GUIDELINES FOR THESIS

Objective of the Project / Thesis

The Project / Internship are an essential requirement and integral part of the curriculum
for successful completion of the program. Projects are to be significant works of an
applied nature, wherein the student is working with a company or organization to analyze
and propose a solution to specific problems. Students will be assigned a faculty guide
who will monitor progress and who will critique the work and report. The project aims at
developing insight and capabilities in the students for in depth study, research,
interpretation, and analysis on a particular chosen / allotted topic. Following are the
guidelines for the Project / Internship (whichever applicable) in the programs of BBA and
MBA.

Selection of Project Topic

 Project topic has to be selected with respect to the program of study and
area selected by the student.
 Title of the project should clearly specify the objective and scope of the
study. It should be specific and neither too vague nor centralistic.
 Project selection has to be made in consultation with the concern faculty
member of Department of Management Studies, Manipal University,
Dubai, who will act as a Project guide for the student.

Activities Involved in the Project (The students are expected to carry out following
activities in the process of preparing a report.)
 Prepare a synopsis or proposal of the project and get it approved by the
project guide.
 Undertake a detailed literature survey on the subject matter.
 Consult experts of the field, as appropriate.
 Collect information with reference to related organizations / institutions /
industries. (if required Visit)
 Make relevant data collection / observation instrument (Questionnaire)
 Collect and Compile data in proper format.
 Make analysis of collected data using appropriate tools and present the
information in appropriate formats.
 After careful analysis, interpret the information thoroughly and report the
findings.
  Suggest recommendations and draw conclusion.
Note:
 Obtaining approval from Project Guide is mandatory at each of the above
mentioned stages.
 Submit ONE SOFT and ONE HARD copy of the report at the
Department of Management Studies, Manipal University, Dubai.

Evaluation of the Report Submitted

Project / Internship is treated as a course / paper of study in the final semester. The
project also includes both Internal Evaluation (50% of total Marks) and External
Evaluation (50% of the total marks).
Every report will go through Plagiarism check. Similarity report of more than 30% will
require re-submission of report.

Internal Evaluation of the Project /Thesis

 The Project guide will assess the performance and involvement of the student on
the project and will give Internal Assessment Marks as given in other subjects of
study. Internal Assessment Marks on the project will be given by the Project
Guide

External Evaluation of the Project/Thesis

 Every student will appear for an end of the project/internship evaluation before a
panel of examiners.
 Evaluation will consist of Presentation followed by questions asked by the panel.
 Assessment will be based on performance and involvement of the student on the
project and performance in the presentation and q/a session.

Evaluation Pattern

Following points are considered in awarding the internal assessment marks for the
project.

 Overall involvement of the student

 Theoretical knowledge and sincerity

 Quality of work undertaken

 Preparation of project report

  Overall personality and presentation skills

While compiling the report, the student should follow the structure as under.

FOR THE STUDENTS WHO ARE SUBMITTING THESIS

Part I - Prefatory Part

 Cover Page (Format enclosed in the Annexure – I)
 Certificate – By the Faculty Guide (Format enclosed in the Annexure – II)
 Declaration – By the Student (Format enclosed in the Annexure – III)
 Acknowledgement (in one page)
 Executive Summary / Preface / Abstract (not exceeding two pages)
 Table of contents with chapter number and page number (Format enclosed in the
Annexure – IV)
 List of Tables with page number (Format enclosed in the Annexure – V)
 List of figures with page number (Format enclosed in the Annexure – V)

Part II - Project Part

(Sample page is given in the Annexure – VI for font size
including title, sub title, paragraph space and line space)
 Chapter I - Introduction (not more than 7-8 pages)
o Introduction (maximum of 2-4 pages)
o Need for the Study (one page)
o Objective of the Study (one page)
 Chapter II Organization Profile (not more than 15 pages)
o It includes Introduction to Organization, history, ownership patterns, size
and structure of divisions / departments, financial details, products and
services and any other relevant information.
 Chapter III Theoretical Background of the study / Review of literature (not more
than 15 pages)
o It includes Introduction to the concept of study undertaken with definition,
history, models, and any other relevant information.
 o Students are expected to search for journal articles and include in the
report as much as possible to get the professional touch and also advised
to take the help of faculty to guide to make a report.

 Chapter IV Research Methodology (maximum of 3-5 pages)

o Statement of the problem undertaken / formulation of Hypothesis if any
o Research Design – exploratory / descriptive study
o Data Sources – primary and secondary sources of information
o Sampling Design – Total population, sampling unit, sample size and
sampling method adopted to select the respondents – probability or non-
probability sampling method
o Data Collection Instrument – a brief discussion about the contents of the
Questionnaire
o Statistical tools Used (eg., chi-square test, t-test, …definition and
formulae.)
o Limitations of the Study
 Chapter V Analysis and Interpretation ( not more than 30 pages)
o A detailed discussion of the project with reference to the instruments and
tools used with table (table number, table title) and description of the
details of the table contents explained followed by the interpretation (eg.,
for each question in the questionnaire, a table with description and
interpretation. May also include a graphical representation of the table, if
possible try to fit into one page alone)
 Chapter VI Findings (maximum of three pages)
o Only findings of the study must be highlighted and not entire table
description which was discussed in the last chapter.
 Chapter VII Recommendations
o Write specific suggestions with reference to the topic of your research area
and not the general ones
 Chapter VIII Conclusion
o Write a brief discussion of nature and scope, the need, objectives and the
findings in order to make good conclusion
 Reference – (Refer Annexure VII )
 Appendix – include a sample copy of the unfilled questionnaire, and any other
relevant information if you think appropriate and useful.

 
 

 
 
Annexure I

A STUDY ON GREEN MARKETING WITH REFERENCE TO

ATTITUDE TOWARDS ENVIRONMENTAL FRIENDLY
PRODUCTS

Project submitted to the

MANIPAL UNIVERSITY - DUBAI CAMPUS

In the partial fulfillment of the requirement for the degree of

MASTER OF BUSINESS ADMISTRATION

By
KAMAL KUMAR SUMARIA
REG. NO: 1211023

Under the guidance and supervision of

Dr. B. SUDHAKAR

SCHOOL OF BUSINESS
 MANIPAL UNIVERSITY - DUBAI CAMPUS
ACADEMIC CITY, DUBAI, UAE

FEB 2014

Annexure II

Dr. B. Sudhakar
Associate Professor
School of Business
Manipal University – Dubai Campus
Academic City, Dubai, U.A.E.

_______________________________________________________________________

Date: 15th May 2010

CERTIFICATE

This is to certify that the project work entitled, “A STUDY IMPACT OF TRAINING
AND DEVELOPMENT IN ENHANCING EMPLOYEE MOTIVATION”,
submitted to the MANIPAL UNIVERSITY – DUBAI CAMPUS for the award of the
degree of Masters of Business Administration, is a record of the original work done by
AATHIRA BHADRAN during the period of her study in the School of Business,
Manipal University - Dubai Campus, under my supervision and guidance, and the project
work has not previously formed the basis for the award of any degree, diploma,
fellowship, associateship or any other similar title, to any candidate of any University.
Signature of the Guide

Annexure III

DECLARATION

I, KAMAL KUMAR SUMARIA, student of Manipal University - Dubai Campus,

hereby declare that the matter embodied in this project entitled, “GREEN
MARKETING: A STUDY OF CONSUMERS & INDUSTRIES ATTITUDE
TOWARDS ENVIRONMENTAL FRIENDLY PRODUCTS” is an original work and
the same has not been submitted for the award of any degree, diploma, fellowship,
associateship, or any other similar title, to any other university.

KAMAL KUMAR SUMARIA

REG. No. 1211023
Annexure IV

TABLE OF CONTENTS

Chapter No. Description Page No.

1. Introduction 1
1.1. Need for the Study
1.2. Objectives of the Study
2. Organizational Profile 6

3. Theoretical Framework / Review of Literature 13

4. Research Methodology 27

4.1. Research Design

4.2. Data Sources
4.3. Sampling Design
4.4. Data Collection Instrument
4.5. Statistical Tools Used
4.6. Limitations of the Study

5. Analysis and Interpretation 31

6. Findings 46

7. Recommendations 50

8. Conclusion 52
Reference

Appendix
Annexure V
LIST OF TABLES
TABLE NO. TITLE PAGE NO.

6.1 Gender Distribution 47

6.2 Age Distribution 48
6.3 Income Distribution 49
6.4 Educational Distribution 50
6.5 Occupation Status 51
6.6 Marital Status 52
6.7 Ratings given by respondents about the concept of 53
green marketing
6.8 Consumers view on green concept 54
6.8 Consumers awareness of companies going green 55
6.10 Green marketing in demand 56
6.11 Awareness of consumer’s 57
6.12 Consumers source of awareness 58
6.13 Advantages of green products 60
6.14 Consumers familiarity with green brands 61
6.15 Consumers interests about green branding 62
6.16 Information on green features 63
6.17 Consumers desire to buy green products 64
6.18 Consumers take on price rise of green features 65
6.19 Influences on consumer buying behavior 66
6.20 Frequency of buying eco-friendly products 67
6.21 Buying decision of consumers 68
6.22 Not buying an eco-friendly product 71
6.23 Agree or disagree with eco-friendly products 74
6.24 Degree of agree or disagree with statements 77
6.25 Priority order of factors in green products 80
6.26 Kinds of products consumers purchase 84
6.27 Importance of the products 83
6.28 Implementation of green marketing in companies 87
6.29 Companies establishment of green image 88
6.30 Reluctant in implementing green marketing 89
6.31 Investments in developing green products 90
6.32 Government initiative in green marketing 91
6.33 Harm through regular marketing techniques 92
6.34 Effectiveness of green marketing 93
6.35 Implementing green marketing by companies 94
6.36 Consumer preference towards green products 95
6.37 UAE investment in eco-friendly products 96
6.38 Products consumers want to see in UAE 97

LIST OF FIGURES
FIGURE NO. TITLE PAGE NO.

6.1 Gender Distribution 47

6.2 Age Distribution 48
6.3 Income Distribution 49
6.4 Educational Distribution 50
6.5 Occupation Status 51
6.6 Marital Status 52
6.7 Ratings given by respondents about the concept of 53
green marketing
6.8 Consumers view on green concept 54
6.8 Consumers awareness of companies going green 55
6.10 Green marketing in demand 56
6.11 Awareness of consumer’s 57
6.12 Consumers source of awareness 59
6.13 Advantages of green products 60
6.14 Consumers familiarity with green brands 61
6.15 Consumers interests about green branding 62
6.16 Information on green features 63
6.17 Consumers desire to buy green products 64
6.18 Consumers take on price rise of green features 65
6.19 Influences on consumer buying behavior 66
6.20 Frequency of buying eco-friendly products 67
6.21 Buying decision of consumers 70
6.22 Not buying an eco-friendly product 73
6.23 Agree or disagree with eco-friendly products 76
6.24 Degree of agree or disagree with statements 79
6.25 Priority order of factors in green products 82
6.26 Kinds of products consumers purchase 85
6.27 Importance of the products 86
6.28 Implementation of green marketing in companies 87
6.29 Companies establishment of green image 88
6.30 Reluctant in implementing green marketing 89
6.31 Investments in developing green products 90
6.32 Government initiative in green marketing 91
6.33 Harm through regular marketing techniques 92
6.34 Effectiveness of green marketing 93
6.35 Implementing green marketing by companies 94
6.36 Consumer preference towards green products 95
6.37 UAE investment in eco-friendly products 96
6.38 Products consumers want to see in UAE 97
Annexure VI
CHAPTER I
INTRODUCTION

Green Marketing

Green Marketing can be viewed both as a type of marketing and a marketing philosophy.
As a type of marketing it is like industrial or service marketing, and is concerned with
marketing of a specialized kind of product, i.e. green product (including green goods such
as fuel efficient cars or recycled products as well as green ideas such as “save oil” or
“conserve natural habitat”). As a philosophy, green marketing runs parallel to the societal
marketing concept and espouses the view that satisfying customers is not enough and
marketers should take into account ecological interests of the society as a whole. It is a
part of Corporate Social Responsibility (CSR).

Green marketing concept emerges from societal marketing. Green marketing is an

attempt to characterize a product as being environmental friendly (eco-friendly). It holds
the view that marketing which is a part of business not only has to satisfy customers in
particular, but also has to take into account the interests of society in general. That is, all
those who are affected by the activities of a business should be kept in mind when setting
the objectives and the policies of an organization. This has already helped to increase the
recent trend towards the “greening” of the companies. It is only since 1990’s that the
researchers have started academically analyzing consumers and industry attitude towards
green marketing. Most of the studies are done in developed countries.
A green company is based on its corporate vision that includes environmental concerns as
the company’s functioning. This simply means that the company realizes the needs of the
ecosystem with which it interacts. For example, any company wants “to be a good
company, having concern for the community and the environment”.

Annexure VII

APA Format for writing References

Books
Format:
Author's last name, first initial. (Publication date). Book title. Additional information.
City of publication: Publishing company.

Examples:

Allen, T. (1974). Vanishing wildlife of North America. Washington, D.C.: National

Geographic Society.

Searles, B., & Last, M. (1979). A reader's guide to science fiction. New York: Facts on
File, Inc.

Toomer, J. (1988). Cane. Ed. Darwin T. Turner. New York: Norton.

Magazine & Newspaper Articles

Format:
Author's last name, first initial. (Publication date). Article title. Periodical title, volume
number(issue number if available), inclusive pages.

Note: Do not enclose the title in quotation marks. Put a period after the title. If a
periodical includes a volume number, italicize it and then give the page range (in regular
type) without "pp." If the periodical does not use volume numbers, as in newspapers, use
p. or pp. for page numbers.

Examples:

Harlow, H. F. (1983). Fundamentals for preparing psychology journal articles. Journal of

Comparative and Physiological Psychology, 55, 893-896.
Henry, W. A., III. (1990, April 9). Making the grade in today's schools. Time, 135, 28-31.

Kalette, D. (1986, July 21). California town counts town to big quake. USA Today, 9, p.
A1.

Kanfer, S. (1986, July 21). Heard any good books lately? Time, 113, 71-72.

Trillin, C. (1993, February 15). Culture shopping. New Yorker, pp. 48-51.

Website or Webpage
Format:
Online periodical:
Author's name. (Date of publication). Title of article. Title of Periodical, volume number,
Retrieved month day, year, from full URL

Online document:
Author's name. (Date of publication). Title of work. Retrieved month day, year, from full
URL

Note: When citing Internet sources, refer to the specific website document. If a document
is undated, use "n.d." (for no date) immediately after the document title. Break a lengthy
URL that goes to another line after a slash or before a period. Continually check your
references to online documents. There is no period following a URL.
Note: If you cannot find some of this information, cite what is available.

Examples:

Devitt, T. (2001, August 2). Lightning injures four at music festival. The Why? Files.
Retrieved January 23, 2002, from http://whyfiles.org/137lightning/index.html

Dove, R. (1998). Lady freedom among us. The Electronic Text Center. Retrieved June
19, 1998, from Alderman Library, University of Virginia website:
http://etext.lib.virginia.edu/subjects/afam.html

Note: If a document is contained within a large and complex website (such as that for a
university or a government agency), identify the host organization and the relevant
program or department before giving the URL for the document itself. Precede the URL
with a colon.

Fredrickson, B. L. (2000, March 7). Cultivating positive emotions to optimize health and
well-being. Prevention & Treatment, 3, Article 0001a. Retrieved November 20, 2000,
from http://journals.apa.org/prevention/volume3/pre0030001a.html

GVU's 8th WWW user survey. (n.d.). Retrieved August 8, 2000, from
http://www.cc.gatech.edu/gvu/usersurveys/survey1997-10/
Health Canada. (2002, February). The safety of genetically modified food crops.
Retrieved March 22, 2005, from http://www.hc-
sc.gc.ca/english/protection/biologics_genetics/gen_mod_foods/genmodebk.html

Hilts, P. J. (1999, February 16). In forecasting their emotions, most people flunk out.
New York Times. Retrieved November 21, 2000, from http://www.nytimes.com

Sample Page

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Best batteries. (December 1994). Consumer Reports Magazine, 32, 71-72.

Booth, Steven A. (January 1999). High-Drain Alkaline AA-Batteries. Popular

Electronics, 62, 58.

Brain, Marshall. How batteries work. howstuffworks. Retrieved August 1, 2006, from
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Cells and batteries. (1993). The DK science encyclopedia. New York: DK Publishing.

Dell, R. M., and D. A. J. Rand. (2001). Understanding batteries. Cambridge, UK: The
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Learning center. Energizer. Eveready Battery Company, Inc. Retrieved August 1, 2006,
from http://www.energizer.com/learning/default.asp

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