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According to the reading just made, it is managed to understand that the author Theodore
Levitt tries to explain how markets instead of being growing, change to diminish by his
lack of vision and dedication to a single product, instead of focusing on developing a
product that meets the needs of its customers.
This comparative table will illustrate some of the behavior of companies in the past, this
being the reason why they went bankrupt or ended up in a decline in the market.

Marketing Myopia (1960) Marketing (2020)

The Hollywood film industry went through
serious problems when television came
out, because in Hollywood focused on the
product (movies), instead of focusing on
entertainment for all ages. After seeing that
their audience was changing entertainment,
the Hollywood industry was forced to cut
budgets because of the amount of losses
they were generating.
This caused the film industry to shift its
focus and open the doors to television.
The showbusiness now encompasses film,
television, radio, theatre, music, video
games, newspapers and
magazines. Focusing on satisfying all kinds
of customers, whether it is the lover of
reading, the lover of classic works, modern
cinema, or whether he watches realitys
shows every night. And this is because
Hollywood is currently focused on
providing entertainment rather than film
production.

At the moment there are many streaming

Since the beginning of electricity times, it
has generated an impact on the market in
an innovative way. The problem is that he
believed he was the only source of
electricity being unique in the market,
instead of looking for ways to innovate and
not stay behind in it. This is why, as the
years go by, electronics companies have
competed with the chemical sector and the
sector focused on solar energy
Companies were focused on improving
their products, feeling safer in the face of
competition for this reason, neglecting on
the other hand the true interests of the
customer, causing a decline in the market
platforms that allow you to enter the world
of entertainment, Netflix is one of the used
and well-known platforms used throughout
the world. This gives access to films,
series, documentaries, children’s programs,
among many other options
Currently, there are many types of
electricity, where we work together
focusing each of the sectors on the required
public. Every day they are discovering
more ways to generate more renewable
energy for the care of the environment,
while providing quality in their product.
Currently, companies before launching a
new product, conduct a market study
identifying the needs, preferences and
tastes of consumers, to design a product
based on those needs, thereby ensuring that
the product has some market acceptance
Theodore Levitt explains how the
petroleum market, instead of being in
growth, is decreasing due to its
complacency and obstinacy, turning this
opportunity into a near disaster.
Additionally, the petroleum industry has
done nothing truly remarkable to create
demand for its product. Does not even
strive to improve your product and thus
provide better quality to the customer.
One of their main mistakes is to believe
that this market has no competition, being
the only one capable of providing this type
of energy, feeling somehow
"indispensable".
According to John Kenneth Galbraith
(Canadian economist educated at the
University of Toronto and with a PhD in
agricultural economics from the University
of California at Berkeley), when a market
tries to grow it focuses on mass production
by lowering production costs to have more
profit margin with the product, setting
aside marketing and promoting
sales. Exposing the needs of the seller in
trying to turn your product into cash
Detroit is known for being the automotive
city due to its massive production of
automobiles (General Motors, Ford and
Chrysler). This mass production, focused
on raising production levels at low cost,
focusing on the sale of the product, without
taking into account the interests and needs
of its customers, assuming that these needs
could be addressed by reducing costs or
adding some additional feature to your
product.
Henry Ford was characterized by focusing
his product on the market more not the
customer, his low prices were due to the
high amount of automobiles he sold. This
marketing strategy served to sell a large
amount of automobiles at the time, having
as a policy to reduce the price, extend
operations and improve the item. Ford
The petroleum industry is currently in
crisis, as its market has been declining over
the years. Leaving the price of the barrel of
oil at price today at $41USD.
These figures demonstrate the theory given
by the author 60 years ago where he
comments that this market, instead of
growing, is decreasing.
Over the years it has been identified that
oil is not indispensable and can be
replaced. Solar energy is the main
candidate to replace oil, having as
exponent the Stella vehicle, which is able
to travel 600km with a capacity of 4
passengers.
Quality over and above quantity. In 2004, a
methodology known as inbound marketing
was developed by Brian Halligan,
Dharmesh Shah and David Meerman in
charge of contacting people who are at the
beginning of the process of buying a
certain product. From here, they are
accompanied, through the appropriate
content for each of the phases of the
purchase process and their profile, until the
final transaction, always in a "friendly"
way. And then they get loyalty.
Detroit, after becoming the cradle of the
engine, went bankrupt for its
mismanagement of product promotion,
focusing solely on mass manufacturing of
automobiles, regardless of consumer needs,
assuming that these needs could be
addressed by adding changes to the output.
Detroit has so far been unable to recover
financially.
Currently Ford is the second largest US-
based automaker and the fifth largest in the
world, this was achieved thanks to the
production system implemented by Henry
Ford that was characterized by promoting
specialization, the transformation of the
industrial scheme and the reduction of
costs on the basis of modern economic and
became one of the best known and richest social systems in industrialized and
people in the United States after founding standardized mass production and
the Ford Motor Company where he consumption.
patented around 161 inventions.