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MEDIA AND INFORMATION LITERACY

Quarter 1 – Module 5:
TYPES OF MEDIA

Polytechnic College of Botolan · Botolan, Zambales

Senior High School Department

 Republic of the Philippines
POLYTECHNIC COLLEGE OF BOTOLAN
(Formerly Botolan Community College)
Botolan, Zambales
E-mail: polytechniccollegeofbotolan@gmail.com
Website: pcbzambales.com
Contact number: 0949-155-3113

GENERAL
INSTRUCTIONS:

1. READ THE DIRECTIONS CAREFULLY.

2. DO NOT WRITE ANYTHING ON THIS MODULE.
3. ADD ADDITIONAL SHEETS FOR YOUR ANSWERS IF NECESSARY.

I. LEARNING OBJECTIVES:

1. Classify contents of different media types

2. Define media convergence through current examples
3. Discuss on how a particular individual/ or society is portrayed in public using different types of
media

II. PRE-TEST:

1. How will you distinguish print media from broadcast media and new media?

2. What makes a particular media platform appealing and useful?

III. Lesson Proper

https://www.slideshare.net/markjhonoxillo/types-of-media-78381986

Module 5 ‖ Page 1
 PRINT MEDIA
- - media consisting of paper and ink, reproduced in a printing process that is traditionally mechanical
- 1. Book - reading material that can either be fictional or nonfictional. Students use books in school as reference
materials, such as:
- 2. Newspaper - printed on a daily or weekly basis
• contains a wide range of articles which appear on the different sections, such as news, business, lifestyle, sports,
and entertainment sections.
• has editorial page where editors of the newspaper share their views and opinions on relevant and current issues.
• has two types: the Broadsheet and the Tabloid.
3. Magazine - a periodical publications released weekly, monthly, or quarterly.
• contains articles on various topics depending on the subject or area the magazine covers.
4. Journal - Similar to both newspaper and magazines.
• contains informative articles and provides accurate reports on specific topic, such as medicine.
• it targets a particular type of audience, such as medicine students or practitioners.
5. Newsletter - organizations or companies release newsletters for special purposes. A newsletter is published either
weekly or monthly.
• it can be a bulletin where a company or an organization informs its readers about the updates and happenings in
the institution or community.
• contain special features on topics which might be of interest or value to its targeted readers.
6. Gazette - pertains to the official publication of a government organization or institution, which is intended for public
notices or listing of appointments.
7. Pamphlet - contains detailed, yet easy to understand text with images.
8. Brochure - a small book or magazine that contains pictures and information about the products or services offered
by a company or organization.
9. Flyers and Leaflet - refer to printed sheet of paper which contains information about a product for advertising
purposes.
• distributed and given free to targeted customers to promote a product.
-
BROADCAST MEDIA
- media such as radio and television that reach target audiences using airwaves as the transmission medium
• the first known radio is attributed to the Italian inventor, Guglielmo Marconi, when he made the wireless telegraph
in 1895.
• radio announcers or DJs deliver the news or play music through airwaves.
• can be set in an AM or FM mode.
• AM – amplitude modulation
• FM – frequency modulation
Television - one of the most visible appliances at home and equipped with electronic system capable of sending
images and sounds by a wire through space.
- Film - is similar to a television show as it offers a variety of themes and genres.
• it can be about drama, comedy, horror, action, animation, or documentary. • also called movies or motion pictures.
- TV and Movie Classification Ratings
G – stands for general patronage.
PG – means that the show requires parental guidance.
SPG – means that strict parental guidance is required as the show may have themes that involve violence, horror,
and inappropriate language that are not suitable for young audiences.
R – means a show is restricted for a particular age. Ex. R-13, R-16, R-18

DIGITAL OR NEW MEDIA

- contents are organized and distributed on digital platforms * Digital refers to something using digits,
particularly binary digits.
INTERNET (Interconnected Network)
SOCIAL MEDIA
COMPUTERS

According to historians, the Doctrina Christiana is believed to be the earliest printed book in the Philippines. It
was published in 1593 and was written by a Franciscan priest named Fray Juan de Plasencia. The book was
used by the priests for their catechism class to teach about Roman Catholicism.

Features of New Media (Internet)

• The most translated book in the world is the Holy Bible, which is available in 2800 languages.
• The Holy Bible is also called the scripture because it contains religious writings bearing the Word of
God.
• The word Bible comes from the Greek word biblia which means “books”.
• The Bible can be considered a library as it has 73 books
(43 books in the Old Testament and 27 books in the New Testament).

Module 5 ‖ Page 2
ACTIVITY 1;

Modified True or False: Write True if the underlined concept is correct. If it is false, write the correct concept on the
blank to make the statement true.

1. The radio has two frequencies: AM where news is frequently aired, and PM where song is played.

2. The director supervises the actors so they can execute their roles well.

3. A parental guidance rating means that children can watch a TV show without their parents’ permission.

4. A newspaper can be a broadsheet or a template

5. A computer user can connect to the Internet using Wi-Fi.

MEDIA CONVERGENCE

CONVERGE
- means meeting at a point, it is synonymous to the words: join, unite, intersect, merge, connect, coincide.

MEDIA CONVERGENCE
- happens when different (two or more) media sources join together. It allows media texts to be produced and
distributed on multiple media devices.
- It is the ability to transform different kinds of media into digital code, which is then accessible by a range of devices.
- Social Network
- Learning Management System
- Product Advertisement
- News Agency
- Multimedia Personality

Module 5 ‖ Page 3
MEDIA CONVERGENCE USUALLY OCCURS IN VARIOUS PLATFORMS SUCH AS:

SMARTPHONES CONVERGED MEDIA: COMPUTERS CONVERGED MEDIA:

https://www.slideshare.net/markjhonoxillo/types-of-media-78381986

INTERNET GOOGLE

https://www.slideshare.net/markjhonoxillo/types-of-media-78381986

Module 5 ‖ Page 4
 FACEBOOK

https://www.slideshare.net/markjhonoxillo/types-of-media-78381986

ACTIVITY 2:

Write “P” for print media, “B” for broadcast media, and “N” for new media.

1. ABS- CBN TV Patrol aired on channel 2

2. Harry Potter Complete Book Series Boxed Set Collection
3. Promotional poster uploaded in Facebook
4. Media and Information Literacy textbook
5. Don’t Let Me Down by The Chainsmokers in
6. 24- Oras news program uploaded on YouTube
7. One Punch-man manga uploaded in MyManga website
8. Jason Bourne movie shown in theaters
9. Philippine Daily Inquirer news paper
10.7 Years by Lukas Graham played on 90.7 Love Radio

ACTIVITY 3:

Search the famous/iconic personalities who have been featured in print, broadcast, new media. Make a matrix that would
contain: (1) title of the media product; (2) its creator; and (3) describe how each particular personality is being described in a
specific types of media.

Name Books Magazines Radio TV Film/Movie Songs Internet Others

Jose Rizal

Nora Aunor

Lea Salonga

Manny
Pacquaio

IV. Summary:

Modern media comes in many different formats, including print media (books, magazines, newspapers), television,
movies, video games, music, cell phones, various kinds of software, and the Internet. Each type of media involves both
content, and also a device or object through which that content is delivered .
Convergence is the state of a set of routers that have the same topological information about the internetwork in
which they operate. Media convergence is the merging of mass communication outlets – print, television, radio, the Internet
along with portable and interactive technologies through various digital media platforms. Media convergence is the blending
of multiple media forms into one platform for purposes of delivering a dynamic experience

Module 5 ‖ Page 5
III. GENERALIZATION:

Based on your own understanding;

1. What are different type of media?

2. Why media convergence is important?
3. What is convergence and why it is important?
4. How does media convergence change the way we access media?

FEEDBACK NOTE:

VI. REFERENCE

Ferdinand B. Pitagan, P. V. (2016). Media and Information Literacy. Diliman Quezon City: CHED.

Source:https://prezi.com/p/o5xpjs3pecl-/grade-12-lesson-1-introduction-to-media-and-information-literacy-part-2/

Module 5 ‖ Page 6