STEVE L.

KING

6146 Waterloo Rd, Atwater, Ohio 44201 ◆ C: 330-614-2721 ◆ Steve.king88@yahoo.com

PROFESSIONAL SUMMARY

Dedicated Manager with a strong and extensive background in sales, marketing, operations, national
accounts and building customer and employee relationships. My success in each of these areas bas been
developed through effective communication and networking.

SKILLS

· Leadership

▪ Managing Multi-State Territory

▪ Networking and Building Customer Relationships
▪ Setting/Achieving Quarterly and Yearly Goals
▪ Success in Leading Teams to Drive Performance and Skills
▪ Uses Creative Ways to Sell Products and Services.
▪ Poses Clear Understanding of Sales and Business Operations
▪ Able to Multi-Task and Work Unsupervised
▪ Highly Flexible to Changing Priorities
▪ Detail-Oriented and Well-Organized
▪ Spec’d and sold Dump Bodies, Service Bodies, Platforms, Liftgates, Travel Trailers, Snow Plows, Crane
bodies, Hydraulic Systems and many more upfits.

WORK HISTORY

Sales/Operations Manager, March 2018-January 2020, Heritage Truck Equipment – Hartville, OH

· Managed, lead and mentored a team of 18 employees in retail parts, warranty, inspection and
customer service.
· Responsible for retail parts sales growth of 18% and 3 million in total sales B2B and B2C sales.
· Instrumental in setting up and moving into a new 130,000 sq. ft. facility in 2018.
· Oversaw the quality/Inspection, warranty, parts, service, shipping and customer service teams.
· Worked directly with class 8 truck dealers such as Truck Enterprise, Gabrielli Trucks, M&K Trucks,
Hissong KW, Central Truck Center and many more throughout the Midwest and East coast on
quoting, customer service and warranty related opportunities.
· All phone calls directed to customer service and trucks down were sent to me for trouble shooting
and customer relations. In most cases I was able to get trucks up and running without shipping
parts and walking the driver through how to take care of the issue. Excellent at problem solving.
· Inspection and quality control was set up efficiently and in a manor to keep all the lines moving by
managing the proper people and team work.
· Manage vendors with VCAR reports. Corrective action reports. Held vendors accountable for poor
quality. Such as paint companies, pump, PTO, tanks and all other components.
 · Set policies and procedures within each department.
· Negotiate and purchase all parts and materials for retail parts and service.
· Built long lasting relationships with vendors such as HYVA, Permco, Muncie, APSCO and Buyers.
· Worked with vendors such as APSCO and Permco to resolve issues with products to alleviate down
time.

Senior Sales Manager, May 2017-January 2018, Kalida Truck Equipment – Toledo, OH

· Responsible for B2B and B2C sales calls in Ohio and Michigan.
· Worked close with OEM’s to price and spec equipment needed for quotes.
· Priced bids and presented complete packages to customer in presentation form.
· Attended trade shows and after-hours networking events.
· Presented completed demos to municipalities with dump bodies, spreaders, plows and complete
hydraulics.
· Specialized in Diamond Mowers, boom, flail and rotary mowers.

Ford Light and Medium Duty Truck Outside Sales Representative, April 2016-May2017, Allstate
Peterbilt/Ford of Youngstown – Youngstown, OH

· Built relationships and end user profiles to help solidify future business.
· Used the Ford Lead program along with my experience from the body upfitters to qualify end users
and make sales calls either with a body upfitter or by myself. Some are cold calls some are scheduled.
· Made the use of demos to take and demonstrate to customers.
· Scheduled all new chassis being ordered.
· Speck new chassis and pickups to be ordered.
· Ordered all upfits from body companies. Dumps, Platforms, Service Bodies and Snow and Ice
Equipment
· Managed chassis inventory and upfitted product on ground.
· Ford Sales Master Certified

National Accounts, October 2015–April 2016, Palfinger Liftgates - CA

· National Account Sales calling on major accounts such as Penske, Ryder, Sherwin Williams, Office
Max and major OEM’s such as Morgan Olson, Supreme, Great Dane, Strick and Wabash.
· Developed and built an OEM and Distributor base along with a small to medium size fleet account
base.
· Set monthly, quarterly and yearly sales goals
·
· Developed and built an account portfolio for a six-state region that included Ohio, Indiana, Michigan
Northern WV, Kentucky and Illinois.
· Heavy emphasis on growing corporate accounts such as Office Max, Sherwin Williams, Ideallease,
Nationallease along with major leasing accounts such as Penske, Ryder and Xtra Lease.
· I directed, developed and executed sales plans and strategies to attain better profitability and level of
service throughout my territory.

Senior Sales Manager, January 2011-October 2015, Zoresco Equipment Company – Monroe, OH

· Prepared sales budgets and projections and approved expenditures

· Managed, lead, trained and mentored sales staff consisting of three district managers.
· Set sales goals and territory boundaries
 · Responsible for 9 million dollars in sales revenue, increased sales in region by an average of 25% per
year.
· Maintained a 33% gross profit across the board at all my assigned dealers.
· Responsible for the marketing, sales and inventory to the A List Truck Dealers in Ohio, Indiana,
Michigan, West Virginia, Kentucky and PA.
· Responsible for fleet leasing companies, municipalities, railroads, utilities and all other large end
users.
· Produced growth in sales at major Light duty dealerships like Ricart Ford, Coughlin Chevrolet,
Schults Ford, Sarchione Auto Group, Sunnyside Chevrolet.
·
· Built a territory from the ground up by established a dealer network, set marketing and sales goals
for dealers and sales staff..
· Researched end user accounts and consultatively sold customers on Zoresco products.
· I worked directly with principal owners, commercial account managers and sales managers to
purchase or stock our chassis and commercial equipment through marketing incentives and brand
name.
· Prepared daily call reports in Outlook with information of the day’s sales calls, defining competitive
information, whose products are they stocking, how many units on ground, and what are they
looking to do in the future.
· Coordinated sales distribution by establishing sales territories, quotas and goals, and advise dealers
of sales and advertising techniques.
· Skillfully managed entire sales relationship from initial contact to negotiations, product delivery and
customer service.
· Printed daily work in progress reports and notify my customers when their chassis will deliver to
them complete.
· Communicated company and sales policy changes as they arise.
· Represented the company professionally at trade shows, town meetings and sales visits.
· Coordinated sales between the customer and inside sales and engineering with clear
communications and understanding.
· Broadcasted daily emails to dealers and end users updating them on special promotions, inventory
and any incentive programs that we are running at that time.

District Sales Manager, January 2008-January 2011, Monroe Truck Equipment Company – Monroe, WI

· Responsible for the marketing, sales and inventory to all of Ohio's Truck Dealers, fleet leasing
companies, municipalities, railroads, utilities and all other large end users.
· Built a territory from the ground up, established a dealer network, setting marketing and sales goals
for dealers.
· Researched end user accounts and consultative sell them on Monroe products.
· Worked directly with principal owners, commercial account managers and sales managers to
purchase or stock our chassis and commercial equipment.
· Prepared daily call reports in ACT and Outlook with information of the day’s sales calls, defining
competitive information, whose products are they stocking, how many units on ground, and what are
they looking to do in the future.
· Coordinated sales distribution by establishing sales territories, quotas and goals, and advise dealers
of sales and advertising techniques.
· Skillfully managed entire sales relationship from initial contact to negotiations, product delivery and
customer service.
· Printed daily work in progress reports and notify my customers when their chassis will deliver to
them complete.
 · Communicated company and sales policy changes as they arise to all customers.
· Represented the company professionally at trade shows, town meetings and sales visits.
· Coordinated sales between the customer and inside sales with clear communications and
understanding.
· Broadcasted daily emails to dealers and end users updating them on special promotions, inventory
and any incentive programs that we are running at that time.
· Worked with warranty, manufacturing, accounting and inside sales to make sure all aspects of the
customer’s needs are met.

Regional Sales Manager, (Promoted) January 2000-January 2008, Waltco Liftgates Corporation –
Tallmadge, OH

· Directed sales activities and requirements to achieve company objectives for sales volume and
market penetration to Waltco distributors, OEM’s and major fleets.
· Manages a sales territory with a revenue of 13 million in sales per year.
· Increased sales by an average of 18% per year
· Won the Presidents award several years for sales exceeding forecast.
· Heavy emphasis on growing Corporate accounts such as Office Max, Sherwin Williams, Ideallease,
Nationallease along with major leasing accounts including Penske, Ryder and Xtra Lease.
· Worked closely with Procurement officers, CEO and CFO’s
· Responsible for major OEM’s such as Morgan Olson, Supreme, Wabash, Great Dane, Strick and other
major OEM’s
· Organized and regularly conducted sales meetings and service training classes to keep Waltco
dealers’ sales staff and service departments accurately informed of updates and changes.
· Coordinated sales distribution by establishing sales territories, quotas and goals. I advised dealers of
sales and advertising techniques.
· Provided call report of activities that were going on in the field. Such as competitive information and
what was needed to make Waltco better through Goldmine CRM.
· Actively participated in the selling efforts to National Accounts, Key accounts and major OEM's.
· Provided monthly sales forecast updates to Sales Manager. Short term and extended forecast of what
was going to be the projected sales for three to six months.
· Highest increase in sales with the lowest expenses. Less than 1% of sales.
· Represented the company at trade shows and other related functions to promote the company.

District Sales Representative (Promotion), 1998-2000, Waltco Liftgates Corporation– Tallmadge, OH

Inside Sales Supervisor, January 1996-January1998, Waltco Liftgates Corporation– Tallmadge, OH

· Directed inside sales staff of seven, to proactively contact our distributors and end users with
marketing and stocking stratagies. .
· Set up a call center for inside sales staff to support outside sales.
· Assisted inside and outside sales team with managing customer accounts, while having the direct
responsibility of our largest OEM and Leasing customers.
· Recognized by management as aggressive and willing to work hard.
· Won the Presidents award several years for sales exceeding forecast.
· Increased sales by an average of 20% per year.
· Developed procedures and set up training for inside sales.
· Managed several computer training sessions and system upgrade teams.
 · Developed a short term forecast and presented it to management quarterly.
· Worked directly with all departments including accounting, manufacturing and engineering to
develop policies and procedures for both customer and company.

Service Coordinator (Promotion), June 1991-January 1996, East Manufacturing Corporation –

Randolph, OH

· Coordinated the delivery of parts from the main plant to our Twenty-four bay service center.
· Scheduled the shop for daily work
· Developed a parts room that allowed me to stock the faster moving items in the service department.
· Priced out job orders and invoices to customers.
· Responsible for job estimating and customer delivery of completed jobs
· Worked directly with service foreman to determine what parts were needed in the shop daily.

Parts Sales, June 1987-June 1991, East Manufacturing Corporation – Randolph, OH

· Assisted customers with over the counter parts needs.

· Developed a telemarketing program that involved calling on 10-15 dealers per day to get them to stock
our products.
· Assisted parts manager in all aspects of daily duties

EDUCATION

Springfield High School, 1986 Graduate Business Administration

ACHIEVEMENTS AND AWARDS

▪ Won the president’s award in 1997,98,99,2000,2005 for the highest percent of sales
over forecast.
▪ Part of several Engineering and Manufacturing product upgrade teams.
▪ I have played an instrumental role in the implementation of several new products.
▪ Role within Waltco, Zoresco and Heritage in helping them move into new facilities
and setting up different aspects of their shops.

PROFESSIONAL TRAINING

Trade-show selling, Value added selling classes, Major account selling strategies seminar, Microsoft
office and general computer training, Presentation seminars, Supervising and organizing seminars,
Hydraulics and electrical training, Knapheide Training School, Muncie and Chelsea training, Diamond
Mower School, Ford Master Certified, strong background in hydraulics, electrical and mechanical
equipment.