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Maggi
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For other uses, see Maggi (disambiguation).

Maggi sauce.

Maggi is a Nestlé brand of instant soups, stocks, ketchups and instant noodles. The
alimentary company came into existence in 1872 in Switzerland, when Julius Maggi took
over his father's mill. It quickly became a pioneer of industrial food production, aiming at
the improvement of the nutrition of worker families. It was the first to bring protein-rich
legume meal to the market, which was followed by ready-made soup based on legume
meal in 1886.

In parts of Europe, including German-speaking countries as well as the Netherlands,

Czech Republic, Slovakia, Poland, and France, "Maggi" is still synonymous with the
brand's "Maggi-Würze" (Maggi spice), a dark sauce which is very similar to East Asian
soy sauce without actually containing soy. It was also introduced in 1886, as a cheap
substitute for meat extract. It has since become a well-known part of everyday culinary
culture in Switzerland, Austria and especially in Germany.

The bouillon cube or 'Maggi cube' was introduced in 1908, which was another meat
substitution product.

Because chicken and beef broths are so common in the cuisines of many different
countries, the company's products have a large worldwide market. Today Maggi is
particularly well known in New Zealand, Australia, India, Malaysia and Singapore for its
instant noodles. "Maggi" has become a genericized trademark for instant noodles in much
of Malaysia; maggi goreng is a well-known dish there of fried noodles made from Maggi
instant noodles.
In West Africa, Maggi cubes are used as part of the local cuisine. Throughout Latin
America, Maggi products, especially boullion cubes, are widely sold with some
repackaging to reflect local terminology. In the German, Dutch and Danish languages
lovage has come to be known as "Maggi herb" (Ger. Maggikraut, Du. maggikruid or Da.
maggiurt) because of a supposed resemblance to the taste of Maggi sauce.

[edit] Maggi Products

• Maggi Magic Sarap
• Maggi mee
• Maggi 2-minute Noodles
• Maggi Vegetable Atta Noodles
• Maggi Cubes
• Maggi Pancit Canton
• Maggi Rich Mami Noodles
• Maggi Sauces
• Maggi Savor
• Maggi Seasoning
• Maggi Sinigang
• Maggi Sopas
• Maggi Spaghetti
• Maggi Extra Delicious 2 Minute Noodles (contains extra Vegetable Sachet,
noodle cake is baked not fried and is 97% Fat Free)

[edit] External links

• Maggi USA homepage
• Maggi (Middle East) homepage
• Maggi "Taste of Asia" homepage
• Maggi Recipe
• Maggi "Tu Sabor Latino" homepage
• MAGGI Malaysia

[show]
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Nestlé
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Retrieved from "http://en.wikipedia.org/wiki/Maggi"
Categories: Nestlé brands | Instant noodle brands | Malaysian cuisine | Umami enhancers |
Food company stubs

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• This page was last modified on 2 August 2008, at 07:26.

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