Basic information of course/module

1. Name of Course/Module: International Business

2. Course Code: MIB505
3. Name(s) of academic staff:
4. Rationale for the inclusion of the course/module in the programme :
Businesses in an increasingly globalized world have to cope with the rapid movement of goods and people
across a borderless world. Business managers must be equipped with not only conceptual knowledge but
also skills to function effectively in the global world. This course will enable students to develop these skills
and apply their knowledge through a variety of activities like case studies and projects that simulate real
world challenges.

5. Semester and Year offered: Semester 1 Year 1

6. Course Hours Face To Face ILT TSLT
L T P O
L=Lecture
T=Tutorial
P=Practical
24 24 0 3.25 69.75 121
O=Others
ILT= Individual Student Learning Time
TSLT=Total Student Learning Time
7. Credit Value: 3
8. Prerequisite: Nil
9. Learning Outcomes:
On the completion of this module, students should be able to:
CLO1 Explain the fundamentals of international trade theory and practice from their perspectives. (C5,
A3, P2; PLO1).

CLO2 Apply theories and concepts in the decision making process for selecting target market in global
economy as an assignment. (C3, PLO7)

CLO3 Analyze economic issues through a case study, for managerial decision required for international
organizations using valid resources and reputed journals. (C4, PLO6)

CLO4 Prepare a presentation on economic report for international business in professional manner. (C6,
A4; PLO3)

10. Transferable Skills:

Transferable skills developed within this course include:
 Communication skills
 Critical thinking and problem solving skills
 Information management and lifelong learning
11. Teaching-learning and assessment strategy
PLO Teaching Learning Activities Type of Assessment

Knowledge Lecture Written Examination

Information management and lifelong Case study Assignment

learning

Problem solving and scientific skills Project Case study

Communication skills Project Presentations

12. Synopsis:
An in-depth analysis of the issues facing international business industry today. Current issues affecting the
international business industry, problem analysis through various strategies and multidisciplinary,
discussion and explanation of contemporary issues. Concentration will be on strategic thinking, decision
making and creative solutions formulation.
13. Mode of Delivery:
Lectures, case study, presentation and tutorial.
14. Assessment Methods and Types:
Assignment 20%
Case Study Analysis 20%
Presentation 20%
Final Exam: 40%
Total: 100%

15. Mapping of the course/module to the Programme Aims:

PA
PEO1 PEO2 PEO3 PEO4 PEO5
CLO

CLO1 √

CLO2 √

CLO3 √

CLO4 √
16. Mapping of the course/module to the Programme Learning Outcomes:
PLO
PLO1 PLO2 PLO3 PLO4 PLO5 PLO6 PLO7 PLO8
CLO

CLO1 √

CLO2 √

CLO3 √

CLO4 √

17. Content outline of the course/module and the SLT per topic
Face-to-face
No. Subject Description Lectures Tutorials Others ILT Total

1. INTERNATIONAL BUSINESS PROFESSIONALS

People and their relationships in business
Conflicting interests and how they are resolved
non-legislative ways of solving conflict; 2 2 4 8
elements of contract law help deal with conflict;
relationships between people in business
a possible business conflict and show how the law
would be used to solve it.
2. INTERNATIONAL MANAGEMENT

Introduction and definition of management,

Managers and management skills, 2 2 4 8
Management activities,
Span of control, and project teams
Controlling - theory, principles and types
3. ENTERPRISE

Introduction and definition of enterprise

Entrepreneurs and enterprise skills 2 2 4 8

Characteristics of entrepreneurs
Enterprise skills-innate and learned
Application of enterprise skills to different situations
4. GLOBAL BUSINESS ADMINISTRATION

Household and business manager

2 2 4 8
Human resource management
Changing role of management
5. GLOBAL BUSINESS ADMINISTRATION

Managing new relationships:

the empowerment of workers and total quality
management 2 2 4 8

Managing new technologies:

the impact of technology on personnel, business
costs, and business opportunities
6. BUSINESS IN ACTION

Identifying opportunities
Sources of opportunities: Internal and external
New product and service development process 4 4 8 16
Marketing
The marketing concept (consumer orientation)
The marketing strategy
7. DOMESTIC ENVIRONMENT

Categories of industry
2 2 4 8
Types of business organisation

Community development

8 INTERNATIONAL ENVIRONMENT

Introduction to the international trading

environment
The significance of international trade for the Irish 2 2 4 8
economy The changing nature of the international
economy and its effects on Irish business
Opportunities and challenges for Irish business in
international trade Trading blocs and agreements
9 Europe, an International Ally
The importance of the European Union
The purpose of the main European Union policies
2 2 4 8
and directives and their impact on Irish business
International business
The global marketing of products and services
 10 The development and impact of transnational
companies
Decision - Making Process
An outline of the decision - making process in the 2 2 4 8
main European Union institutions
The role of the special interest groups in this
process
11 European Demand
1 Individual demand; market demand; shifts in
demand; shifts v movements; policy perspective 2 2 4 8
2 Market supply; shifts in supply; shifts vs
movements; price determination in demand and
supply
24 24 48 96
Total Guided and independent learning independent
Face to Face
learning
Lectures 24 24
Tutorials 24 24
Case study report
- 6
(1000 words)
Assignment (1000
6
word)
Presentation 0.25 0.75

Final Exam 3 9

Total 51.25 69.75

Total Subject learning Time 121

Total Credit Hour 3
18. Main references supporting the course:
a. International Business – Competing in the Global Marketplace, 2011, Charles W.L. Hill, McGraw-Hill
International 8 th Edition, 2011. ISBN No 978-0-07-122083-5

Additional References supporting the course:

a. Adhikary, Manab, Global Business Management, Macmillan, New Delhi. 2011
Ghosh, Biswanath, Economic Environment of Business, South Asia Book, New Delhi. 2012.
b.
19. Other additional information: Nil