Actividad de aprendizaje 3

Evidencia 6:
Segmentation “Describing Potential Clients”

John Alexander Rojas Arias

SENA

Servicio Nacional de Aprendizaje

Centro Agroturístico Regional Santander

Negociación Internacional

Bogotá, Colombia

2020

Docente: Gerson Mauricio Huertas

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Contenido

Questionnaire....................................................................................................................3

Survey...............................................................................................................................6
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Questionnaire

Where do you usually buy your cleaning products?

I usually buy cleaning products in super markets like D1 or Justo y Bueno.

Do you consider yourself as a neat person? Why?

Yes, I do because for my family cleaning has been an essential part of the coexistence and we

always try to divide the cleaning work so that the house is clean all the time.

I think that be clean is extremely important in life because it shows the respect that you

have with yourself and the people around you.

Do you feel satisfied with the cleaning products you buy? Why?

It depends because sometimes I find products that I really like and they work perfectly but the

stores, I don't know why, change the products or them ceases to exist and I have to try another

one, which is quite annoying because many times they lower the quality to maintain the usual

prices.

What kind of cleaning product would you like it to be improved? Why?

The products that I would like to improve are the flavorings because I think that their flavors

most all the time are too sweet or they work just for a while.
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The other product that I think should be improved is the antibacterial gel because it´s

aggressive with people´s skin and sometimes it causes hand allergies.

Mention 5 cleaning product brands you consider as the best ones

1. Clorox

2. Rey soap

3. Aromatel

4. Super Musculo

5. EGO shampoo

Which are the most important aspects to be taken into account to choose a cleaning product

brand?

The first aspect to take into account is the quality of the product, then the price of the product and

the quantity offered for the value paid are analyzed. Brands build trust when the product meets

the expectations generated by its advertising.

Imagine you are promoting a new product. Describe it and write in ten lines the reasons to

convince your potential clients to buy your product.

My product is a wireless machine that hangs on the back like a suitcase but contains internally

several compartments with different products such as chlorine, detergent and disinfectant that can

be used through a hose regulated by a remote control. This tool would have a vacuum cleaner and

a water tank that would facilitate the cleaning of the home or the common areas of any place
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since all the products would be in a single tool and time and effort would be saved in cleaning

tasks.

This product is aimed at people who have little time for cleaning tasks and for those who seek to

reduce cleaning times, since they would not have to use different containers to clean the surfaces

and others such as the hose that expels the products can be graduated According to the user's

needs, pressurized water could be used to clean the dirtiest and disinfecting surfaces, water at

different temperatures and internally, the necessary products for each cleaning task could be

mixed and this would save water and the products would be used to the maximum.

Describe in English the type of population to which you intend to project the product or

service, according to the country already selected.

This product can be used by any population worldwide, but I believe that those who can get the

most out of its characteristics would be single people, young university students or people with

little rest time since these populations often have greater difficulties in keeping their home clean.

I think that a country like the United States would be a quite viable market for the product

since being one of the centers of the world economy, it has factors such as traffic and

overpopulation that absorb much of people's time and therefore This product would allow them to

keep their homes neat but reduce the time they invest in that work.
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Survey

What is your gender?

a) Female

b) Male

What is your age range?

a) From 15 to 24 years

b) From 25 to 35 years

c) From 36 to 50 years

d) More than 51 years

How many times a week do you clean your home?

a) 1 time

b) 2 times

c) More than 3 times

Do you consider that the products you use are effective when cleaning?

a) YES

b) NO
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Do you have enough time to do the cleaning you want for your home?

a) YES

b) NO

When it comes to cleaning, what is most important to you?

a) Save product

b) Save time

c) Leave everything impeccable

Do you think that devices should be created that speed up the cleaning of your home?

a) YES

b) NO

Would you like to have a device that mixes the exact amounts of cleaning products to clean

your home?

a) YES

b) NO