Beruflich Dokumente
Kultur Dokumente
Agricultural Marketing
Information System in India
Dr. Srinivasacharyulu Attaluri
National Institute of Agricultural Extension Management (MANAGE)
Hyderabad, India
Outline
•Information Asymmetry
•Agricultural Information Flows
•Advances in ICTs and Open Access to Information
•Agricultural Marketing Information System in India
•Govt. Initiatives ,On-Line Commodity Exchanges, ICT-enabled
Services by Private Companies
•Price Discovery and Dissemination Systems
•Gramin Suvidha Kendra, DEMIC of TNAU
•Leveraging ICTs for Marketing Reforms – A Case of Karnataka
•eNAM – National Agriculture Market
•Linking Farmers to Markets, Consumers and Investors through
New ICTs and New Media
•Challenges.
Markets with Information Asymmetry
•Information is Power
•IA is a situation in
which one party in a
transaction has more
or superior information
compared to another.
•Information in agriculture
and food markets is often
imperfect, incomplete,
inaccessible, asymmetrically
distributed, non-standardized
or costly to collect
•Rational decision-making,
utility maximization,
systematic interpretation of
information and optimal
choice are hampered.
Food Chains / Marketing Systems
• Supermarket/Large
Corporate Driven Food
Chains
• Cooperatives/Producer
Organizations/Other
Aggregations
• Laissez-Faire / Open,
Unorganized Markets /
Business as Usual
Rice, Tur
Wheat
Bajra, Jowar
Farmers
Research
Manager Extension Support
Researcher
NARO
Stakeholders
Policy Makers
Information Flows in Agricultural Markets
Pesticide
Seed Supply
Supplier
Farmer
Consumer Fertilizer Local
Supplier Transporter
Storage
Pesticide
Seed Supply
Supplier
Farmer
Fertilizer Local
Seller Transporter
Consumer
Farmers
Extension Support Storage
Research
Retail Marketing Manager Market
Retail Packaging Researcher
Processing
NARO Retail Processing Bulk
Transporter
Packaging
Policy Makers Stakeholders
•Wi-Fi….. Li-Fi
•Adaptable tools and
applications
•Advances in data storage
and exchange
•Open access movement
•Social media.
•Partnerships
New ICTs which will Change Agriculture
and Markets…….
Intelligent Agriculture
•Manufacturers,
Warehouses, Auctioneers
and Buyers have been
provided with access to
various functionalities of the
system.
• Rashtriya e Market
Services Private
Limited (ReMS) –
supported by Govt. of
Karnataka
and NCDEX Spot
Exchange Limited
• 55 markets
networked
A pan-India electronic trading portal which networks the existing APMC mandis to
create a unified national market for agricultural commodities.
eNAM
eNAM
• A national e-market platform for
transparent sale transactions and price
discovery.
The screenshots of applications /portals / web pages / facebook pages are taken from the respective organizations,
institutions, companies and individuals. Rights on Logos, Trade Marks, Products, Applications etc., rest with these agencies
only. The credit goes to those organizations, institutions, companies, sources and individuals while citing the information.
The views and opinions expressed in this presentation do not necessarily reflect that of MANAGE, Hyderabad. Encouraged
to use for academic and not-for-profit purposes only.