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Firestorm Digitizes and preserves old photos at the customer's driveway. Photos are available to view and share online. Offer ancillary products and services: prints, photo books, mugs, t-shirts, etc. Start as a highly localized, operationally intensive business.
Firestorm Digitizes and preserves old photos at the customer's driveway. Photos are available to view and share online. Offer ancillary products and services: prints, photo books, mugs, t-shirts, etc. Start as a highly localized, operationally intensive business.
Copyright:
Attribution Non-Commercial (BY-NC)
Verfügbare Formate
Als PDF, TXT herunterladen oder online auf Scribd lesen
Firestorm Digitizes and preserves old photos at the customer's driveway. Photos are available to view and share online. Offer ancillary products and services: prints, photo books, mugs, t-shirts, etc. Start as a highly localized, operationally intensive business.
Copyright:
Attribution Non-Commercial (BY-NC)
Verfügbare Formate
Als PDF, TXT herunterladen oder online auf Scribd lesen
Firestorm Proprietary and Confidential. Please do not distribute.
Firestorm The Need • Old photos are stuck in the closet, yet they are cherished for decades.
• Digital photography is extremely popular, and it has changed our
capabilities and expectations.
• Prediction: Old photos will be digitized and will be shared, printed, and interacted-with in the same way as digital photos.
Firestorm Proprietary and Confidential. Please do not distribute. Slide 2
Firestorm The Service and Business Model
• Digitize and Preserve Old Photographs.
• At the Customer’s Driveway. • Charge a service fee. • Photos are available to view and share online. • Offer ancillary products and services: prints, photo books, mugs, t-shirts, etc.
• Starts as a highly localized, operationally intensive business.
• Evolves into a more purely online business.
Firestorm Proprietary and Confidential. Please do not distribute. Slide 3
Firestorm Revenue Model
• Fees for scanning service: at driveway and mail-in.
• Sales of prints and other ancillary products and services. • Online advertising.
Firestorm Proprietary and Confidential. Please do not distribute. Slide 4
Firestorm Marketing • Target affluent households. Ventura County has 200k families and a $76k median income (2000 census). City Households Families Median Income for Family Agoura Hills 6,874 5,588 $ 95,765 Westlake Village 3,270 2,491 $ 109,310 Thousand Oaks 41,793 31,177 $ 86,041 Newbury Park 985 809 $ 64,345
Summerland 715 368 $ 75,625 Santa Barbara 35,605 18,941 $ 57,880 Goleta 19,954 13,468 $ 67,956
Calabasas 8,350 5,544 $ 107,330
Malibu 5,137 3,164 $ 123,293 Total / Total / Avg 283,893 201,956 $ 76,174
• Conduct local marketing – like any service business or restaurant (ads
in newspapers, flyers at homes, etc.) • Van is a moving billboard.
Firestorm Proprietary and Confidential. Please do not distribute. Slide 5
Firestorm The Marketplace
2006 Revenue: $200M (Estd)
Started trials of ScanVan service. 2006 Revenue: $123M 2006 Revenue: $100M (Estd)
• Photo sharing is an extremely popular online activity. Very viral in nature.
• In 2006, Shutterfly did $123M in sales of prints and ancillary products (approximately 50/50 split). CPA < $12. “75% of customers acquired virally” • Who will “own” the old photos and benefit from the related prints, ancillaries, pageviews, and viral customer acquisition for years to come? Firestorm Proprietary and Confidential. Please do not distribute. Slide 6 Firestorm Tactical Details
Equipment, Software, hardware, and other necessary services are readily
available:
• Scheduling – License software like 1-800-got-junk or Stanley Steamer
• Mobile Lab – Lease Ford Econoline Vans or similar • Maintenance – Contract with Fleet Management service • Scanning – Fujitsu FI-5750C or similar (off-the-shelf) • Uploading – Regional offices as upload centers • Storage – Amazon S3 or similar • Viewing and Sharing – License Software Package • Ordering – EZPrints and other providers
See workflow PDF
Firestorm Proprietary and Confidential. Please do not distribute. Slide 7
Firestorm Economics
COSTS REVENUE
Regional Offices Initial Service
Setup Ancillaries Monthly - Expenses Advertising Monthly - Staff KEY FACTORS Vans Setup CPA Monthly - Expenses Avg Sale: Initial Service Monthly - Staff Avg Referrals Per User Web Service Avg Page Views Per User Per Month Setup Avg CPM earnings Monthly - Staff Storage Avg Ancillaries Per User Per Month Bandwidth Avg Sale: Ancillaries
See spreadsheet for details
Firestorm Proprietary and Confidential. Please do not distribute. Slide 8
Firestorm Next Steps • Sales and Marketing ● Establish Pricing for Service ● Quantify Demand
Firestorm Proprietary and Confidential. Please do not distribute. Slide 9