ALEXANDRA GIGLIO
CONTACT WORK HISTORY
agiglio304@gmail.com
linkedin.com/in/
alexandragiglio/
(914) 312-7547
SKILLS
MS Office(Word,Excel,
PowerPoint)
Customer Relationship
Management (CRM)
MediaOcean Applications
Digital Ad Ratings  Orchestrated, executed and monitored performance of campaigns
Facebook, Twitter, and
YouTube Analytics
Google Display & Video 360
Global Web Index
Basics SPSS and
Tableau
Video promotions
Google Ads
Social Media Management
Developing promotional
concepts
Budget understanding
Relationship development
Design process
Monitoring and reporting
EDUCATION
Elon University, May 2018
Bachelor of Arts,
Psychology and Media
Analytics
Honors: Presidential
Scholarship, Dean's List, Pi
Gamma Mu
Study Abroad: Australia,
Spring 2017
PUBLICATIONS
Overman, Amy & M
Mccormick-Huhn, John &
Dennis, Nancy & M Salerno,
Joanna & Giglio, Alexandra.
(2018). Older adults'
associative memory is
modified by manner of
presentation at encoding and
retrieval. Psychology and
Aging. 33.
10.1037/pag0000215.
Vizeum, New York City, NY                    October 2019 - August 2020
Associate Integrated Media Planner (Shopify, Polestar, Corona)
Maintained overall media budget, monthly budget reports and
media flowcharts for all media types including OOH, social media,
digital, linear TV, programmatic, and audio.
Managed the day-to-day tasks of campaign activation and
trafficking process with Prisma and DV360.
Collected performance data on each promotion to better plan
future events.
Masterminded highly successful digital strategies for various
platforms to attract customer engagement.
Upsold special packages while preparing quotes for potential
clients, consistently maintaining accuracy.
Monitored product development and audience response to adapt
marketing and promotion campaigns accordingly.
Developed advertising tactics and implemented new solutions for
increased brand awareness.
to boost brand awareness and profitability.
Assistant Media Buyer (ABI) August 2018 - October 2019
Analyzed ratings and programs based on Anheuser-Busch's
demographics to maintain knowledge of current marketplace.
Created unified messaging of public relations efforts in conjunction
with advertising campaigns by working closely with marketing
peers.
Oversaw several day parts including cable, digital, prime, and
cinema to ensure full deal delivery.
Engaged in professional networking to maintain strong
relationships with communications and media professionals to
drive partnerships and effective dissemination of mass
communications.
Oversaw professional social media messaging through content
development, follower engagement, social listening, trend analysis
and by leveraging competitor research.
Trained new assistants on daily responsibilities and tasks.
Evaluated data from various databases such as M1 and updated
presentations for the insights team on an ad hoc basis.
Elon News Network, Elon University      September 2016 - May 2018
Media Analyst
Performed system analysis, documentation, testing,
implementation and user support for platform transitions.
Collected data from various sources to determine facts and
opinions and fashioned into cohesive story.
Analyzed real-time data from an award-winning media
organization's website to develop weekly analytics reports.
Provided insights and strategies to grow ENN's audience and
increase website traffic by analyzing data from Google Analytics,
YouTube, Facebook, Twitter, and Chartbeat.
Served as a member of the first student-lead data analytics team to
support a University-sanctioned organization.
ACADEMIC RESEARCH
Memory and Aging, Elon University        December 2015 - May 2018
Lab Manager
Participated in Elon University's first National Institute of Health
(NIH) funded study.
Conducted neuropsychological and computer-based assessments
on younger and older adults.
Analyzed fMRI data in Statistical Parametric Mapping (SPM) to
provide insights on findings.
Participated in a joint research effort at Penn State University's
CANLab for two summers.
Presented research at various conferences around the country such
as Society for Neuroscience in Washington, D.C.