Category: Brand of the Year

All sections are mandatory. Credits must be the same as filled in via the online form.
Section 1: Nominee’s Details

Region
Category
Credited Brand Name
Credited Brand’s Company
Credited Market
Headquarters Office in Asia-Pacific
Other Office Locations in Asia-Pacific

Section 2:  Provide an outline of the marketing challenge and objectives

Achievement Against that were set to achieve.
Objectives
15%
Section 3:  Provide an overview of the target market and audience.
Target market, audience,
budget  Provide budget and break down and how this was effectively
10% used to engage target audience and through what types of
channels.

Section 4:  Describe the concept and detailed strategy that was

Insight & strategy implemented to achieve marketing success.
20%
 Provide evidence of understanding of the business, challenges
faced, and how the strategy has gained the brand competitive
edge within the market.

 Reference to creativity, research etc. should be included to help

showcase this.

Section 5:  Please elaborate on the creative ideas/solutions that were

Creativity implemented to achieve marketing success with evidence how
20% the brand was showcased within the campaign, dynamic,
creative and effective strategies that deliver results.

 Provide examples of different type of components of the

marketing campaign that meets the brand’s objective and
deliver results which can include and not limited to technology,
experiential activity and PR stunts etc.

Section 6:  Please provide evidence on how the marketing

Execution activity/campaign was executed and the success achieved.
 Category: Brand of the Year

15%
 Provide examples of obstacles during the campaign and how
they were overcome.

Section 7:  The impact of marketing initiatives on business performance –

Effectiveness & Success what was achieved versus targets. Did the campaign meet
20% business objective and goals?

 Describe how well the strategies and communications methods

chosen met the objectives set.

 Any innovative creative solutions, clear ROI and demonstrable

results.

Management Endorsement – CFO or equivalent Management Endorsement – CEO or equivalent

I certify that the information provided on the entry is accurate. I certify that the information provided on the entry is accurate. I
I understand that providing inaccurate or misleading understand that providing inaccurate or misleading information
information will lead to entry disqualification. will lead to entry disqualification.

E-Signature: ____________________________ E-Signature: ____________________________

Full Name: ______________________________ Full Name: ______________________________

Job Title: ______________________________ Job Title: ______________________________

Date: _______________________________ Date: _______________________________