Republic of the Philippines

OCCIDENTAL MINDORO STATE COLLEGE

Labangan, San Jose, Occidental Mindoro
website: www.omsc.edu.ph email address: omsc_9747@yahoo.com
Tele/Fax: (043) 457-0231 CERTIFIED TO ISO 9001:2015
CERT. NO.: 50500643 QM15

MODULE OUTLINE

Course: PURPOSIVE COMMUNICATION

Author/s: KC Tejada
College: CCJE

LESSON I
o Communication Processes, Principles and Ethics

Topics:
T1: Local and global communication in multicultural settings
T2: Varieties and registers of spoken and written language
T3: Evaluating messages and images of different text types

Learning Outcomes:
1. Describe the nature, elements and functions of verbal and non-verbal communication in
various and multicultural contexts.
2. Explain how cultural and global issues affect communication.
3. Appreciate the impact of communication on society and the world.

Time allotment for Inputs and Activities:

T1: 3 sessions
T2: 1 session
T3: 2 sessions
Total: 6 sessions (2 weeks)

Activities:
T1: Explaining communication re: Reflective Activity on effective feedback
T2: Readiness Assessment re: multicultural communication; Editorial Cartoon analysis
T3: Analysis of Advertisements (posters/ billboards)
Assessment:
LO1: (addressed thru the Ad Blurb activity)
LO2: Reflective Analysis: Flight from Conversation
LO3: Poster Invitation to a cause-oriented event
References:

Biber, D. and Conrad, S. (2009). Register, genre, and style. Cambridge: Cambridge
University Press.

Celce-Murcia, M. (2014). Teaching English in the Context of World Englishes.

Teaching English as a Second or Foreign Language, Fourth Edition. National
Geographic Learning, part of Heinle Cengage Learning. Boston, USA.

Chase R. and Shamo, S. (2013). Elements of effective communication. 4th ed.

Washington, Utah: Plain and Precious Publishing.

Driver, A. (2010). You Say More than What You Think. Three Rivers Press.

Kirkpatrick, A. (2007). World Englishes: Implications for international

communication and English language teaching. Cambridge, UK: Cambridge
University Press.

Mooney, A., Peccei, J.S., Le Belle, S., et al. (2010). Language, society and power: An
introduction, 3rd ed. London: Routledge.

Tejada, K., et al. (2018). Purposive Communication. Panday-Lahi Publishing, Inc.

Muntinlupa City.