The number of COVID-19 cases worldwide is rising every day.

Since the outbreak of COVID-19,

businesses have not only taken immediate measures to care for their employees and ensure the health
and safety of their workforce, they have also struggle with unexpected challenges such as disrupted
manufacturing, cancelled events, and broken supply chains – just to name a few.

In present time, the virus is reshaping the industry. The relationship between business industries
and consumers have also distanced in some ways. Customers approach in purchasing has changed quite
a bit. When consumers are faced with social distancing and shopping restrictions, they find and adopt
newer ways to shop through technology. In fact, due to this pandemic, older generations are starting to
see online shopping as a valid and safe option to obtain groceries as well. There are also higher demands
in some products like soap, alcohol, sanitizers, canned goods, noodles, and face masks. In fact, there has
been shortage of these products in some countries due to hoarding. Sad to say, there are people who
takes advantage of COVID-19 even when this time, we are supposed to be helping each other out. This is
not the time to take advantage of other people using this crisis.

The global COVID-19 pandemic will forever change our experiences as customers, employees,
and citizens. As a result, our attitudes and behaviors are changing. The crisis is fundamentally altering
how and what consumers buy and is accelerating huge structural changes in the consumer goods
industry. For example, once the immediate threat of the virus has passed, companies will need to
consider the impact of these changes on the way they will design, communicate, build and run the
experiences that people need and want. With these emerging new behaviors, organizations also have an
opportunity to compete with the digital market, by expanding existing offerings and creating new lines
of service, such as providing “contactless” delivery services for consumers. This innovation will force
organizations to revisit and even reimagine their digital strategies to capture new marketplace
opportunities and digital customer segments.