist of element where
the general goal is to promote product and
service salability.
HUMOR – proven to be the one of the best
technique for cutting through clutter
CLASSIFIED ADVERTISING - to inform prospects
regarding opportunities such as buy and sell,
events and employment.
MARKETING - is a total system of business
activities designed to plan, price, promote and
distribute want-satisfying goods and services to
present and potential market. It includes the
activities that direct the flow of goods and
services from producer to consumer.
MASS MEDIA COMMUNICATION – (this serves
as a tool …….)
ADVERTISING – is a paid form persuasive
communication in order to connect.
REINFORCEMENT ADVERTISING – aims to
convince current purchases that they made the
right choice. Motivates consumer to celebrate
purchase
PORTFOLIO TEST – it asks consumers to view or
listen to a portfolio of advertisement.
VALUE PROPOSITION – the advertising message
often contains a reason for customers to be
interested in the product which often means
the ad will emphasize the benefits obtained
from using the product.
PUBLIC SERVICE ADVETISEMENT –
communicate a message child abuse etc.
ATTITUDE – (ka ghorl wala pa meaning to)
PERSUASION – will create demand of the
product. It tries to sway favorable preference
from products target market and in the end
compel them to choose them to choose it over
other alternatives.
PRODUCT -
PREFERENCE STAGE - The message shifts to
presenting logical reasons that favor the brand.
A rational appeal that follows the hierarchy of
effects, stages of awareness, knowledge, liking
preference.
ADVERTISING MIX - Composed of critical
advertising decisions to be made before an
advertising program can be implemented.
MESSAGE EXECUTION – the message impact
depends only upon what is said but also how it
was said.
ADVERTISING’S SALES EFFECT
TRUE OR FALSE
Hyperbole danger arises when customer
experience negative attitude towards other
advertisement- COMPARATIVE. FALSE
This refers to the underline idea that captures
attention of message receiver. APPEAL
The message impact depend only on the
message but not on the way it is being said.
FALSE
Subliminal effect. TRUE
Attempts to elicit powerful feeling that help
lead to. EMOTIONAL EFFECTIVE APPROACH
PREFERENCE STAGE - the message shifts to
presenting logical reasons that favor the brand,
a rational appeal that follows the hierarchy of
effects, stages of awareness, knowledge, liking
preference
SALES - Influenced by many factors, such as
features, price, availability as well as
competitors' action
ENTREP REVIEWER  or the business environment can mean that a
chosen strategy is the wrong one and the
company might struggle to reach its benchmark.
ENTREPRENEURIAL MANAGEMENT – is a
discipline that deals with ventures, innovation,
TECHNOLOGY RISK - To be competitive, a new
strategies which will take idea into market, and
company may have to invest heavily in new
to make venture a successful business
systems and processes, which could affect
drastically the bottom line.
ENTREPRENEUR DEFINITIONS
▸ can be described as “one who creates a
Legal aspect is .... - FALSE
new business in the face of risk and
uncertainty for the purpose of achieving
Traits of entrepreneur is being open minded.
profit and growth by identifying
(starter ang answer) – FALSE
significant opportunities and
assembling the necessary resources to
AUTONOMY is one of the benefit of being an
capitalize on them” (Zimmerer &
entrepreneur. (flexible schedule) - FALSE
Scarborough, 2008, p. 5).
▸ is “one who organizes, manages, and
Environmental, political and economic risk are
assumes the risks of a business or
some of the things that can be control. – TRUE
enterprise”.
Entrepreneur is a person who organizes
INNOVATION - This refer to new or different
ventures .... - TRUE
ways of doing things, like technology,
marketing, human relations, management, and
Misleading product information is like .....
so forth.
(manipulating the account dapat) - FALSE
SOCIAL ENTREPRENEUR – desires to help to
improve or transition the social environment.
Ethical principle .... - TRUE
Has purpose to help others.
SERIAL ENTREPRENEUR – always operate with
Entrepreneurs are never satisfied. - TRUE
new ideas. Continuously developing product.
LIFESTYLE ENTREPRENEUR - passion, more on
Ethics of business is also the ethics of principle.
passion.
- TRUE
ENTREPRENEURSHIP - can be defined as a field
of business that seeks to understand how
Legal aspect is company must follow the low
opportunities to create something new
and have a legal obligation to do so. - TRUE
LAW ABIDING - they respect and abide by the
laws, regulations and rules of the marketplace.
Social responsibility in business pertains to
CSR – Corporate Social Responsibility pertains
people and organizations behaving and
to people and organizations behaving and
conducting business ethically and with
conducting business ethically and with
sensitivity towards social, cultural, economic
sensitivity towards social, cultural, economic
and environmental issues. - TRUE
and environmental issues.
FINANCIAL RISKS - An entrepreneur will need
A small business is vulnerable. - TRUE
funds to launch a business either in the form of
loans from investors, their own savings or funds
An entrepreneur may find himself saddled. -
from family.
TRUE
STRATEGIC RISK - An impressive business plan
will appeal to investors. Changes in the market
An entrepreneur is a risk taker. - TRUE

Never purposefully misled or deceive other
people. - HONESTY
They are honorable, principled and upright, and
will defend their beliefs. - INTEGRITY
They strive to achieve their business goals and
targets in a manner that causes the least harm
and the greatest positive good. - COMPASSION
They do not use indecent means to gain an
advantage or exploit other people’s mistakes
for their own benefit. - FAIRNESS
They demonstrate total respect for the human
rights, dignity, autonomy, interests and privacy
of everybody who is affected by their decisions.
– RESPECT
ETHICAL PRINCIPLE IN BUSINESS
▸ Honesty: an ethical entrepreneur must
be honest and truthful in all his or her
dealings.
▸ Integrity: ethical entrepreneurs
demonstrate the courage of their
convictions and demonstrates personal
integrity by doing what they believe to
be the right thing, regardless of
pressures to do otherwise.
▸ Trustworthy & a Promise-Keeper* they
are worthy of trust. Ethical
entrepreneurs are forthcoming and
candid in explaining things with the
relevant information and correcting
misstatements. They try as hard as they
can to keep to the letter and spirit of
their commitments and promises.
▸ Loyalty: they are loyal to individuals
and institutions by support and
devotion to duty and friendship in
adversity. They do not exploit a
situation by disclosing information they
learned in confidence. They are
extremely careful not to be affected by
conflicts of interest. They are extremely
loyal to their companies and work
colleagues
▸ Fairness: they are just and fair in all
their dealings. They never exercise
power arbitrarily. They are committed
to justice and the equal treatment of
people. They are willing to admit they
are wrong
▸ Compassion and Empathy: ethical
entrepreneurs are compassionate,
empathetic, benevolent, kind and
caring.
▸ Respect: they demonstrate total
respect for the human rights, dignity,
autonomy, interests and privacy of
everybody who is affected by their
decisions. They are polite and treat
everybody with equal respect and
dignity regardless of nationality,
national origin, race or sex
▸ Law Abiding: they respect and abide by
the laws, regulations and rules of the
marketplace.
▸ Committed to Excellence* they aim to
perform their duties to the best of their
abilities. They make sure they are
prepared and well-informed, and
constantly try to improve in all areas of
responsibility
▸ Leadership: they aim to be positive
ethical role models. They are aware of
the responsibilities and opportunities of
their position of leadership – they aim
to create an environment in which
ethical decision-making and principled
reasoning are highly prized.
▸ Reputation & Morale* they aim to
build and maintain the company’s good
reputation as well as the morale of its
workforce. They avoid becoming
involved in conduct that may
undermine respect and will take all
actions necessary to prevent the
inappropriate conduct of others.
▸ Accountability* they accept personal
accountability for the ethical quality of
their decisions.
ETHICS* it is a system of moral principles SUPPORTING VOLUNTEER EFFORTS* - smart
concerned with what is good for individuals and business leaders know that being involved in
society also described as moral philosophy the community in a productive way is good for
practiced by a person or group of people. the company too.

CODE OF ETHICS* – is a guide of principles

designed to help professionals conduct business
honestly and with integrity

BUSINESS CODE OF ETHICS* – is a body of

policies based on laws and values

ETHICAL STANDARDS* – are principles

established by the founders of organization that
when followed promote values such as trust,
good behaviour, fairness, and or kindness.

ECONOMIC ASPECT* – Companies need to

maintain strong economic interests so they can
stay in business.

ETHICAL ASPECT* - Acting ethically means going

above and beyond the legal requirements and
meeting the expectations of society.

PHILANTHROPIC ASPECT* -This is the

expectation that companies should give back to
society in the form of charitable donations of
time, money and goods.

PHILANTHROPIC EFFORT* - the company

understands that its success requires not just
continued innovation, but building a next
generation capable of understanding, using and
improving technology.

ENVIRONMENTAL CONSERVATION* -
Companies that align themselves in these
efforts help minimize environmental problems
by taking steps such as reducing their overall
carbon footprint.

COMPANY DIVERSITY AND LABOR PRACTICES*

- business leaders realize that diversity in the
workplace is beneficial when everyone is getting
along and working as a team.