Name: Dewan Ashikul Alam

ID- 18241101
Sec- A

Evaly : A blessing or an anathema ?

Evaly, one of the fastest-growing digital commerce startups in Bangladesh. The startups is
founded by Mohammad Rassel, the company started its journey in December 2018 with an
ambition of building an everything store of Bangladesh.
Within a short time, the Evely app quickly became famous. Evalyis essentially e-commerce
focused platform able to deliver any sort of product to any Bangladesh-based customer. The
Evaly app has been downloaded in the Google Play Store over five Laks times in less than six
months. The registered customers are roughly 1.2 million
Users up to now have more than five million times downloaded their Android app. The Evely
and Evely app got over 25,000 ratings. Such comments average four decimal eight out of five.
Additionally, there is a ranking of more than three in the Community Guideline which means it
is appropriate for all ages. The members of Evali's Facebook Community Group are around one
and a half million people.

Evaly aims to build the largest product collection in Bangladesh. The company says it has made
solid progress towards the direction. It has a growing number of sellers all types of them,
including brand sellers, big retailers, and small offline retailers. “We have offline retailers
coming online for the first time using Evaly. Evaly has also been able to attract a significant
number of small facebook and online sellers who are now using Evaly as their online home.The
company, it has been building its web and app from the ground up because it wanted to build
custom features that allow it to become the everything store. The company has also built a
diverse platform where you can find every type of product. “On the product front, they have sold
almost all types of products.They are only lagging in fashion items. Other than that, they are
going for all the other items. They sold cars. They sold rod and cement, jewelry, grocery and
everything in between.They have achieved about 40% of our initial goal regarding everything
store.
From day one, Evaly has focused on offering price benefits to customers which goes well with
the established norm of retail success across the world offer great collection at the best price and
win. Walmart has applied this in large scale retail and now Amazon is doing the same to online
retail. Evaly says it aims to do it in Bangladesh. This strategy has played an important role in the
growth of Evaly.
Over the past one year, Evaly has, to some extent,
shaken up the entire ecommerce market in Dhaka.
With an aggressive push for growth, extensive
investment in brand building, and an ingenious
operational strategy the company has become a leading
local ecommerce player in Bangladesh. The company says it aims higher.
From the beginning, Evaly has focused extensively on
growing its number. eCommerce has suffered from dwindling
numbers when it came to GMV in Dhaka for a while.
Evaly says it has changed that equation.
With a focus on high-value items such as motorbikes, AC,
refrigerator, mobile phones, and other high-value products and
a competitive incentive model for customers, Evaly has quickly been able to grow its number.
The company is already a dominant player in high-value products – products that cost above
BDT 10,000.
Over the past two months, Evaly has seen a 400% growth in customers
and the company says it will cross Daraz in the number of unique
customers in the next year.

Evaly has also seen impressive growth in its app download. The company has added impressive
features to its platforms such as social feed, messaging and so on to improve customer
engagement.

There are some complaints regarding Evaly service, particularly with lengthy delivery time it
takes to deliver goods to customers.
The company says it is aware of the matter and it regrets the limitation. However, it says Evaly
has taken meaningful initiatives to address some of the challenges regarding customer
experience in the past months. The customer service has improved over the past months and will
continue to improve as it has been paying attention to the matter of late.
Mr. Rassel says dealing with large items has many limitations which sometimes affect delivery
time. However, he stresses that “all of our customers get their products delivered. We ensure
that part religiously. At the same time, we are working hard to ensure that we improve our
service quality and our customers get better experience shopping.

There are several benefits to adding a feature that could engage your users. One apparent benefit
is, of course, it will improve user engagement. Since the news feed allows users to share their
thoughts and opinion, a large number of users is likely to take advantage of the feature and
participate in the conversation, eventually driving up the overall engagement in the app. And
engagement often leads to conversion. “We have introduced an MVP of NewsFeed feature on
Evaly App and to our surprise, the response has been overwhelming,” says Mr. Rassel. “It has
meaningful added to our overall user engagement.”
The company says an update to the News Feed is on the way which will allow users to post
reviews and ask for products or product reviews, a first for Bangladesh’s e-commerce industry.
Additionally, buyers will be able to negotiate prices and mention friends to see a product
together and share the product with them directly without the hassle of copying links.

Accordingly UNCTAD, logistics is one of the major setbacks behind sluggish growth of the
ecommerce industry in many developing markets. Bangladesh is one those markets. The
relatively weak postal service, lack of infrastructure, poor service and limited coverage of
traditional and new generation logistics companies have made logistics as one of the more
pressing issues for the ecommerce companies in Bangladesh.