CHAPTER I

THE PROBLEM AND ITS BACKGROUND

Introduction

Filipinos especially millennial are being attached by fashion and updated from

trends and “in” nowadays. Fashion represents every personality of an individual, it gives

style and confident to everyone. This is known as fashion, it is commonly found in

establishments like malls and boutiques that is why the researchers came up with a

proposed business entitled “Boutique de Moda”. The said establishment will be consist of

different fashion styles like American, Korean, French and others. There will also be

“gowns for rent” and accessories for some special events and happenings. This business

will be established along the commercialized area in Bonifacio Street, Dinalupihan,

Bataan near Dinalupihan Public Market and beside Vergara Supermarket. The

researchers chose this location because it is placed where the citizens/target market who

is looking for fashion and style passes through public market and grocery stores.

This project attempts to improve and motivate people through their fashion style

especially in Dinalupihan. It helps the citizens to be more fashionable and presentable by

their looks. And it helps to boost everyone’s self-confidence and communicate with other

people well. This project shows the modernism from time to time.

1
Background of the Study

The location of the business is owned by The Golden Shower Properties and

Landholdings Inc. placed in Bonifacio St. Dinalupihan, Bataan. This business will going

to rent a space of a two-storey establishment with 23.5 square meters size.

Most of the boutiques in Dinalupihan have a low quality of products especially in

clothes, so the citizens of Dinalupihan go to some malls just to buy a good quality of

products. When Boutique de Moda established, the citizens of Dinalupihan can easily buy

a good quality of products and they do not need to go to some malls just to buy of it. This

business offers different types of fashion that will suit every person’s taste and

personality, it consist both men and women outfits like formal and casual wears together

with accessories that completes the package of fashion. Formal attires can be used for

rentals or direct buying.

2
Proposed Name and Logo

T h e d e t a i l s a n d

“Boutique de Moda” showed by a personalized font style. It is a French word “moda”

means fashion completing the statement as a “Fashion Boutique”, from the word itself,

this business is all about fashion and trends. The tagline “Fashion is in your style” means

that whatever kind of fashion that the customers have, it shows and represents the

personality that a person have. Black represents the purity of something and at the same

time it compliments with the Gold that represents glamour and fashion. The researchers

chose this colors to give simplicity yet elegant representation of the business and to be

able to focus on the name and tagline of the business.

Mission
3
 To give efficient yet effective satisfaction from the customers and sell good

quality of clothes and accessories with affordable price.

Vision

In 2023, Boutique de Moda will be the top selling and most recognized boutique

in Central Luzon.

4
Statement of the Problem

5
 The major problem is how the researchers would be able to find the solution to

the five aspects.

I. Management Aspect

 What will be the form of ownership?

 What will be the legal requirements?

 What will be the form of organization?

II. Marketing Aspect

 Who will be the target market?

 What will be the level of competition?

 What will be the marketing strategies?

 How much will be the advertising expense?

 What will be the product list?

III. Technical Aspect

 Where is the project site?

 What will be the materials and equipment?

 What will be the furniture and fixtures?

 What will be the floor plan?

IV. Financial Aspect

 How much is the utility expense?

 How much is the summary of total operating cost?

 How much is the projected sales?

 How much is the projected income statement?

6
 V. Socio-Economic Aspect

 What will be the economic status?

Objectives of the Study

7
 The main of the objective of the study is to find solution to the statement of the

problem.

I. Management Aspect

 To know the form of ownership

 To know the legal requirements

 To know the form of organization

II. Marketing Aspect

 To know the target market

 To know the level of competition

 To know the marketing strategies

 To know how much will be the advertising expense

 To know the product list

III. Technical Aspect

 To locate where the project site

 To know the materials and equipment

 To know the furniture and fixtures

 To know the floor plan

IV. Financial Aspect

 To determine how much is the utility expense

 To determine how much is the summary of total operating cost

 To determine how much is the projected sales

 To determine how much is the projected income statement

8
 V. Socio-Economic Aspect

 To know what is the Socio-Economic Aspect is.

Significance of the Study

9
 This study was anticipated to contribute additional information to serve the

following individuals:

Future Researchers, the ideas presented may be used as reference data in conducting new

researches or in testing the validity of other related finding.

Teachers, this project may be used as an example and guide to the students that they were

teaching.

Business Planner, the given data would guide the business planners to create and have an

idea about establishing business especially boutiques.

Scope and Delimitation

10
 Boutique de Moda is intended for all especially to the citizens of Dinalupihan,

Bataan. As it is located in Dinalupihan, this boutique is available for both men and

women. Boutique de Moda offers a lot of outfits and accessories that the customers

would reach their satisfaction. This business have different style of clothes, accessories

and gowns and suits for rent, and different kinds of fashion trends like Korean, American,

French and other styles. Those products are made in good quality and offers in affordable

prize. This project is proposed to give efficient yet effective satisfaction to everyone and

it also gives not only the good quality products but to show and give the real meaning and

essence of fashion. Since the business is also a service-oriented, the whole team in this

business will work as one that will assure everyone of convenient service and the people

in the establishment have a pleasing personality for the customers sake.

This proposed business attempts to improve and motivate the people through their

fashion style. Boutique de Moda will be operating 8 hours a day, 8:00 am to 5:00 pm

from Monday to Saturday. This establishment had a “gowns and suits for rent” that can

be use 24 hours only, and the customers can also buy accessories to match it for their

chosen formal attires that will be rented.

Boutique de Moda uses traditional marketing strategies like printed fliers,

tarpaulins, word-of-mouth and social media. This business uses social media as a second

place to advertise the business and show the different designs and styles of products

being sold in the business. In this strategy, the customers can choose their desired

products easier and since the business have telephone, reservations of the desired

products can be listed by the customer’s name through phone call, aside of that, they can

send a message through social networking sites like facebook/messenger and instagram.

11
The reservations are only valid for 1 week to get the product in the establishment from

the day the customers called.

The business only offers products based on its availability of designs and styles of

the specific product. DIY (Do it yourself) clothes, shoes or heels are not offered and

available in the business.

Definition of Terms

12
Anticipated - To do something before someone else.

Assurance - State of being sure.

Convenient - Allowing to do something easily or without trouble.

Efficient - Capable of producing desired results without wasting materials,

time or energy.

Essence - Basic nature of a thing.

Fashionista - People who engaged in fashion.

Fixtures - Something that is attached to a building.

Glamour - A very exciting and attractive beauty.

Millennials - It is a new generation.

Miscellaneous - Including many things of different kinds.

Moda - It is a French word which means fashion.

Modernism - It is the new age.

Partnership - A business that is own by partners.

Purity - The quality or state of being pure.

Quality - How, good or bad something is

Satisfaction - The act of providing what is needed or desire

13
Service - The occupation or function of serving

Significance - The quality of being important.

Tagline - A reiterated phrase identified with an individual, group or

product

Technical - Relating to the practical use of machine or science in the industry

Trends - Up-to-date

Validity -Fair or reasonable

CHAPTER II

14
 REVIEW OF RELATED LITERATURE

Local

Lim (2005) in his article at ABS-CBN News entitled “How Pinoy retail brands

are competing with Global brands” stated that a lot of local apparel brands have started to

defend their market, some have taken the opportunity to prepare to go on the offense and

look to expand into international markets. According to Euromonitor International

Report, through online retailing of clothes is getting to be popular, buyers still want to go

to stores and experience fashion for themselves. Department stores and boutiques are still

the destination if one wants clothes, sportswear and footwear.

However, the entry of International brands have challenged our local apparel

outlets to level up and because Filipino consumers love design and quality, which are

both present in global and local brands, they are willing to purchase both. And with the

growing consumer power and fashion-conscious outlook of the middle class, especially

the young professionals, apparel will always enjoy capturing a sizable chunk of the

market.

Cu (2016) claimed that the Asian retail market is seen to grow stronger in the

coming years. The PricewaterhouseCoopers (PwC) report revealed the clothing and

footwear industry shares an annual growth rate of 9.5 percent in Asia, with driver’s

population and mid-level salary bracket growth – seen to push consumer expenditure in

the coming years. The integration of economies of the Asean is also expected to further

drive the growth in the fashion industry.

15
 Cu added a statement of the Philippine Franchise Association (PFA) saying that

“The good thing about franchise brands are leveling up to remain relevant. By the

continued raising of their global competitiveness, Philippine Franchises re not only able

to compete with foreign franchises, here but are also getting more confident in expanding

overseas”.

The researchers conclude that the two local literatures are informative, it helps the

researchers on what are the different factors and insights about establishing a

fashion/clothing boutique. It also gives some ideas and fact knowledge about the

relevance of fashion industry in the Philippines and also globally. By these literatures, the

researchers able to understand about building or establishing a business like fashion

boutique.

Foreign

Keller, Magnus, Hedrich, Nava and Tochtermann (2014) in their article entitled

“Succeeding in tomorrow’s global fashion market” stated that the dynamics of the

apparel industry are changing dramatically. To succeed amid the shifting tides,

companies need to build up competence in some disciplines. Few industries require

companies to stay as nimble and on their toes as the global apparel business. At a

baseline level, there is the fast-moving nature of fashion, which requires companies to

jump on trends right away, never taking the fast follower approach. That alone gives the

apparel business a unique set of challenges. Today, however, additional dynamics are

16
stirring the pot. Apparel consumers not only want to see a level of freshness in their

products, but also in the entire shopping experience.

In this article, the authors discussed the primary ways in which the world is

changing and how these shifts will have a significant impact on the way apparel brands

and retailers do business. Based on experts interviews, client studies and industry reports

identifies seven global trends that point the way toward sustainable value creation, these

are moving targets, sustainability, digitization, channel convergence, deluge of data,

urbanization and hybrid growth.

“Women’s Clothing Boutique Business Plan” (2018) stated that there are various

economic forces that affect apparel retailers consumer confidence is the most important,

people don’t shop when they are not feeling good. Unemployment also has an effect, in

that fewer women out in the workforce means less disposable income for high-end

quality clothing. Thus, large discounters are now working with top designer apparel to

the masses. Although they can’t compete on quality, their continued development of the

trend could have a direct impact on retailers whom sell designer clothing during tough

economic times. Based on focus groups, united marketing believes luxury consumers see

apparel and accessories as more of necessity than a luxury. This is a good news to

boutique retailers. There are over 800 clothing boutiques in the LA are; approximately 19

percent of these generate over 500 thousand dollars in sale. In fact, women’s clothing

stores in Los Angeles have 62% higher sales growth rather than the national average.

The researchers conclude that this two foreign literature are helpful and

informative, it helps the researchers to have knowledge on how to establish a

17
fashion/clothing boutique and how to make it progressive and successful. It also gives an

idea to the researchers to plan and create a new business venture, also this two foreign

literatures helps the researchers to understand the things about creating or building a

boutique.

18
Chapter II Citation

Local

(Lim, “How Pinoy retail brands are competing with Global brands”, 2015)

(Cu, 2016)

Foreign

(Keller, Magnus, Hedrich, Nava and Tochtermann, “Succeeding in tomorrow’s

Global Fashion Market”, 2014)

(“Women’s Clothing Boutique Business Plan”, 2018)

19
 CHAPTER III

RESEARCH DESIGN AND PROCEDURES

This chapter focuses on the type of the research method used by the researchers in

the study as well as the procedures used of sources of the data gathered and the

techniques used in organizing the same data treatment. It includes the sampling design

and the tabulation of data.

Research Methodology

The research method used are survey questionnaire and interview. The

researchers formulated a questionnaires that were handed to the people to know if the

business will be profitable and affordable. The one hundred (100) survey questionnaires

were distributed personally to the people near the location of the business and to the

target market. The result will be tallied to know the wants of the people and know the age

breakdown before doing the pie.

20
Pie Graph Representation

1. Are you fond of fashion boutique?

NO
17%

YES
83%

YES NO

Based on the survey, 83% of the respondents answered that they were fond of

fashion boutique while 17% answered no.

21
 2. Do you prefer wearing fashionable clothes?
NO
11%

YES
89%

YES NO

Based on
If yes, which fashion style do you prefer?
Modern
Filipino the survey, 89%
French 4% 1%
9%
of the

American Korean
respondents
27% 58%
answered that

they prefer

wearing
Korean American French Filipino Modern
fashionable

clothes, while 11% answered no.

22
 Following the question above, 58% of the respondents who answered yes chose

Korean Style, 27% for American Style, 9% for French Style, 5% for Filipino Style and

1% for Modern Style.

3. Do you follow current fashion trends?

No
11% Yes, I follow them closely
23%

Yes, but I don't really follow

them that much
66%

Yes, I follow them closely Yes, but I don't really follow them that much
No

Based on the survey, 23% of the respondents answered that they follow fashion

trends closely while 66% answered yes, but they don’t really follow them that much and

11% answered no.

23
 4. Do you agree to have a new boutique shop here in Dinalupihan?
Disagree
Neutral 3%
7%
Strongly Agree
26%

Agree
64%

Strongly Agree Agree Neutral Disagree Strongly Disagree

Based on the survey, 26% of the respondents answered that they Strongly Agree

in building a new boutique shop in Dinalupihan, 64% Agree, 7% Neutral, 3% Disagree

and 0% Strongly Disagree.

24
 5. What do you usually consider when you are shopping for clothes?
Quality
Service
3% 1%
Discount Price
18% 28%

Style
49%

Price Style Discount Service Quality

Based on the survey, 28% of the respondents answered that they consider price

when they were shopping clothes, 49% consider style, 18% for discount, 4% for service

and 1% for quality.

25
 6. How often do you buy new clothes/accessories?
occasionally
daily
1%1%
weekly
24%

every six months

monthly 1%
53%

less often
20%

once a year
1%

daily weekly every six months less often

once a year monthly occasionally

Based on the survey, 1% of the respondents answered that they usually buy

clothes/ accessories daily, 23% for monthly, 1% for every six months, 20% for less often,

1% for once a year, 53% for monthly and 1% for occasionally.

26
 7. How much do you typically pay for clothes/accessories?
501 Php and more
2% less than 100 Php
15%

251 - 500 Php

38%

101 - 250 Php

45%

less than 100 Php 101 - 250 Php 251 - 500 Php 501 Php and more

Based on the survey, 15% of the respondents answered that they typically pay less

than 100 Php for clothes/accessories, 45% for 101 – 250 Php, 38% for 251 – 500 Php and

2% for 501 Php and more.

27
 8. When you are shopping for clothes, do you buy accessories at the same time to match
your clothes?
Never
8% Always
16%
Seldom
14%

Sometimes
62%

Always Sometimes Seldom Never

Based on the survey, 16% of the respondents answered that they always buy

accessories to match it up for their clothes while 62% answered sometimes, 14% for

seldom and 8% answered never.

28
 9. Why do you buy new clothes/accessories?
To enrich my ward robe
7%
As a gift
28%

Replacing worn our clothes

65%

As a gift Replacing worn our clothes To enrich my ward robe

Based on the survey, 28% of the respondents answered that they buy new

clothes/accessories as a gift, while 65% for replacing worn out clothes and 7% to enrich

their ward rove.

29
 10. Overall, how interested are you in buying these types of clothes/accessories if they
were available?

Not intersted at all

Very interested 6%very intersted
19% Not
13%

Neither interested nor

uninterested
25%
Somewhat interested
37%

Not intersted at all Not very intersted

Neither interested nor uninterested Somewhat interested
Very interested

Based on the survey, 6% of the respondents answered that they are not interested

at all in buying those types of clothes/accessories if they were available, 13% are not very

interested, 25% are neither interested nor uninterested, 37% are somewhat interested and

19% are very interested.

30
Age Breakdown

22-2526-32
yearsyears
old old
19-21 years old 3% 1%
11%

13-15 years old

49%

16-18 years old

36%

13-15 years old 16-18 years old 19-21 years old 22-25 years old 26-32 years old

Based on the survey, 49% of the total respondents are 13 – 15 years old, 36% are

16 – 18 years old, 11% are 19 – 21 years old, 3% are 22 – 25 years old and 1% are 26 –

32 years old.

31
 SURVEY QUESTIONNAIRE

The Accountancy, Business and Management (ABM) students of Eastwoods

College of Science and Technology (ECST) are currently conducting a research project

entitled “Boutique de Moda”. The researchers would like to request your assistance by

answering the questions below.

Name (Optional): ____________________________ Age: __________

Address: ___________________________________ Gender: ________

Occupation/Student: ______________

Instruction: Please put a check ( ) in the box provided in every choice.

1. Are you fond of fashion boutiques?

32
 Yes No

2. Do you prefer wearing fashionable clothes?

Yes No

If yes, which fashion style do you prefer?

Korean

American

French

3. Do you follow current fashion trends?

Yes, I follow them closely

Yes, but I don’t follow them that much

No

4. Do you agree to have a new boutique shop here in Dinalupihan?

Strongly Agree

Agree

Disagree

Neutral

Strongly Disagree

5. What do you usually consider when you are shopping for clothes?

Price Service

Style Others (please specify): ________________

Discount

6. How often do you buy new clothes/accessories?

Daily

33
 Weekly

Monthly

Less often

Others (please specify): ___________________

7. How much do you typically pay for clothes/accessories?

Less than 100 Php 251-500 Php

101-250 Php 501 and more

8. When you are shopping for clothes, do you buy accessories at the same time to

match your clothes?

Always

Sometimes

Seldom

Never

9. Why do you buy new clothes/accessories?

As a gift

Replacing worn out clothes

To enrich my ward robe

Others (please specify): _____________________

10. Overall, how interested are you in buying these types of clothes/accessories if

they were available?

Not interested at all

Not very interested

Neither interested nor uninterested

34
 Somewhat interested

Very interested

CHAPTER IV

PRESENTATION

Marketing Aspect

Basically, the objectives of the project study is to determine the appropriate

business organization of the people who will be involved both before and during

operating period of the enterprise and their function. This chapter implies a clear and

precise identification of duties and responsibilities flow of authority and manpower level

requirement.

Form of Ownership

Sole Proprietorship

35
 A sole proprietorship, also known as the sole trader or simply a proprietorship, is

a type of business entity that is owned and run by natural person and in which is no legal

distinction between the owner and the business.

Advantages

Capital - partners in will find the business with start-up capital. This means that you will

have more potential for growth because you will have more money to put up in the

business.

Decision Making - it is to do decide what need to in decision making.

Flexibility - is generally easier to form, manage and run. It is less strictly regulated than

companies, in terms of laws governing the information and because the only way in

business is operating.

36
Legal Requirements

Barangay Clearance - is one of the Philippine government issued identification document

needed for many important business, job, or personal transactions.

Mayor’s/Business Permit – acts as a proof that your business follows certain laws and

ordinance.

Fire Permit – certification that the government issue to the establishment for safety

against fire.

BIR – Bureau of Internal Revenue

DTI – Department of Trade and Industry

37
Tax and Licenses

Barangay Clearance Php 50.00

Barangay Permit 500.00
DTI 500.00
Sanitary Permit 50.00
Annual Inspection 400.00
Fire Permit 205.00
BIR 500.00
Mayors Permit 1.500.00
TOTAL Php 3,705.00

38
Organizational Chart

OWNER / Manager

Salesman/Saleslady Cashier

39
Employees Compensation Scheme

Position Rate Per No. of Hours Rate Total Rate

Hour Per Day Per Day Per Month

Owner / Manager Php 60.00 8 Hours Php 480.00 Php 11, 520.00
Cashier 50.00 8 Hours 400.00 9,600.00
Salesman / Sales 40.00 8 Hours 320.00 7,680.00

lady
Salesman / Sales 40.00 8 Hours 320.00 7, 680.00

lady
TOTAL Php 36,210.00

Marketing Aspect

In marketing aspects, it determines who are the target market and the marketing

strategies that the researchers needed and the level of competitions. It also determines the

marketing expenses. The basis for the product pricing is also determined in this aspect.

40
Target Market

In business, target market is what we usually called costumers. Anyone who

wants fashion will be accommodated on the establishment and will be treated well.

Students, fashionistas and especially the citizens of Dinalupihan.

Level of Competition

An organization’s competencies should be focused on satisfying the costumer’s

needs or preferences in order to achieve above average returns. The researchers came up

with the business “Boutique de Moda” to create a new aura of a fashion boutique. The

business has products that has a good quality and satisfying designs. (The owner should

be more creative)

Marketing Strategies

As for marketing strategies, the target market is a process that allows an

organization to concentrate on the resources on the optional opportunities with the goals

of increasing sales and achieving sustainable competitive advantage. It is very important

for a business to encourage people to visit the establishment, it is also helps the business

41
to expand and become popular. Marketing strategies are vital to business success. The

strategies of the researchers will make a plan of give - away or souvenirs such as key

chains for first 100 costumers for the opening day of the business.

Boutique de Moda devised several ways in advertising and selling the products.

Of course the best way of advertising a product is by word of mouth. If the costumer is

very much satisfied with the services and products of this business, they will tell to their

friends and relatives about it. Thus creating a web of market that are eager to try the new

fashion boutique.

Before the opening of the store/establishment the advertisement will be through

fliers, tarpaulins, and online advertisement through social media where many people can

see all information about Boutique de Moda.

Advertising Expense

Description Quantity Unit Price Cost

Fliers 300 pieces Php 0.50 Php 150.00
Tarpaulins 10 pieces 250.00 2,500.00
INAUGURATION
Key chains 100 pieces Php 20.00 Php 2,000.00
Balloon Arc 1 piece 800.00 800.00

42
 TOTAL Php 5,400.00

Product List

CLOTHING

ITEM UNIT UNIT COST

Plain Shirt (V – neck) Per piece Php 110.00

Plain Shirt (round) Per piece 100.00
Printed Shirt Per piece 100.00
Overrun Shirt Per piece 180.00
Polo Shirt Per piece 150.00
Denim Pants Per piece 220.00
Plain Pants Per piece 220.00
Skinny Pants Per piece 220.00
Ripped Jeans Per piece 250.00

43
High Weighs Per piece 250.00
Crop top Per piece 100.00
Mini Skirt Per piece 80.00
Jacket (Korean) Per piece 220.00
Denim Shorts Per piece 120.00
Jumper (Short) Per piece 200.00
Jumper (Pants) Per piece 250.00
Turtle Neck Per piece 150.00
Jump Suit Per piece 120.00
Jump Short Per piece 100.00
Square Pants Per piece 120.00
Cocktail Dress Per piece 180.00
Dresses (Assorted) Per piece 170.00

FORMAL ATTIRE

ITEM UNIT UNIT COST

Ball Gowns Per piece/rent Php 3,000.00

Mermaid Gowns Per piece/rent 2,500.00
Straight Gowns Per piece/rent 2,000.00
Black Suits Per piece/rent 1,200.00
Dark Blue Suits Per piece/rent 1,200.00
Gray Suits Per piece/rent 1,200.00
Light Colored Suits Per piece/rent 1,200.00

ACCESSORIES

ITEM UNIT UNIT COST

Pearl Earings Per piece Php 150.00

Gold Earings Per piece 200.00
Silver Earings Per piece 170.00
Diamond Earings Per piece 280.00
Bracelets Per piece 175.00
Pendants Necklace Per piece 200.00
Glamoured Necklace Per piece 290.00

44
Technical Aspect

This chapter indicates the project size, materials, utilities, supplier/s and

ownership rights.

It specifies also the product description, pieces of equipment and othes.

PROJECT SITE

45
 Boutique de Moda is boated at Bonifacio St. Dinalupihan, Bataan the researchers

choose the place because it is near on the market place and to the people who passes

through Dinalupihan Market from work and school.

Materials and Equipment

ITEM QUANTITY UNIT COST TOTAL COST

Hanger 30 dozen Php 6.00 Php 2160

Maniquin 8 pieces 2,500.00 20,000.00
Mirror 3 pieces 7,000.00 21,000.00
Sliding glass 1 piece 11,000.00 11,000.00

cabinet
Dustpan 1 piece 100.00 100.00
Broom 1 piece 150.00 150.00
Electric fan 1 piece 999.00 999.00
Air conditioner 1 piece 22,000.00 22,000.00
Exhaust Fan 1 piece 870.00 870.00
CCTV Set 1 piece 16,990.00 16,990.00
Computer Set 1 piece 9,990.00 9,990.00
Flat Iron 1 piece 4,000.00 4,000.00
Total Php 109,259.00
Supplies

CLOTHING
Description Quantity Total Total Cost
Plain Shirt (V Neck 12 pieces Php 70.00 Php 840.00
Plain Shirt (Round) 12 pieces 60.00 720.00
Printed Shirt 12 pieces 70.00 840.00
Overrun Shirt 12 pieces 130.00 1,560.00
Polo Shirt 12 pieces 80.00 960.00
Denim Pants 12 pieces 120.00 1,440.00
Plain Pants 12 pieces 120.00 1,440.00
Skinny Pants 12 pieces 120.00 1,440.00
Ripped Jeans 12 pieces 130.00 1,560.00
High Weighs 12 pieces 130.00 1,560.00
Crop top 15 pieces 50.00 750.00
Mini Skirt 15 pieces 40.00 600.00
Jacket (Korean) 15 pieces 150.00 750.00

46
Denim Shorts 12 pieces 70.00 840.00
Jumper Shorts 12 pieces 100.00 1,200.00
Jumper Pants 12 pieces 130.00 1,560.00
Turtle Neck 12 pieces 60.00 720.00
Jump Suit 12 pieces 70.00 840.00
Jump Short 12 pieces 60.00 720.00
Square Pants 12 pieces 70.00 840.00
Cocktail dress 10 pieces 160.00 1,600.00
Dresses (assorted) 10 pieces 150.00 1,500.00
TOTAL Php 24,280.00
FORMAL ATTIRE
Description Quantity Unit Cost Total cost
Ball Gowns 5 pieces Php 5,000.00 Php 25,000.00
Mermaid Gowns 5 pieces 4,000.00 22,000.00
Straight Gowns 5 pieces 3,800.00 19,000.00
Black Suits 5 pieces 2,000.00 10,000.00
Dark Blue Suits 5 pieces 2,000.00 10,000.00
Gray Suits 5 pieces 2,000.00 10,000.00
Light Colored Suits 10 pieces 2,000.00 20,000.00
TOTAL Php 116,000.00
ACCESSORIES
Description Quantity Unit Cost Total Cost
Pearl Earing 12 pieces Php 100.00 Php 1,200.00
Gold Earing 12 pieces 120.00 1,440.00
Silver Earing 12 pieces 110.00 1,320.00
Diamond Earing 12 pieces 150.00 1,800.00
Bracelets 12 pieces 145.00 1,740.00
Pendant Necklace 12 pieces 160.00 1,920.00
Glamoured Necklace 12 pieces 180.00 2,160.00
TOTAL Php 11,580.00

SUMMARY OF TOTAL SUPPLIES EXPENSE

Clothing Php 24, 280.00

Formal Attire 116,000.00

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 Accessories 11,580.00
TOTAL Php 151,860.00

Renovation Expense

ITEMS QUANTITY UNIT COST TOTAL COST

Wallpaper 4 pieces Php 300.00 Php 1,200.00

Lights 8 pieces 105.00 845.00
Cement 2 sacks 210.00 420.00
Gravel and Sand 3 carts 100.00 300.00
Hallo blocks 60 pieces 8.00 480.00
Nails 1 kilo 65.00 65.00

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 Fly woods 4 pieces 980.00 3,920.00
Hammer 1 piece 170.00 170.00
Wires 10 yards 64.00 640.00
Paints 2 liter 144.00 288.00
Brush 2 pieces 40.00 80.00
Electrical Tape 2 pieces 30.00 60.00
TOTAL Php 8,468.00

Furniture and Fixtures

ITEMS QUANTITY UNIT COST TOTAL COST

Table set 2 sets Php 7,000.00 Php 1,400.00
Chandelier 2 pieces 5,000.00 10,000.00
Window glass 4 pieces 4,000.00 16,000.00
door 1 piece 7,000.00 7,000.00
TOTAL Php 34,000.00

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Floor Plan

Ground Floor

Second Floor

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Financial Aspect

In the financial aspect, it covers what is the initial capital requirement to put up a

business, all the business expenses like telecommunication, power supply, rentals and all

the summary of expenses.

TELECOMMUNICATION EXPENSE

MONTH COST PER MONTTH

June Php 1,000.00
July 1,000.00
August 1,000.00
TOTAL Php 3,000.00

POWER SUPPLY EXPENSE

MONTH COST PER MONTH

June Php 3,200.00
July 3,200.00
August 3,200.00
TOTAL Php 9,600.00

SUMMARY OF UTILITY EXPENSE

MONTH TELECOMMUNICATION POWER COST

SUPPLY
June Php 1,000.00 Php 3,200.00 Php 4,200.00
July 1,000.00 3,200.00 4,200.00
August 1,000.00 3,200.00 4,200.00
TOTAL Php 3,000.00 Php 9,600.00 Php 12,600.00

RENT EXPENSE

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 MONTH COST PER MONTH
June Php 16,000.00
July 16,000.00
August 16,000.00
TOTAL Php 48,000.00

Miscellaneous Expense

Gas Php 1,500.00

Total Php 1,500.00

Summary of Total Operating Cost

DESCRIPTION AMOUNT
Materials and Equipment Php 109,259.00
Supplies 151,860.00
Renovation Expense 8,468.00
Furniture and Fixtures 34,000.00
Rent Expense 16,000.00
Miscellaneous Expense 1,500.00
Tax and Licenses 3,705.00
Utility Expense 4,200.00
Advertising Expense 5,400.00
Salary Expense 36,210.00
TOTAL Php 370,602.00
Projected Sales

June No. of Clothing Turn Over Ave. Cost Sales

26 days 18 2 Php 150.00 Php 140,400.00

July Increased 10 % Php 154,440.00

August Increased 10 % Php 169,884.00

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 June No. of Formal Attire Turn Over Ave. Cost Sales
26 days 1 1 Php 2,500.00 Php 65,000.00

July Increased 10 % Php 71,500.00

August Increased 10 % Php 78,650.00

June No. of Accessories Turn Over Ave. Cost Sales

26 days 4 1 Php 250.00 Php 26,000.00

July Increased 10 % Php 28,600.00

August Increased 10 % Php 31,460.00

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Projected Income Statement

Operating
- = - = Income - Tax
Php 23,130 Php 3,705

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 Sales Sales Cost Gross Profit Expense
Php 231,400 Php 151,860 Php 79,540 Php 56,410
Php 19,425

= Net Income

Socio – Economic Aspect

The establishment Boutique de Moda can help the socio-economy first, it can help

the environment for the taxes that the establishment will pay. It help the society by

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providing jobs for those unemployed individuals looking for income. There should be

more jobs as the establishment grows bigger, reason to need more employees.

Also it can help the tourism industry, because the establishment will offered

different kinds of products that can make the town interesting to visit. Overall the

business contributes to the economic growth of the municipality.

CHAPTER V

SUMMARY, CONCLUSION AND RECOMMENDATION

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Summary

The research business proposal entitled Boutique de Moda is located at Bonifacio

Street, Dinalupihan, Bataan near the Vergara Supermarket and Dinalupihan Public

Market. The feasibility study has five (5) aspects, the management aspect, marketing

aspect, technical aspect, financial aspect and socio-economic aspect.

Boutique de Moda operates from Monday to Saturday, 8 hours a day from 8:00

am to 5:00 pm. This business is intended for all especially to the citizens of Dinalupihan.

This business offers different types of fashion that will suit every person’s taste and

personality, it consists both men and women outfits in an affordable price and fits on

customer’s budget. This project attempts to improve and motivate the people through

their fashion style. This helps boost their confidence and communicate with other people

well and shows modernism of fashion from time to time.

This business uses traditional marketing strategies like printed fliers, tarpaulins,

word-of-mouth and social media. Social media helps these business to promote and

advertise the products of Boutique de Moda.

Conclusion

The above discussion has been evaluated how to put a business and how to

manage it. Through this feasibility study, it can help the researchers and the future

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researchers in making a business plan and proposal. It can be concluded that through this

business proposal, researchers must learn and know how to manage and how to make

profitable business. If the product has a good quality, the customers will have assurance

to buy it regardless of the price.

Recommendation

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 The researchers recommend this feasibility to the entrepreneurs who want to put

up a business someday, also to guide the researchers and the future researchers in making

a feasibility study.

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