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1
M Ungerer
USB Strategic Management
Abcc Strategy:
Industry Analysis
Industry trends and opportunities (1)
What are the challenges and rivalries in this industry? What are some of
the key trends that we observe here?:
Are there any threats from disintermediating industries?
• Y…
Are there any threats from current players or new entrants into this industry –
now and in future?
• Y…
Are there changes to the industry rules that will make it difficult in the future?
• Y…
How can we shift our relative bargaining power in this industry. What
advantages is there in doing this?
Yy..
Here essentially the focus moves to the other players in the industry you play in or players from
industries potentially targeted by your company.
We should also now already establish the right mental model for our review. When looking at
your competition do not think of ways of going against competitors but of going around them. It
is based rather on avoidance than attack. ( Hamel) Too many examples exists of head-on battles
that developed into ever escalating price or promotion wars, pressure on margins and eventually
demise
Segment Current Future Customer Present Offering Gaps & Implications for
Description Customer Needs Needs Features new offerings/ features
Segment Current Future Customer Present Offering Gaps & Implications for
Description Customer Needs Needs Features new offerings/ features