Explanation of Goodbelly Sales Spreadsheet: Variable Definitions 1 2 3 4 5 6 7 8 9

Explanation of GoodBelly Sales Spreadsheet
The data came from 126 Whole Foods stores over the 10 weeks between May 4 and July 13. There was a
total of 1,386 observations.
Variable Definitions
1 Weekly Sales (Volume): The number of units sold per store per week.
2 Average Retail Price: The average retail price for GoodBelly products per store per week.
Sales Rep: Defined as 1 if the store had a regional sales rep (face-to-face contact) and 0 if the store
3
had only the national sales rep (no face-to-face contact).
4 Endcap: Defined as 1 if a store participated in an endcap promotion.
5 Demo: Defined as 1 if the store had a demo on the corresponding week.
6 Demo1-3: Defined as 1 if the store had a demo 1-3 weeks ago.
7 Demo4-5: Defined as 1 if the store had a demo at least 4-5 weeks ago.
8 Natural Retailers: The number of other natural retailers within 5 miles of each store.
9 Fitness Centers: The number of fitness centers within 5 miles of each store.
Date Region Store Units Sold Average Retail Price
5/4/2010 MA Annapolis 155.87 3.904285714
5/11/2010 MA Annapolis 193.51 3.54
5/18/2010 MA Annapolis 309.49 3.480909091
5/25/2010 MA Annapolis 254.93 3.598333333
6/1/2010 MA Annapolis 195.31 3.480909091
6/8/2010 MA Annapolis 267.94 4.056666667
6/15/2010 MA Annapolis 247.13 4.056666667
6/22/2010 MA Annapolis 299.34 3.714545455
6/29/2010 MA Annapolis 265.72 4.04
7/6/2010 MA Annapolis 259.04 3.711666667
7/13/2010 MA Annapolis 280.66 3.711666667
5/4/2010 MA Bethesda 138.23 3.94
5/11/2010 MA Bethesda 263.24 3.523333333
5/18/2010 MA Bethesda 119.96 3.547142857
5/25/2010 MA Bethesda 212.36 3.44
6/1/2010 MA Bethesda 167.09 3.547142857
6/8/2010 MA Bethesda 293.52 3.523333333
6/15/2010 MA Bethesda 207.82 3.6275
6/22/2010 MA Bethesda 273.71 3.6275
6/29/2010 MA Bethesda 252.25 3.523333333
7/6/2010 MA Bethesda 299.64 3.19625
7/13/2010 MA Bethesda 305.57 3.19625
5/4/2010 MA Cedar Center 170.70 3.904285714
5/11/2010 MA Cedar Center 115.69 3.904285714
5/18/2010 MA Cedar Center 162.41 3.618571429
5/25/2010 MA Cedar Center 257.49 3.7775
6/1/2010 MA Cedar Center 248.69 3.7775
6/8/2010 MA Cedar Center 151.29 3.7525
6/15/2010 MA Cedar Center 155.61 3.944444444
6/22/2010 MA Cedar Center 110.56 3.856666667
6/29/2010 MA Cedar Center 233.26 3.967777778
7/6/2010 MA Cedar Center 228.33 3.473333333
7/13/2010 MA Cedar Center 221.79 3.473333333
5/4/2010 MA Columbus 326.96 4.118571429
5/11/2010 MA Columbus 172.14 4.1275
5/18/2010 MA Columbus 209.30 3.618571429
5/25/2010 MA Columbus 158.70 3.75625
6/1/2010 MA Columbus 203.48 3.7775
6/8/2010 MA Columbus 183.10 3.634444444
6/15/2010 MA Columbus 162.40 3.7525
6/22/2010 MA Columbus 372.17 3.735454545
6/29/2010 MA Columbus 389.76 3.735454545
7/6/2010 MA Columbus 302.68 3.495
7/13/2010 MA Columbus 301.90 3.495
5/4/2010 MA Fair Lakes 137.12 3.904285714
5/11/2010 MA Fair Lakes 184.92 3.54
5/18/2010 MA Fair Lakes 169.84 3.34
5/25/2010 MA Fair Lakes 219.35 3.34
6/1/2010 MA Fair Lakes 148.64 3.34
6/8/2010 MA Fair Lakes 292.91 3.54
6/15/2010 MA Fair Lakes 222.28 3.54
6/22/2010 MA Fair Lakes 148.15 3.634444444
6/29/2010 MA Fair Lakes 270.14 3.7525
7/6/2010 MA Fair Lakes 194.18 3.251111111
7/13/2010 MA Fair Lakes 170.54 3.126
5/4/2010 MA Georgetown 171.57 3.618571429
5/11/2010 MA Georgetown 227.66 3.618571429
5/18/2010 MA Georgetown 186.25 3.34
5/25/2010 MA Georgetown 235.95 3.356666667
6/1/2010 MA Georgetown 193.90 3.34
6/8/2010 MA Georgetown 293.98 3.54
6/15/2010 MA Georgetown 288.10 3.54
6/22/2010 MA Georgetown 220.35 3.523333333
6/29/2010 MA Georgetown 309.78 3.634444444
7/6/2010 MA Georgetown 252.82 3.126
7/13/2010 MA Georgetown 274.33 3.19625
5/4/2010 MA Jenkintown 221.18 3.904285714
5/11/2010 MA Jenkintown 213.03 3.904285714
5/18/2010 MA Jenkintown 239.82 3.618571429
5/25/2010 MA Jenkintown 230.58 3.618571429
6/1/2010 MA Jenkintown 192.08 3.618571429
6/8/2010 MA Jenkintown 241.41 3.904285714
6/15/2010 MA Jenkintown 129.92 3.904285714
6/22/2010 MA Jenkintown 186.57 3.54
6/29/2010 MA Jenkintown 349.82 3.54
7/6/2010 MA Jenkintown 285.29 3.126
7/13/2010 MA Jenkintown 272.73 3.251111111
5/4/2010 MA Kentlands 133.17 3.904285714
5/11/2010 MA Kentlands 228.09 3.54
5/18/2010 MA Kentlands 169.67 3.34
5/25/2010 MA Kentlands 182.00 3.5025
6/1/2010 MA Kentlands 249.76 3.34
6/8/2010 MA Kentlands 200.28 3.54
6/15/2010 MA Kentlands 203.48 3.54
6/22/2010 MA Kentlands 344.80 3.54
6/29/2010 MA Kentlands 266.02 3.634444444
7/6/2010 MA Kentlands 299.91 3.126
7/13/2010 MA Kentlands 332.74 3.063333333
5/4/2010 MA Louisville 245.80 3.967777778
5/11/2010 MA Louisville 215.65 4.056666667
5/18/2010 MA Louisville 138.31 3.598333333
5/25/2010 MA Louisville 201.37 3.598333333
6/1/2010 MA Louisville 256.99 3.598333333
6/8/2010 MA Louisville 188.10 4.056666667
6/15/2010 MA Louisville 124.39 4.056666667
6/22/2010 MA Louisville 156.17 3.735454545
6/29/2010 MA Louisville 288.23 4.056666667
7/6/2010 MA Louisville 148.27 3.711666667
7/13/2010 MA Louisville 142.46 3.711666667
5/4/2010 MA Marlton 257.28 3.761428571
5/11/2010 MA Marlton 164.28 3.523333333
5/18/2010 MA Marlton 80.53 3.356666667
5/25/2010 MA Marlton 271.66 3.34
6/1/2010 MA Marlton 208.29 3.44
6/8/2010 MA Marlton 332.28 3.511111111
6/15/2010 MA Marlton 314.44 3.523333333
6/22/2010 MA Marlton 305.09 3.523333333
6/29/2010 MA Marlton 224.29 3.523333333
7/6/2010 MA Marlton 215.48 3.063333333
7/13/2010 MA Marlton 322.70 3.063333333
5/4/2010 MA Mount Washington 237.72 3.904285714
5/4/2010 MA Old Town 113.51 3.904285714
5/11/2010 MA Old Town 267.53 3.54
5/18/2010 MA Old Town 175.83 3.34
5/25/2010 MA Old Town 235.57 3.412222222
6/1/2010 MA Old Town 151.34 3.34
6/8/2010 MA Old Town 211.42 3.634444444
6/15/2010 MA Old Town 272.30 3.54
6/22/2010 MA Old Town 163.03 3.54
6/29/2010 MA Old Town 170.96 3.54
7/6/2010 MA Old Town 176.15 3.126
7/13/2010 MA Old Town 145.65 3.126
5/4/2010 MA P Street 136.57 4.1275
5/11/2010 MA P Street 274.91 3.54
5/18/2010 MA P Street 201.69 3.598333333
5/25/2010 MA P Street 173.89 3.598333333
6/1/2010 MA P Street 253.96 3.598333333
6/8/2010 MA P Street 236.75 4.056666667
6/15/2010 MA P Street 269.81 4.056666667
6/22/2010 MA P Street 348.93 4.056666667
6/29/2010 MA P Street 243.09 4.056666667
7/6/2010 MA P Street 273.53 3.711666667
7/13/2010 MA P Street 286.31 3.711666667
5/4/2010 MA Philadelphia 156.63 3.904285714
5/11/2010 MA Philadelphia 170.64 3.634444444
5/18/2010 MA Philadelphia 186.40 3.34
5/25/2010 MA Philadelphia 250.88 3.412222222
6/1/2010 MA Philadelphia 199.69 3.404285714
6/8/2010 MA Philadelphia 148.63 3.904285714
6/15/2010 MA Philadelphia 320.94 3.904285714
6/22/2010 MA Philadelphia 187.73 3.904285714
6/29/2010 MA Philadelphia 235.13 3.904285714
7/6/2010 MA Philadelphia 215.64 3.608571429
7/13/2010 MA Philadelphia 215.03 3.608571429
5/4/2010 MA Princeton 163.58 4.137142857
5/11/2010 MA Princeton 240.14 3.74
5/18/2010 MA Princeton 173.96 3.656666667
5/25/2010 MA Princeton 208.73 3.34
6/1/2010 MA Princeton 241.91 3.480909091
6/8/2010 MA Princeton 199.37 3.735454545
6/15/2010 MA Princeton 128.16 3.735454545
6/22/2010 MA Princeton 294.96 3.735454545
6/29/2010 MA Princeton 174.59 3.829
7/6/2010 MA Princeton 336.47 3.359090909
7/13/2010 MA Princeton 307.94 3.359090909
5/4/2010 MA Rockville 171.97 3.904285714
5/11/2010 MA Rockville 254.50 3.904285714
5/18/2010 MA Rockville 169.60 3.34
5/25/2010 MA Rockville 128.24 3.34
6/1/2010 MA Rockville 220.52 3.34
6/8/2010 MA Rockville 262.89 3.54
6/15/2010 MA Rockville 309.22 3.54
6/22/2010 MA Rockville 243.57 3.54
6/29/2010 MA Rockville 234.53 3.54
7/6/2010 MA Rockville 323.55 3.126
7/13/2010 MA Rockville 298.39 3.126
5/4/2010 MA Short Pump 202.69 3.904285714
5/11/2010 MA Short Pump 277.15 3.904285714
5/18/2010 MA Short Pump 184.94 3.7775
5/25/2010 MA Short Pump 269.43 3.618571429
6/1/2010 MA Short Pump 226.95 3.5025
6/8/2010 MA Short Pump 51.73 3.967777778
6/15/2010 MA Short Pump 215.31 3.7525
6/22/2010 MA Short Pump 261.72 3.84
6/29/2010 MA Short Pump 196.77 3.84
7/6/2010 MA Short Pump 141.00 3.367142857
7/13/2010 MA Short Pump 201.60 3.661111111
5/4/2010 MA Tysons 185.38 3.7525
5/11/2010 MA Tysons 220.86 3.54
5/18/2010 MA Tysons 180.13 3.34
5/25/2010 MA Tysons 221.74 3.34
6/1/2010 MA Tysons 196.87 3.412222222
6/8/2010 MA Tysons 233.50 3.634444444
6/15/2010 MA Tysons 312.24 3.7525
6/22/2010 MA Tysons 257.85 3.634444444
6/29/2010 MA Tysons 276.05 4.056666667
7/6/2010 MA Tysons 330.72 3.126
7/13/2010 MA Tysons 320.61 3.531818182
5/4/2010 MA Vienna 204.41 3.565
5/11/2010 MA Vienna 177.70 3.54
5/18/2010 MA Vienna 98.10 3.34
5/25/2010 MA Vienna 177.76 3.412222222
6/1/2010 MA Vienna 213.90 3.34
6/8/2010 MA Vienna 193.92 3.634444444
6/15/2010 MA Vienna 201.35 3.475714286
6/22/2010 MA Vienna 195.15 3.54
6/29/2010 MA Vienna 177.59 3.54
7/6/2010 MA Vienna 173.67 3.126
7/13/2010 MA Vienna 158.12 3.4075
Sales Rep Endcap Demo Demo1-3 Demo4-5 Natural Fitness
0 0 0 0 0 1 1
0 0 0 0 0 1 1
0 0 0 0 0 1 1
0 0 0 0 0 1 1
0 0 0 0 0 1 1
0 0 1 0 0 1 1
0 0 0 1 0 1 1
0 0 0 1 0 1 1
0 0 0 1 0 1 1
0 0 0 0 1 1 1
0 0 0 0 1 1 1
0 0 0 0 0 3 3
0 0 0 0 0 3 3
0 0 0 0 0 3 3
0 0 0 0 0 3 3
0 0 0 0 0 3 3
0 1 1 0 0 3 3
0 1 0 1 0 3 3
0 1 0 1 0 3 3
0 1 0 1 0 3 3
0 1 0 0 1 3 3
0 1 0 0 1 3 3
0 0 0 0 0 2 2
0 0 0 0 0 2 2
0 0 0 0 0 2 2
0 0 0 0 0 2 2
0 0 0 0 0 2 2
0 0 0 0 0 2 2
0 0 0 0 0 2 2
0 0 0 0 0 2 2
0 0 0 0 0 2 2
0 0 0 0 0 2 2
0 0 0 0 0 2 2
0 0 0 0 1 0 4
0 0 0 0 1 0 4
0 0 0 0 0 0 4
0 0 0 0 0 0 4
0 0 0 0 0 0 4
0 0 0 0 0 0 4
0 0 0 0 0 0 4
0 0 1 0 0 0 4
0 0 0 1 0 0 4
0 0 0 1 0 0 4
0 0 0 1 0 0 4
0 0 0 0 0 3 1
0 0 0 0 0 3 1
0 0 0 0 0 3 1
0 0 0 0 0 3 1
0 0 0 0 0 3 1
0 0 0 0 0 3 1
0 0 0 0 0 3 1
0 0 0 0 0 3 1
0 0 0 0 0 3 1
0 0 0 0 0 3 1
0 0 0 0 0 3 1
0 0 0 0 0 2 0
0 0 0 0 0 2 0
0 0 0 0 0 2 0
0 0 0 0 0 2 0
0 0 0 0 0 2 0
0 0 1 0 0 2 0
0 0 0 1 0 2 0
0 0 0 1 0 2 0
0 0 0 1 0 2 0
0 0 0 0 1 2 0
0 0 0 0 1 2 0
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 1 0 0 1 4
0 0 0 1 0 1 4
0 0 0 1 0 1 4
0 0 0 0 0 3 0
0 0 0 0 0 3 0
0 0 0 0 0 3 0
0 0 0 0 0 3 0
0 0 0 0 0 3 0
0 0 0 0 0 3 0
0 0 1 0 0 3 0
0 0 0 1 0 3 0
0 0 0 1 0 3 0
0 0 0 1 0 3 0
0 0 0 0 1 3 0
0 0 0 0 0 4 2
0 0 0 0 0 4 2
0 0 0 0 0 4 2
0 0 0 0 0 4 2
0 0 0 0 0 4 2
0 0 0 0 0 4 2
0 0 0 0 0 4 2
0 0 0 0 0 4 2
0 0 0 0 0 4 2
0 0 0 0 0 4 2
0 0 0 0 0 4 2
0 0 0 0 0 3 0
0 0 0 0 0 3 0
0 0 0 0 0 3 0
0 0 0 0 0 3 0
0 0 0 0 0 3 0
0 0 1 0 0 3 0
0 0 0 1 0 3 0
0 0 0 1 0 3 0
0 0 0 1 0 3 0
0 0 0 0 1 3 0
0 0 0 0 1 3 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 1 0 0 0 0
0 0 0 1 0 0 0
0 0 0 1 0 0 0
0 0 0 1 0 0 0
0 0 0 0 1 0 0
0 0 0 0 1 0 0
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 1 0 0 1 4
0 0 0 1 0 1 4
0 0 0 1 0 1 4
0 0 0 1 0 1 4
0 0 0 0 0 4 2
0 0 0 0 0 4 2
0 0 0 0 0 4 2
0 0 0 0 0 4 2
0 0 0 0 0 4 2
0 0 0 0 0 4 2
0 0 0 0 0 4 2
0 0 0 0 0 4 2
0 0 0 0 0 4 2
0 0 0 0 0 4 2
0 0 0 0 0 4 2
0 0 0 0 0 0 3
0 0 0 0 0 0 3
0 0 0 0 0 0 3
0 0 0 0 0 0 3
0 0 0 0 0 0 3
0 0 0 0 0 0 3
0 0 0 0 0 0 3
0 0 1 0 0 0 3
0 0 0 1 0 0 3
0 0 0 1 0 0 3
0 0 0 1 0 0 3
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 1 0 0 1 4
0 0 0 1 0 1 4
0 0 0 1 0 1 4
0 0 0 1 0 1 4
0 0 0 0 0 0 1
0 0 0 0 0 0 1
0 0 0 0 0 0 1
0 0 0 0 0 0 1
0 0 0 0 0 0 1
0 0 0 0 0 0 1
0 0 0 0 0 0 1
0 0 0 0 0 0 1
0 0 0 0 0 0 1
0 0 0 0 0 0 1
0 0 0 0 0 0 1
0 0 0 0 0 0 5
0 0 0 0 0 0 5
0 0 0 0 0 0 5
0 0 0 0 0 0 5
0 0 0 0 0 0 5
0 0 0 0 0 0 5
0 0 1 0 0 0 5
0 0 0 1 0 0 5
0 0 0 1 0 0 5
0 0 0 1 0 0 5
0 0 0 0 1 0 5
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 0 0 0 1 4
0 0 0 0 0 1 4
T
Sales Rep Sum - Average Retail Price 6,000.00
0 2457.66980973599
1 3234.76097933899 5,000.00
Total Result 5692.430789075
4,000.00
3,000.00
2,000.00
1,000.00
0.00
0 1
3,500.00
3,000.00
2,457.67
Data 2,500.00
Sales Rep Sum - Average Retail Price Count - Units Sold

2,000.00
0 2457.66980973599 624
1 3234.76097933899 762
1,500.00
Total Result 5692.430789075 1386
1,000.00
6
500.00
0.00
Sales Rep 0
Total
Sum - Average Retail Price
0 1 Total Result
3,234.76
2,457.67
Data
Column C
762.00
624.00
Sales Rep 0 1
Sales Rep 0
Data
Region Store Sum - Average Retail Pri
MA 755.313563484001
Louisville 42.148232324
P Street 42.112500001
Mount Washington 41.498571429
Cedar Center 41.450198412
Annapolis 41.295649352
Columbus 41.246246392
Short Pump 41.135674603
Philadelphia 40.529523808
Princeton 40.108264068
Jenkintown 39.929968254
Tysons 39.120595959
Bethesda 38.691785713
Fair Lakes 38.308341269
Rockville 38.240571428
Kentlands 38.070563491
Old Town 38.04295238
Vienna 37.920880952
Georgetown 37.833837302
Marlton 37.629206347
NA 591.271193709
West Hartford 48.767142859
Portland ME (aka Portland) 47.99625
Hadley 47.930535713
Newtonville 47.185714286
Hingham 46.555974025
University 45.503273809
Fresh Pond 44.709350649
Framingham 44.369999997
Woburn 44.306428569
Cranston (aka Garden City Center) 43.954285711
River Street 43.939999999
Bedford 43.621666665
Bellingham 42.430571427
FL 365.221250726
Palm Beach Gardens 46.921522435
Plantation 46.105099068
Coral Springs 46.06809646
Sarasota 46.03804762
Boca Raton 45.784124416
Coral Gables 45.750836915
Biscayne (aka Aventura) 44.541948719
Fort Lauderdale 44.011575093
SW 323.270674835
Lamar 48.344545453
Bellaire 47.524920634
Alamo Quarry 46.868192875
Forest 46.761428571
Veterans 46.24
Parkway (aka Arlington) 44.784444444
Plano 42.747142858
SO 292.565275253
West Paces Ferry 44.029040402
Mountain Brook 42.998272727
Green Hills 42.729166666
Cobb (aka Cobb Harry's) 41.606966091
Alpharetta (aka Alpharetta Harry's 41.324126984
Ponce de Lyon 40.784031747
Duluth 39.093670636
NE 130.027851729
Middletown 14.47
Jericho 14.063333334
Bowery 13.929107143
Columbus Circle 13.147619047
West Orange 12.775714285
Chelsea 12.463333333
Rose City 12.429220779
Union Square 12.310238095
Edgewater 12.267857142
White Plains 12.171428571
Total Result 2457.66980973599
Sales Rep 1
Count - Units Sold Region Store

209 NC
11 Petaluma
11 SoMa
11 San Mateo
11 San Rafael
11 Santa Rosa
11 Los Altos
11 Walnut Creek
11 San Ramon
11 Redwood City
11 Napa
11 Stevens Creek (aka Cupertino)
11 Fresno
11 Roseville
11 Sacramento
11 Santa Cruz
11 MW
11 New Lincoln Park (aka Lincoln Par
11 Ann Arbor
11 Wheaton
143 Milwaukee
11 West Bloomfield
11 Willowbrook
11 Lakeview
11 Lake Calhoun (aka Minneapolis)
11 Gold Coast
11 Deerfield
11 Palatine
11 South Loop
11 Sauganash
11 Galleria
11 Regency (aka Omaha)
11 Northbrook
11 SP
88 Valencia
11 Arroyo
11 Woodland Hills
11 Pasadena
11 Fairfax
11 Pacific Coast Highway (aka El Seg
11 Glendale
11 Jamboree
11 Thousand Oaks
77 Fort Apache
11 Henderson
11 Las Vegas Blvd
11 RM
11 Pike's Peak
11 Pearl
11 Cerrillos (aka Santa Fe)
11 Fort Collins
77 Tamarac
11 Superior
11 Highlands Ranch
11 Academy
11 Belmar
11 Metcalf
11 PN
11 Fremont
30 Roosevelt Square
3 Mill Plain
3 Westlake
3 Tanasbourne
3 Bellevue
3 Bridgeport
3 Bend
3 Redmond
3 NE
3 Middletown
3 Jericho
624 Edgewater
Chelsea
Bowery
West Orange
White Plains
Rose City
Columbus Circle
Union Square
Total Result
Data
Sum - Average Retail Pri Count - Units Sold
747.497057161 165
52.494242426 11
52.399999999 11
52.133263402 11
51.689102561 11
51.591188813 11
51.019691143 11
50.511794871 11
49.898427127 11
49.852249417 11
49.557196969 11
49.368181817 11
49.146810967 11
47.27439394 11
46.647777777 11
43.912735932 11
693.259326474 176
46.366382575 11
45.606047009 11
44.991776556 11
44.972171718 11
44.687948717 11
44.658625001 11
44.414354202 11
44.395619048 11
44.16751443 11
44.101420358 11
42.675415142 11
42.238382174 11
41.809037852 11
41.040720394 11
40.116010656 11
37.017900642 11
580.811553793 132
50.950784215 11
50.876207127 11
50.563972222 11
49.697850815 11
49.619464285 11
48.914529762 11
48.766589745 11
47.771757576 11
47.026764345 11
46.584322344 11
46.465648352 11
43.573663005 11
484.405737872 110
52.077520397 11
51.518541552 11
51.411646091 11
50.577418359 11
48.827008409 11
47.620488553 11
46.457740261 11
46.07733379 11
45.744826007 11
44.093214453 11
401.191150725 99
46.925303031 11
46.438028846 11
46.203731268 11
45.59235119 11
45.181978023 11
44.144469322 11
42.640337995 11
42.516570096 11
41.548380954 11
327.596153314 80
41.325 8
33.813 8
33.499107142 8
32.44 8
32.393666668 8
32.190714284 8
31.718095237 8
31.398835858 8
30.450115078 8
28.367619047 8
3234.76097933899 762
PARTICIPACION DE VENTA TIENDAS CON ENDCAP 3.678%
PARTICIPACION EN CANTIDADES TIENDAS CON ENDCAP 3.824%
Endcap 1
Data
Region Store Sum - Average Retail Pri Count - Units
NC 67.388193473 15
Walnut Creek 23.045244755 5
Redwood City 22.486794872 5
Stevens Creek (aka Cupertino) 21.856153846 5
PN 59.819629121 17
Redmond 17.321238096 5
Roosevelt Square 15.496875 4
Bellevue 13.883494047 4
Bridgeport 13.118021978 4
FL 46.788914837 11
Sarasota 25.211190477 6
Coral Gables 21.57772436 5
MA 20.694166666 6
Bethesda 20.694166666 6
RM 14.691725491 4
Pearl 8.167058824 2
Metcalf 6.524666667 2
Total Result 209.382629588 53
Data
Sum - Average Retail Price Count - Units Sold
5692.430789075 1386
Endcap 0
Data
MA 734.619396818001
P Street 42.112500001
Columbus 41.246246392
Short Pump 41.135674603
Tysons 39.120595959
Fair Lakes 38.308341269
Old Town 38.04295238
Vienna 37.920880952
Marlton 37.629206347
Bethesda 17.997619047
MW 693.259326474
New Lincoln Park (aka Lincoln Par 46.366382575
Ann Arbor 45.606047009
Wheaton 44.991776556
Milwaukee 44.972171718
West Bloomfield 44.687948717
Willowbrook 44.658625001
Lakeview 44.414354202
Lake Calhoun (aka Minneapolis) 44.395619048
Gold Coast 44.16751443
Deerfield 44.101420358
Palatine 42.675415142
South Loop 42.238382174
Sauganash 41.809037852
Galleria 41.040720394
Regency (aka Omaha) 40.116010656
Northbrook 37.017900642
NC 680.108863688
Petaluma 52.494242426
SoMa 52.399999999
San Mateo 52.133263402
San Rafael 51.689102561
Santa Rosa 51.591188813
Los Altos 51.019691143
San Ramon 49.898427127
Napa 49.557196969
Fresno 49.146810967
Roseville 47.27439394
Sacramento 46.647777777
Santa Cruz 43.912735932
Stevens Creek (aka Cupertino) 27.512027971
Walnut Creek 27.466550116
Redwood City 27.365454545
NA 591.271193709
Hadley 47.930535713
Hingham 46.555974025
Fresh Pond 44.709350649
Woburn 44.306428569
Bedford 43.621666665
SP 580.811553793
Valencia 50.950784215
Arroyo 50.876207127
Woodland Hills 50.563972222
Pasadena 49.697850815
Fairfax 49.619464285
Pacific Coast Highway (aka El Seg 48.914529762
Glendale 48.766589745
Jamboree 47.771757576
Thousand Oaks 47.026764345
Fort Apache 46.584322344
Henderson 46.465648352
Las Vegas Blvd 43.573663005
RM 469.714012381
Pike's Peak 52.077520397
Cerrillos (aka Santa Fe) 51.411646091
Fort Collins 50.577418359
Tamarac 48.827008409
Superior 47.620488553
Highlands Ranch 46.457740261
Academy 46.07733379
Belmar 45.744826007
Pearl 43.351482728
Metcalf 37.568547786
NE 457.624005043
Middletown 55.795
Jericho 47.876333334
Bowery 46.322773811
Chelsea 44.903333333
Rose City 43.828056637
PN 341.371521604
Fremont 46.925303031
Mill Plain 46.203731268
Westlake 45.59235119
Tanasbourne 45.181978023
Bend 42.516570096
Roosevelt Square 30.941153846
Bellevue 30.260975275
Bridgeport 29.522316017
Redmond 24.227142858
SW 323.270674835
Lamar 48.344545453
Bellaire 47.524920634
Forest 46.761428571
Veterans 46.24
Plano 42.747142858
FL 318.432335889
Boca Raton 45.784124416
Sarasota 20.826857143
SO 292.565275253
Duluth 39.093670636
Count - Units Sold
203
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
5
176
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
150
11
11
11
11
11
11
11
11
11
11
11
11
6
6
6
143
11
11
11
11
11
11
11
11
11
11
11
11
11
132
11
11
11
11
11
11
11
11
11
11
11
11
106
11
11
11
11
11
11
11
11
9
9
110
11
11
11
11
11
11
11
11
11
11
82
11
11
11
11
11
7
7
7
6
77
11
11
11
11
11
11
11
77
11
11
11
11
11
11
6
5
77
11
11
11
11
11
11
11
1333
PARTICIPACION DE VENTA TIENDAS SIN DEMO 94.019%
PARTICIPACION EN CANTIDADES TIENDAS SIN DEMO 94.156%
Demo 0
Data
MA 710.878090902
Short Pump 41.135674603
Fair Lakes 38.308341269
P Street 38.055833334
Old Town 38.04295238
Vienna 37.920880952
Columbus 37.510791847
Tysons 35.368095959
Bethesda 35.16845238
Marlton 34.118095236
NC 706.001707511
SoMa 52.399999999
San Mateo 52.133263402
Walnut Creek 50.511794871
San Ramon 49.898427127
Napa 49.557196969
Stevens Creek (aka Cupertino) 49.368181817
Petaluma 47.813333335
Santa Rosa 47.346643358
Roseville 47.27439394
Sacramento 46.647777777
Los Altos 46.244691143
Redwood City 45.38058275
Fresno 44.274992785
Santa Cruz 43.912735932
San Rafael 33.237692306
MW 623.277320936
Gold Coast 44.16751443
Sauganash 41.809037852
Galleria 41.040720394
Milwaukee 40.7639899
Wheaton 40.601776556
West Bloomfield 40.137948717
Regency (aka Omaha) 40.116010656
Lake Calhoun (aka Minneapolis) 40.055619048
Deerfield 40.025706072
Palatine 38.856843713
New Lincoln Park (aka Lincoln Par 37.906382575
Ann Arbor 36.826047009
Willowbrook 36.221958334
Lakeview 36.164024531
South Loop 34.509840507
Northbrook 34.073900642
NA 591.271193709
Hadley 47.930535713
Hingham 46.555974025
Fresh Pond 44.709350649
Woburn 44.306428569
Bedford 43.621666665
SP 521.103676753
Valencia 45.869875124
Woodland Hills 45.407305555
Pasadena 45.114773892
Fairfax 44.998214285
Pacific Coast Highway (aka El Seg 44.293279762
Glendale 44.145339745
Jamboree 43.426424243
Thousand Oaks 42.644456653
Henderson 42.396481685
Fort Apache 42.144322344
Arroyo 41.22954046
Las Vegas Blvd 39.433663005
NE 433.163735201
Middletown 55.795
Jericho 43.686333334
Bowery 41.677218255
Chelsea 40.663333333
Rose City 40.198056637
RM 415.877244785
Pike's Peak 52.077520397
Cerrillos (aka Santa Fe) 51.411646091
Metcalf 44.093214453
Superior 43.324238553
Belmar 41.976254578
Tamarac 41.206898518
Pearl 37.740927172
Academy 37.73733379
Fort Collins 36.768114329
Highlands Ranch 29.541096904
PN 369.337835249
Fremont 46.925303031
Tanasbourne 45.181978023
Bridgeport 42.640337995
Bend 42.516570096
Mill Plain 41.756588411
Bellevue 40.071135989
Roosevelt Square 38.367403846
Westlake 37.192708333
Redmond 34.685809525
FL 365.221250726
Sarasota 46.03804762
Boca Raton 45.784124416
SW 323.270674835
Lamar 48.344545453
Bellaire 47.524920634
Forest 46.761428571
Veterans 46.24
Plano 42.747142858
SO 292.565275253
Duluth 39.093670636
Data
Sum - Average Retail Price Count - Units Sold
5692.430789075 1386
Demo 1
Count - UnitsRegion Store

197 MW
11 Ann Arbor
11 New Lincoln Park (aka Lincoln Par
11 Willowbrook
11 Lakeview
11 South Loop
10 West Bloomfield
11 Wheaton
11 Lake Calhoun (aka Minneapolis)
10 Milwaukee
10 Deerfield
10 Palatine
10 Northbrook
10 RM
10 Highlands Ranch
10 Fort Collins
10 Pearl
10 Academy
10 Tamarac
10 Superior
156 Belmar
11 SP
11 Arroyo
11 Woodland Hills
11 Valencia
11 Fairfax
11 Glendale
10 Pacific Coast Highway (aka El Seg
10 Pasadena
11 Fort Apache
11 Thousand Oaks
10 Jamboree
10 Las Vegas Blvd
10 Henderson
11 MA
7 Annapolis
159 P Street
11 Mount Washington
11 Tysons
11 Columbus
10 Princeton
10 Georgetown
10 Jenkintown
11 Kentlands
10 Rockville
10 Bethesda
10 Marlton
9 NC
9 San Rafael
9 Fresno
9 Los Altos
9 Petaluma
10 Redwood City
143 Santa Rosa
11 PN
11 Westlake
11 Roosevelt Square
11 Redmond
11 Mill Plain
11 Bellevue
11 NE
11 Bowery
11 Chelsea
11 Jericho
11 White Plains
11 Rose City
11 Union Square
119 Total Result
10
10
10
10
10
10
10
10
10
10
9
10
104
11
11
11
10
11
10
10
10
10
10
94
11
11
11
10
10
9
8
9
8
7
91
11
11
11
11
10
10
9
9
9
88
11
11
11
11
11
11
11
11
77
11
11
11
11
11
11
11
77
11
11
11
11
11
11
11
1305
PARTICIPACION DE VENTA TIENDAS CON DEMO 5.981%
PARTICIPACION EN CANTIDADES TIENDAS CON DEMO 5.844%
Data
Sum - Average Retail Pri Count - Units Sold
69.982005538 17
8.78 2
8.46 2
8.436666667 2
8.250329671 2
7.728541667 2
4.55 1
4.39 1
4.34 1
4.208181818 1
4.075714286 1
3.818571429 1
2.944 1
68.528493087 16
16.916643357 4
13.80930403 3
13.77761438 3
8.34 2
7.620109891 2
4.29625 1
3.768571429 1
59.70787704 13
9.646666667 2
5.156666667 1
5.080909091 1
4.62125 1
4.62125 1
4.62125 1
4.583076923 1
4.44 1
4.382307692 1
4.345333333 1
4.14 1
4.069166667 1
44.435472582 12
4.056666667 1
4.056666667 1
3.904285714 1
3.7525 1
3.735454545 1
3.735454545 1
3.54 1
3.54 1
3.54 1
3.54 1
3.523333333 1
3.511111111 1
41.49534965 9
18.451410255 4
4.871818182 1
4.775 1
4.680909091 1
4.471666667 1
4.244545455 1
31.853315476 8
8.399642857 2
8.070625 2
6.862571429 2
4.447142857 1
4.073333333 1
24.460269842 6
4.645555556 1
4.24 1
4.19 1
4.125714286 1
3.63 1
3.629 1
340.462783215 81

Explanation of Goodbelly Sales Spreadsheet: Variable Definitions 1 2 3 4 5 6 7 8 9

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Explanation of Goodbelly Sales Spreadsheet: Variable Definitions 1 2 3 4 5 6 7 8 9

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Explanation of GoodBelly Sales Spreadsheet

Sales Rep Sum - Average Retail Price Count - Units Sold

Sum - Average Retail Price

Count - Units Sold Region Store

Count - UnitsRegion Store

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