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A

SUMMER TRAINING PROJECT REPORT


ON
“Employee’s Perception about Organizational
HUMAN RESOURCE Practices and Culture”
AT

Submitted in partial fulfillment of the requirement for


the award of degree
Of
MASTER’S OF COMMERCE (HONOURS)
SESSION (2019-21)

SUBMITTED TO: - SUBMITTED BY: -


UNIVERSITY BUSINESS SCHOOL, AMANPREET KAUR
PANJAB UNIVERSITY, CHANDIGARH M.com(Hons)(II)

Roll No. 04

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DECLARATION BY THE CANDIDATE

I, Amanpreet Kaur, a student of M.com Honours, Batch 2019-2021 of University


Business School, Panjab University, Chandigarh, hereby declare that this project
titled “Employee’s Perception about Organizational HUMAN RESOURCE
Practices and Culture” is prepared and submitted by me to University Business
School, Panjab University, Chandigarh and is a result of my own work and my
indebtness to other work/books/publications has been duly acknowledged.

Signature of Candidate

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ACKNOWLEDGEMENT
I would like to take this opportunity to express my gratitude towards all those who

have helped me in various ways in the completion of this research report.

I also express my sincere thanks to my research report guide, Mr. Manish

Khanna (Branch Head), for guiding me right from the inception till the

successful completion of the project. I sincerely acknowledge him for extending

his valuable guidance, support for literature, critical review of project and the

report and the above all the moral support he provided me with throughout all state

of report preparation.

AMANPREET KAUR

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TO WHOM IT MAY CONCERN

Certified that MISS AMANPREET KAUR Student of M.com (hons.),


UNIVERSITY BUSINESS SCHOOL (UBS), Punjab University has successfully
completed training in this bank w.e.f 15th June 2020 to 26th July 2020.

Her work and conduct is found satisfactory during this period.

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Table of Contents

CHAPTER 1- 12
COMPANY PROFILE
CHAPTER 2- 20
INTRODUCTION TO TOPIC
CHAPTER 3- 23
REVIEW OF LITERATURE
CHAPTER 4- 26
RESEARCH METHODOLOGY
CHAPTER 5- 49
ANALYSIS & INTEPRETATION
CHAPTER 6- 55
FINDINGS & SUGGESTIONS
REFERENCES 58

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CHAPTER 1- COMPANY PROFILE

(ICICI Bank)
 HISTORY

ICICI Bank was established in 1996 by the Industrial Credit and Investment
Corporation of India, an Indian financial institution, as a wholly owned subsidiary.
The parent company was formed in 1955 as a joint-venture of the World Bank,
India's public-sector banks and public-sector insurance companies to provide
project financing to Indian industry. The bank was initially known as the Industrial
Credit and Investment Corporation of India Bank, before it changed its name to the
abbreviated ICICI Bank. The parent company was later merged into ICICI Bank.
ICICI Bank launched internet banking operations in 1998.

ICICI's shareholding in ICICI Bank was reduced to 46 percent, through a public


offering of shares in India in 1998, followed by an equity offering in the form of
American Depositary Receipts on the NYSE in 2000. ICICI Bank acquired the
Bank of Madura Limited in an all-stock deal in 2001, and sold additional stakes to
institutional investors during 2001-02.

In the 1990s, ICICI transformed its business from a development financial


institution offering only project finance to a diversified financial services group,
offering a wide variety of products and services, both directly and through a
number of subsidiaries and affiliates like ICICI Bank. In 1999, ICICI become the
first Indian company and the first bank or financial institution from non-Japan Asia
to be listed on the NYSE.

In 2000, ICICI Bank became the first Indian bank to list on the New York Stock
Exchange with its five million American depository shares issue generating a
demand book 13 times the offer size.

In October 2001, the Boards of Directors of ICICI and ICICI Bank approved the
merger of ICICI and two of its wholly owned retail finance subsidiaries, ICICI
Personal Financial Services Limited and ICICI Capital Services Limited, with
ICICI Bank. The merger was approved by shareholders of ICICI and ICICI Bank
in January 2002, by the High Court of Gujarat at Ahmadabad in March 2002, and
by the High Court of Judicature at Mumbai and the Reserve Bank of India in April
2002.

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In 2008, following the 2008 financial crisis, customers rushed to ATM's and
branches in some locations due to rumors of adverse financial position of ICICI
Bank. The Reserve Bank of India issued a clarification on the financial strength of
ICICI Bank to dispel the rumors.

 Introduction
ICICI Bank Limited is an Indian diversified financial services company
headquartered in Mumbai, Maharashtra. It is the second largest bank in India by
assets and third largest by market capitalization. It offers a wide range of banking
products and financial services to corporate and retail customers through a variety
of delivery channels and through its specialized subsidiaries in the areas of
investment banking, life and non-life insurance, venture capital and asset
management. The Bank has a network of 2,630 branches and 8,003 ATM's in
India, and has a presence in 19 countries, including India.
The bank has subsidiaries in the United Kingdom, Russia, and Canada; branches in
United States, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar and Dubai
International Finance Centre; and representative offices in United Arab Emirates,
China, South Africa, Bangladesh, Thailand, Malaysia and Indonesia. The
company's UK subsidiary has established branches in Belgium and Germany.
ICICI Bank is India’s largest private sector bank in market capitalization and
second largest overall in terms of assets. The bank has a network of 1,626 branches
and about 4,883 ATMs in India and presence in 18 countries.
The industrial credit and investment corporation of India limited (ICICI) was
incorporated in 1955 at the initiative of World Bank, the government of India and
representatives of Indian industry, with the objective of creating a development
financial institution for providing medium-term and long- term project financing to
Indian businesses. A.Ramaswami Mudaliar is elected as the first chairman of ICICI
Limited. SANDEEP BAKHSHI is currently managing director and CEO of ICICI
Bank.
Girish Chandra Chaturvedi is the Non-Executive (part time) Chairman of the
Bank.

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ICICI MILESTONES
 1988:Promoted TDICI– India‟s first venture capital company.
 1996:ICICI Ltd became the first company in the Indian financial sector to
raise GDR.
 1998: ICICI launches retail finance — car loans, house loans and loans for
consumer durables
 1999:ICICI Ltd becomes the first Indian company and the first financial
institution from Asia (ex-Japan) to list on the NYSE
 2000:ICICI Bank becomes the first Indian company to list on the NYSE;
enters life insurance business; announces merger with Bank of Madura
 2001:ICICI enters general insurance business; introduces concept of
floating rate for home loans
 2002:ICICI Ltd merged with ICICI Bank 2004: Launches mobile banking
services in India
 2005:First Indian company to make a simultaneous equity offering of $1.8
billion in India, the United States and Japan
 2006: ICICI Bank becomes the first Indian bank to issue hybrid Tier-1
perpetual debt in the international markets
 2007:ICICI Bank's $2-bn 3- tranche international bond offering is the
largest bond offering by an Indian bank
 2010: RBI approves amalgamation of Bank of Rajasthan with ICICI Bank
 2011:ICICI Bank and Vodafone Essar ink pact for financial inclusion 2
 2012:ICICI Bank rolls out 25 electronic branches and launches many next-
generation banking solutions; launches the first electronic toll collection
project | ICICI Bank sets up Infrastructure Debt Fund — first debt fund to
get government’s go ahead | ICICI Bank first bank in India to offer one-of-
its kind "Your Bank Account" app, which allows access to bank account
information on Facebook .
 2013:ICICI Bank launches ‘Branch on Wheels’ in Maharashtra – first
private sector bank to launch mobile branch with ATM.

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 ORGANIZATION STRUCTURE OF ICICI BANK 

 We believe that the structure of an organization needs to be dynamic, constantly


evolving and responsive to changes both in the external and internal environments.
Our organizational structure is designed to support our business goals, and is
flexible while at the same time ensuring effective control and supervision and
consistency in standards across business groups. The organization structure is
divided into five principal groups-

 Retail banking.
 Wholesale banking
 Project finance and special assets management
 International business
 Corporate bank 

Retail Banking
Retail Banking is banking in which banking institutions execute transactions
directly with consumers, rather than corporations or other banks. Services offered
include savings and transactional accounts, mortgages, personal loans, debit cards,
and credit cards.

Wholesale Banking
Wholesale Banking is the provision of services by banks to the likes of Mortgage
Brokers, large corporate clients, mid-sized companies, real estate developers and
investors, international trade finance businesses, institutional customers (such as
pension funds and government entities/agencies), and services offered to other
banks or other financial institutions.

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Project Finance
Project Finance is the medium- to long-term financing of infrastructure an
industrial projects based upon the projected cash flows of the projects rather than
the balance sheets of the project sponsors.

Special assets management


1.The management of a client's investments by a financial services company,
usually an investment bank. The company will invest on behalf of its clients and
give them access to a wide range of traditional and alternative product offerings
that would not be to the average investors.
2.An account at a financial institution that includes checking services, credit cards,
debit cards, margin loans, the automatic sweep of cash balances into a money
market fund, as well as brokerage services.

International Banking Facility (IBF)


It is a separate account established by a U.S. bank, or a US branch/subsidiary of a
foreign bank, or an Edge Act Corporation in the United States to offer services to
only non-US residents and institutions. The services offered include deposit and
loan services. (Note, an IBF is not necessarily a separate legal entity.)

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 VISION & MISSION OF ICICI BANK

Vision:
 To be the leading provider of financial services in India and a major
global bank.

Mission:
We will leverage our people, technology, speed and financial capital to:
 Be the banker of first choice for our customers by delivering high
quality, world-class products and services.
 Expand the frontiers of our business globally.
 Play a proactive role in the full realization of India's potential.
 Maintain a healthy financial profile and diversify our earnings across
businesses and geographies.
 Maintain high standards of governance and ethics.
 Contribute positively to the various countries and markets in which
we operate.
 Create value for our stakeholders.

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CHAPTER 2- INTRODUCTION TO TOPIC

 EMPLOYEE PERCEPTION
Employee perception is a process by which individuals organize and interpret their
sensory impressions in order to give meaning to their environment. Perception is
not necessarily based on reality, but is merely a perspective from a particular
individual’s view of a situation. In dealing with the concept of organizational
behavior, perception becomes important because people’s behavior is based on
their perception of what reality is, not on reality itself; the world as it is perceived
is the world that is behaviorally important. Human nature can be very simple, yet
very complex too. An understanding and appreciation of this is no pre-requisite to
effective employee perception in the workplace and therefore effective
management and leadership. There is a known fact that without perception ,
nothing can be done in an organization and for doing any task we need a
perception which is accepted by all the employees in an organization. It is the key
for the manager to make her team work and get the better output for the
organization. The perception helps each and every individual in the organization to
carry the things in different ways as the organization needs different perceptions to
make successful results.

 HRM Policies and Practices in ICICI Bank


The ICICI bank is committed to become the Bank of choice by providing superior
Proactive, innovative, state of the art banking services with an attitude of care and
concern for the customers as Patrons. Similarly, the employees are treated in an
exceptional style. ICICI Bank believes that its 33,321 employees are the greatest
driver of its growth and development.
During fiscal 2007, ICICI began a unique initiative' of industry academia
partnership. They have collaborated with NUT to set up the Institute of Finance,
banking & Insurance to provide skilled resources to the financial services industry
at the entry level. They have worked with leading management institutes in the
country on curriculum design, training of faculty and design of case studies and
provided teaching aids. These initiatives are aimed at complementing the existing
course structure and providing a deeper insight into contemporary issues of the fast

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developing financial services sector. Through this, they strive to build awareness
and inculcate an appreciation of the work requirement in the financial services
industry. They believe that this will go a long way in creating a readily available
pool trained resources for the financial services sector.
ICICI Bank's performance and aspiration arc underpinned by a strong
organizational culture of dynamism, meritocracy, excellence in execution and high
standards of professional integrity, which have helped it, become an industry
leader.
This leadership development program builds talent within the organization. The
program attempts to help into the potential of employees and develop them into
global leaders. The leadership development program has been developed in house
with inputs from various experts. The Bank plans to use this program to develop
thought leaders throughout the organization to participate in policy making,
employee communications and perspective building.

Management Quality
The Management team is headed by the very visible and very influential KV
Kamath. He has transformed ICICI from a corporate lending elephant to the fleet
footed retail behemoth of today. He has a keen understanding of how to leverage
technology to deliver his products and services efficiently. He has extremely
longstanding team with him, most of which has been in the organization for very
long periods. The management has made disruptive changes in the market place on
many occasions. They revolutionized ATM delivery by proliferating almost whole
of landscape of India. ICICI Direct, the unique 3 in 1 account for stock trading is
still one of the best integrated stock holding and trading platforms. They were the
first to retail pure gold under their brand name. ICICI bank credit cards were
among the just to offer cash back and lifetime free facilities. The only negative that
stands against the management's record is their frequent trips to the capital markets
to raise cash. This will continue to be a concern with this bank. On the flip side, the
opportunity is so huge that rapid expansion is may be a necessity for future growth.

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Selection Procedure
In their continuous endeavor to improve the selection process for requirement at
all levels in ICICI Banks. They have carried out an in-depth study of the
competencies required to succeed in ICICI Bank.
As per their research, the competencies which indicated success at the entry level
in ICICI Bank are:
1. Drive for results;
2. Process Orientation;
3. Interpersonal effectiveness;
4. Analytical Thinking;
5. Innovation;
6. Team Effectiveness.
In order to assess the same, ICICI bank uses a set of 3 tools: namely, Mental
Ability Tests (For candidates with 0-2 years of work experience), Personality
Profiting System; and the Mental ability test you them a fair and objective
assessment of candidate's skills in the areas of verbal reasoning, numerical
reasoning and, diagrammatic reasoning. There are important skins for the role of
an entry level manger and people who do well in these tests tend to do well in their
jobs at ICICI Bank. The total time taken in this exercise is 2 hours with each of the
three sections lasing 40 minutes. Candidates (at all levels regardless of the number
of years of work experience) are also required to complete the Occupational
Personality Questionnaire (OPQ) before they appear for the interview, the results
of which are integrated into their interview process.

Recruitment Procedure
The recruitment process has been streamlined and a uniform recruitment policy an
process implemented across the merged organization. Robust ability-testing and
competency-profiling tools are being used to strengthen the campus recruitment
process and match the profiles of employees to the needs of the organization.
ICICI Bank continues to be a preferred employer at leading business schools and
higher education institutions across the country, offering a wide range of career

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opportunities across the entire spectrum of financial services. In addition to
campus recruitment, ICICI Bank also undertakes late recruitment to bring new
skills, competencies and experience into the organization and meet the
requirements of rapidly growing businesses. A Six Sigma initiative has been
undertaken for the lateral recruitment process to improve capabilities in this area.

Appointment of Nominee Directors On the Board of Assisted Companies :


Erstwhile ICICI limited (ICICI) had a policy of appointing nominees directors on
the boards of certain borrower companies based on loan covenants with a view to
enable monitoring of the operations of those companies. Subsequent to the merger,
ICICI Bank continues to nominate directors on the board of assisted companies.
Apart from the Bank's employees, experienced professionals from the banking
government and other sectors are appointed as nominee directors.
At March 31, 2006, ICICI Bank had 82 nominee directors of whom 53 are
employees of the Bank, on the boards of 132 companies. The Bank had a nominee
Director cell for maintaining records of nominee directorships. At March 31, 2008,
ICICI Bank had 60 nominee Directors, of whom 39 were employees of the Bank,
on the boards of 84 assisted companies. The Bank has a Nominee Director Cell for
maintaining records of nominee directorships.

Work Culture at ICICI Bank


It is a tech-savvy, non-hierarchical work environment where early responsibility
and independent decision-making enable each employee to reach him/her potential.
Coupled with this is a strong performance management system that has built a
meritocracy where high performing, high potential individuals are duly rewarded.
Training and Development
The ICICI Bank encourages cross-functional movement, enriching employees'
knowledge and experience and giving them a holistic view of the organization
while ensuring that the bank leverages its human capital optimally. The rapidly
changing business environment and the constant challenges it poses to
organizations and businesses make it imperative to continuously enhance
knowledge and skill sets across the organization.

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ICICI Bank also draws from the best available training programmes and faculty,
both international and domestic, to meet its training and development needs and
build globally bench marked skills and capabilities. ICICI Bank seeks to build in
all its employees a total commitment towards exceptional standards of
performance and productivity, adaptability to changing organizational needs and
the demands of the business environment and a willingness to learn and acquire
new capabilities. The Bank believes that it is imperative for industry in general and
the financial services industry in particular, to invest in preparing industry-ready
human talent to sustain its growth trajectory.
During fiscal 2008, ICICI Bank launched the "Probationary Officer Programme." It
was a first of its kind, nationwide initiative to provide a career opportunity to
aspiring and bright graduates who would have otherwise been excluded from
participating in the nation's growth. The ICICI Group collaborated with Manipal
Universal Learning to create the ICICI Manipal Academy for Banking and
Insurance to generate inclusive employment opportunities for capable, young
graduates. It offers a filly paid one-year residential training programme to more
than 800 graduates who have been selected from across India through a rigorous
process. This one-year programme strives to increase efficiency and improve
customer experience by enabling first day employee productivity through
knowledge, skills and grooming inputs. It aims at integrating students into the
ICICI Group ethos and work ethics.
Attempting to bridge the skills gap that exists in India and especially in the
banking industry, the Bank launched the Branch Banking Academy, Wealth
Management Academy and Sales Academy in fiscal 2008. These academies have
been launched with the premise that banking skills can be created and extended to
those who have the basic aptitude to learn. These job linked, skill-enhancement
academies are aimed at increasing the speed to job.

Employee Stock Option Scheme (ESOS)


The Employees Stock Option Scheme provides for grant of equity shares of the
Bank to whole time directors and employees of the Bank and its subsidiaries. The
Scheme provides that employees are granted an option to acquire equity shares of
the Bank that vests in a graded manner. The options may be exercised within a
specified period. The Bank follows the intrinsic value method to account for its
stock-based employee's compensation plans. Compensation cost is measured as the
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excess, if any, of the fair market price of the underlying stock over the exercise
price on the grant date. The fair market price is the latest closing price,
immediately prior to the date of the Board of Directors meeting in which the
options are granted, on the stock exchange on which the shares of the Bank are
listed. If the shares are listed on more than one stock exchange, then the stock
exchange where there is highest trading volume on the said date is considered.
Since the exercise price of the Bank's stock options are equal to fair market price
on the grant date, there is no compensation cost under the intrinsic value method.

Early Retirement Option (ERO)


The bank has implemented an Early Retirement Option Scheme 2003 for its
employees in July 2003. All employees who had completed 40 years of age and
seven years of service with the bank (including period of service with entities
amalgamated with the bank) were eligible for the ERO. The ex-gratia payments
under ERO, termination benefits and leave encashment in excess of the provision
made (net of tax benefits), aggregating to Rs. 1910.0 million was amortized over a
period of five years commencing August 1, 2003 (the date retirement of employees
exercising the option being July 31, 2003). On account of the ERO Scheme, an
amount of Rs. 384 million has been charged at the end of 31st March, 2006.

Leave Encashment
The Bank provides for leave encashment benefit, which is a defined benefit
scheme, based on actuarial valuation as at the balance sheet date conducted by an
independent actuary. In respect of retirement benefits in the form of provident fund
and other defined contribution schemes of other entities within the group, the
contribution payable by the entity for the year is charged to the profit and loss
account for that year. In respect of gratuity benefit and other benefit schemes,
where the entity makes payments for retirement benefits out of its own funds,
provisions are made in the profit and loss account based on actuarial valuation.

Gratuity
ICICI Bank pays gratuity to employees who retire or resign after a minimum
period of five years of continuous service and in case of employees at overseas
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locations as per rules in force in the respective countries. ICICI Bank makes
contributions to four separate gratuity funds. Separate gratuity funds for employees
are managed by ICICI Prudential Life Insurance Company Limited. The gratuity
fund for employees of ICICI Bank is administered by Life Insurance Corporation
of India and ICICI Prudential Life Insurance Company Limited. Actuarial
valuation of the gratuity liability for all the above funds is determined by an
actuary appointed by the Bank. In accordance with the gratuity funds' rules,
actuarial valuation of gratuity liability is calculated based on certain assumptions
regarding rate of interest, salary growth, mortality and staff attrition as per the
projected unit credit method.

Provident Fund
The ICICI Bank is statutorily required to maintain a provident find as a part of
retirement benefits to its employees. There are separate provident funds for
employees (other than those employees who have opted for pension), and for other
employees of ICICI Bank. In house trustees manage these funds. Each employee
contributes 12.0 per cent of his or her basic salary and ICICI Bank contributes an
equal amount to the funds. The funds are invested according to rules prescribed by
the Government of India.

Superannuation Fund
The ICICI Bank contributes 15.0 per cent of the total annual basic salary of each
employee to a superannuation fund for ICICI Bank employees. The employee gets
an option on retirement or resignation to commute one-third of the total credit
balance in his/her account and receive a monthly pension based on the remaining
balance. In the event of death of an employee, his or her beneficiary receives the
remaining accumulated balance. The Bank also gives cash option to its employees,
allowing them to receive the amount contributed by the Bank in their monthly
salary during their employment. Up to March 31, 2005, the superannuation fund
was administered solely by Life Insurance Corporation of India. Subsequent to
March 31, 2005, the find is being administered by both Life Insurance Corporation
of India and ICICI Prudential Life Insurance Company Limited. Employees had
the option to retain the existing balance with Life Insurance Corporation of India or
seek a transfer to ICICI Prudential Life Insurance Company Limited.

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Pension
The ICICI Bank provides for pension, a deferred retirement plan.The plan provides
for a pension payment on a monthly basis to these employees on their retirement
based on the respective employee's salary and years of employment with the Bank.
Separate pension funds are managed in-house and the liability is totally funded as
per the valuation arrived by the actuary. The pension payments to retired
employees are being administered by ICICI Prudential Life Insurance Company
Limited, for whom the Bank has purchased master annuity policies. Employees
covered by the pension plan are not eligible for benefits under the provident fund
plan, a defined contribution plan.

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CHAPTER 3- REVIEW OF LITERATURE

 LITERATURE SURVEY
Since the main purpose of survey of literature is to give insight as to how the
subject matter is dealt, the researcher has opted to summarize the findings and
conclusions of the studies conducted by different researchers in the field of HRM
in India and even abroad.
 Ravishankar and Mishra (1985) in their study titled, "Management of
Human Resources in Public Enterprises", provided an understanding of the
system of HRM rather than merely the activities assigned to those who
provide various personnel services for effective public enterprise
management. They also gave a balanced and comprehensive grasp of the
concept, problem, approaches and strategies of HRM.

 Rao (1993) in his publication entitled, "Management of Human Assets",


threw light on the complexities of managing human beings in the present
day organizations. The various aspects of personnel management in relation
to small scale units operating in industrial estates have been presented
initially followed by theoretical presentation on personnel management.
Different aspects of training, organizational development, employee
coordinating activities have also been put to close examination. It also
attempted to find out how do employee related activities flourish in various
other sectors like urban government, co-operatives, informal sector and
small scale sectors.

 Luther (1995) conducted study of "Resource Management - Career


Development". He found that the growing demand for right type of
personnel in an organization is tremendous due to changing economic
scenario in India. The organizations are becoming international in their
operations and perspective. To withstand the international competition,
organizations should develop quality, cost consciousness and productivity
and no doubt that human resources planning and career development are two
pillars in which the organizations stand strongly.

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 Bhardwaj (2003) made "A Comparative Study of Human Resource
Management Practices and Advanced Technology Adoption of SMEs with
and without ISO Certification". The findings show that there is a significant
difference between firms with and without ISO 9000 certification with
respect to the HRM practices and advanced technology adoption. It shows
that small manufacturing enterprises have embraced advanced technologies
overwhelmingly compared to non ISO certified firms.

 Chandran (2003) in his research paper captioned "Human Resource


Accounting in India" highlighted the most important asset of the company
i.e., human resource and its valuation. Initially, human assets were supposed
to be necessary and it was simply difficult to value them as there was no
such parameter to value them but slowly, with the progress and advancement
in the field of technology, human element started getting importance and got
recognized in early 1990's and in 1995-96, Infosys technologies became the
first software company to value its human resources. He explained that the
employees are the most valuable resource unlike any other resource of the
company.

 Rizvi and Akhtar (2005) concluded in their paper entitled "Human


Resource Management in Insurance Industry-Emerging Dimensions and
Trends", that the HRM is vital for the success and survival of the Indian
Insurance Industry. In this competitive environment, companies need to
focus on the recruitment, selection, training, compensative, retention and
performance of its agent force.

 Som (2006) attempted to analyze the "Bracing MNC Competition through


Innovative HRM Practices : The Way Ahead for Indian Firms" and
commented that with increasing globalization, firms are entering a dynamic
world of international business that is marked by liberalization of economic
policies in a large number of emerging economies like India. To face the
challenge of increasing competition that has resulted fi-om liberalization,
Indian organizations have initiated adoption of innovative human resource
management practices both critically and constructively to foster creativity

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and innovation amongst employees. With the help of eleven in-depth case
studies, the article lines to understand how innovative HRM practices are
being adopted by Indian firms to brace competition in the post-liberalization
scenario.

 Garg et. al. (2008) conducted a study of HR Practices in the Indian


Financial Sector. They found that the Indian financial sector is currently
witnessing rapid growth and expansion. But the HR policies, systems and
processes are not fully geared towards meeting the challenges of expansion
taking place in the Indian financial sector. With human capital being a key
driver of organizational success in the service industry, this needs to be
seriously looked into. Rather than enabling HR to be a source of competitive
advantage for firms, an unplanned and ad hoc approach towards HR can
become a barrier for success in the future. As a function, organization should
empower HR to become a 'motivating' arm rather than just a 'hygiene' arm.
Only then will human resources be able to play a strategic role in the future.

 Arvindrai Desai (1990) in his study, “An empirical study of relation of job
involvements to job satisfaction of supervisory and non-supervisory staff in
textile mills” revealed that the job variables of challenge and authority were
strongly related to job satisfaction changes of rising in organizational
hierarchy was related strongly to job satisfaction in their job involvement.

 T.V. Roa (1991) an edited compendium, started with a conceptual


framework on development and integrated HRD and ended with an account
of research in HRD. It also focus on HRD instruments like performance
appraisal, potential appraisal, counseling, training rewards and
implementation of the same in different organizations. It also dealt with
HRD in government systems, primarily focused on educational system.

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CHAPTER 4- RESEARCH METHODOLOGY

 Objectives of the Study


The present study has been conducted to pursue the following broad
objectives-
 To thoroughly review the literature available on HRM policies and
practices;
 To review the conceptual exposition of HRM policies and practices;
 To have an overview of the selected HRM policies and practices of
ICICI Bank;
 To study the effectiveness of HRM policies and practices in ICICI
Bank through perception of managerial and non-managerial personnel
of the bank;
 To highlight the strong areas of HRM policies and practices in ICICI
bank as claimed by the management;
 To identify issues of HRM policies and practices which in the
perception of managerial and non-managerial personnel of ICICI
Bank have not been properly attended; and
 To suggest the necessary corrective measures on the basis of the
findings of the study.

 SAMPLING METHOD
The sample size taken is 50 which has been selected through Stratified.

Random Sampling.

When the markedly heterogeneous group is first sub-divided into groups or


‘stratas’ in such a manner that all items in any particular group are similar with
regard to the characteristic under consideration. From each such ‘strata’ items are
chosen at random. The number of items taken from each group may be in
proportion to its relative strength, the sample so formed is called as ‘stratified’.

Page 23 of 65
 TOOLS FOR DATA COLLECTION
Questionnaire is the main tool for data collection. Questionnaire has been
distributed to the employees directly and a discussion also has been done.

STATISTICAL TOOLS USED


The following are the statistical tools used in this project to arrive specific results.

Percentage Analysis:
Percentage analysis is a statistical tool, which is used to identify the
percentage of responses the respondent has given.
Percentage= (No of respondents/Total No. of Samples) X100

Page 24 of 65
 LIMITATIONS OF THE STUDY:

This study has some limitations. They are Only 70 sample size has been taken for
this study. So, if this study is conducted to maximum persons, it may give accurate
overall attitude of the employees.

It is done in ICICI Bank, Panchkula, so it cannot resemble the entire


population working in the whole industry

 DATA COLLECTION

Relevant and reliable PRIMARY and SECONDARY DATA for the study were
collected. A well-designed and comprehensive questionnaire was developed to
assess the selected components of the company's HRM system. The questions
focused on HRM policies and practices with respect to employees. A total of 20
items were used to measure variables that capture aspects of selected HRM
practices, such as, recruitment and selection, compensation, promotion,
performance appraisal, training and development and some of the retirement
benefits. It also addressed the respondents' attitudes and perceptions of several
aspects of their work environment. The questionnaire used a five-point Likert
scale, with response options ranging from 1 (strongly disagree) to 5 (strongly
agree). Moreover, informal discussions with the management and staff of the bank
have also been done. Secondary data was gathered from books, journals,
magazines, bulletins, newspapers, conference proceedings, personnel records and
annual reports of ICICI Bank, newsletters, collective agreements, proclamations,
websites etc.

 PRESENTATION INSTRUMENTS
The data collected through primary and secondary sources have been analyzed and
presented in statistical tables, schedules, pie charts, graphs, etc.

Page 25 of 65
CHAPTER 5- ANALYSIS AND INTEPRETATION

The Table 1 shows the personal characteristics of respondents as gender, age


group, marital status, years of service in bank and educational qualifications:

 TABLE 1: General Information about Respondents


of ICICI Bank.

NO. OF PERCENTAGE
GENDER RESPONDENTS IN TOTAL
MALE 42 60
FEMALE 28 40
TOTAL 70 100

NO. OF PERCENTAGE
AGE GROUP RESPONDENTS IN TOTAL
20-25 20 28
26-30 12 17
31-35 4 6
36-40 6 9
41-45 10 14
ABOVE 45 18 26
TOTAL 70 100

MARITIAL NO. OF PERCENTAGE


STATUS RESPONDENTS IN TOTAL
SINGLE 21 30
MARRIED 49 70
TOTAL 70 100

Page 26 of 65
YEARS OF SERVICE NO. OF PERCENTAGE
IN BANK RESPONDENTS IN TOTAL
0-1 4 6
1-4 9 13
4-8 36 51
8-12 12 17
ABOVE 12 9 13
TOTAL 70 100

LEVEL OF NO. OF PERCENTAGE


EDUCATION RESPONDENTS IN TOTAL
HIGH SCHOOL ------- -------
INTERMEDIATE ------- -------
GRADUATE 54 77
POST GRADUATE 16 23
TOTAL 70 100

The above table shows the general characteristics of the respondents of selected
branches of ICICI bank. It is by chance that 60% are males. Largest percentage of
staff i.e. 28 per cent fall in the age group of 20-25 The percentage of married
people was high (70 per cent. Regarding length of service in the bank, it was found
highest i.e. 51 per cent for managerial staff in the range of 4-8 years. 54 per cent of
respondents are graduate.

PRESENTATION OF PRIMARY DATA-


After analyzing the general information about the respondents, an attempt has been
made in the following pages to present a detailed picture of respondents' views
towards HRM policies and practices in ICICI bank.

Page 27 of 65
STATEMENT 1-
The top management believes that human resource are an extremely important
resource and they have to be treated humanely.
NUMBER OF PERCENTAGE TO
AGREEABILITY RESPONDENTS TOTAL
STRONGLY 3 3%
DISAGREE
DISAGREE 7 7%
NEUTRAL 4 6%
AGREE 47 67%
STRONGLY AGREE 12 17%
TOTAL 70 100%

It is observe that the staff agree on the statement with 67%, whereby the staff
disagree by 7%, strongly agree are 17%, strongly disagree are 3% and 6% of the
staff is neutral upon the statement.

RESPONSES
RESPONSES
50
45 47
40
35
30
25
20
15
10 12
5
5 4
0 2
STRONGLY DISAGREE NEUTRAL AGREE STRONGLY AGREE
DISAGREE

Page 28 of 65
STATEMENT 2-
All appointments in this bank are based on merit rather than on favouritism.
NUMBER PERCENTAGE
AGREEABILITY OF RESPONDENTS IN TOTAL
STRONGLY 2 3%
DISAGREE
DISAGREE 7 10%
NEUTRAL 10 14%
AGREE 47 67%
STRONGLY AGREE 4 6%
TOTAL 70 100%

It is observe that the staff agree on the statement with 67%, whereby the staff
disagree by 10%, strongly agree are 6%, strongly disagree are 3% and 14% of the
staff is neutral upon the statement.

RESPONDENTS
RESPONDENTS
50
45 47
40
35
30
25
20
15
10
10
5 7
4
0 2
STRONGLY DISAGREE DISAGREE NEUTRAL AGREE STRONGLY AGREE

Page 29 of 65
STATEMENT 3-
The bank prefers to select those who may have more organizational commitment.
NUMBER OF PERCENTAGE IN
AGREEABILITY RESPONDENTS TOTAL
STRONGLY 9 13%
DISAGREE
DISAGREE 1 1%
NEUTRAL 5 7%
AGREE 47 67%
STRONGLY AGREE 8 12%
TOTAL 70 100%

It is observe that the staff agree on the statement with 67%, whereby the staff
disagree by 1%, strongly agree are 12%, strongly disagree are 13% and 7% of the
staff is neutral upon the statement.

RESPONDENTS
RESPONDENTS
50

45 47

40

35

30

25

20

15

10
9 8
5
5
0 1
STRONGLY DISAGREE NEUTRAL AGREE STRONGLY AGREE
DISAGREE

Page 30 of 65
STATEMENT 4-
Senior officers/ executives in the bank take active interest in their juniors and
help them learn their jobs.
NUMBER OF PERCENTAGE IN
AGREEABILITY RESPONSES TOTAL
STRONGLY 2 3%
DISAGREE
DISAGREE 9 13%
NEUTRAL 4 6%
AGREE 47 67%
STRONGLY AGREE 8 11%
TOTAL 70 100%

It is observe that the staff agree on the statement with 67%, whereby the staff
disagree by 13%, strongly agree are 11%, strongly disagree are 3% and 6% of the
staff is neutral upon the statement.

RESPONDENTS
RESPONDENTS
50
45 47
40
35
30
25
20
15
10
9 8
5
4
0 2
STRONGLY DISAGREE NEUTRAL AGREE STRONGLY AGREE
DISAGREE

Page 31 of 65
STATEMENT 5-
Seniors guide their juniors and prepare them for future responsibilities /roles they
are likely to take up.
NUMBER OF PERCENTAGE IN
AGREEABILITY RESPONSES TOTAL
STRONGLY 3 4%
DISAGREE
DISAGREE 7 10%
NEUTRAL 7 9%
AGREE 48 69%
STRONGLY AGREE 6 8%
TOTAL 70 100%

It is observe that the staff agree on the statement with 69%, whereby the staff
disagree by 10%, strongly agree are 8%, strongly disagree are 4% and 9% of the
staff is neutral upon the statement.
RESPONDENTS
60

50
48
40

30

20

10
7 7 6
0 3
STRONGLY DISAGREE DISAGREE NEUTRAL AGREE STRONGLY AGREE

Page 32 of 65
STATEMENT 6-
Employees in this bank are very informal and do not hesitate to discuss their
personal problems with their superiors.
NUMBER OF PERCENTAGE IN
AGREEABILITY RESPONSES TOTAL
STRONGLY 3 4%
DISAGREE
DISAGREE 8 11%
NEUTRAL 6 9%
AGREE 47 67%
STRONGLY AGREE 6 9%
TOTAL 70 100%

It is observe that the staff agree on the statement with 67%, whereby the staff
disagree by 11%, strongly agree are 9%, strongly disagree are 4% and 9% of the
staff is neutral upon the statement.

RESPONDENTS
RESPONDENTS
50
45 47
40
35
30
25
20
15
10
5 8
6 6
0 3
STRONGLY DISAGREE DISAGREE NEUTRAL STRONGLY AGREE AGREE

Page 33 of 65
STATEMENT 7-
Employees are encouraged to experiment with new methods and try their creative
ideas.

NUMBER OF PERCENTAGE IN
AGREEABILITY RESPONSES TOTAL
STRONGLY 2 3%
DISAGREE
DISAGREE 3 5%
NEUTRAL 10 15%
AGREE 48 71%
STRONGLY AGREE 4 6%
TOTAL 70 100%

It is observe that the staff agree on the statement with 71%, whereby the staff
disagree by 5%, strongly agree are 6%, strongly disagree are 3% and 15% of the
staff is neutral upon the statement.

RESPONDENTS
60

50
48
40

30

20

10
10

0 3.2 4
2
STRONGLY DISAGREE DISAGREE NEUTRAL AGREE STRONGLY AGREE

RESPONDENTS

Page 34 of 65
STATEMENT 8-
When any employee makes a mistake his superior treat it with understanding and
help him learn from such mistakes rather than punishing him or discouraging
him.

NUMBER OF PERCENTAGE IN
AGREEABILITY RESPONSES TOTAL
STRONGLY 3 4%
DISAGREE
DISAGREE 10 14%
NEUTRAL 6 8%
AGREE 47 69%
STRONGLY AGREE 4 5%
TOTAL 70 100%

It is observe that the staff agree on the statement with 69%, whereby the staff
disagree by 14%, strongly agree are 5%, strongly disagree are 4% and 8% of the
staff is neutral upon the statement.

RESPONDENTS
RESPONDENTS
60

50 52

40

30

20

10
10
6
0 3 4
STRONGLY DISAGREE NEUTRAL AGREE STRONGLY AGREE
DISAGREE

Page 35 of 65
STATEMENT 9-
Employees are encouraged to take initiative and do things on their own without
having to wait for instructions from superiors.

AGREEABILITY NUMBER OF PERCENTAGE IN


RESPONSES TOTAL
STRONGLY 2 3%
DISAGREE
DISAGREE 8 10%
NEUTRAL 8 11%
AGREE 46 68%
STRONGLY AGREE 6 8%
TOTAL 70 100%

It is observe that the staff agree on the statement with 68%, whereby the staff
disagree by 10%, strongly agree are 8%, strongly disagree are 3% and 11% of the
staff is neutral upon the statement.

RESPONDENTS
RESPONDENTS
60

50 51

40

30

20

10
8 8
6
0 2
STRONGLY DISAGREE NEUTRAL AGREE STRONGLY AGREE
DISAGREE

Page 36 of 65
STATEMENT 10-
Employees in this bank are largely satisfied with retirement benefits.

NUMBER OF PERCENTAGE IN
AGREEABILITY RESPONSES TOTAL
STRONGLY 3 4%
DISAGREE
DISAGREE 5 7%
NEUTRAL 6 8%
AGREE 49 72%
STRONGLY AGREE 7 9%
TOTAL 70 100%
It is observe that the staff agree on the statement with 72%, whereby the staff
disagree by 7%, strongly agree are 9%, strongly disagree are 4% and 8% of the
staff is neutral upon the statement.

RESPONDENTS
RESPONDENTS
60

50 54

40

30

20

10

6 7
5
0 3
STRONGLY DISAGREE NEUTRAL AGREE STRONGLY AGREE
DISAGREE

Page 37 of 65
STATEMENT 11-
When behavior feedback is given to employees they take in seriously and use it for
development.
NUMBER OF PERCENTAGE IN
AGREEABILITY RESPONSES TOTAL
STRONGLY 3 11%
DISAGREE
DISAGREE 7 9%
NEUTRAL 4 5%
AGREE 48 71%
STRONGLY AGREE 8 11%
TOTAL 70 100%

It is observe that the staff agree on the statement with 71%, whereby the staff
disagree by 9%, strongly agree are 11%, strongly disagree are 11% and 5% of the
staff is neutral upon the statement.

Page 38 of 65
RESPONDENTS
RESPONDENTS
60

50
48
40

30

20

10
7 8
3 4
0
STRONGLY DISAGREE NEUTRAL AGREE STRONGLY AGREE
DISAGREE

STATEMENT 12-
The bank makes a genuine effort to keep people employed even under adverse
business conditions.

NUMBER OF PERCENTAGE IN
AGREEABILITY RESPONSES TOTAL
STRONGLY 2 3%
DISAGREE
DISAGREE 8 11%
NEUTRAL 7 10%
AGREE 47 67%
STRONGLY AGREE 6 9%
TOTAL 70 100%

It is observe that the staff agree on the statement with 67%, whereby the staff
disagree by 11%, strongly agree are 9%, strongly disagree are 3% and 10% of the
staff is neutral upon the statement.

Page 39 of 65
RESPONDENTS
RESPONDENTS
50
45 47
40
35
30
25
20
15
10
5 8 7 6
0 2
STRONGLY DISAGREE NEUTRAL AGREE STRONGLY AGREE
DISAGREE

STATEMENT 13-
Employees' compensation is competitive in the bank.

NUMBER OF PERCENTAGE IN
AGREEABILITY RESPONSES TOTAL
STRONGLY 3 4%
DISAGREE
DISAGREE 7 10%
NEUTRAL 9 13%
AGREE 44 63%
STRONGLY AGREE 7 10%
TOTAL 70 100%

It is observe that the staff agree on the statement with 67%, whereby the staff
disagree by 10%, strongly agree are 10%, strongly disagree are 4% and 13% of the
staff is neutral upon the statement.

Page 40 of 65
RESPONDENTS
RESPONDENTS
50

45
44
40

35

30

25

20

15

10
9
5 7 7

0 3
STRONGLY DISAGREE NEUTRAL AGREE STRONGLY AGREE
DISAGREE

STATEMENT 14-
Male and female employees are truly treated equally in the matters of promotion
and career development.

AGREEABILITY NUMBER OF PERCENTAGE IN


RESPONSES TOTAL
STRONGLY 4 5%
DISAGREE
DISAGREE 7 10%
NEUTRAL 6 8%
AGREE 46 68%
STRONGLY AGREE 7 9%
TOTAL 70 100%
It is observe that the staff agree on the statement with 68%, whereby the staff
disagree by 10%, strongly agree are 9%, strongly disagree are 5% and 8% of the
staff is neutral upon the statement.

Page 41 of 65
RESPONDENTS
RESPONDENTS
50
45 46
40
35
30
25
20
15
10
5 7 6 7
4
0
STRONGLY DISAGREE NEUTRAL AGREE STRONGLY AGREE
DISAGREE

Page 42 of 65
STATEMENT 15-
This bank spends enough money on health-related matters of the employees.

NUMBER OF PERCENTAGE IN
AGREEABILITY RESPONSES TOTAL
STRONGLY 4 5%
DISAGREE
DISAGREE 6 8%
NEUTRAL 5 7%
AGREE 48 71%
STRONGLY AGREE 7 9%
TOTAL 70 100%

It is observe that the staff agree on the statement with 71%, whereby the staff
disagree by 8%, strongly agree are 9%, strongly disagree are 5% and 7% of the
staff is neutral upon the statement.

RESPONDENTS
RESPONDENTS
60

50
48
40

30

20

10

6 7
4 5
0
STRONGLY DISAGREE NEUTRAL AGREE STRONGLY AGREE
DISAGREE

Page 43 of 65
STATEMENT 16-
Management of ICICI bank encourages employees' suggestions.

NUMBER OF PERCENTAGE IN
AGREEABILITY RESPONSES TOTAL
STRONGLY 3 4%
DISAGREE
DISAGREE 7 10%
NEUTRAL 4 5%
AGREE 46 68%
STRONGLY AGREE 10 13%
TOTAL 70 100%

It is observe that the staff agree on the statement with 67%, whereby the staff
disagree by 13%, strongly agree are 11%, strongly disagree are 3% and 6% of the
staff is neutral upon the statement.

RESPONDENTS
RESPONDENTS
60

50 51

40

30

20

10
10
7
3 4
0
STRONGLY DISAGREE NEUTRAL AGREE STRONGLY AGREE
DISAGREE

Page 44 of 65
STATEMENT 17-
The Bank cares about the overall satisfaction of employees at work.

AGREEABILITY NUMBER OF PERCENTAGE IN


RESPONSES TOTAL
STRONGLY 5 7%
DISAGREE
DISAGREE 5 7%
NEUTRAL 8 11%
AGREE 50 71%
STRONGLY AGREE 7 10%
TOTAL 70 100%

It is observe that the staff agree on the statement with 71%, whereby the staff
disagree by 7%, strongly agree are 10%, strongly disagree are 10% and 11% of the
staff is neutral upon the statement.

RESPONDENTS
RESPONDENTS
60

50
50

40

30

20

10
8 7
5 5
0
STRONGLY DISAGREE NEUTRAL AGREE STRONGLY AGREE
DISAGREE

Page 45 of 65
STATEMENT 18-
When employees are sponsored for training, they take it seriously and use it for
development.

NUMBER OF PERCENTAGE IN
AGREEABILITY RESPONSES TOTAL
STRONGLY 4 5%
DISAGREE
DISAGREE 6 8%
NEUTRAL 6 8%
AGREE 46 68%
STRONGLY AGREE 8 11%
TOTAL 70 100%

It is observe that the staff agree on the statement with 68%, whereby the staff
disagree by 8%, strongly agree are 11%, strongly disagree are 5% and 8% of the
staff is neutral upon the statement.

RESPONDENTS
50
45 46
40
35
30
25
20
15
10
5 8
6 6
4
0
STRONGLY DISAGREE NEUTRAL AGREE STRONGLY AGREE
DISAGREE

RESPONDENTS

Page 46 of 65
STATEMENT 19-
Employees returning from training programmes are given opportunities to try out
what they have learnt.

NUMBER OF PERCENTAGE IN
AGREEABILITY RESPONSES TOTAL
STRONGLY 3 4%
DISAGREE
DISAGREE 6 8%
NEUTRAL 4 5%
AGREE 49 72%
STRONGLY AGREE 8 11%
TOTAL 70 100%

It is observe that the staff agree on the statement with 72%, whereby the staff
disagree by 8%, strongly agree are 11%, strongly disagree are 4% and 5% of the
staff is neutral upon the statement.

Page 47 of 65
RESPONDENTS
60

50
49

40

30

20

10
8
6
0 3 4
STRONGLY DISAGREE NEUTAL AGREE STRONGLY AGREE
DISAGREE

RESPONDENTS

STATEMENT 20-
The banks future plans are made known to managerial staff to help them develop
their juniors and prepare them for future.

NUMBER OF PERCENTAGE IN
AGREEABILITY RESPONSES TOTAL
STRONGLY 2 3%
DISAGREE
DISAGREE 7 10%
NEUTRAL 7 9%
AGREE 47 69%
STRONGLY AGREE 7 9%
TOTAL 70 100%

It is observe that the staff agree on the statement with 69%, whereby the staff
disagree by 10%, strongly agree are 9%, strongly disagree are 3% and 9% of the
staff is neutral upon the statement.

Page 48 of 65
RESPONDENTS
50
45 47
40
35
30
25
20
15
10
5 7 7 7
0 2
STRONGLY DISAGREE NEUTRAL AGREE STRONGLY AGREE
DISAGREE

RESPONDENTS

Page 49 of 65
 CONCLUSION
To sum up, there is no doubt that ICICI Bank believes in defining clear
performance parameters for employees and empowering them to achieve their
goals. This has helped to create a culture of high performance across the
organization. ICICI Bank also has a structured process of identifying and
developing leadership potential. The focus on human resources management as a
key organizational activity has resulted in the creation of an exceptional pool of
talent, a performance -oriented organizational culture and has imparted agility and
flexibility to the organization, enabling it to capitalize on opportunities and deliver
value to its stakeholders.
The results of the attitude of employees towards HRM policies and practices of
ICICI bank reveal that employees of the bank express positive views. The rating
with respect to most of the statements is skewed above the centre of 5- point,
implying thereby that existing HRM climate in ICICI bank, to a large extent, is
satisfactory. ICICI bank may be called a model employer in the present day set up
of banking sector.

Page 50 of 65
CHAPTER 6 - FINDINGS AND SUGGESTIONS
After dealing with the entire research project in different chapters, it is now the
turn to present the summary and conclusions of the whole work. The present
chapter, therefore, summarizes the whole report and brings to light a number of
suggestions. It may be pointed out at the very outset that though on the basis of
survey it has been concluded that HRM practices in ICICI bank are extremely
unparallel in Indian banking sector, yet suggestions given on some issues if
implemented in letter and spirit, will go a long way in improving significantly
HRM practices not only in ICICI bank but in other banks also.
On the HR front, ICICI Bank is also one of the largest recruiters in India's private
sector and inducts 15,000 people each year. With a headcount of 33321, the bank
maintains a team of committed and contended employees. It believes that
employees are the greatest driver of its growth and development. ICICI Bank's
human resource policy has been closely aligned to its corporate vision of becoming
one of the world's best bankers. Its HR vision was formulated with the aim of
enabling the employees to become a family of committed world class professionals
thus making the bank a learning organization. The bank identified competency,
commitment, culture and system as the four pillars of its human resource strategy.
In relation to its human resource management, the bank's corporate plan stated that
it aimed to create a culture of team work, empowerment and responsibility to
convert knowledge into productive action with speed, creativity and flexibility -
and thereby gain a knowledge-based competitive edge. Human resource planning
at ICICI is undertaken in accordance with organizational objectives and in line
with its organizational culture. The ICICI bank successfully built a culture that
combined freedom with responsibility. This showed in the scores the company got
in various workplace surveys and was also reflected in the overall performance of
the company.

Page 51 of 65
 Suggestions and Recommendations
As observed through opinion poll, HRM climate is extremely superb in ICICI
bank. In order to further boost the morale and develop a highest degree of
satisfaction among employees and also to bring more cheers and remove the
feeling of discrimination from amongst non-managerial employees and of course
on the basis of issues of HRM policies and practices which in the perception of
personnel of ICICI Bank have not been properly attended. On the basis of
aforementioned findings, it has been suggested that the ICICI bank should take
following corrective measures:

1) The recruitment practice of the ICICI bank is appreciated from the


majority side. The bank gives priority for internal competitors before
looking out from outside. Due to influx of Management Institutes in all
comers of the country; campus recruitment drive is accorded priority and,
as such no specific recommendation is required to improve the
recruitment procedure these days. Only, manpower planning and
development are the very crucial activities, which need great emphasis
especially given that the bank suffers from high rate of labour turnover.

2) Most of the respondents evaluated the selection process as fair. Managers


said that they are usually involved in the selection process of staff who
works for/with them. Besides, majority agrees that the bank selects what
it affords, the right person for the right job. Very few employees hold an
opinion that the bank is overambitious in its selection practice. However,
unlike the modem approach, the fact that the bank does not make
reference checks and background investigation of the applicants may
have a damaging aftermath.

3) The division responsible for carrying out job analysis and design,
devising job description and specifications made it clear that it has never
revised the existing job descriptions since the bank engineered its
operations. On the other hand, most of the respondents believe that their

Page 52 of 65
job is not analyzed and designed properly. Besides, there are some
respondents, although small in number, who said that they don't have a
job description at all. It is good that most of the job descriptions given are
stated in an understandable language though not all found it easy to
comprehend. All of the participants have expressed their desire to see
some change being done to their job. The bank should prepare a job
description to all job holders. The job analysis and design should also be
revised periodically. Some innovations such as job rotation, job
enrichment, and job enlargement need to be introduced.

4) Another important area is training and re-training which costs less than
retrenchment. The training system has to be ready to train when called
for any change and be able to bring attitudinal change in the employee
reorientation. Without simply confining to skill development, the
curriculum has to include an all-round development strategy in
accordance with the organizational goals, motivational and behavioral
training, team building exercises etc. Instead of making training a ritual
for statistical purpose, trainers have to adopt professionalism to inculcate
interest in trainees and inspire them with the modem techniques avoiding
slumber lectures. The Indian Banks Association (IBA) may launch
Distance Learning programmes for bankers through professional bank
academic institutes of repute like Indian Institute of Bankers (IIB),
National Institute of Bank Management (NIBM) interwoven with
incentives to remodel "concern" worker developed as "enabled" worker.
Training system, in this bank has to increase its focus on improving the
quality of service given to clientele.

5) There is a need for developing a high level of competence and


involvement and inculcate a sense of deep commitment and
understanding of the challenges of fiiture. There is a need for a
continuous programme of training for every individual to work as a
member of an effective team and activate the potential to achieve the
bank's goal. The training has to move from traditional training to training
of the latest technological up gradation. Training focus has to shift from
mere knowledge development to more of skill enhancement and creating

Page 53 of 65
an attitude for service. Training professionals have to be used more for
training rather than departmental experts. Instead of traditional and
passive methods such as lecture, more of active methods like case study,
business games, and simulations have to be used. These organisations
have to use extensive e-leaming methods, which can save a lot of time
and need not require employees to be away from jobs which hamper
work. The benefits of training and development methods have to be
utilized for practical purposes rather than they being used just to reflect it
on paper.

6) Building Corporate Culture is another area ICICI bank can work. The
rapidly changing managerial profile of CEO from the traditional holy
trinity of planning, organizing and controlling to that of strategist,
aligner, change agent, visionary, teambuilder, living symbol, buck
stopper is a paradigm shift towards integrated global economy. Creating
mutual trust and confidence, transparency, bringing attitudinal change in
employees and employees' unions is the prime responsibility of the top
management. People with self-motivation can drive themselves to
incredible levels of excellence. At the time when the concept of "cradle
to grave" approach is fast assuming, "environmental relations" are
replacing traditional industrial relations, and at the click of mouse the
information is pouring down; and to cater to the needs of creative
customer at this cut throat competition, the CEO cannot be a silent
spectator lest he shall be on the brink of extinction. For example, in India
employers like Tata (TCS, Telco and TISCO) have their own townships
and take complete care before employees step into any employee
grievance/welfare.

7) Performance appraisal helps the employee to overcome his weaknesses


and improve over his strengths and thus enable him to improve his
performance and that of the department. Generate adequate feedback and
guidance from the reporting officers to the employee. Contribute to the
growth and development of the employee through helping him in realistic
goal setting. Provide inputs to system of rewards comprising salary
increments, appreciations, additional responsibilities, promotions, etc.,

Page 54 of 65
and salary administration. It helps in creating a desirable culture and
traditions in the organisation. It also helps identifying employees for the
purpose of motivating, training and developing them. Generate
significant, relevant, free and valid information about employees. The
appraisal of employees' potential is done in an objective and systematic
manner, yet the satisfaction level of managerial respondentsis less than
overall satisfaction level. It is suggested to devise some more meaningful
techniques of performance appraisal to make managers happier.

Undoubtedly, ICICI bank is the second largest bank of India. The study has also
revealed that the HR policies and practices of ICICI bank are fully geared towards
meeting challenges of expansion taking place in the Indian banking sector. But in
the era of globalization and privatization, if the ICICI bank has to emerge more
successful, it would need to build superior strategies and skills, systems and
structures in relation to its competitions. In order to identify appropriate
competitive strategies, ICICI bank will have to make a careful study of the market
and segment customers into various categories based on their expectations, the
extent of competition, customer profitability etc. This requires a change in the
attitude of managers at all level. Towards this objective HRD function assumes a
very significant role in shaping the destiny of the bank. As a function, bank should
empower HR to become a motivating arm rather than just a hygiene arm. Only
then will human resources be able to play a strategic role in the future. Moreover,
the bank will be capable to handle more significant role and responsibility towards
the government, its shareholders and society at large.

Page 55 of 65
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Page 58 of 65
ANNEXURES
QUESTIONNAIRE ON
“Employee’s Perception about Organizational HUMAN RESOURCE
Practices and Culture”
I, Amanpreet Kaur, student of UBS, PANJAB UNIVERSITY, pursing
M.com(Hons), I have made this questionnaire to analysis the various factors which
effect employee’s perception about organizational human resource practices and
culture.

Q1- The top management believes that human resource are an extremely important
resource and they have to be treated humanely.
A) STRONGLY DIASGAREE
B) DISAGREE
C) NEUTRAL
D) AGREE
E) STRONGLY AGREE

Q2- All appointments in this bank are based on merit rather than on favouritism. 
A) STRONGLY DISAGREE
B) DISAGREE
C) NEUTRAL
D) AGREE
E) STRONGLY AGREE

Page 59 of 65
Q3- The bank prefers to select those who may have more organizational
commitment.
A) STRONGLY DISAGREE
B) DISAGREE
C) NEUTRAL
D) AGREE
E) STRONGLY AGREE

Q4- Senior officers/ executives in the bank take active interest in their juniors and
help them learn their jobs.
A) STRONGLY DISAGREE
B) DISAGREE
C) NEUTRAL
D) AGREE
E) STRONGLY AGREE

Q5- Seniors guide their juniors and prepare them for future responsibilities /roles
they are likely to take up
A) STRONGLY DISAGREE
B) DISAGREE
C) NEUTRAL
D) AGREE
E) STRONGLY AGREE

Page 60 of 65
Q6- Employees in this bank are very informal and do not hesitate to discuss their
personal problems with their superiors.
A) STRONGLY DISAGREE
B) DISAGREE
C) NEUTRAL
D) AGREE
E) STRONGLY AGREE

Q7- Employees are encouraged to experiment with new methods and try their
creative ideas.
A) STRONGLY DISAGREE
B) DISAGREE
C) NEUTRAL
D) AGREE
E) STRONGLY AGREE

Q8- When any employee makes a mistake his superior treat it with understanding
and help him learn from such mistakes rather than punishing him or discouraging
him.
A) STRONGLY DISAGREE
B) DISAGREE
C) NEUTRAL
D) AGREE
E) STRONGLY AGREE

Page 61 of 65
Q9- Employees are encouraged to take initiative and do things on their own
without having to wait for instructions from superiors.
A) STRONGLY DISAGREE
B) DISAGREE
C) NEUTRAL
D) AGREE
E) STRONGLY AGREE

Q10- Employees in this bank are largely satisfied with retirement benefits.
A) STRONGLY DISAGREE
B) DISAGREE
C) NEUTRAL
D) AGREE
E) STRONGLY AGREE

Q11- When behavior feedback is given to employees they take in seriously and use
it for development.
A) STRONGLY DISAGREE
B) DISAGREE
C) NEUTRAL
D) AGREE
E) STRONGLY AGREE

Page 62 of 65
Q12- The bank makes a genuine effort to keep people employed even under
adverse business conditions.
A) STRONGLY DISAGREE
B) DISAGREE
C) NEUTRAL
D) AGREE
E) STRONGLY AGREE

Q13- Employees' compensation is competitive in the bank.


A) STRONGLY DISAGREE
B) DISAGREE
C) NEUTRAL
D) AGREE
E) STRONGLY AGREE

Q14- Male and female employees are truly treated equally in the matters of
promotion and career development.
A) STRONGLY DISAGREE
B) DISAGREE
C) NEUTRAL
D) AGREE
E) STRONGLY AGREE

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Q15- This bank spends enough money on health-related matters of the employees.
A) STRONGLY DISAGREE
B) DISAGREE
C) NEUTRAL
D) AGREE
E) STRONGLY AGREE

Q16- Management of ICICI bank encourages employees' suggestions.


A) STRONGLY DISAGREE
B) DISAGREE
C) NEUTRAL
D) AGREE
E) STRONGLY AGREE

Q17- The Bank cares about the overall satisfaction of employees at work.
A) STRONGLY DISAGREE
B) DISAGREE
C) NEUTRAL
D) STRONGLY AGREE
E) AGREEE

Page 64 of 65
Q18- When employees are sponsored for training, they take it seriously and use it
for development.
A) STRONGLY DISAGREE
B) DISAGREE
C) NEUTRAL
D) STRONGLY AGREE
E) AGREE

Q19- Employees returning from training programs are given opportunities to try
out what they have learnt
A) STRONGLY DISAGREE
B) DISAGREE
C) NEUTRAL
D) STRONGLY AGREE
E) AGREE

Q20- The banks future plans are made known to managerial staff to help them
develop their juniors and prepare them for future.
A) STRONGLY DISAGREE
B) DISAGREE
C) NEUTRAL
D) STRONGLY AGREE
E) AGREE

Page 65 of 65

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