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Company Profile
 One of South India’s Largest food company.
 Annual turnover of Rs.2200 million.
 25 years of rich experience.
 8 multi-location, Quality-driven,
State-of-art manufacturing facilities.
 Core Areas of Operation.
* Flour Milling.
* Bakery & Snacks.
* Wellness Range.
* Ethnic Food.
* Convenience Food.
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The promise of good health..
Company Profile

 9 multi-location, Quality-driven, State - of - art


``Food manufacturing facilities.
 R&D centers in each unit to meet changing
``customers expectations.
 Farm- to - Fork Operations – Direct procurement
`` of wheat.

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Management
Managing Director:
 Mr. T.R. Raghulal – a dynamic entrepreneur,
``with foresight & a sharp business acumen.
 Professionally qualified from Wharton School
``(Univ of Pennsylvania, USA).
 Past Chairman of Confederation of Indian
``Industries (CII), Kerala chapter, India’s Premier
``business Association, responsible for Industry
reforms.
 An environment-friendly enthusiast - Advocating
``
safe & Natural living.
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Management

 Mr. C.G Prathibasmidan - Chief Executive Officer.


 Mr. Sabu Jose - Jt. Chief Executive Officer.
 Mr. Sajan Mathew George-Chief
- Operating Officer.
 Mr. N.V. Mahadevan - Chief Financial Officer.
 Mr. K. Sreeram - Chief Financial Officer.
 Mr. A.P. Madhu - Chief Financial Officer.
 Mr. K.N. Ramakrishnan - Group HR & Admin.
 Mr. P Rajan DGM - Finance

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The 7 HABITS

1. Be Proactive
2. Begin with the End in Mind
3. Put First Things first
4. Think Win-Win
5. Seek First to Understand then to Be Understood
6. Synergize
7. Sharpen the Saw

FranklinCovey
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www.franklincovey.com
c 1999 Franklin Covey Co. All Rights Reserved The promise of good health..
ELITE PROMISE
 We promise to make all our food more natural
 We promise to bring you organic food
 We will ensure the farm practices, used to cultivate
our ingredient are better for our planet
 We will bring you foods which will make you
healthier & prevent disease

 We will bring you total food for your total health


 We promise you to bring stories of how farmers
are dedicated to bring you this good food
 We will work as a team to make our world better
& healthier
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The promise of good health

Vision & Values

Vision – ‘The Food Factory to the World ’.


By offering Healthy, Nutritious, Safe, Economical Food Products to
consumers across the Globe.

Our vision is supported by our values


Excellence-Customer Focus-innovations-Passion
Empowerment - Motivation - Change - Knowledge
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The promise of good health..
Elite Awards

 ‘Excellence in Food Industry’ – Awarded


by the association of Food Scientists &
Technologies (India), Thrissur Chapter in
March 2002.
 ‘Productivity Award ’ – Awarded by State
Government.
 ‘National Productivity Award’ in Cereal
Milling – awarded by ‘Govt. of India’.
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Our System

 Safety & Quality Control – HACCP Certified


```Plants.

 Excellent Systems
* SAP implemented.
* TPM driven.
* ISO 9001:2000 certified.

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Quality

 Our Quality process begins right from the raw


```Material procurement stage and continues till
```the product finally reaches the consumer.
 At Elite, Quality is our first priority. We practice
```It every day.
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Our people

 Elite recognizes human resources as a key


``component for facilitating organizational growth.
``
 At Elite, our success has always been – and
``will always be – a reflection of our employees’
achievement.
`` The promise of good health..
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Elite Group of Companies
Food division:
 Elite Natural (p) Ltd, Hosur.
 Elite Foods (P) Ltd, Aroor.
 Elite Breads (P) Ltd, Thrissur.
 Elite Foods (P) Ltd, Kalamasherry.
 Yamuna Roller Flour Mills (P) Ltd, Thrissur.
 Elite Agro Specialties, Thrissur.
 Elite Green (P) Ltd, Ahamdabad.
 Elite Green Indore (P) Ltd, Indore
Other Division:
 Elite Homes (P) Ltd, Thrissur.
 Elite Infra (P) Ltd, Ahamdabad
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The promise of good health ..

Exports

 We aim to become -
‘The Food Factory of the World ’
 Reaching the right place at right time.
 We have export in all the G.C.C, Saudi Arabia,
``United States, United Kingdom and Europe.

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Diverse Competitive
Framework
 Elite has one of the most diverse portfolios
 The consumer pack business has 131 SKU’s
and growing, for various products and variants
 Each of the product has a distinct consumer
consumption behavior as well as varying
consumer expectations
 The competition ranges from multinational
Pepsico to large Indian corporations like ITC,
Levers,Britannia to local players like Nirapara,
Safa, Double Horse etc.

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Corporate Brand

The corporate logo “Elite” appears across all the


consumer packs
 The company philosophy is reflected through the
corporate promise line “The promise of good health”
on all the consumer packs
 The corporate name as well as the corporate promise
enjoys robust consumer support across all the markets

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Success of a product
depends on
Satisfied Customers

`` The promise of good health..


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Product Range
 Bakery & Snacks (Fruit Cakes, Bar Cakes,
Cake Rusk, Milk Toast, Original Toast)
 Staples ( Dutch pan cake, Rice Noodle Flour,
Stone Ground Wheat Flour, Roasted Semolina,
Flatted Rice Flakes)
 Instant Mixes (Ada Payasam, Palada Payasam,
Vermicelli Payasam, Mini Meal)
 Wellness Products (Oats, Millet Flour, Specialty
Flour)
 Ethnic Foods (Rice Steam Cake, Millet Wheat
Steam Cake, Chamba Steam Cake)
`` The promise of good health..
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