DEFINITION OF TERMS:

Definition of Terms

For better understanding of this research study, the following terms are hereby
defined operationally:

Advertising – it is a strategy used by the organization to persuade or attract the

customers to buy its products or services.

Contractor and Construction Companies – the organization or business that has

knowledge with regards to construction materials

Cooperative – is a type of business owned by its members who share the profits and
benefits and has a common goal.

Customer Relations – describes the ways that a company will engage with its
customers to improve the customer experience.

Distribution Channel – is the connection between businesses and intermediaries

before a good or service is purchased by the consumers.

Eco-bricks – a construction material composed of plastic wastes such as plastic

laminates and plastic bottles mix with special additives, sand, cement, and water.

Green Marketing – it is a kind of marketing a product or service which promotes to be

environmentally safe from raw materials, to its process and into the final product until it
reaches the customers.

Increased Promotion – to increased more time and strength in promotion.

Integrated Marketing Communication – it is the combination of all brand promotions

to promote a product or service in order to increase the sales of the organization.

Marketing – refers to an action of a business which is a vital tool for establishing

awareness, attracting, and creating relationship to prospect customers.
Market Penetration – an act of entering or penetrating the market with current products
and increases its market share.

Marketing Strategy – the action by an organization where all its strategies are
combines while taking into consideration the marketing goals and turned it into one
comprehensive plan.

New Product – referred to as original products, an improvement of products, a modified

product and a new brand that a firm develops through its own research and
development efforts.

Personal Selling – it is a face-to-face interaction with one or more buyers for the
purpose of making presentations, answering questions and taking orders.

Price Adjustments – a strategy wherein the management lower the prices (price
competition) for consumers comparing to the alternative goods.

Product Improvements – it is a strategy wherein the organization focuses on

improving product quality to attract target customers

Promotional Strategy – refers to the set of activities such as personal selling,

advertising, and public relation.

Public Relation – the activity or job of providing information about a particular person
or organization such as event, seminar and the likes; is a two-way communication which
can monitor feedback and adjust its message for providing maximum benefit.

Relationship Marketing – it is about forming long-term relationships with the target

audience by having a good strategic communication.

Sales Promotion – is a marketing strategy where the product is promoted using short-
term attractive initiatives to stimulate its demand and increase its sales.