Computing Limited

PROJECT MANDATE

Project: Rebranding Project

Date: 15 June

Author: Helen Bell

Owner: Helen Bell

Document Ref: RB/HB/PM

Version No: 1
 Rebranding Project
Project Mandate Date: 15th June

Project Mandate History

Document Location
This document is only valid on the day it was printed.
The source of the document will be found on the main server in:
P:\projects\rb\project mandate.doc

Revision History
Date of this revision: 15th June
Date of Next revision: None expected

Revision Previous Summary of Changes Changes marked

date revision
date
First issue

Approvals
This document requires the following approvals.
Signed approval forms are filed in the P2 Docs section of the files.

Name Signature Title Date of Version

Issue
Helen Bell HB Managing Director 15/6 1

Distribution
This document has been distributed to:

Name Title Date of Version

Issue
All main board members 15/6 1

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 Rebranding Project
Project Mandate Date: 15th June

Contents 
Project Mandate History..................................................................................................... 2 
Document Location ........................................................................................................ 2 
Revision History ............................................................................................................. 2 
Approvals ....................................................................................................................... 2 
Distribution ..................................................................................................................... 2 
Project Mandate ................................................................................................................. 4 
Purpose .......................................................................................................................... 4 
Authority Responsible .................................................................................................... 4 
Background .................................................................................................................... 4 
Project Objectives .......................................................................................................... 4 
Scope ............................................................................................................................. 4 
Constraints ..................................................................................................................... 4 
Interfaces ....................................................................................................................... 5 
Quality Expectations ....................................................................................................... 5 
Outline Business Case ................................................................................................... 5 
Associated Documents ................................................................................................... 5 
Proposed Executive and Project Manager ..................................................................... 6 
Customers and Users ..................................................................................................... 6 

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 Rebranding Project
Project Mandate Date: 15th June

Project Mandate

Purpose
We have recently acquired the Hardware company that we have been dealing with for the
last five years. The legal formalities are now complete and I am keen that our brand
reflects the acquisition and the website must be updated to reflect the new range of
products that we can purchase. I’m also keen that we use the PRINCE2 method to
manage this project as we have several people now trained in its use. As this is a small
project I want to see how well we can tailor PRINCE2 to our needs.

Authority Responsible
I will be ultimately responsible for authorising expenditure, although – in line with the
PRINCE2 method – a Project Board will be appointed to oversee and direct the project. I
anticipate that Karen Rodgers will act as the Executive on that Project Board.

Background
The acquisition gives us the opportunity to refresh our brand and when launched the new
brand will give us the opportunity to take full advantage of the opportunities. This is a key
part of the integration programme of the two companies. At the moment the two parts of
the company – software and hardware – will continue to operate separately until this
project is completed, at which time we will fully integrate the operational and sales
elements of our new business.

Project Objectives

The primary aim of the project is to establish a new recognisable company brand, building
on our existing logo. This should be reflected on our documentation, artwork and
website. It is also important that the website promotes all the products, both software and
hardware, that we have to offer.

Scope
The major deliverables for this project will be:

• New Logo
• Rebranded company documentation
• New Website

Constraints
I want the work completed within 6 weeks so that it coincides with our other initiatives to
integrate the two companies.

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 Rebranding Project
Project Mandate Date: 15th June

I expect he work to be completed in house.

Interfaces
This project must interface with the integration project for which I am the Executive.

Quality Expectations
The brand should be instantly recognisable as ACE Computing Ltd, building on what we
have already. The website encompass all the products we now able to offer. It should
be:

- Logical, intuitive and easy to use

- Fast and efficient
- Aesthetically appealing
- Accurate and up-to-date

I envisage that Mike Mayhew will be actively involved in defining and assuring the quality
of the end product.

Outline Business Case

I would like a full and detailed business case to be produced as part of the initial feasibility
evaluation

Associated Documents
A number of our competitors have websites. I suggest that we look at these as sources
of “what” and “what-not” to do’s:

http://www.dodgysoftware.com
http://www.bytes-r-us.co.uk

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 Rebranding Project
Project Mandate Date: 15th June

Proposed Executive and Project Manager

I propose that Karen Rodgers should act as Project Board Executive – with full
responsibility for the project outcome.

Janis Kitson has recently joined our development team and has recently managed exactly
this kind of project with her previous employer. Karen and I have briefly discussed this
and Karen has agreed to appoint Janis as the Project Manager.

Customers and Users

Although we will all benefit from this development, the “customer” for the end product will
be Mike Mayhew and his department. Hence my suggestion above that Mike should be
involved in defining the Quality Expectations.

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