ASSIGNMENT

ON
Business Plan
Submitted to:
Sharmin Akhter
Senior Lecturer
Department of Business Administration
East West University.
Submitted by:
Group: Bewilder
Name Id number
Tarek Mahmud Utsho 2015-1-10-241
Md. Nayem Uddin Nitul 2015-1-10-242
Md. Shoyeb khan 2015-1-10-240
Nishat Tasnim 2015-1-10-229
Samiha Hoque 2015-1-10-230
Email :
tmu.utsho@gmail.com

East West University

Date of Submission: 2 March, 2015.

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Business Plan Template

Supreme Frozen Food

House no.5, Block-E
Road-13, Mirpur-2,Dhaka.
Phone: 90146484, 9014647

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Table of Contents
BUSINESS PLAN SUMMARY…………………………………………….5

The Business…………………………………………..…………………………5

The Market……………………………………………….……………………….5

The Future…………………………………………………………..…………….5

The finance………………………………………………………………….…….5

THE BUSINESS………………………………………………………………. 6

Business Details………………………………………………………………...6

Registration Details………………………………………………………...…6

Business Premises……………………………………………………………..7

Organization Chart…………………………………………………………….7

Management & Ownership…………………………………………………8

Key Personnel……………………………………………………………………9

Product/Services………………………………………………………………10

Innovation………………………………………………………………………..11

Insurance…………………………………………………………………………12

Risk management………………………………………………………...……13

Operations…………………………………….………………………………….14

Sustainability Plan……………………………………..…………….……….17

THE MARKET…………………………………………….…………….……17

Market Research……………………………………….…………………...…17.

Market Targets……………………………………….………………………...17

Customer……………………………………………….…………………………17
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S.W.O.T. Analysis………………………………………………………….…..18

Competitors……………………………………………………………………..19

Advertising & Sales…………………………………………………………..20

THE FUTURE………………………………………...……………………….20

Vision Statement……………………………………………………………….21

Mission Statement…………………………………...………………………..21

Goals/Objective……………………………………….………………………..21

THE FINANCE…………………………………………..………………….…22

Key objectives & Financial Review………..……………………….…...22

Assumptions………………………………………………………………..……22

Start up cost………………………………………………………………………22

Balance sheet forecast………………………………………………………..23

Profit & loss forecast…………………………………………………………..24

SUPPORTING DOCUMENTATION……….……………………………25

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Business Plan Summary
The Business
Business name: Our proposed business name will be Supreme Frozen food.

Business structure: Partnership

Business location: House no.5, Block-ERoad-13, Mirpur-2,Dhaka.

Date Established: Our established date will be January 2014.

Business Owners:Tarek Mahmud Utsho, Nayem Uddin Nitul, Md. Shoyeb Khan, Nishat

Tasnim, Samiha Hoque.

Product/Services: Our product name is Supreme Frozen Food

The Market
Target Market: our target markets are working women and students. Because there
are many women whose are getting busy to their work day by day. For saving their time
they need this kind of food which is very easy to cook.

THE FUTURE
Vision Statement: Our business vision statement follows a simple motto: innovative,
versatile, creative! We want only the best in everything we do. We provide simple,
enjoyable food directly to the market, true to its original form - in the right place, at the
right time and with the right amount.

Mission statement: Engage every level to achieve the highest quality, customer care,
respect, and shareholder value.

Goal: As our business is small our goal is to expand our business in a very large
situation.

The Finances
Basically we need 3 to 5 lacks taka. This fund will come from our personal source. We do
not have any intention to seek money from relatives or government funding.

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The Business
Business Details
Product/Services: Our product is Frozen Food.

Registration Details
Business name: We have not registered our business name yet. Our proposed name
will be Supreme Frozen food.

Date registered: Our registered date will be 15 February, 2015.

Location Registered: House no.5, Block-ERoad-13, Mirpur-2,Dhaka.

Business Structure: Our business structure will be partnership business.

Domain names: www.supremefrozenfood.net.bd

Licenses& Permits: We will register for Trade licenses.

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Business Premises
Business location:

Our business will become based business. That is why we will prepare our products in
our own home. In Dhaka city we will start our business. Later on we will expand our
business out of Dhaka.

Bye/Lease: We do not need to buy or lease any location because this is a small business
and we will start our business in our home.

Organization Chart:

Our organization structure will be flat.

Tarek Mahmud Md. Nayem Uddin Nishat Tasnim Md. Shoyeb Khan Samiha
Utsho (owner) Nitul (owner) (owner) (owner) Hoque
Bringing all kinds Maintain accounts Deliver all kinds of (owner)
Branding the of raw material. and prepared food prepared product Maintain
Business and duty direct to the super web sites.
to prepared Food. Shop, retailer, and
as well as
Customer.

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Management & Ownership
Name of owners: There are five owners in our business. Tarek Mahmud Utsho, Md.
Nayem Uddin Nitul, Nishat Tasnim, Md. Shoyeb Khan, Samiha Hoque.

We five owners will run the business and as it is a small business we do not need any
CEO to run the business. It is a partnership business and all we have 20% share in our
business. Strengths of our each partner are different.

Agreement: If any partner wants leave the business then he or she will get back his or
her share with current profit.

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Experience: We do not have any experience regarding business.

Key Personnel
We think we are enough for our business that is why we do not need any extra stuff. If
we expand our business in future then perhaps we will need extra stuff for the business.

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Product/ Services
Name: Our product name is Supreme Frozen Food. We choose Frozen food because now
a day’s frozen foods demand has risen up. Our target customers are working couple and
students who live without their parents. As it a very easy process to make and eat, that
is why people are getting interested to this frozen food day by day. Our service will be
unique than others because we have website service as well as home delivery service
and these services are not available still now. Here given below some of the name of our
frozen products.

Product Cost (tk)

Frozen cow meat (kg) 350
Frozen chicken meat (1) 250
Frozen fish 250
Hot Dog (6) 190
Nuggets 120
Shingara 80
Somucha 80
Milk 50
Strawberry(kg) 120
Mango(kg) 120
Papaya(kg) 120
Vegetables 100
Butter(200 gm) 160
Cheese(240 gm) 300
Salad 60
Beef burger(1kg) 720
Chicken franks(340 gm) 240
White fish fillet (1kg) 680
Fish fingers (250m) 280

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Market Position: Our market position will be in Entry level. And it is Competitive in the
market because there is already another frozen product available in the market. We are
very confident about our product because we have some unique product and service
which others companies don’t have.

Unique Selling Position: Basically we will use some unique way to reach the
customers. Many companies are failing to do business because they couldn’t reach near
to the customers. We want to go near to the customer that is why we will use website
and also we will deliver the product to home.

Value to customer: We hope, customers will accept our business very positively. Cause
we have

o Quick service
o Fresh food
o Variation of food
o Quality products
o Home delivery service
o Online order

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Innovation
Research & Development activities:

As it is a very competitive business that is why we need continuous research and

development activities. We need to bring new items or new variation in our products as
well as in our service.

Insurance
As we have small business that is why we think we don’t need any business insurance.
When our business will expand in future then we need insurance.

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Risk Management
Risk Likelihood Impact Strategy
The health Unlikely Medium We mention our
properties of frozen manufacture date as
foods like parathas, well as our expire date.
fries, meats, and
desserts are
questionable. This is
because their
ingredients will not
be the same as
freshly made meals.
A major concern is
the use of partially
hydrogenated palm
oil which might have
hidden, dangerous
trans fats.
Unlikely Medium We will try to use little
Secondly, the amount of sodium in
sodium content is our product.
also an issue. Many
frozen meals contain
between 700 to
1800 mg of sodium.
With the daily
recommended
maximum dosage of
2300 mg of sodium,
it is hard to stay in
this limit! This puts
people with high
blood pressure at
further risk.

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Operations
Production process

For producing our product we will use handmade processing. We need only packaging
machine otherwise we don’t need any extra manufacturing machine or anything else. As
we will have website that is why we will use personal computer with internet
connection for reaching close to customer. In our business there is no involvement of
third party

Suppliers: we do not have any suppliers. We will collect our raw materials by our own.

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Plant & Equipment:

Equipment Purchase date Purchase price Running cost

Packaging machine Dec 2014 10,00,000 5,000 taka monthly

Inventory
Technology:

The technology we use for our business that is our personal website. As our business is
home based business that is why we don’t need any kind of technology. Through this
website we can keep in touch with our customers.

Trading hour:

Our trading hour is during the office time, after the office time period as well as for
students when they finish their class.

Communication channels:

For getting customers in contact we can use telephone, landline or mobile, post box,
email, fax, internet etc for communication channel.

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Payment cash accepted:

We will use cash and credit card type’s payment. Also we will use gift cards for branding
our business.

Warranties and Refunds:

As our business is food business so that there is no warranty term. Yes if there is any
rotten food then we definitely exchange that food item

Membership and Affiliation:

We will have membership card and day by day we will try to affiliate with any other
organization.

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Sustainability plan
Environmental /Resource impacts: As we won’t use any machineries so that there no
chance to create negative impact on the environment.

Community impact &engagement: Our products are natural and fresh and it doesn’t
have any negative impact on the local community. We can communicate with
community through organizing some social activities or event.

The Market

Market targets: our target markets are working women and students. We want to sell
60% quantity of our products in a planned timeframe.

Customers

Customer demographic: our target customers are working women and students who
live without their parents. Basically we target those have not enough time to cook food.

 Gender : Female
Age: 20-35
Social status- students, working women
Attitudes: do not have time to cook for study or for work
 Gender: male
Age: 20-35
Social status: students, working people
Attitudes: who live without their family.

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 Customer management: we will provide membership card to the customer and
also we will give seasonal incentives to our loyal customer.

SWOT Analysis:
Strength:

We come up with the most unique Product because other competitor don’t provide any
home delivery service and they have no web sites and they just provide snacks but we
provide snacks as well as meal.

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Weakness: our weakness can between have no experience.

Threats: Other Competitor also in the market and all of them have good market share in
the market.

Opportunities: our opportunities are we will make home made products and it will be
very fresh also we have no extra cost for human resource as well as we have product
variation.

Competitors
Competitors Established Date Market Share (%) Value to customers
A.K Khan & Co. 12 sep, 2001 15% They sell fish at a very low
price.
Apex Foods LTD. 7 oct, 2002 13% Their home delivery system is
very good.
Ark Sea foods 8 mar , 2005 7% Their sea food products are
very fresh.
Bionic food 9 july, 2003 8% Their meat is very popular.
exports
Cope commercials 3 june, 2010 5% Their customer care service is
gaining popularity.

Advertising and sales

Advertising and Promotional strategy:

For promoting and advertising our products and services we will use pull strategy. We
will offer attractive offer to the customer but we won’t push them to buy our product
cause this is not effective strategy we thought. For advertising, we will use leaflet,
magazine, paper billboard, website based advertising.

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Expected business improvement: we expect it will improve our business if we do the
right advertisement in a right way. More advertisement brings more people to our
product as well as service.

Cost: in terms of leaflet it will not take high cost. And if we go for billboard and
newspaper it will take high cost.

Unique selling position: we have some advantage on our products. Basically we will
use some unique way to reach the customers. Many companies are failing to do business
because they couldn’t reach near to the customers. We want to go near to the customer
that is why we will use website and also we will deliver the product to home.

The Future
Vision statement: Our business vision statement follows a simple motto: innovative,
versatile, creative! We want only the best in everything we do. We provide simple,
enjoyable food directly to the market, true to its original form - in the right place, at the
20
right time and with the right amount. We surprise our customers with innovations and
our flexibility in being able to respond to individual needs at short notice.

Mission statement: Engage every level to achieve the highest quality, customer care,
respect, and shareholder value. Results will be achieved through crystal clear
expectations, executions and active management.

Goal: As our business is small our goal is to expand our business in a very large
situation.

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The Finances
Key objectives & financials review

Financial Required:

Basically we need 3 to 5 lacks taka. This fund will come from our personal source. We do
not have any intention to seek money from relatives or government funding.

Start up cost for year

Start-up Costs Cost Equipment Cost
Business name 1,000 Business purchase 10,000
price
Licenses 1,000 franchise fees 50,000

Permits 2,000 Start-up capital 30,000

Domain names 1,500 Plant & Equipment
Trademarks/design 2,500 vehicles 5,000
Vehicle registration 10,000 computer equipment 2,000
Membership fees 1,000 phones 500
Accountant fees 1,000 fax machine 500
Solicitor fees 3,000 security system 2,000
lease Rental cost 7,000 Office equipment
Electricity, gas, water 9,500 furniture 10,000
Phone connection 1,000 shop fit out 5,000
Internet connection 1,500
Computer software 3,500
Training 6,000
Wages 5,000
Vehicle 1,000
Marketing and 2,500
advertising
Stationary and office 1,000
supplies
Printing 1,000
Business revenue 10,000
Business assets 50,000
Stock raw materials 20,000
Building and contents
Public liability 300
Product liability 1,000
Workers 5,000
compensation
Total start-up costs 1,69,000 Total equipment costs 1,20,000
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Balance Sheet Forecast

Balance sheet forecast 2016 2017 2018

Current assets
Cash 10,000 20,000 30,000
Petty cash 500 1,000 2,000
Inventory 15,000 20,000 30,000
Pre-paid expenses 3,000 8,000 5,000
Fixed assets
Leasehold 2,000 3,000 5,000
Property and land 10,000 12,000 15,000
Renovations/improvements 2,000 3,000 4,000
Furniture& fit out 10,000 11,000 13,000
Vehicles 5,000 6,000 7,000
Equipment / tools 5,000 5,500 6,500
Computer equipment 15,000 15,500 16,000
Total assets 77,500 1,02,000 1,20,000
Current / short-term liabilities
Credit cards payable 1,000 1,500 2,000
Accounts payable 2,000 2,500 3,000
Interest payable 300 350 400
Accrued wages 500 550 600
Income tax 1,000 1,500 1,600
Long term liabilities
Loans 10,00,000 12,00,000 15,00,000
Total liabilities 10,04,800 12,06,400 15,07,600
NET ASSETS 9,27,300 11,04,400 13,87,100

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Profit & Loss Forecast [year 1] [year 2] [year 3]

Profit & loss forecast 2016 2017 2018

Sales 10,00,000 15,00,000 25,00,000
Less cost of good 2,00,000 3,00,000 4,00,000
Gross profit/net sales 8,00,000 12,00,000 21,00,000
Expenses
Operating expense 3,00,000 3,50,000 4,00,000
Accountant fees 10,000 20,000 25,000
Advertising & marketing 15,000 20,000 25,000
Bank fees charges 1,000 1,200 1,300
Bank interest 3,000 4,000 5,000
Credit card fees 2,000 3,000 4,000
Utilities (electricity, gas,water) 10,000 12,000 13,000
Telephones 6,000 6,500 7,000
Lease 20,000 30,000 40,000
Rent & rates 1,00,000 1,20,000 1,50,000
Motor vehicle expenses 3,000 4,000 4,500
Repairs & printing 1,000 1,500 2,000
Stationery & printing 1,000 1,200 1,500
Insurance 20,000 30,000 35,000
Superannuation 1,000 2,000 2,500
Income tax 5,000 5,000 5,500
Wages (including pays) 3,000 4,000 5,000
Total expenses 5,03,000 6,14,400 7,25,800
NET PROFIT 2,97,000 5,85,600 13,74,200

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Supporting Documentation
Here given below some statistical data about frozen food. Here we try to show the
acceptability of frozen food as well as market share of frozen food.

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