Subject- Mobile App development proposal

Dear John
The business application being first sight of customer interaction with the business awkward
phrasing. is essential in making a long-lasting first impression and hassle-free fulfillment of
customer demands. Too long a line for the first sentence…We at ABC Ltd. have been in the
business of generating applications for professional organizations across various industries and
sectors for more than two decades. Our vision is to create highly interactive and dynamic
applications for our clients while providing great value for money. Could the word “mission” be
more appropriate?
ABC’s diverse clientele include ABB, Sun Pharma, ICICI bank and Live Mint. Their long
lasting relationship with us is a testimony of our product quality and after sale services. In
addition to the development of an application, we provide regular updates of application for 5
years and also digital marketing for a year.
Any number less than 10 should be written in words. (exception to this rule: Numbers more than
ten should be written in words if they occur at the beginning of the sentence. For instance,
Fourteen students did not attend the lecture.)
We have been through the digital requirements of XYZ Ltd. and can assure you of meeting all
your expectations timely. In order to do so, we would require to understand your business
processes, organization structure, and customer engagement activities. This would help us in
developing a customized product most suited for your business requirements and thus drive more
consumers to this platform.
We also allocate a great amount of time and effort in developing the final product after
understanding the basic framework. It is the most critical step as we will work out all the details
and then take forward the application for trials. Post trials we will make necessary changes and
launch the product for regular users.
The whole process of application development will take approximately 10-12 weeks and will be
done at a cost of $31,175. Stating the cost in the cover mail is a risky proposition. The template
discussed in class was the sole document sent by the writer and had all the details. This is a cover
mail. The application will surely generate positive equity for your business and its returns will
be soon realized by XYZ Ltd.
Looking forward to your response. Ending with –ing phrases is bad grammar…this was used in
pre-Independence era when the Indian civil servants used to write “Looking forward to your
response, I remain, Your humble and obedient servant.)
Regards,
Himal shah 
Marks: 1.5 + 4 + 1 = 6.5
Executive Summary

Application developers at ABC Ltd. understand the enhanced digital engagement and visibility
requirements of XYZ Ltd. Is something missing here? What does one mean by understanding
the enhanced digital engagement? Our customer centric hyphenate, please! approach ensures
that we clearly understand our clients Grammar needs and provide a tailor made hyphenate,
please! application to suit all of their requirements.Why use the crowd approach when you can
talk directly to them? Our focus on quality, timely deployment of solutions and quick after sales
service ensures end to end satisfaction of customer objectives. Partnering with us would ensure
accomplishment of XYZ Ltd’s goals in the technology driven business environment. This is not
a sell-document. It is a tell-paragraph. The summary gives a brief overview of what the
proposal consists of to help the busy executive who has no time to read the original.

Marks: 3.5 + 2 = 5.5 on 10