Sequence for sales funnel:

1. Social media channel

2. Lead page
3. Email sequence
4. Sales Page

2- Lead Page

 Big Title
 Deliver value, educate people
 Email Sign Up form

4- Sales Page

 Headline
 VSL (Video Sales Letter)
 CTA
 Benefits
 Benefits of benefits
 Social proof
o Case Studies
o Testimonials
 Features
o Everything about product, elements of it
 CTA

NOTE : Lead Page and Sales Page are types of Landing Page. Only put ONE LINK in each Landing Page,
because each landing page serves only one purpose (CTA).