Colgate-Palmolive

(India) Limited
2
Key Priorities

Drive
Sales
Growth

Maximize Lead to
Earnings Win

33
Key Priorities

Drive
Sales
Growth

Maximize Lead to
Earnings Win

44
 • Build Brands
Drive
Sales • Innovation for Growth
Growth
• Continue to strengthen GTM

55
 • Build Brands
Drive
Sales • Innovation for Growth
Growth
• Continue to strengthen GTM

66
Our Brand Purpose

77
 Bringing our philosophy to life
Bringing our philosophy to life

8
#Championing Optimism through stories

99
10
Celebration Real life Heroes – 22 Mn Impressions

Pappan Singh Gehlot, Ranjit Singh, Akshay Kothawale,

Ensuring safe return for his No child goes without milk Social service before personal life
employees

11
Celebrating Local Stories of Optimism

Mariyappan Deepika Mhatre Sujit Chattopadhyay

Paraplegic Olympian & Khel Ratna Stand up comedian who used to be a 76 yr old teacher of underprivileged
Winner maid children

12
12
 13
13
Bought by more & loved more

India’s #1 Penetrated Brand

89% households buy Colgate

More than 2/3rd HHs buy Colgate every

quarter

+70 bps Vol SOM Gains in H1 ’20*

Source - Kantar Report 2019| *H1 20 vs H2 19 Kantar HH Panel 14

 • Build Brands
Drive
Sales • Innovation for Growth
Growth
• Continue to strengthen GTM

15
Strategic outlook to innovation
Whitening is…

1
Searched Oral Care Concern in India

Oral Care Video Content on YT

# Issue called out in our programs

With every 1 in 5 consumers looking for whiter
teeth

Whitening has huge untapped potential

A dazzling opportunity
An innovation with many 1st evers
Relaunching ZigZag with an anti-bac offering
Redefining Cleaning, Gently!
Repurposing existing range
& launching 2 new exciting toothbrushes
The difference is visible...
Taking the Vedshakti
proposition beyond
toothpaste
 Presenting Colgate’s 1st

Oral care Mouth Spray

Building Vedshakti Offerings
Amplifying Affordability

INR 49/- INR 199/- INR 249/-

 • Build Brands
Drive
Sales • Innovation for Growth
Growth
• Continue to strengthen GTM

34
Winning in Ecom

Made for Ecom packs

Continued partnerships

Analytics for real time actionables

35
Winning in Ecom

7x

FY 19

+100
Q2 ‘20 bps

2016 2017 2018 2019

Colgate E-commerce Business Colgate E-commerce SOM

Source – Select Customer scan SOM 36

Winning in Modern Trade

YTD 19

+130
YTD 20 bps

Outstanding shelf presence even in COVID Colgate Modern Trade SOM

108 idx to AI $SOM

YTD Aug | Source – Select Customer scan SOM 37

Key Priorities

Drive
Sales
Growth

Maximize Lead to
Earnings Win

38
Q1 2020-21

Net Sale Advertising PAT

65.9%
29.8%
+30 bps

1,033.6 Cr 198.2 Cr
11.0%
-3.9% +17.2%

Gross Margin EBITDA

39
Key Priorities

Drive
Sales
Growth

Maximize Lead to
Earnings Win

40
People – Our response to COVID

Access to the Partnering with Govt on Suraksha Sanitiser support for frontline
underprivileged: Stores initiative warriors

● Ration kits
● Oral Health packs

41
Leading to win

Lead with Help Take Care of

OUR HOME EVERY HOME PLANET HOME
Thrive

Focused commitment on where we can

make the greatest difference
42
Dentist Support – Anytime, Anywhere

80,000 Patient Registrations & counting

43
People – Providing foundational support

To Provide Foundational Support to e-BSBF

millions of Indians Bringing Oral Health education
to children
44