2020

GLOBAL
STATE OF
ENTERPRISE
ANALYTICS
MINDING THE
DATA-DRIVEN GAP
 CONTENTS
Executive summary 4

2020 forces a data-driven reality check 7

Data-driven cultures get stuck at the top 12

Intuitive experiences can narrow the skills gap 16

Investments increase ahead of a data deluge 20

Considerations and recommendations 25

Country profiles 27

m i c r o s t r a t e g y. co m
2020 G LO BA L S TAT E O F E N T E R PR I S E A N A LY T I C S 2020 G LO BA L S TAT E O F E N T E R PR I S E A N A LY T I C S

EXECUTIVE
Our survey results revealed four main themes:

2020 is forcing a data-driven reality check.

Many organizations that say they’re data-driven
Figure 1:
are still driving in the slow lane. However, a

SUMMARY
The Role of Data in Digital Transformation
set of disruptive leaders are racing ahead. Question: How important is data and
analytics to your business growth strategy/
Data-driven cultures are getting stuck at
digital transformation efforts?
the top. Executive and management teams are
increasingly data-privileged and insights-rich, while 2019
most front-line employees remain data-deprived 2018

and insights-starved.
Very 61%
Intuitive experiences can narrow the gap important 60%
between the haves and have-nots.
Somewhat 33%
Self-service analytics hasn’t proven to be a panacea important 30%
For the second year, MicroStrategy has surveyed
in driving a data-driven culture. The insights-starved
Neither 4%
business intelligence and analytics decision need answers that find them as they do work and important nor
unimportant 7%
makers from around the world about the current make decisions.
Not 2%
state of their organization’s analytics initiatives Investments are increasing in anticipation of a
very important
2%

and their plans for the future. Respondents were data deluge. From talent to trending technology, Not 1%
important
asked about benefits realized, challenges to organizations are putting their money where their at all 1%

success, priorities, and investments—and most mouth is.

0 20 40 60
importantly, if current initiatives to create and These findings illustrate a next decade for
deliver on a data-driven culture and business enterprise analytics that holds incredible promise

were moving forward. if innovation and intuitive experiences can

As in the previous year’s survey, respondents
had no doubt about the importance of data and
analytics when it came to digital transformation
(see figure 1). Yet, this year’s analysis uncovered
that, as the reality of 2020 and a new decade of
accelerated innovation set in, a smaller set of
leaders were confident in their progress to date.
finally bring to bear the Intelligent Enterprise.
METHODOLOGY
To obtain a global, cross-industry view of the state and future of data and enterprise analytics use, MicroStrategy surveyed 500
business intelligence and analytics professionals across Brazil, Germany, Japan, the United Kingdom and the United States in Q2 2019.
All respondents were required to be knowledgeable about their organization’s use of data and analytics and have direct involvement
in decision making for their company’s analytics solution. The respondents represent 10 industry segments (financial services,
government, healthcare, hospitality, manufacturing, retail, software tech, professional services, telecommunications, and other)
with the majority employed at an organization producing more than $100 million in annual revenue. The survey was conducted for
MicroStrategy by the market research firm Hall & Partners.

4 Executive Summary 5 Executive Summary

2020 G LO BA L S TAT E O F E N T E R PR I S E A N A LY T I C S 2020 G LO BA L S TAT E O F E N T E R PR I S E A N A LY T I C S

2020 FORCES A
DATA-DRIVEN
SAY DATA AND
REALITY CHECK
ANALYTICS IS The last decade has seen incredible business
enthusiasm around becoming data-driven. With

IMPORTANT TO digital disruption surprising and sometimes

snuffing out even the best-known brands,

THEIR BUSINESS
enterprise organizations have received a clear
wake-up call that the only constant is change—

GROW TH
and insights are needed to move forward.

While some have opted to hit the snooze button

on business transformation, others have risen to

AND DIGITAL
get an advanced start on the next decade that
will demand real-time, informed experiences
and responses. Most organizations, though, sit

TRANSFORMATION somewhere in the middle, resolving to be data-

driven while waiting for something that can
actually affect that change.

6 Executive Summary 7 2020 forces a data-driven reality check

 2020 G LO BA L S TAT E O F E N T E R PR I S E A N A LY T I C S 2020 G LO BA L S TAT E O F E N T E R PR I S E A N A LY T I C S

Figure 3: Leader, Laggard, or Somewhere in Between?

Moving Ahead
For organizations that have embraced the use
of data and analytics, a common set of benefits
has emerged that continue to motivate their
investments, including improved efficiency and
productivity, faster and more effective decision
making, and better financial performance (see
figure 2).
In thinking about the bigger goal of digital
transformation, 46% say they have been
able to identify and create new product and
58% and 57% respectively saying they’ve been
able to do so leveraging data and analytics.
More than half (59%) of organizations also
say they’re now moving forward with the
use of advanced and predictive analytics (a
jump of 7% from the previous year), with the
percentage shifting dramatically based on
revenue. While 65% of companies with $100
million to $500 million in revenue confirm
their use of advanced and predictive analytics,
Question: Where do you see your organization’s analytics
Coming from Behind
program in relation to others (peers) in the industry?
When asked where they saw their
organization’s analytics program in relation
We are ahead We are on par We are behind
to their peers, 57% of respondents believed
they were on par, while 17% felt they were 80
behind (see figure 3), with the percentage of
60
those who felt behind jumping to 24% for UK
respondents. On the other side of the coin, 40
respondents from Brazil were most sure of
20
themselves, with almost a third (32%) saying
0
they were ahead of their peers compared to

Global average

Financial services

Healthcare

Hospitality
Government

Manufacturing

Retail

Software tech

Professional services

Telecommunications
the 26% global average.
revenue streams, and 45% of organizations are just 46% of companies under $10 million in
now using data and analytics to develop new revenue can say the same. In terms of industry, the hospitality and
business models. With regard to the creation government verticals appear to be especially
No matter how much or little their revenue,
of new product and revenue streams, the retail unsure about their data-driven progress, with
overall, 94% of respondents say that data and
and healthcare industries lead this area, with 33% and 31% respectively saying they feel their
analytics is important to their organization’s far behind, brands say they are hindered by
analytics programs are behind in comparison
digital transformation efforts (up 4% from last both a lack of talent (27%) and training (27%),
to the 17% overall average. Retail, with one of
year), and 26% feel that their analytics program as well as solutions that are too complicated
the earliest and most severe digital disruption
Figure 2: Gainful Deployment is ahead in relation to their peers.’ for organization-wide use (25%).
wake-up calls, now professes to be the farthest
Question: What benefits has your organization
For those that have seen success, top ahead, with 32% saying they are ahead of their Another commonly acknowledged barrier
realized through its analytics use?
foundational drivers include the creation peers in data and analytics use compared to includes no centralized tool within the
Improved of an analytics strategy (43%), executive the 26% overall average. organization for capturing and analyzing
efficiency and 64%
productivity interest and buy-in (38%), and the ability to data (21%). In fact, almost three-fourths of
When it comes to what’s holding organizations
Faster, more establish an effective data architecture and
effective decision 56%
respondents (71%) in this year’s survey say their
making
back from using data and analytics more
technology infrastructure (38%). Again, retail organization uses multiple solutions or tools.
Better effectively, this year’s Global State of Enterprise
financial 51% and healthcare stand out as early leaders in
performance Analytics survey confirms a common set of Similarly, when asked how much of their
Identification and analytics use, with 52% and 51% respectively,
creation of new product 46% challenges (see figure 4). At the top is data organizational data is governed (certified
and service revenue noting that their organizations have already
privacy and security concerns (43%), followed by an organizational authority or adheres
Improved customer invested in an analytics strategy.
acquisition 46% by limited access to data and analytics across to corporate policies/a single version of the
and retention
Improved customer the organization (29%), a problem that’s truth), only 38% said more than 50% of their
experiences 44%
plagued businesses for the past decade, with data is governed.
Competitive
43%
analytics adoption hovering around 30%. Not
advantage

0 20 40 60

8 2020 forces a data-driven reality check 9 2020 forces a data-driven reality check
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SPOTLIGHT

3
Moving into a decade in which the winners
and losers will be decided by who has the best
data, the correct data, and makes the most
of it, this year’s survey findings reveal the gap
between the leaders and the others. Only 16%
TOP CHALLENGES
TO MORE
FIGURE 5: INSIGHTS-RICH IMPROVEMENTS
of respondents say their organization’s analytics
technology deployment is at the maturity Question: How is your organization
level to include a sophisticated architecture for
self-service analytics with governance, security
currently using data and analytics?
EFFECTIVE
ANALYTICS USE
frameworks, access to big data, and mobile and
predictive technologies supported by a center
To drive process and cost efficiency
of excellence for training and support.
53%

To drive strategy and change

53%
1
 
Figure 4: Not Without Its Challenges
Question: What are the barriers, if any, to more effective
use of data and analytics within your organization?
To analyze workplace and workforce productivity

49%
DATA AND
To manage risk

48%
PRIVACY CONCERNS
There is no centralized tool
used for capturing and 21%
analyzing data To develop new products and services
Our organization lacks the
proper technology

Our organization lacks an

21% 45%

To attain and retain customers

2
LIMITED ACCESS
analytics strategy 25%
45%
Our organization lacks the
correct talent to make the 27% To analyze how current products and services are used
best use of our data

Access to data is limited

across the organization
29%
44% TO ANALYTICS
To monitor and improve financial performance
Data privacy and 44%
43%

3
security concerns
To monitor the market
Lack of training 27%
43%
The current solution is
too complicated
25% To stay ahead of the competition
LACK OF TALENT
AND TRAINING
43%
Analytics use is not a key
focus for the organization
18%

0 20 40
Tools are not intuitive 24%
or convenient

0 10 20 30 40

10 2020 forces a data-driven reality check

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DATA-DRIVEN
Figure 6: Limited Access
Looking at the geographical breakdown, the
Question: What percentage of your entire organization
United States turned out to be the biggest
currently has access to data and analytics?
laggard , with just 44% of front-line employees
having access to data and analytics. Both

CULTURES
Less than 10% 5% Brazil and Germany topped the other end
of the spectrum with 58% of their front-line
10–25% 19%
employees empowered.

GET STUCK
26–50% 32%
Who Has It Easy
51–75% 30% When it comes to a step beyond just
access – being more easily enabled with
More than 75% 14%

AT THE TOP
reports or quick views of data – we asked
this year’s respondents to rank which role
0 10 20 30 40
receives this easy access to insights. Overall,
respondents say 44% of executives and 40% of
management teams get this, versus just 16% of
This number crept down to below 10% in three
front-line employees.
of the surveyed industries: manufacturing,
government, and hospitality. In fact, when it
came to government, more than one-third
of respondents said that less than 25% of
employees have access to their organization’s Figure 7: Data Privileged vs. Data Deprived?
Questions in this year’s Global State of Enterprise
data and analytics. Question: Which of the following roles currently have
Analytics survey regarding organization-wide access to your organization’s data and analytics?

data and analytics access revealed a commonly The Haves and Have-Nots Executives Management Teams Front-line employees

witnessed divide between the data-privileged The gap seems especially wide between
90

and insights-rich and the data-deprived and executive and management teams and front- 81 81 81
78 80
76 76 76 75
line employees. When asked which roles have 75 74 73
insights-starved. When asked what percentage of
access to the organization’s data and analytics,
employees had access to the organization’s data respondents reported that more than three 52
58 58
51
50
and analytics, only 14% of respondents could fourths (76%) of executives have access, as do
48
44

say that it was more than three-fourths of the 81% of management teams, while only a little
organization (see figure 6). over half (52%) of front-line employees are 25

empowered with data and analytics for their

daily work and interactions (see figure 7).
0
Global Brazil Germany Japan United United
Average Kingdom States

12 Data-driven cultures get stuck at the top 13 Data-driven cultures get stuck at the top
2020 G LO BA L S TAT E O F E N T E R PR I S E A N A LY T I C S
The contrast between the data-privileged
and the data-deprived was most stark in the
government, with 50% of executives and
41% of management teams getting access to
analytics reports and quick views of data, versus
just 9% of front-line employees. Geographically,
Japan was a standout in giving their front-
line employees access to reports and quick
views of data., with almost a quarter (23%) of
respondents in this country said their front-line
employees were empowered with quick views for
more-informed experiences and decision making.
The Departmental Divide
The biggest divide in this year’s survey
comes from the request to rank in order the
departments that take the most advantage
of the organization’s analytics capabilities.
SPOTLIGHT
FIGURE 8: MINDING THE SKILLS GAP
Question: When unskilled or
less-data-skilled employees in
your organization need to make a
business decision, they are
most likely to:
0 10
14 Data-driven cultures get stuck at the top
Unsurprisingly, IT takes the top spot (44%).
WHILE MORE THAN
It can only be hoped that other departments
are taking advantage of IT’s skills when it comes
to analytics. Otherwise, it seems most other
departments are operating in the dark. Sales
came in at an incredibly distant second (10%);
product development came in third (9%),
followed by all other departments (marketing,
HR, finance, et al) in the single digits.
It seems self-service analytics has not proven
to be the panacea to increasing analytics
adoption across the organization. Those
without data and analytics skills seem to need
an even easier solution – one that doesn’t
involve them having to find the answers, but
rather having answers that find them.
OF MANAGEMENT
Make a gut decision without supporting data
H A S ACC E SS T O
ANALYTICS, ONLY
11%
Ask a business analyst for assistance
35%
HALF OF FRONT-LINE
Ask IT for assistance
44%
Use a self-service tool
E M P LOY E E S DO.
7%
Do their own research manually
4%
20 30 40 50
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INTUITIVE
EXPERIENCES
CAN NARROW
THE SKILLS GAP
The last decade’s move to self-service analytics
hasn’t proven to be the panacea in developing
and delivering a data-privileged, insights-rich
organization, able to make faster and better-
informed decisions for the business. This year’s
Global State of Enterprise Analytics survey
reveals quite the opposite.
16 Intuitive experiences can narrow the skills gap
2020 G LO BA L S TAT E O F E N T E R PR I S E A N A LY T I C S
The Skills Gap Remains Wide
When those who aren’t adept at analytics need
to make a data-driven decision, 79% have to ask
IT or a business analyst for help. Only 7% use a
self-service tool, and the rest are doing manual
research or simply making a gut decision.
Today’s reality is that for 60% of insights-
starved employees, it takes hours or days to
get the information they need to make a data-
driven decision; only 3% can do it in seconds
(see figure 9).
Figure 9: Untimely Decisions
Question: When unskilled or less-data-skilled
employees in your organization are required to use
data to make a business decision, on average, how
long does it take them to get the data they need?
A few seconds 3%
A few minutes
36%
A few hours 48%
A few days 12%
Longer than a
few days 1%
0 10 20 30 40
Taking Skills Out of the Equation
For all employees to be empowered with
insights, this year’s survey respondents
identified a host of experiences that would
17 Intuitive experiences can narrow the skills gap
help empower all employees with insights (see
figure 10). The top answer was more intuitive,
convenient tools (48%), directly aligned
with the response that tied for top: analytics
embedded into the most popular business
tools, including email and even web search,
where employees can hover over a hyperlink
and get information about companies,
customers, and more.
Close behind was having analytics embedded
into popular business applications used at
work, including Salesforce and Slack (45%),
followed by visual displays of analytics on large
screens around the office (38%), and personal
views of data and analytics on employees’
mobile devices (37%).
Figure 10: Analytics for Everyone
Question: In driving greater analytics adoption across the
organization, which of the following approaches would best help?
Analytics apps for
personal devices 37%
More intuitive, convenient 48%
tools or training
Proactive alerts 34%
Visual displays of analytics
across the office (i.e. large
screens showing insights)
38%
Voice assistant/NLG
capabilities
26%
Analytics embedded into most
popular business applications 45%
(i.e. Salesforce, Slack, etc.)
Analytics embedded into most
popular business tools (i.e. email, 48%
SharePoint, web search, etc.)
0 10 20 30 40
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SPOTLIGHT Advanced and predictive analytics

59%

Analytics embedded in other applications

Left to Their Own Devices
Across almost every industry, organizations
are increasingly leveraging mobile devices
(either provided by the business or employees’
personal devices) to improve both the
employee and customer experience. According
to an Oxford Economics survey of senior IT
executives, CEOs, and other senior managers,
82% say mobile devices are critical to employee
productivity, as well as critical to the agility and
speed of decision making.
The critical nature of enterprise analytics and
mobility is also confirmed by this year’s Global
State of Enterprise Analytics respondents.
Overall, 85% say a mobile analytics strategy is
important to their organization’s success, up 3%
from last year (see figure 11). For respondents
FIGURE 12: MAKING THE MOST OF ANALYTICS 47%
who work in the telecommunications industry,
Personalized distribution of analytics via email, collaboration tools
that percentage jumps to an undeniable 100%. Question: Which of the following does
47%
your organization currently leverage
Overall, 41% of organizations say they leverage
around analytics? Mobile productivity apps
mobile productivity apps when it comes to
41%
their current analytics initiatives (see figure
KPIs presented on screens around the office
12). The hospitality and telecommunications
39%
industries lead in this use, with 58% and 56%
respectively saying they leverage mobile BI Data lakes/Hadoop
or analytics. Looking at below average use of 31%
mobile apps, it’s financial services (29%) and None of the above
government (34%) that are trailing. In terms of 2%
revenue, it is companies under the $10 million
0 10 20 30 40 50
mark that are least likely (34%) to leverage
mobile as part of their business intelligence
and analytics initiatives.

Figure 11: There’s an App for That

WHEN MOST EMPLOYEES NEED TO MAKE A DATA-DRIVEN DECISION,
Question: How important is a mobile analytics strategy to your organization’s success?

Very important Somewhat important Neither important nor unimportant Not very important Not at all important

Global 43 42 10 4 1

Financial Services 37 44 10 6 3

Government 31 31 16 13 9
HAVE TO ASK IT OR A BUSINESS USE A ARE SIMPLY
Healthcare 38 49 8 5
ANALYST FOR HELP. SELF-SERVICE TOOL. WINGING IT.
Hospitality 17 67 17

Manufacturing 40 48 8 3

Professional Services 40 44 12 4

Retail 47 38 14 1

Software Tech 51 36 8 6

Telecommunications 61 39

0 100

18 Intuitive experiences can narrow the skills gap 19 Intuitive experiences can narrow the skills gap
2020 G LO BA L S TAT E O F E N T E R PR I S E A N A LY T I C S 2020 G LO BA L S TAT E O F E N T E R PR I S E A N A LY T I C S

INVESTMENTS
With that, not only will the amount of IoT-
generated and real-time data balloon, but so
will the amount of data created and managed
consumers (compared to just 30% created and
managed by enterprises in 2015).
Should this, or even something close to this

INCREASE
by enterprises. By 2025, IDC predicts that nearly
prediction come to pass, businesses with
60% of the 175 zettabytes of existing data will
disparate or legacy technology solutions will
be created and managed by enterprises versus
find themselves hard-pressed to survive.

AHEAD OF A
DATA DELUGE
From investments in enterprise mobility to data-
skilled talent, it’s clear in this year’s report that
organizations are taking business intelligence
and analytics seriously— not just to realize
incremental improvements, but to enact
transformational change.

It’s not just tech innovations such as AI and

5G that businesses are trying to get ahead O F O R G A N I Z AT I O N S P L A N
of however. IDC predicts that our global
datasphere—the digital data we create, capture,
TO INCREASE THEIR ANALYTICS
replicate, and consume—will grow from INVESTMENTS IN THE NEXT YEAR.
approximately 40 zettabytes of data in 2019 to a
staggering 175 zettabytes in 2025 (one zettabyte
equals one trillion gigabytes).

20 Investments increase ahead of a data deluge 21 Investments increase ahead of a data deluge
 2020 G LO BA L S TAT E O F E N T E R PR I S E A N A LY T I C S 2020 G LO BA L S TAT E O F E N T E R PR I S E A N A LY T I C S

Figure 13: The Forecast Calls for Cloud

Question: Is your organization’s analytics their organization is not considering the cloud Again, large enterprise organizations (those
platform/solution in the cloud?
for their analytics at this time. with 10,000 or more employees) are most
2019 2018 enthusiastic in their investment plans; 75% say
Geographically, brands in the United States
they will invest more. Yet only 59% of brands
Yes, all of it 47%
still seem the most resistant to cloud BI and
with under 1,000 employees say they will
39% analytics, with 50% of US respondents saying
spend more on hiring new data and analytics
No
their organization is not considering a move to
11% talent over the next year.
14% the cloud at this time. The UK and Japan prove
to be moving forward the fastest. Just 14% of
OF ORGANIZATIONS When it comes to a dedicated leadership
We have
NOW HAVE A
both cloud 42%
and on-prem 46%
organizations in the UK and 15% in Japan say role, a Chief Data Officer, 58% of respondents
deployments
they are not considering a move to the cloud. say their organization already has one, and
0 10 20 30 40
Over the next year, 95% of overall respondents
CHIEF DATA OFFICER 23% say their brand is considering creating
the position. A stark contrast appears when
say that they will invest either more or about the
looking at this subject by industry. While 78% of
same in their analytics initiatives over the next
Putting Their Money telecommunications organizations have a Chief
year, with 65% saying they will invest more. Large
Where Their Mouth Is Data Officer, just 28% of government agencies
enterprise organizations (those with 10,000 more. Yet only 60% of brands with under 1,000
Organizations professing to be data-driven are can say the same. No other vertical answered
or more employees) are most enthusiastic in employees say they will spend more on their
prioritizing investments to help make them so. below 50%.
their investment plans; 79% say they will invest analytics initiatives over the next year.
This includes cloud. According to this year’s
The telecommunications, hospitality, and
respondents, 47% have their entire analytics
Figure 14: Investing in Insights retail industries lead the pack in planned Figure 15: Investing in Skills
platform/solution in the cloud, a jump of 8%
Question: Over the next year, does your organization plan to spending. Seventy percent (70%) or more of Question: Over the next year, does your organization plan to
from the previous year (see figure 13). For those
invest more, less or about the same in analytics initiatives? invest more, less or about the same in hiring new/additional
organizations in all three of these verticals say
not already using cloud analytics, 71% say they data and analytics talent?
they’ll increase BI and analytics investments in
are considering moving their analytics to the More
Global 65% the coming year. More
cloud within the next five years, with 40% of $0 - $9.99M Revenue 53%
Global Average 65%
$10M - $49.99M Revenue 54%
the 71% noting it will be within the next year. 250 - 999 Employees 59%
$50M - $99.99M Revenue
$100M - $499.99M Revenue
65%
66%
Banking on Top Talent 1,000 - 2,499 Employees 66%
2,500 - 4,999 Employees 67%
$500M - $999.99M Revenue 80%
One hundred percent (100%) of both healthcare $1BN+ Revenue 75% To lead in data management and use, the 5,000 - 9,999 Employees 61%
10,000+ Employees 75%
and professional services respondents note About the same right people are just as important as the right
About the same
Global 30%
their organizations are considering a move $0 - $9.99M Revenue 37% technologies. This year, 95% of respondents in Global Average 30%
250 - 999 Employees 37%
$10M - $49.99M Revenue 39%
to cloud analytics within the next five years. $50M - $99.99M Revenue 31% the Global State of Enterprise Analytics survey 1,000 - 2,499 Employees 28%
2,500 - 4,999 Employees 27%
$100M - $499.99M Revenue 33%
Financial services stand out as a hold out, with $500M - $999.99M Revenue 14% say they plan to invest the same or more in 5,000 - 9,999 Employees 36%
10,000+ Employees 21%
$1BN+ Revenue 25%
43% not considering a move to the cloud at this hiring additional data and analytics talent, with
Less Less
time. Those organizations with 10,000 or more Global 5% 65% of respondents saying they’ll spend more Global Average 5%
250 - 999 Employees 4%
$0 - $9.99M Revenue 10%
employees also lag behind, with 42% saying $10M - $49.99M Revenue 7% (see figure 15). 1,000 - 2,499 Employees 7%
2,500 - 4,999 Employees 5%
$50M - $99.99M Revenue 4%
5,000 - 9,999 Employees 4%
$100M - $499.99M Revenue 7%
10,000+ Employees 4%
$500M - $999.99M Revenue 3%
$1BN+ Revenue 0%

0 20 40 60 80 0 20 40 60 80

22 Investments increase ahead of a data deluge 23 Investments increase ahead of a data deluge
 SPOTLIGHT
2020 G LO BA L S TAT E O F E N T E R PR I S E A N A LY T I C S

FIGURE 16: EYE ON THE FUTURE

Back to the Future

CONSIDERATIONS AND
Question: In the next five years, which technology
trend do you think will have the most significant With the speed of technological
impact on your analytics initiatives? innovation sure to accelerate

RECOMMENDATIONS
in the next decade, this year’s
survey asked respondents for their
CLOUD COMPUTING
Global Average 22% thoughts on which tech trend
Brazil 17%
Germany 25% would have the greatest impact
Japan 21%
United Kingdom 23% on their analytics initiatives.
United States 23%
Over the next five years, cloud
IoT
Global Average 17% computing comes out in front.
Brazil 18%
Germany 13% Rounding out the top five are the
Japan 24%
United Kingdom 15% Internet of Things (IoT), artificial
United States 16% A new decade offers a natural yet pivotal With the nexus of data, AI, cloud and other
intelligence and machine learning,
AI/ML inflection point around business transformation technologies, along with the consumerization
Global Average 15%
big data, privacy and security
Brazil 17% and advancement. With innovation and related effect on enterprise technology, analytics is now
Germany 13%
challenges, and 5G (see figure 16).
Japan 21% disruption accelerating, organizations can no poised for a paradigm shift. The new design point
United Kingdom 11%
United States
When it comes to the ratio of longer sit back and wait to see what change for BI won’t just be for, data scientists, analysts,
14%

BIG DATA
data-deprived, insights-starved brings. Instead they must actively pursue and developers. It will be for every person, every
Global Average 13% to data-privileged, insights-rich
Brazil 8% change - and invest in it—with a focus on process, and every device, delivering insights in
Germany 14% in an organization, it takes time,
Japan 10% people, pervasiveness and convenience. the context of the work being done and able to
United Kingdom 19% technology, technique and talent
United States 16%
be shared and consumed to bring about a more
The goal of business intelligence has been to
to make the latter the prevailing Intelligent Enterprise.
5G
serve up key organizational insights in order
Global Average 11% number. Some organizations have
Brazil 11% to facilitate transformation and advancement. Finally, history and experience has taught
Germany 7% an early lead. Most hope to be
Japan 7% Yet, for all the self-service experimentation, the us that paradigm shifts are rarely about
United Kingdom 14% fast followers.
United States 15% promise of analytics for everyone has not been technology alone. Culture is a prominent
PRIVACY/SECURITY CONCERNS realized. Adoption across the enterprise still barrier to change and adoption around
Global Average 11%
Brazil 15% hovers around 30% of all employees, according new technologies, so think about the
Germany 11%
Japan 10% to industry analysts. This is due in large part to people and processes needed to support
United Kingdom 9%
United States 9% the current paradigm of BI which expects users this transformation. Develop an insights-
BLOCKCHAIN to go to a separate destination, disconnected first culture through education and
Global Average 8%
Brazil 12% from the workflows, applications and tools they skills development that rewards data-
Germany 10%
Japan 4% use to get work done. It still caters to the chart driven decision making and continuous
United Kingdom 7%
United States 7% and graph aficionados, the math literate, and transformation.
VOICE/NLG data visualization and storytelling experts.
Global Average 3%
Brazil 1%
Germany 7%
Japan 3%
United Kingdom 2%
United States 0%

0 5 10 15 20 25
25 Considerations and recommendations
2020 G LO BA L S TAT E O F E N T E R PR I S E A N A LY T I C S 2020 G LO BA L S TAT E O F E N T E R PR I S E A N A LY T I C S

Recommendations for Next-Generation Success

Think open and embrace a multi-tool
environment. It’s no longer realistic to think
that a single tool is going to serve all of an
organization’s needs or cater to varying users’
capability levels. Therefore, consider an open
Start with data and enrich it to gain
insights. Establish a multi-cloud native
platform that is secure and that provides a
single source of the truth, as well as a simple
experience with scale and concurrency to

strategy on a platform that can support a
secure, governed, scalable, high-performance
environment for analysts and data scientists,
while also serving as the foundation to deliver
COUNTRY
infuse real-time insights across the enterprise.
This should incorporate a semantic layer
to curate and recommend information
from across the organization, as well as

PROFILES
services and insights to all employees. An open make every employee a first-class citizen in
strategy retains the value of current and future contributing insights and feedback to make
data and tools (as well as users’ comfort and the organization smarter over time.
knowledge levels), while breaking down silos
to allow people, processes and technologies to
seamlessly work together.

Enable everyone, every process, every

app, and every thing. Decisions happen
every second across the organization, so
insights must be accessible in seconds. Tools,
applications and services should be tailored
to each user’s capabilities or lack of. Enable
everyone and every thing through self-
evident insights (insights that find the user
rather than having to be found) delivered via
mobile apps, on screens, in products, and in
popular business applications.

26 Considerations and recommendations 27 Considerations and recommendations

2020 G LO BA L S TAT E O F E N T E R PR I S E A N A LY T I C S 2020 G LO BA L S TAT E O F E N T E R PR I S E A N A LY T I C S

COUNTRY: BRAZIL COUNTRY: BRAZIL

2020 IS FORCING A DATA-DRIVEN REALITY CHECK DATA-DRIVEN CULTURES ARE INTUITIVE EXPERIENCES CAN NARROW THE GAP BETWEEN THE HAVES AND HAVE-NOTS
GETTING STUCK AT THE TOP
Top 5 uses of analytics
When unskilled or less-data-skilled employees Top 3 approaches to increase
To drive strategy and change in your organization need to make a business analytics adoption:
60% decision, they are most likely to:
Which roles have access to the
To develop new products and services
organization’s data and analytics? Analytics embedded into most
53%
To manage risk Make a gut decision without supporting data 52% popular business tools (i.e. email,
52% 11% SharePoint, web search, etc.)
To analyze workforce and workplace productivity Ask a business analyst for assistance
49% 34% Analytics embedded into most
To drive process and cost efficiency
47%
Ask IT for assistance
50%
50% popular business applications
(i.e. Salesforce, Slack, etc.)

74%
Use a self-service tool
0 10 20 30 40 50 60
5%

of executives Do their own research manually More intuitive, convenient

0% 49% tools or training
Are you ahead of your peers in analytics use? 0 10 20 30 40 50

32% say they

are ahead
13% say they
are behind
INVESTMENTS ARE INCREASING IN ANTICIPATION OF A DATA DELUGE
53% say they 76%
are on par
of management teams
Over the next year, will your organization invest Top 3 tech trends impacting
more, less or about the same in analytics? analytics initiatives

Barriers to more effective analytics use

4% Less
18% INTERNET OF THINGS

52% 28% 27%

Data privacy Limited access Tools are not 58% 17% AI/MACHINE LEARNING
and security to data and intuitive/ 28% About
concerns analytics across convenient
of front-line employees the same
the organization

68%
17% CLOUD COMPUTING

More

28 Country profiles 29 Country profiles

2020 G LO BA L S TAT E O F E N T E R PR I S E A N A LY T I C S 2020 G LO BA L S TAT E O F E N T E R PR I S E A N A LY T I C S

COUNTRY: GERMANY COUNTRY: GERMANY

2020 IS FORCING A DATA-DRIVEN REALITY CHECK DATA-DRIVEN CULTURES ARE INTUITIVE EXPERIENCES CAN NARROW THE GAP BETWEEN THE HAVES AND HAVE-NOTS
GETTING STUCK AT THE TOP
Top 5 uses of analytics
When unskilled or less-data-skilled employees Top 3 approaches to increase
To drive process and cost efficiency in your organization need to make a business analytics adoption:
49% decision, they are most likely to:
Which roles have access to the
To analyze workplace and workforce productivity
organization’s data and analytics? Analytics embedded into most
48%
To attain and retain customers Make a gut decision without supporting data 46% popular business tools (i.e. email,
48% 10% SharePoint, web search, etc.)
To monitor the market Ask a business analyst for assistance
46% 47%
Analytics apps for
To drive strategy and change
45%
Ask IT for assistance
32%
41% personal devices

78%
Use a self-service tool
0 10 20 30 40 50
5%

of executives Do their own research manually More intuitive, convenient

6% 36% tools or training
Are you ahead of your peers in analytics use? 0 10 20 30 40 50

10% say they

are behind
22% say they
are ahead
INVESTMENTS ARE INCREASING IN ANTICIPATION OF A DATA DELUGE
68% say they 76%
are on par
of management teams
Over the next year, will your organization invest Top 3 tech trends impacting
more, less or about the same in analytics? analytics initiatives

Barriers to more effective analytics use

9% Less
25% CLOUD COMPUTING

37% 28% 27%

Data privacy Current Lack 58% 14% BIG DATA
and security solution is too of training 33% About
concerns complicated
of front-line employees the same
for most

58%
13% AI/MACHINE LEARNING

More

30 Country profiles 31 Country profiles

2020 G LO BA L S TAT E O F E N T E R PR I S E A N A LY T I C S 2020 G LO BA L S TAT E O F E N T E R PR I S E A N A LY T I C S

COUNTRY: JAPAN COUNTRY: JAPAN

2020 IS FORCING A DATA-DRIVEN REALITY CHECK DATA-DRIVEN CULTURES ARE INTUITIVE EXPERIENCES CAN NARROW THE GAP BETWEEN THE HAVES AND HAVE-NOTS
GETTING STUCK AT THE TOP
Top 5 uses of analytics
When unskilled or less-data-skilled employees Top 3 approaches to increase
To drive process and cost efficiency in your organization need to make a business analytics adoption:
51% decision, they are most likely to:
Which roles have access to the
To develop new business models
organization’s data and analytics?
49% More intuitive, convenient
To manage risk Make a gut decision without supporting data 53% tools or training
49% 9%
To attain and retain customers Ask a business analyst for assistance
46% 14% Analytics embedded into most
To analyze workplace and workforce productivity
45%
Ask IT for assistance
63%
51% popular business tools (i.e. email,
SharePoint, web search, etc.)

73%
Use a self-service tool
0 10 20 30 40 50
10%
Analytics embedded into most
of executives Do their own research manually
4% 45% popular business applications
Are you ahead of your peers in analytics use? 0 10 20 30 40 50 60
(i.e. Salesforce, Slack, etc.)

19% say they

are behind
29% say they
are ahead
INVESTMENTS ARE INCREASING IN ANTICIPATION OF A DATA DELUGE
52% say they 90%
are on par
of management teams
Over the next year, will your organization invest Top 3 tech trends impacting
more, less or about the same in analytics? analytics initiatives

Barriers to more effective analytics use

5% Less
24% INTERNET OF THINGS

42% 41% 40%

Lack of Data privacy Lack 51% 25% About 21% AI/MACHINE LEARNING
talent and security of training the same
concerns
of front-line employees

70% 21% CLOUD COMPUTING

More

32 Country profiles 33 Country profiles

2020 G LO BA L S TAT E O F E N T E R PR I S E A N A LY T I C S 2020 G LO BA L S TAT E O F E N T E R PR I S E A N A LY T I C S

COUNTRY: UNITED KINGDOM COUNTRY: UNITED KINGDOM

2020 IS FORCING A DATA-DRIVEN REALITY CHECK DATA-DRIVEN CULTURES ARE INTUITIVE EXPERIENCES CAN NARROW THE GAP BETWEEN THE HAVES AND HAVE-NOTS
GETTING STUCK AT THE TOP
Top 5 uses of analytics
When unskilled or less-data-skilled employees Top 3 approaches to increase
To drive strategy and change in your organization need to make a business analytics adoption:
65% decision, they are most likely to:
Which roles have access to the
To drive process and cost efficiency
organization’s data and analytics? Analytics embedded into most
63%
To stay ahead of the competition Make a gut decision without supporting data 50% popular business tools (i.e. email,
56% 13% SharePoint, web search, etc.)
To analyze workplace and workforce productivity Ask a business analyst for assistance
54% 46%
More intuitive, convenient
To monitor and improve financial performance
51%
Ask IT for assistance
29%
49% tools or training

75%
Use a self-service tool
0 10 20 30 40 50 60
10%

of executives Do their own research manually Visual displays of analytics

2% 43% across the office
Are you ahead of your peers in analytics use? 0 10 20 30 40 50

21% say they

are ahead
24% say they
are behind
INVESTMENTS ARE INCREASING IN ANTICIPATION OF A DATA DELUGE
55% say they 80%
are on par
of management teams
Over the next year, will your organization invest Top 3 tech trends impacting
more, less or about the same in analytics? analytics initiatives

Barriers to more effective analytics use

23% CLOUD COMPUTING
3% Less
43% 34% 32%
Data privacy Access to data Lack 48% 33% About 19% BIG DATA
and security and analytics is of talent the same
concerns limited across the
of front-line employees
organization
64% 15% INTERNET OF THINGS
More

34 Country profiles 35 Country profiles

2020 G LO BA L S TAT E O F E N T E R PR I S E A N A LY T I C S 2020 G LO BA L S TAT E O F E N T E R PR I S E A N A LY T I C S

COUNTRY: UNITED STATES COUNTRY: UNITED STATES

2020 IS FORCING A DATA-DRIVEN REALITY CHECK DATA-DRIVEN CULTURES ARE INTUITIVE EXPERIENCES CAN NARROW THE GAP BETWEEN THE HAVES AND HAVE-NOTS
GETTING STUCK AT THE TOP
Top 5 uses of analytics
When unskilled or less-data-skilled employees Top 3 approaches to increase
To analyze how current products and services are used in your organization need to make a business analytics adoption:
55% decision, they are most likely to:
Which roles have access to the
To drive process and cost efficiency
organization’s data and analytics?
55% More intuitive, convenient
To drive strategy and change Make a gut decision without supporting data 54% tools or training
54% 12%
To monitor and improve financial performance Ask a Business Analyst for assistance
51% 35% Analytics embedded into most
To analyze workplace and workforce productivity
49%
Ask IT for assistance
44%
50% popular business tools (i.e. email,
SharePoint, web search, etc.)

81%
Use a self-service tool
0 10 20 30 40 50 60
3%

of executives Do their own research manually Visual displays of analytics

6% 45% across the office
Are you ahead of your peers in analytics use? 0 10 20 30 40 50

17% say they

are behind
27% say they
are ahead
INVESTMENTS ARE INCREASING IN ANTICIPATION OF A DATA DELUGE
56% say they 81%
are on par
of management teams
Over the next year, will your organization invest Top 3 tech trends impacting
more, less or about the same in analytics? analytics initiatives

Barriers to more effective analytics use

2% Less
23% CLOUD COMPUTING

44% 30% 27%

Data privacy Access to data No centralized 44% 16% INTERNET OF THINGS
and security and analytics is tool used for 32% About
concerns limited across capturing and
of front-line employees the same
the organization analyzing data

66%
16% BIG DATA

More

36 Country profiles 37 Country profiles

ABOUT
MICROSTRATEGY
MicroStrategy (Nasdaq: MSTR) is a leading worldwide
provider of enterprise analytics and mobility
software and services. Our mission is to make
every enterprise a more Intelligent Enterprise™.

MicroStrategy 2019 delivers modern analytics on an

open, comprehensive enterprise platform designed
to drive business results with Federated Analytics,
Transformational Mobility, and HyperIntelligence.

To learn more, email info@microstrategy.

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