A RATE TO CATCH YOU (RTC)

Overview

AUD 8152.82 6997 AUD 1.17 7657 landing

cost sessions cost per visit page views

100
7657 100 AUD 81.53 conv.
page views Apply Now cost per conversion 1.3% conv. rate

The RTC campaign spent AUD 8152.82 (90.6% of the planned) throughout its duration, being
Search (RLSA) the main responsible for the unspent budget.

Google GDN has shown to be the most effective channel in terms of conversion generation,
being responsible for 97% of the Apply Now action taken.
Besides of better targeting options and the possibility of using custom audiences (email lists),
Facebook isn’t a channel that drives as much conversion as Google GDN.

Google Ads (Display GDN + Paid Search)

AUD 4842.13 AUD 0.64 5867

cost avg. CPC sessions

AUD 0.82 97 AUD 49.92

cost per visit Apply Now cost per conversion

Sessions x avg. CPC

300 $0.90
$0.80
250
$0.70
200 $0.60
$0.50
150
$0.40
100 $0.30
$0.20
50
$0.10
0 $-
30/01

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Sessions CPC

Additional Conversion touch points

5 1 1 5
logins enquiry new application click to call

1 1 1
click to apply contact form submission lead

Facebook Ads

AUD 3310.71 85,920 4.16 AUD 2.23

cost reach frequency cost per click

1331 AUD 2.49 3 AUD 1103.57

sessions Cost per visit conversions cost per conversion

Sessions x avg. CPC

70 $3.00
60 $2.50
50
$2.00
40
$1.50
30
$1.00
20
10 $0.50

0 $-
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Sessions CPC

Additional Conversions Touch Points

3 1 1
logins new application click to call