6 SEO Health Checkup

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6 SEO Health Checkup
Several tools are used to assess current SEO health. Based on the assessment, relevant
actions are recommended.
4.6.1 Tool 1: SEOSITECHECKUP
 SEO Health Score : xx out of 100
 No of passed checks:
 No of Failed Checks:
 No of warnings:
Keyword Cloud
(paste the keyword cloud here)
Passed (P) /
Sr No SEO Issues Failed (F) / Remarks
Warnings (W)
COMMON SEO ISSUES
1 Meta Title Test

2 Meta Description Test
3 Keyword Usage Test
4 Keyword Cloud Test
5 Headings Tags Test
6 Robots.txt Test
7 Site Map Test
8 SEO Friendly URL Test
9 Image Alt Test
10 Deprecated HTML Tags Test
11 Google Analytics Test
12 Favicon Test
13 Backlinks Test
14 JS Error Test
15 Social Media Test
Passed (P) /
Warnings (W)
SPEED OPTIMIZATIONS
16 HTML Page Size Test

17 HTML Compression/GZIP Test
18 Site Loading Speed Test
19 Page Objects Test
Page Cache Test (Server Side

20
Caching)
21 Flash Test
22 CDN Usage Test
23 Image Caching Test
24 JavaScript Caching Test
25 CSS Caching Test
26 JavaScript Minification Test
27 CSS Minification Test
28 Nested Tables Test
29 Frameset Test
30 Doctype Test
31 URL Redirects Test
Passed (P) /
Warnings (W)
SERVER AND SECURITY
32 URL Canonicalization Test

33 HTTPS Test
34 Safe Browsing Test
35 Server Signature Test
36 Directory Browsing Test
37 Plaintext Emails Test
MOBILE USABLITY
38 Media Query Responsive Test
39 Mobile Snapshot Test
ADVANCED SEO
40 Structured Data Test
41 Custom 404 Error Page Test
42 Noindex Tag Test
43 Canonical Tag Test
44 Nofollow Tag Test
45 SPF Records Test
4.6.2 Tool 2: SITEANALYZER
Page Analysis
 Page Analysis Score: xx out of 100
 No of Critical Issues:
 No of Warnings:
 No of Valids:
SEO Score: xx out of 100

 Link Juice Overview
 Internal links
 External Links
CONTENT Score: xx out of 100
 Ratio: Text / Code = xx
 Quantity of keywords: xx nos
 Keyword repetition
DESIGN Score: xx out of 100

 Doctype:
 Charset:
 Table Design:
 Frames and iFrames:
 Flash:
PERFORMANCE Score: xx out of 100

 File Size:
 Compression Rate:
 Execution Time:
ACCESSIBILITY Score: xx out of 100

 Domain Length: xx characters in the domain name
Paste the views of the website in various phone devices

4.6.3 Tool 3: WEBGNOMES
 Score: xx out of 100
Sr No SEO Issues Score out of 5 Remarks
ACCESSIBILITY
1 Page uses a canonical URL
Page properly uses robots

2
meta tags
3 Site has a robots.txt file
4 Site has an XML Sitemap
5 Page avoids using Flash
CONTENT
Page contains substantive

6
content
7 Page contains readable content
8 Page minimizes misspellings
HTML Markup (<head>)
Page’s title is the appropriate

9
length
Page’s title is relevant for the

10
page’s content
Page’s meta description is the

11
appropriate length
Page’s meta description is

12
relevant for the page’s content
Page avoids using meta

13
keywords
Sr Score out
SEO Issues Remarks
No of 5
HTML Markup (<body>)
14 Page uses an H1 heading
15 Page’s H1 heading is
relevant for the page’s
content
16 Page’s images use alt text
Page’s images are relevant

17
for the page’s content
URL
Page’s URL uses hyphens

18
instead of underscores
Page’s URL avoids using

19
parameters
Page’s URL is relevant for

20
the page’s content
 Following are page’s most frequently used keywords:

4.6.4 Tool 4: NEILPATEL/UBERSUGGEST
A. Traffic Analyzer
Domain Overview
 Domain Score (on a scale of 100): xx
 Organic Keywords: xx nos

 Organic Monthly Traffic: xx
 Backlinks: xx (Non-follow:yy)
Last 12 months Organic Monthly Traffic Graph
(paste the graph here)
Last 12 months SEO Keywords Ranking
(paste the graph here)
Top Pages
Faceboo Pinterest
No URL EST.Visits Backlinks k Share Share
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Keywords
List of Top Keywords that give domain URL <=05 position rank in Google Search (SERP
rank)
Sr No Keyword Volume Position EST.Visits SEO Difficulty

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B. SEO Analyzer
Site Audit
 On-Page SEO Score: xx out of 100
 Organic Monthly Traffic: xx nos
 Organic Keywords: xx nos
 Backlinks: xx nos
 Health Check
 No of pages crawled: xx nos
 Healthy:
 Broken:
 Have Issues:
 Redirects:
 Blocked:
 Critical Errors1: xx nos
 Warnings2: xx nos
 Recommendations3: xx nos
 Site Speed (<4s=excellent, 5-6s=good, 7-8s=fair, >8s=poor)
 Desktop Loading Time: xx seconds
 Mobile Loading Time: xx seconds
Site Audit
Sr No SEO Issues Difficulty SEO Impact What is this and how to fix it?
1
2
3
4
1
Critical errors are the issues that have the highest impact on your overall SEO health. These errors are usually
the most technical so you may need help from your webmaster to correct them
2
Warnings are less impactful errors to your overall SEO health. These are usually less technical and something
most people can start fixing immediately
3
Recommendations have little or no impact on your SEO health but are still important to be aware of and
correct. These are usually the easiest issues to correct.
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6 SEO Health Checkup

4.6.1 Tool 1: SEOSITECHECKUP

 SEO Health Score : xx out of 100

(paste the keyword cloud here)

COMMON SEO ISSUES

1 Meta Title Test

3 Keyword Usage Test

4 Keyword Cloud Test

5 Headings Tags Test

7 Site Map Test

8 SEO Friendly URL Test

9 Image Alt Test

10 Deprecated HTML Tags Test

11 Google Analytics Test

15 Social Media Test

16 HTML Page Size Test

18 Site Loading Speed Test

19 Page Objects Test

Page Cache Test (Server Side

22 CDN Usage Test

23 Image Caching Test

24 JavaScript Caching Test

25 CSS Caching Test

26 JavaScript Minification Test

27 CSS Minification Test

28 Nested Tables Test

31 URL Redirects Test

SERVER AND SECURITY

32 URL Canonicalization Test

34 Safe Browsing Test

35 Server Signature Test

36 Directory Browsing Test

37 Plaintext Emails Test

38 Media Query Responsive Test

39 Mobile Snapshot Test

40 Structured Data Test

41 Custom 404 Error Page Test

42 Noindex Tag Test

43 Canonical Tag Test

44 Nofollow Tag Test

45 SPF Records Test

4.6.2 Tool 2: SITEANALYZER

 Page Analysis Score: xx out of 100

SEO Score: xx out of 100

CONTENT Score: xx out of 100

 Ratio: Text / Code = xx

 Quantity of keywords: xx nos

DESIGN Score: xx out of 100

 Frames and iFrames:

PERFORMANCE Score: xx out of 100

ACCESSIBILITY Score: xx out of 100

Paste the views of the website in various phone devices

Sr No SEO Issues Score out of 5 Remarks

Page properly uses robots

3 Site has a robots.txt file

4 Site has an XML Sitemap

5 Page avoids using Flash

Page contains substantive

7 Page contains readable content

8 Page minimizes misspellings

HTML Markup (<head>)

Page’s title is the appropriate