Indian Beer going Global and Understanding Indian Liquor Market

Introduction:
This project discusses the "Indian Beer Going Global And Understanding Indian Liquor Market". The present
study was conducted with a view to understand “Beer market in India, emphasis Delhi”. Undoubtedly the markets are
undergoing rapid and wrenching transformations. Various studies conducted in the past have strengthened the
above-mentioned view.
The change in the scenario of beer market is governed by two forces:- one is Globalization, the extensive growth of
global trade and international competition. In the present economic scenario of country, howsoever developed it may
be it can ever think of isolating itself form world economy. If any country closes its market, its citizen will pay for
inferior quality of goods. But if it opens its market, it will have to confront severe competition and many of its internal
business will suffer. The other force is changing life style of consumers in ever-growing market like Delhi, this force
has a definite say. The paradox is that the globalisation and changing life style of consumers open up new
opportunities even as the threaten the status quo.
Globalisation is made it possible for Fosters, Haake Beck, Carlesberg, San Miguel, Heineken etc. to sell their beers
all across the world. Changing lifestyle provoked the Shaw Wallace & Company and United Breweries to come out
with a number of brands (Kingfisher, Royal Challenge, Hayward 5000, Kalyani Black Label etc.) to cater to the needs
of consumers having different life style.
Today’s market is changing at an incredible pace. In addition to globalisation and changing life style, we are
witnessing new retail forms (e.g. bars, bistros, pubs etc.) and disconcerting erosion of brand loyalty. These changes
have created confusion in the mind of companies regarding use of strategies.
The objectives of the project:
- To study consumers brand preference of beer in India.
- To study consumption pattern of beer.
- To study Indian and global beer market.
- To study the factors affecting buying behaviour of beer.
- To study alternative ways of product promotion.
Number of Pages of Project Report:70
Package Includes: Project Report
Project Format: Document (.doc)
Table of Contents of Project Report:
1. EXECUTIVE SUMMARY
2. INTRODUCTION
2.1 Industry Profile
2.2 IMFL Industry
2.3 Mode of Distribution
2.4 Beer Industry-manufacturing process
3. OBJECTIVES OF THE RESEARCH
4. LITERATURE REVIEW
5. CONCEPTUAL FRAME WORK
6. RESEARCH METHODOLOGY
6.1 Research Design
6.2 Data collecting Sources
6.3 Data collection Method
6.4 Data collection Instrument
6.5 Sampling Plan
6.6 Assumptions of the Project
7. SECONDARY DATA
7.1 China takes as no 1
7.2 Tables (showing top beer, brands, etc)
7.3 EU Impact
7.4 Current scenario
7.5 Product Profile
7.6 Market Description
8. ALTERNATIVE WAYS FOR PROMOTION OF LIQUOR PRODUCTS
8.1 Advertising Limitations in Liquor industry
9. ANALYSIS
10. FINDINGS
11. CONCLUSION AND RECOMMENDATIONS
12. LIMITATIONS OF THE PROJECT
BIBLIOGRAPHY
ANNEXURE
- Questionnaire
- World’s top five Fastest growing brands
- Graphs showing consumption, region wise, etc
- Excise policy for Delhi