Proposal on

Product and operation of OTOBI Ltd.

Course: Career Planning and Development (ART 203)

Prepared For

Tanvir H Dewan
Course Co-ordinator, College of Business Administration
IUBAT International University of Business Agriculture and Technology

Prepared by

Nabila Ibnat
ID#08102039
Prog: BBA

IUBAT- International University of Business Agriculture and

Technology.

Date of submission: 09 Oct. 2010

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 Request for the Proposal

09 October, 2010
Tanvir H. Dewan
Faculty and Course Coordinator
CBA- College of business administration
IUBAT- International University of Business Agriculture and Technology
4, Embankment Drive Road, Uttara Model Town,
Sector 10, Dhaka 1230, Bangladesh.

Dear Sir,

With due respect, I like to submit this proposal as partial fulfillment of the course ART
203, the topic of “Products and Operation of OTOBI Ltd.”. It was superlative
opportunity for me to work on this topic to actualize my theoretical knowledge in the
practical area and to have an enormous experience about Products and Operation of
OTOBI Ltd. Now I am looking forward for your kind assessment regarding this proposal.

I would be very kind of you, if you please take the trouble of going through the proposal
and evaluate my performance regarding this proposal.

Sincerely Yours,

……………………..
Nabila Ibnat

Letter of Transmittal

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09 October, 2010

Tanvir H. Dewan
Faculty and Course Coordinator
CBA- College of business administration
IUBAT- International University of Business Agriculture and Technology
4, Embankment Drive Road, Uttara Model Town,
Sector 10, Dhaka 1230, Bangladesh

.
Sub: “Products and Operation of OTOBI Ltd.”

Dear Sir,

Here is the assignment on “Products and Operation of OTOBI Ltd.” you asked us to
conduct on the starting of the semester.

I am trying to present the entire requirement you asked. All the survey is done by me.

I appreciate having this assignment. I prepared this assignment with sincerity and
serious effort. Thank you for providing me the opportunity to prepare this. I me really
grateful to you for giving me the scope to prepare this term paper under your
observation. I have enjoyed preparing this term paper and presented it for your
judgment.

Thank you,
-----------------
Nabila Ibnat

Table of Content

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1. Preparatory Part: Page Number
A. Cover Page……………………………………………………………….....1
B. Title Fly………………………………………………………………….….2
C. Title Page........................................................................................................2
D. Letter for Proposal..........................................................................................3
E. Letter of Transmittal.......................................................................................4
F. Index………………………………………………………….……….…….5
G. Executive Summary........................................................................................6

2. Body Part

2.1 Introduction………………………………………………………
………7
2.2 Scope………………………………………………………………
……..7
2.3 Limitations…………………………………………………………
…….7
2.4 Methodology……………………………..
……………………………...7
2.5 Conclusion……………………………………………..
…………….......8
2.6 Recommendation………………………………………………….
……..8

3. Supplementary Part

3.1 Bibliography………………………………………………………….…8

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 Executive Summery:

OTOBI Ltd. is one of the leading furniture manufacturing company of our country which
started at 1975 by Mr. Nitin Kundu along with his two friend. There are ten distinct
departments in OTOBI Ltd. They are Personnel department, Marketing department,
Production department, Purchase department, Finance and Account department, Store,
Delivery, Service, CDC, and Design department by which it produces and sells its
Products. This department does their individual works, such as the Finance and Account
department manage capital investment and available fund for expenses when Marketing
and Sales department all activities are carried out for marketing and sales of OTOBI’s
predicts. OTOBI produces various types of furniture ranging from personal chair to office
furniture, from kitchen decoration to hospital furniture, from house hold furniture to
auditorium decoration. OTOBI produce these products in its two factories of Mirpur and
Shampur. The factory of Mirpur is the first factory of OTOBI, and Shampur factory was
inaugurated at the end of 1995. The Mirpur factory is known as the corporate office also.
OTOBI is fully equipped with latest machineries and technology including plastic
injection molding, polyurethane foam injection molding etc. to manufacture sophisticated
furniture. OTOBI made three types of selling. They are Spot sale, Order sale, and Tender
sale. OTOBI give discount on sale on different occasion. It has also a list for different
types of customer for giving discount to a certain extend, which is approved by the
Managing Director. Company has its full range after sales service department for giving
service to the old client of any defective product found in any showroom. Over all the
company is in its developing stage. Gradually it is trying to figure out its system fall and
weak corner. In spite of many problems, it is the leader of revolution in furniture industry
in our country. I hope all the best of this company.

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Introduction:
OTOBI Ltd. is a leader in manufacturing furniture, brought revolutionary changes in the
furniture business in our country since it starts. In 1975 Mr. Nitin Kundu along with two
other friends founded a small workshop OTOBI Ltd, which started to supply steel
furniture in a small scale. Today OTOBI Ltd. is fully equipped with latest technologies.

Scope:

OTOBI Ltd. is a world class furniture providing company, has a big functioning network
of their business all over the world. They have several national and international
branches. I tried to cover about the activities of OTOBI Ltd. in my report. I mainly
focused on the product and functions of OTOBI Ltd.

Limitations:
For the want of the proper data and reliable sources, I can’t include the financial
information of OTOBI Ltd. in my proposal.

Methodology:
Sample procedure:
I have collected two types of data.
 Primary Data: I have collected the primary data from the retailers and customers
through a structured questionnaire.

 Secondary Data: Secondary data is collected from different journals, magazines

and some websites which is related to my topics.

Sample Size:
I sample size is 50 customers + 50 retailers (25 m+25 F)

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Conclusion:

It is impossible to have a clear-cut idea of all function of a big company within 10 days.

But according to my observation this company is suffering from a tremendous problem in

following areas, which are the main obstacles for this optimum growth:

 There is a clear gap production and marketing.

 Company marketing and sales people do not know what their responsibilities and

what will be their action plan.

 Company did much promotional campaign but never try to figure out the reason

for success and failure.

 Personal invitation is absent.

 Individual job responsibility should very specific.

Company is in its developing stage. Gradually it is trying to figure out its system fall and

weak corner. In spite of many problems, it is the pioneer in furniture industry in this

country. Hope it will be a systematic and a standard organization in this country.

Recommendation:

At present more training is needed about the salesmanship, market research for find out
target market, dealing, product knowledge, product development, marketing product etc.
for the salesman and sales officer.

Bibliography:

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 i.OTOBI Ltd., Uttara Branch, Dhaka.

ii.www.otobi.bd.com